EDO in the News

EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.

EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.

EDO ranks the top 10 most effective ads of the 2026 Super Bowl, based on outcomes — not opinions.

EDO's new AI-powered interface gives clients faster, easier access to EDO's TV outcomes data using natural language — accelerating time to insight.

NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.

Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.

TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.

Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.

EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.

Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.

Women’s sports continue to break records as TV viewership surges 139% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax.

Omnilux, Dr. Squatch, and Plexaderm were the most effective at driving consumer behavior, according to EDO’s investment-grade data.