For the past several years, EDO’s annual Spanish-Language TV (SLTV) Outcomes Report has shown that SLTV ads outperform English-Language TV ads in driving brand searches, website visits, and other consumer actions proven to predict future sales.
Now, our 2026 edition shows that SLTV is pulling even further ahead. From August 2025 through July 2026, the average SLTV ad was 24% more effective and 1.47x more impactful than the average English-language TV ad, with the gap in ad impact climbing 34% year-over-year.
Our latest SLTV Outcomes Report is filled with insights on the brands, creatives, and strategic decisions that drove results in this fast-growing ad environment. Here, we’ll take a quick look at some of the top performers.
QSR, Retail brands thrive in SLTV
Of the top 10 brands by ad effectiveness this year, most cluster into two categories: Quick-Service Restaurants and Retail, with Dr Pepper as the standout beverage brand.
Taco Bell, KFC, Sonic, and Pizza Hut are the four quick-service restaurants among the top 10 brands, and all scored big with a similar creative strategy: a 15-second spot featuring mouth-watering product close-ups and a Spanish-language voiceover.
Though Taco Bell was the most effective brand across its entire catalog of SLTV ads, Pizza Hut notched the category’s most effective single creative, with a spotlight on its Crispy Parm Pan pizza. The ad was 797% more effective than the average SLTV ad. Similar formulas drove interest in Taco Bell’s crispy chicken menu, Sonic’s rewards offers, and KFC’s extra crispy family meal.
A successful strategy in the retail category hinged on highlighting membership deals. For instance, GovX was the most effective advertiser across SLTV, with ads demonstrating how government workers and first responders can get great, member-exclusive deals on its website. Meanwhile, Fabletics' top creative touted an 80%-off VIP sign-up offer.
Know what works in SLTV
This is just a taste of some of the insights available in our 2026 Spanish-Language TV Outcomes Report. As marketers seek to capitalize on this fast-growing, increasingly effective ad environment, it’s never been more important to know what drives results.
Download the full 2026 SLTV Outcomes Report to see top brands and creatives, World Cup ad performance, and strategic insights on how brands made their mark on SLTV.