366 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read
Fubo, and Experian, and VAB — Oh, My! Recapping EDO’s Big Month
EDO continues to gain traction as a leading measurement provider for Convergent TV, announcing new deals with Fubo and Experian.
EDO Team December 19, 2023 4 min read
Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes
Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data.
EDO Team December 19, 2023 2 min read
EDO Enhances Convergent TV Analytics with Experian Audience Insights
New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.
EDO Team December 13, 2023 2 min read
EDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%
New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.
EDO Team December 5, 2023 4 min read
BET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min read
EDO Holiday TV Outcomes Report: Some Retailers Drive Performance Outside Traditional Shopping Period
EDO’s Holiday TV Outcomes Report highlights ad performance across key categories such as during Q4 '22.
Jackie Cavedon October 10, 2023 3 min read
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min read
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
Jackie Cavedon June 13, 2023 2 min read
EDO and Nielsen Fuel Open Innovation Through Data Integration
EDO and Nielsen Fuel Open Innovation Through Data Integration
Jackie Cavedon June 19, 2023 3 min read