EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
390 Results
EDO Launches ChatEDO™, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement
EDO's new AI-powered interface gives clients faster, easier access to EDO's TV outcomes data using natural language — accelerating time to insight.
EDO Team February 3, 2026 4 min read
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data.
EDO Team January 28, 2026 3 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
The Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min read
From Gyms to GLP-1s: Weight-Loss TV Ad Performance in 2025
Weight-loss TV ad spend rose 7% in 2025. GLP-1 and connected fitness brands led category engagement, with Hims & Hers, Peloton, and Tonal.
EDO Team December 2, 2025 3 min read
College Football Ad Effectiveness Up 10% as Championship Season Looms
College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.
EDO Team October 31, 2025 3 min read
EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA
Basketball proves one of the most effective media environments for brands, as EDO highlights cultural relevance, advertiser scale, and measurable outcomes.
EDO Team October 27, 2025 3 min read
TelevisaUnivision’s Dan Riess: Outcomes Measurement Is ‘Hypercritical’
TelevisaUnivision's Dan Riess explains why outcomes measurement is hypercritical for Hispanic audiences and how mid-funnel metrics drive results.
EDO Team October 21, 2025 4 min read
NBA Advertising Maintains 24% Engagement Lift Over Primetime TV
NBA ads outperformed primetime by 24% in 2024-25. Crunch time ad slots and ideal pod positions added even greater performance.
EDO Team October 16, 2025 3 min read
Brands Bet Big On Men’s and Women’s NCAA Hoops Heading Into New Season
Men's and women's NCAA basketball have proven to be great bets for brands. With the 2025-26 campaign set to get underway, here's what worked last season.
EDO Team October 16, 2025 3 min read
From Cowboy Carter to CEO Storytelling: H1 2025's Top Ad Breakthroughs
From celebrity spots like Beyoncé's ad for Levi's to affordability messaging in casual dining, see the trends behind the most effective ads of H1 2025.
EDO Team October 15, 2025 3 min read
2025 Financial Services TV Ads: Investment Grows as Top Creatives Win Big
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team October 15, 2025 3 min read