TV leaders discuss AI, attribution, collaboration, and outcomes measurement at Cannes Lions 2025.

EDO data: Netflix Christmas NFL advertising engagement was 1.5x higher than regular season games. See which ads won and what it means for streaming sports.

Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.

TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.

Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.

EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.

Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.

Women’s sports continue to break records as TV viewership surges 139% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax.

Omnilux, Dr. Squatch, and Plexaderm were the most effective at driving consumer behavior, according to EDO’s investment-grade data.

Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.

Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks

Integration utilizes immediate engagement metrics to enable more precise and efficient campaign management across Connected TV and platforms like Meta and YouTube.