EDO Team

EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.

309 Results

EDO in the News

EDO and VIZIO’s Inscape Extend Partnership to Fuel Outcomes Measurement with Real-Time Smart TV Data

VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership.

EDO Team November 21, 2024 2 min read
Live Sports Research & Insights

The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers

The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.

EDO Team November 16, 2024 2 min read
NFL & Super Bowl Research & Insights

The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff

Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.

EDO Team November 15, 2024 3 min read
Research & Insights

2024 Holiday TV Ad Success: Lessons from Last Year's Winners

Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.

EDO Team November 14, 2024 4 min read
EDO in the News Research & Insights

Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year

Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons

EDO Team October 16, 2024 3 min read
EDO in the News Research & Insights

TV Ads on Spanish-language Networks Outperform Ads on English-language TV

Retailers ride higher sales while TV advertising spikes during busy holiday shopping season

EDO Team October 8, 2024 3 min read
Live Sports NFL & Super Bowl Research & Insights

2024 NFL Season Kicks Off, and Advertisers Rake in Results

Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season

EDO Team September 18, 2024 3 min read
Research & Insights

HOT TO GO: How Sexual and Reproductive Health Brands’ Ads Are Heating Up This Summer

Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.

EDO Team September 16, 2024 3 min read
Research & Insights

How To Measure TV Advertising Effectiveness: Methods and Metrics

Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.

EDO Team September 12, 2024 7 min read

Culture Heroes: How Nicole Silberberg Cultivates Curiosity In (and Out of) EDO Media Analytics

EDO’s Culture Heroes are teammates recognized for their commitment to our core values. This quarter, meet Media Analytics Associate Nicole Silberberg.

EDO Team August 29, 2024 4 min read

EDO Culture Heroes: How Louis Capon Finds a Way (Or Makes One)

Q&A with EDO Marketing Operations Associate Louis Capon, on how he embraces EDO’s core value of “Find a Way or Make One.”

EDO Team August 28, 2024 3 min read
Live Sports Research & Insights

By the Numbers: TV Ad Winners and Underdogs in 2024 Men’s College Hoops

Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.

EDO Team August 19, 2024 3 min read

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