TV leaders discuss AI, attribution, collaboration, and outcomes measurement at Cannes Lions 2025.

New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV ROI

Uncover which DMAs, demographics, and product categories delivered the highest Super Bowl LIX ad engagement to inform your 2025-26 NFL strategy.

Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.

TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.

Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.

EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.

EDO data shows how consumer ad engagement is changing in key categories as a result of news surrounding new U.S. tariffs.

EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.

Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.

Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.

Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.