Research & Insights
Dive into TV advertising intel.
100 Results
NBA Advertising Maintains 24% Engagement Lift Over Primetime TV
NBA ads outperformed primetime by 24% in 2024-25. Crunch time ad slots and ideal pod positions added even greater performance.
EDO Team October 16, 2025 3 min read
Brands Bet Big On Men’s and Women’s NCAA Hoops Heading Into New Season
Men's and women's NCAA basketball have proven to be great bets for brands. With the 2025-26 campaign set to get underway, here's what worked last season.
EDO Team October 16, 2025 3 min read
From Cowboy Carter to CEO Storytelling: H1 2025's Top Ad Breakthroughs
From celebrity spots like Beyoncé's ad for Levi's to affordability messaging in casual dining, see the trends behind the most effective ads of H1 2025.
EDO Team October 15, 2025 3 min read
2025 Financial Services TV Ads: Investment Grows as Top Creatives Win Big
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team October 15, 2025 3 min read
EDO Reports Spanish-Language TV Delivers 30% More Effective Ad Engagement Than English-Language TV
With $2B in spend analyzed, EDO highlights SLTV’s unmatched ability to drive consumer intent and engagement across genres, categories, and platforms.
EDO Team October 2, 2025 2 min read
How EDO and Chalice AI Helped Shutterfly Find Customers Everyone Else Missed
Shutterfly’s new TV strategy delivered 76% lower acquisition costs and 380% ROAS lift by targeting markets, not audiences – powered by EDO and Chalice AI.
EDO Team September 24, 2025 4 min read
NFL Delivers Refreshing Engagement Bump for Food & Beverage Brands
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team August 28, 2025 2 min read
Women’s Tennis Serves Up 80% More Total Ad Impact Than Primetime
Women's tennis ads drive up to 80% more impact than primetime. See which brands scored big during Grand Slams and why tennis delivers premium ROI.
EDO Team August 22, 2025 3 min read.png)
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read
WNBA 2025 First-Half Update: Ad Effectiveness is Up 3% YoY
WNBA 2025 first-half TV advertising analysis: Caitlin Clark games multiply total ad impact by 4.8x; food brands dominate creative performance.
EDO Team August 6, 2025 3 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read