EDO Team

EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.

281 Results

Live Sports Who Won the Week?

Who Won the Week 7/9/24: Beer Brands Score Big During Summer Soccer and Tennis

Who Won the Week returns with a look at how beer advertisers are driving results during summer soccer and tennis tournaments.

EDO Team July 10, 2024 1 min read
NFL & Super Bowl Research & Insights

2023 NFL Playoff Ads Drive Retail Shoppers Closer To Purchase

Retail ads during 2023 NFL postseason broadcasts drew 22% more engagement than average broadcast or cable primetime ads in the category; Ray-Ban was the most engaging.

EDO Team July 7, 2024 2 min read
NFL & Super Bowl Research & Insights

Insurers Go On Offense With Successful NFL Advertising

Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.

EDO Team July 9, 2024 2 min read
NFL & Super Bowl Research & Insights

Rev Up Your Advertising Game: How Non-Luxury Auto Brands Shine During NFL Ad Breaks

Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.

EDO Team July 9, 2024 2 min read
NFL & Super Bowl Research & Insights

Appetite for Engagement: Restaurant Brands Soar During 2023 NFL Telecasts

EDO found that restaurant ads during 2023 NFL broadcasts outperformed the category average by 72% during the regular season and a whopping 184% during the postseason.

EDO Team July 6, 2024 2 min read
Thought Leadership Research & Insights

Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games

Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.

EDO Team July 9, 2024 3 min read
Thought Leadership Research & Insights

EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners

The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness

EDO Team July 2, 2024 3 min read
Thought Leadership Research & Insights

Why TV Viewers Thirst for Hard Seltzer Ads This Summer

From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.

EDO Team June 26, 2024 4 min read
Who Won the Week?

Who Won the Week 6/25/24: The Bear Is Back — And A Recap of NBA Finals Advertising

Who Won the Week returns to wrap up the NBA Finals and look ahead to Season 3 of The Bear.

EDO Team June 25, 2024 1 min read
Thought Leadership Live Sports Research & Insights

Why WNBA Advertisers Are Already Winning, Month Into New Season

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.

EDO Team June 14, 2024 4 min read
Who Won the Week?

Who Won the Week 6/11/24: America’s Pastime Goes Global, and The World’s Games Grow in the U.S.

Who Won the Week returns to dive into MLB’s London Series, QSR advertising, and the Cricket World Cup

EDO Team June 12, 2024 1 min read
Thought Leadership Research & Insights

Why Share of Search Is a Billion-Dollar Metric for TV Marketers

Insights from an EDO report show a direct correlation between share of search and market share growth.

EDO Team June 10, 2024 4 min read

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