EDO in the News
See EDO in the news with the latest research and insights.
398 Results
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team March 10, 2026 3 min read
Cannes Lions 2025: Solving TV's Trillion-Dollar Attribution Challenge
TV leaders discuss AI, attribution, collaboration, and outcomes measurement at Cannes Lions 2025.
EDO Team July 1, 2025 5 min read
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.
EDO Team February 10, 2026 4 min read
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read
Ai.com, Universal Pictures, and Lay’s Win Most Engaging Super Bowl LX Ads in EDO’s Annual TV Outcomes Ranker
EDO ranks the top 10 most effective ads of the 2026 Super Bowl, based on outcomes — not opinions.
EDO Team February 9, 2026 5 min read
EDO Launches ChatEDO™, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement
EDO's new AI-powered interface gives clients faster, easier access to EDO's TV outcomes data using natural language — accelerating time to insight.
EDO Team February 3, 2026 4 min read
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.
EDO Team January 28, 2026 3 min read
EDO Reveals 2025’s Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi’s Lead the Way
Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.
EDO Team July 10, 2025 3 min read
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.
EDO Team June 13, 2025 2 min read.png)
EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying
Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.
EDO Team June 10, 2025 2 min read
TV Advertising Drives Digital Gains, Can Double Website Traffic for QSR Brands
EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.
EDO Team May 22, 2025 3 min read-1.png)
EDO Launches Engaged Audience Planning
Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.
EDO Team April 23, 2025 3 min read