World Cup Top Ads Leaderboard
See the brands and ads driving the greatest outcomes at the world’s biggest sporting event.
Which brands won the week?
For the 2026 FIFA World Cup, see the spots that drove TV outcomes — based on the consumer engagements most proven to predict future sales. EDO ranked each brand ad during the World Cup based on the ad’s total percentage of ad-driven engagement in its category, inclusive of in-game action and pre- and post-game World Cup programming. Rankings are updated every Monday afternoon, covering ad performance data from the preceding week.
|
Outcomes Rank
|
Brand Ad
|
Share of Engagement
|
|
|---|---|---|---|
|
1
|
|
2026 IS - Take the Wheel :30 SLLexus |
76.3%
|
|
2
|
|
2026 Ultimate SE - Greatness ($569 Lease + $1000 Loyalty Credit on X3) :30BMW |
16.7%
|
|
3
|
|
2026 Ultimate SE - Greatness ($869 Lease + $2000 Loyalty Credit on X5) :30BMW |
2.4%
|
|
4
|
|
2026 GV80 - More Room for Imagination :15Genesis Motors |
1.5%
|
|
5
|
|
GV70 - Feel the GV70 (Dynamic Driving Modes) :15Genesis Motors |
1.5%
|
|
6
|
|
GV70 - Feel the GV70 :30Genesis Motors |
1.3%
|
|
7
|
|
ACU_CCAAcura |
0.4%
|
|
1
|
|
JEE_HIAJeep |
14.4%
|
|
2
|
|
JEE_HIHJeep |
14.1%
|
|
3
|
|
K25080498766Ford |
6.8%
|
|
4
|
|
FOR_ZZSFord |
4.7%
|
|
5
|
|
VOL_HGYVolkswagen |
4.2%
|
|
6
|
|
2026 Atlas: Soccer Dad (Atlas 1.9% APR, $3500 Bonus) :30Volkswagen |
4.1%
|
|
7
|
|
Next Starts Now ft. Da'Vian Kimbrough, Stella Spitzer, Kauan Basile, & Kahlil Mitchell (World Cup Partner) :30Hyundai |
3.9%
|
|
8
|
|
2026 Tiguan - Drive Like Somebody (1.9% APR or $2500 Bonus, Blue Car) :30Volkswagen |
3.9%
|
|
9
|
|
TOY_OJSToyota |
3.7%
|
|
10
|
|
VOL_HHBVolkswagen |
3.5%
|
|
1
|
|
COO_DOFCoors Light |
23.7%
|
|
2
|
|
MOD_FBKModelo |
7.3%
|
|
3
|
|
MOD_FCBModelo |
7.2%
|
|
4
|
|
BUD_DWOBud Light |
5.9%
|
|
5
|
|
MOD_FCGModelo |
4.2%
|
|
6
|
|
BUD_DWCBudweiser |
4.1%
|
|
7
|
|
COP_WFHMichelob Ultra |
3.4%
|
|
8
|
|
COO_DOICoors Light |
3.2%
|
|
9
|
|
MIC_VPMMichelob Ultra |
3.2%
|
|
10
|
|
MOD_FCHModelo |
3.1%
|
|
1
|
|
NUT_WQBNutella |
20.8%
|
|
2
|
|
POW_ERUPowerade |
9.0%
|
|
3
|
|
POW_ERSPowerade |
6.9%
|
|
4
|
|
GAT_BEAGatorade |
5.7%
|
|
5
|
|
COR_GEKFairlife |
5.5%
|
|
6
|
|
GAT_BDWGatorade |
5.0%
|
|
7
|
|
GIL_CVAGillette |
4.6%
|
|
8
|
|
Sundays & Self-Care :15Dove |
4.6%
|
|
9
|
|
Does Far More Than Clean V2 (Shave @ :05 mark) [FIFA Sponsor] :15Dove |
4.0%
|
|
10
|
|
DUR_ACRDuracell |
4.0%
|
|
1
|
|
AME_BPQUAmerican Express |
40.7%
|
|
2
|
|
Be a 2%er: Foul ft. Christian Pulisic :30Wells Fargo |
17.6%
|
|
3
|
|
B2C Travel World's Best Mexico :30American Express |
11.8%
|
|
4
|
|
B2C Travel Omni World's Best Anthem :30American Express |
7.4%
|
|
5
|
|
B2C Dining V3 :30American Express |
7.2%
|
|
6
|
|
Be a 2%er: Foul ft. Christian Pulisic :30 SLWells Fargo |
5.8%
|
|
7
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson :15 SLCapital One |
3.4%
|
|
8
|
|
New Baby (FIFA Sponsor) :30Bank of America |
1.6%
|
|
9
|
|
Tap In ft. Jason Sudeikis, Erling Haaland, Jorge Campos (FIFA World Cup Sponsor) :30Visa |
1.5%
|
|
10
|
|
Venture X Business - Going the Distance ft Jennifer Garner (ENG) :15 SLCapital One |
1.3%
|
|
1
|
|
BAN_CUDBank of America |
26.3%
|
|
2
|
|
BAN_CUBBank of America |
16.3%
|
|
3
|
|
BAN_CTCBank of America |
15.7%
|
|
4
|
|
Neighbor: Tow (Save up to $12,000) :15Rocket Mortgage |
6.6%
|
|
5
|
|
BAN_CTHBank of America |
5.9%
|
|
6
|
|
BAN_CUGBank of America |
5.7%
|
|
7
|
|
BAN_CTZBank of America |
4.1%
|
|
8
|
|
New Neighbor ft. Charles Barkley :15 SLCapital One |
3.8%
|
|
9
|
|
ROC_JSVRocket Money |
3.7%
|
|
10
|
|
PNC_ATSPNC Bank |
3.0%
|
|
1
|
|
NUT_WPYNutella |
38.3%
|
|
2
|
|
LAY_AUGLay's |
22.2%
|
|
3
|
|
COC_EZFCoca-Cola |
5.3%
|
|
4
|
|
COC_EZRCoca-Cola |
4.3%
|
|
5
|
|
FER_BKHFerrero Rocher |
3.4%
|
|
6
|
|
COC_EZSCoca-Cola |
2.9%
|
|
7
|
|
PEP_FFTPepsi |
2.7%
|
|
8
|
|
COC_EZWCoca-Cola |
2.6%
|
|
9
|
|
KEE_CYFKeebler |
2.5%
|
|
10
|
|
SWE_AKMSweeTARTS |
2.3%
|
|
1
|
|
Accident Forgiveness :30Allstate |
27.7%
|
|
2
|
|
STA_AKTMState Farm |
22.7%
|
|
3
|
|
Parking Lot Z ft. J.K. Simmons :30Farmers Insurance |
10.4%
|
|
4
|
|
PRO_AJQTProgressive Insurance |
5.7%
|
|
5
|
|
More Ways to Save ft. Judy Greer :30 SLAllstate |
5.0%
|
|
6
|
|
Homeowners ft. Judy Greer :30 SLAllstate |
4.9%
|
|
7
|
|
Mayhem - Delivery Robot :30Allstate |
2.9%
|
|
8
|
|
More Ways to Save ft. Judy Greer :15 SLAllstate |
2.7%
|
|
9
|
|
Team Flo - Amy's Boat :30Progressive Insurance |
2.6%
|
|
10
|
|
Dr. Rick - The Plan :30Progressive Insurance |
2.2%
|
|
1
|
|
BUF_ASIBuffalo Wild Wings |
45.9%
|
|
2
|
|
CHI_WKBChili's |
36.5%
|
|
3
|
|
All About Flavor :15 SLWingstop Restaurants |
4.6%
|
|
4
|
|
CHI_WKMChipotle Mexican Grill |
4.2%
|
|
5
|
|
CHI_WKJChipotle Mexican Grill |
2.9%
|
|
6
|
|
SUB_MENSubway |
2.9%
|
|
7
|
|
CHI_WKNChipotle Mexican Grill |
2.4%
|
|
8
|
|
Summer Is Back ($0 Delivery Fee) :15Chipotle Mexican Grill |
0.7%
|
|
1
|
|
MCD_PJOMcDonald's |
16.1%
|
|
2
|
|
MCD_PJMMcDonald's |
13.8%
|
|
3
|
|
MCD_PJSMcDonald's |
13.1%
|
|
4
|
|
MCD_PJFMcDonald's |
10.0%
|
|
5
|
|
World Cup MealMcDonald's |
6.8%
|
|
6
|
|
MCD_PJRMcDonald's |
6.8%
|
|
7
|
|
Peak Luxury :30Taco Bell |
4.3%
|
|
8
|
|
The Minions are coming to Wendy's :15Wendy's |
3.6%
|
|
9
|
|
POP_GAOPopeyes Louisiana Kitchen |
3.4%
|
|
10
|
|
MCD_PJNMcDonald's |
3.4%
|
|
1
|
|
Don't Settle for Meh ft. Zlatan Ibrahimovi膰, Jason & Kylie Kelce :30YouTube TV |
83.7%
|
|
2
|
|
FOX_XOSFOX Nation |
3.4%
|
|
3
|
|
FOX_XQOFOX Nation |
3.0%
|
|
4
|
|
FOX_XQEFOX Nation |
2.9%
|
|
5
|
|
FOX_XQVFOX Nation |
2.6%
|
|
6
|
|
PEA_HGZPeacock |
1.6%
|
|
7
|
|
The Summer of Soccer (Save $30) :15FuboTV |
1.3%
|
|
8
|
|
FOX_XQPFOX Nation |
0.9%
|
|
9
|
|
DIS_AKWPDisney+ |
0.6%
|
|
1
|
|
WAY_FRMWaymo |
51.4%
|
|
2
|
|
Did You Know? (FIFA Sponsor) :30Airbnb |
26.5%
|
|
3
|
|
AIR_EGJAirbnb |
10.4%
|
|
4
|
|
MAR_ZNKMarriott |
4.2%
|
|
5
|
|
Find Your Fun Again :30Carnival Cruise Line |
2.3%
|
|
6
|
|
TUR_DDWTuro |
2.1%
|
|
7
|
|
TUR_DEBTuro |
1.3%
|
|
8
|
|
UNI_BPPEUniversal Parks & Resorts |
1.2%
|
|
9
|
|
Carnival Is Calling :30Carnival Cruise Line |
0.5%
|
|
10
|
|
WAL_ACKVWalt Disney Parks and Resorts |
0.1%
|
|
1
|
|
VER_SYLVerizon Wireless |
33.0%
|
|
2
|
|
Soccer Fans - Crowded Train (iPhone 17, iPad, Apple Watch - Limited Time) :30 SLVerizon Wireless |
20.0%
|
|
3
|
|
Go Grande ft. Zoe Saldana (iPhone 17 Pro No Trade In Needed) :15T-Mobile Wireless |
9.2%
|
|
4
|
|
Say Cheese ft. Zoe Saldana, Harvey Guillen, Druski (New iPhone 17) :15T-Mobile Wireless |
7.2%
|
|
5
|
|
This Old Thing - Car (endcard inc. Spectrum, Xfinity) :30Verizon Wireless |
5.8%
|
|
6
|
|
You Have Rights - $400 When you Switch (5 year price guarantee) :15T-Mobile Wireless |
5.6%
|
|
7
|
|
Hockey - Dads and Grads ft. Alexander Ovechkin (iPhone 17, iPad, Apple Watch - offer ends 6/17) :30Verizon Wireless |
4.5%
|
|
8
|
|
David Beckham VIP (Win World Cup Tickets) :30Verizon Wireless |
3.8%
|
|
9
|
|
Say Cheese ft. Zoe Saldana, Harvey Guillen, Druski (New iPhone 17) :15 SLT-Mobile Wireless |
2.5%
|
|
10
|
|
David Beckham VIP (No One Gets You Closer) :30Verizon Wireless |
2.4%
|