EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
410 Results
EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team June 4, 2026 5 min read
EDO on Beet.TV: Kevin Krim on Why TV Is a Brand and Demand Medium
EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.
EDO Team June 2, 2026 2 min read
EDO on CNBC: Kevin Krim on Why Ad-Tier Streaming Subscribers Are Worth More
EDO CEO Kevin Krim visits CNBC's Power Lunch to break down how dual revenue streams are reshaping streaming and helping brands reach engaged audiences.
EDO Team May 19, 2026 2 min read
EDO x Wurl: Laura Grover on How Contextual Targeting Drives Engagement
EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.
EDO Team May 8, 2026 2 min read.jpg)
EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team April 22, 2026 4 min read
These Brands Scored Big at Women’s March Madness
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who won big in 2026.
EDO Team April 20, 2026 2 min read
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
Here's Who's Winning Big in the Men's NCAA Tournament
The NCAA Men's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
How Great Clips and Home Depot Drive Results at the NCAA Women’s Basketball Tournament
NCAA women’s basketball ads drove more impact than the average ad on primetime broadcast or cable, according to EDO’s Women’s Sports TV Outcomes Report.
EDO Team March 23, 2026 2 min read
The WNBA — and Its Stars — Score Major Buckets for Brands
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 13, 2026 3 min read
These Brands Are Killing It in Women's Sports
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 10, 2026 2 min read
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team March 10, 2026 3 min read