EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
356 Results
EDO Reveals 2025’s Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi’s Lead the Way
Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.
EDO Team July 10, 2025 3 min read
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.
EDO Team June 13, 2025 2 min read
EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying
Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.
EDO Team June 10, 2025 2 min read
Edward Norton on AI, Streaming, and the Future of Advertising
EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.
EDO Team May 22, 2025 4 min read
How Are Tariffs Reshaping Consumer Engagement? Outcomes Data Has the Answer
EDO data shows how consumer ad engagement is changing in key categories as a result of news surrounding new U.S. tariffs.
EDO Team May 22, 2025 3 min read
TV Advertising Drives Digital Gains, Can Double Website Traffic for QSR Brands
EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.
EDO Team May 22, 2025 3 min read
From Skims to Carvana: Brands are breaking through to WNBA viewers
Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.
EDO Team May 7, 2025 3 min read
Advertisers Won Big Across Both the Men’s and Women’s March Madness Tourneys
Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.
EDO Team May 5, 2025 4 min read
Context is King: Redefining TV Creative Strategy for Streaming-First Audiences
Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.
EDO Team April 24, 2025 3 min read
EDO Launches Engaged Audience Planning
Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.
EDO Team April 23, 2025 3 min read
The Streaming-First Playbook: How Top Brands Measure TV Ad Success in 2025
Media investment leaders from Home Depot, Mindshare, IPG, and more are adopting outcome-based TV measurement in a streaming-first world.
EDO Team April 22, 2025 3 min read
Industry leaders discuss the outcomes revolution in TV advertising
EDO CEO Kevin Krim shares how predictive outcomes are transforming TV measurement at IAB's 2025 Annual Leadership Meeting.
EDO Team April 10, 2025 3 min read