EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
393 Results
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.
EDO Team February 10, 2026 4 min read
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read
Ai.com, Universal Pictures, and Lay’s Win Most Engaging Super Bowl LX Ads in EDO’s Annual TV Outcomes Ranker
EDO ranks the top 10 most effective ads of the 2026 Super Bowl, based on outcomes — not opinions.
EDO Team February 9, 2026 5 min read
EDO Launches ChatEDO™, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement
EDO's new AI-powered interface gives clients faster, easier access to EDO's TV outcomes data using natural language — accelerating time to insight.
EDO Team February 3, 2026 4 min read
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.
EDO Team January 28, 2026 3 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
The Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min read
From Gyms to GLP-1s: Weight-Loss TV Ad Performance in 2025
Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.
EDO Team December 2, 2025 3 min read
College Football Ad Effectiveness Up 10% as Championship Season Looms
College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.
EDO Team October 31, 2025 3 min read
EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA
Basketball proves one of the most effective media environments for brands, as EDO highlights cultural relevance, advertiser scale, and measurable outcomes.
EDO Team October 27, 2025 3 min read
TelevisaUnivision’s Dan Riess: Outcomes Measurement Is ‘Hypercritical’
TelevisaUnivision's Dan Riess explains why outcomes measurement is hypercritical for Hispanic audiences and how mid-funnel metrics drive results.
EDO Team October 21, 2025 4 min read
NBA Advertising Maintains 24% Engagement Lift Over Primetime TV
NBA ads outperformed primetime by 24% in 2024-25. Crunch time ad slots and ideal pod positions added even greater performance.
EDO Team October 16, 2025 3 min read