EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
303 Results
Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year
Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons
EDO Team October 16, 2024 3 min read
TV Ads on Spanish-language Networks Outperform Ads on English-language TV
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team October 8, 2024 3 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
HOT TO GO: How Sexual and Reproductive Health Brands’ Ads Are Heating Up This Summer
Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.
EDO Team September 16, 2024 3 min read
How To Measure TV Advertising Effectiveness: Methods and Metrics
Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.
EDO Team September 12, 2024 7 min read
Culture Heroes: How Nicole Silberberg Cultivates Curiosity In (and Out of) EDO Media Analytics
EDO’s Culture Heroes are teammates recognized for their commitment to our core values. This quarter, meet Media Analytics Associate Nicole Silberberg.
EDO Team August 29, 2024 4 min read
EDO Culture Heroes: How Louis Capon Finds a Way (Or Makes One)
Q&A with EDO Marketing Operations Associate Louis Capon, on how he embraces EDO’s core value of “Find a Way or Make One.”
EDO Team August 28, 2024 3 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
Optimizing the Convergent TV Funnel: Unleash the Power of Emotional Resonance
In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.
EDO Team August 14, 2024 1 min read
Record Audiences, Impactful Ads: How Women’s College Hoops Soared in 2024
Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.
EDO Team August 16, 2024 3 min read
By the Numbers: TV Ad Winners and Underdogs in 2024 Men’s College Hoops
Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.
EDO Team August 19, 2024 3 min read
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.
EDO Team August 12, 2024 3 min read