In week five of the 2026 World Cup, the ad game was as competitive as ever. This week, England’s Jude Bellingham and Argentina’s Julián Alvarez delivered on the field, but a Tooth Fairy, a Clydesdale parade, and the Kelce family were stealing the show in the commercial breaks.
The World Cup Top Ads leaderboard cuts through the noise by focusing on what consumers actually do after seeing an ad. We rank creatives weekly based on brand searches, app downloads, and other behaviors proven to predict future sales, covering in-game, pre-, and post-game programming alike.
This week, Beer & Ale, Financial Services, and Streaming Platforms delivered some of the strongest numbers of the tournament. Here's who won.
Budweiser gallops to top of Beer & Ale leaderboard
Clydesdales and community delivered a winning combination for Budweiser.
The brand’s "This Bud's For U.S. - Ticker Tape" :15 claimed 18.4% of the Beer & Ale category's ad-driven engagement from July 6 - 12. The creative followed a classic Clydesdale parade through neighborhoods as people came out to cheer and celebrate, centering around the tagline "This Bud's For Us" to position Budweiser as a brand that honors shared moments and local pride.
Stella Artois came in close at No. 2 (14.1%) with "A Taste Worth More" featuring David Beckham. Modelo came in at No. 3 (6.5%) with its "Cerveza for Futbol" campaign, while Bud Light's "What A Set-up" featuring Peyton Manning landed at No. 4 (6.4%). Michelob Ultra rounded out the leaderboard with four FIFA-sponsored spots featuring Lionel Messi, Christian Pulisic, and Guillermo Ochoa.
Intuit QuickBooks books major engagement in Financial Services
Even the Tooth Fairy has cash flow problems, at least Intuit QuickBooks’s winning ad in the Financial Services category.
Intuit's Tooth Fairy ad claimed 36.1% of the category's ad-driven engagement. The creative opens on a world in chaos — a "#ToothGate" media frenzy after the Tooth Fairy goes missing, only to reveal she's buried under a mountain of paperwork and unpaid invoices. Once she logs into QuickBooks with Intuit Intelligence, the AI clears the backlog and gets her back in the sky.
Bank of America made a strong push with four spots in the top ten, led by "Ask it ft. David Beckham" :30 at No. 2 (22.4%) and "Red Crowns" :30 at No. 3 (13.0%). Intuit Credit Karma claimed three spots in the bottom half, while Chime Bank (featuring John Cena) and Rocket Mortgage filled out the rest of the leaderboard.
YouTube TV goes live in streaming platforms
YouTube TV didn't just win the Streaming Platforms category this week, it ran away with it.
Its "Don't Settle for Meh" featuring Zlatan Ibrahimović, Jason and Kylie Kelce locked up both the No. 1 and No. 2 spots, combining for 74.3% of all category engagement. The spot opens with the Kelces on the couch before cutting to Zlatan on the field, who answers the question of settling for average by launching a soccer ball straight into a distant pretzel cart — closing with YouTube TV's multiview feature and its #1 customer satisfaction ranking.
Elsewhere, FOX Nation placed two spots in the top five, at No. 3 (10.3%) and No. 5 (5.2%).
Want to see how the winners do it?
Behind every strong performance is a strategic decision about where and how to show up. Format, placement, creative — it all matters, and the data makes it clear.
Our Sponsored Ad Outcomes™ whitepaper breaks down what drives results during live sports, and what brands can do right now to maximize their World Cup investment.