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Know What Works in Women’s Sports

Everything you need to know about women’s sports TV advertising.

Women’s Sports Have Arrived — Don’t Get Left Behind

Know what works from the hardwood to the hardcourt. EDO data delivers detailed insights into women’s sports TV ad performance — across basketball, tennis, soccer, and more.

0 TOTAL SPEND
0 BILLION TOTAL IMPRESSIONS
0 AD IMPACT VS. PRIMETIME

See Who’s Winning Big

The Brand Performance Matrix charts advertisers based on their women’s sports investment and advertising effectiveness. Those in the top-right corner (like Pizza Hut, Zillow, and Airbnb) are spending big and driving the consumer engagement behaviors that are most predictive of future sales. But those in the bottom-right (like Jeep, Wendy’s, and Instacart) are seeing limited results from their high spend.

Women’s Sports Have Arrived — Don’t Get Left Behind

2024 was the year women’s sports evolved from TV advertising’s best-kept secret to one of its reliable performers. Newly minted stars delivered powerful results for their brand partners, and programs set ratings records throughout the year. Here’s a look at four key trends in women’s sports.

See the Top Women’s Sports Ads in Every Category

See the spots that were most effective at driving consumer engagement in each category, across individual women’s sports leagues and tournaments. In our rankings, the performance of each ad is indexed to the average category ad performance — such that the average category ad is scored at 100.

Sport: NCAA Women's College Basketball
Category: All Categories
Ad Duration: All
Rank
Impressions
Ad Duration
1
2025 Invitation to Lexus SE - Step Into Consideration V2 Lexus
2MM
15s
2
2025 Invitation to Lexus SE - Step Into Adventure Lexus
2MM
15s
3
2025 Navigator - Mic Drop ft Serena Williams Lincoln
9MM
30s
4
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer) Lincoln
4MM
30s
5
2025 Invitation to Lexus SE - Step Into Choice Lexus
3MM
15s
1
2025 ID. Buzz - Have a Little Fun Volkswagen
6MM
30s
2
2025 ID. Buzz - Have a Little Fun Volkswagen
4MM
15s
3
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange) Volkswagen
4MM
15s
4
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance) Jeep
199K
30s
5
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back) RAM
899K
30s
6
Drive a Ford Ford
12MM
30s
7
2025 RAM 1500 - Nothing Stops America (Laramie Crew Cab 4x4 $10900 Below MSRP) RAM
1MM
30s
8
2025 Murano - Greatest Rush (Massaging Seats) Nissan
8MM
15s
9
2025 Wrangler - Jurassic World Rebirth (4-Door Rubicon $7899 Below MSRP) Jeep
161K
30s
10
2025 Wrangler - Jurassic World Rebirth Jeep
130K
30s
1
When Working or Not Heineken
3MM
30s
2
Congratulations Salt - Cut To Bubbles Dos Equis
1MM
15s
3
Bottle Cap Dos Equis
288K
15s
4
The Most Elegant Corona
21MM
15s
5
'On a Warm Day' Featuring Ron Funches Simply Beverages
7MM
15s
1
Luxe - $5, $7, $9 Cravings Box Taco Bell
1MM
30s
2
Caliente Cantina Chicken Menu - Introducing song by J Noa Taco Bell
698K
30s
3
Strawberry Mango Slush Sonic Drive-In
1MM
15s
4
Luxe - $5, $7, $9 Cravings Box Classic Taco Bell
2MM
15s
5
Aquarium Sonic Drive-In
164K
15s
6
Breaking News Sonic Drive-In
288K
15s
7
$0.85 Blizzard for 85 Years Dairy Queen
8MM
15s
8
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN Taco Bell
5MM
15s
9
Breakfast Comes First - Hash Brown Dreams McDonald's
144K
15s
10
The Snack Wrap Is Back McDonald's
583K
30s
1
Cheesy Bites Pizza feat. Peter Zahut Pizza Hut
144K
15s
2
Hut Days - BOGO Free Large Pizza Pizza Hut
1MM
15s
3
Better than One: Two for $6.99 Each Papa Johns Pizza
3MM
15s
4
Marco's with Mike's Hot Honey Marco's Pizza
7MM
15s
5
America's Favorite ($8.99) Marco's Pizza
1MM
15s
6
Bundle Bros feat. Rob Gronkowski Pizza Hut
3MM
15s
1
FUB_AKJ FuboTV
279K
15s
2
DIS_AGPL Disney+
3MM
15s
3
Why Pay Too Much? V3 FuboTV
451K
15s
4
DIS_AGLT Disney+
416K
30s
1
Venture X - Once Upon a Farm (Airport Lounge) Capital One
3MM
30s
2
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness) Capital One
144K
30s
3
Bank is Open ft S Jackson, S Lee, C Barkley (March Madness) Capital One
31MM
30s
4
Savor - Ice Kareem ft Jackson, Lee, Barkley, Johnson, Abdul-Jabbar (March Madness) Capital One
33MM
30s
1
2025 ID. Buzz - Have a Little Fun Volkswagen
6MM
30s
2
2025 ID. Buzz - Have a Little Fun Volkswagen
4MM
15s
3
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange) Volkswagen
4MM
15s
4
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance) Jeep
199K
30s
5
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back) RAM
899K
30s
6
2025 Invitation to Lexus SE - Step Into Consideration V2 Lexus
2MM
15s
7
Drive a Ford Ford
12MM
30s
8
2025 RAM 1500 - Nothing Stops America (Laramie Crew Cab 4x4 $10900 Below MSRP) RAM
1MM
30s
9
2025 Murano - Greatest Rush (Massaging Seats) Nissan
8MM
15s
10
2025 Invitation to Lexus SE - Step Into Adventure Lexus
2MM
15s
1
Three Regular Guys Harry's
813K
15s
2
BLU_PVI Bluechew
144K
15s
3
Easter Pastel M&M's
4MM
15s
4
MOU_DNA Mountain Dew
796K
15s
5
Welcome To The Team Dove
1MM
15s
6
ZIP_BSC Zippi Sweeper
19K
120s
7
Next Episode Oreo
722K
15s
8
MOU_DNB Mountain Dew
1MM
15s
9
TAL_JJZ Talenti
218K
15s
10
Get Rid of Dehydration Liquid I.V.
38K
15s
1
Inflammation Advil
706K
15s
2
DAY_CWC DayQuil
85K
15s
3
Vaporize That Cold NyQuil
39K
15s
4
CLA_FYI Claritin
6MM
15s
5
RIC_DAO Ricola
356K
15s
1
Luxe - $5, $7, $9 Cravings Box Taco Bell
1MM
30s
2
Caliente Cantina Chicken Menu - Introducing song by J Noa Taco Bell
698K
30s
3
Strawberry Mango Slush Sonic Drive-In
1MM
15s
4
Luxe - $5, $7, $9 Cravings Box Classic Taco Bell
2MM
15s
5
Aquarium Sonic Drive-In
164K
15s
6
Breaking News Sonic Drive-In
288K
15s
7
$0.85 Blizzard for 85 Years Dairy Queen
8MM
15s
8
Cheesy Bites Pizza feat. Peter Zahut Pizza Hut
144K
15s
9
Hut Days - BOGO Free Large Pizza Pizza Hut
1MM
15s
10
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN Taco Bell
5MM
15s
1
Commitment ft. Pete Davidson Verizon Wireless
4MM
30s
2
2025 March Madness - Network: Nova BFFs (Interruption) AT&T Wireless
19MM
30s
3
Huddle ($25/Line, Four iPhone 16 Pros on Us) Verizon Wireless
8MM
30s
4
Old Phone (Pay Off up to $800, iPhone 16 Pro) Verizon Wireless
9MM
30s
5
Blows the Competition Away T-Mobile Wireless
5MM
30s
6
2025 March Madness - Care: Meeting Madness AT&T Wireless
4MM
30s
7
2025 March Madness - Price: Merch AT&T Wireless
11MM
30s
1
What Retirement Takes (Ken Fisher) [Version 2] Fisher Investments
38K
30s
2
Wrong Road Intuit
1MM
15s
3
Growing Up ft. Flau'jae Johnson Experian
2MM
30s
4
ROC_HZK Rocket Money
58K
30s
5
Mom ft. Flau'jae Johnson Experian
5MM
15s
6
FIS_DHW Fisher Investments
54K
30s
7
Score More: Cassie V2 Intuit
780K
15s
8
Breeze Intuit TurboTax
2MM
30s
9
All the Answers TaxAct
6MM
15s
10
Answers That Better Fit You Intuit
1MM
15s
1
From the Logo ft Caitlin Clark State Farm
373K
30s
2
MUT_BBS Mutual of Omaha
19K
120s
3
What's the Gecko's Name? GEICO
18MM
30s
4
Team Flo - New to the Big City Progressive Insurance
54K
30s
5
Science Camp ft. Lisa Ann Walter The General Insurance
507K
30s
6
Batman vs Bateman: Poison Ivy ft. Jason Bateman State Farm
1MM
30s
7
From the Logo ft. Caitlin Clark State Farm
480K
15s
8
Worst Nightmare - End Card Blue Text Logo - ft Ice-T CarShield
118K
120s
9
Dr. Rick - Firepit Progressive Insurance
924K
30s
10
Batman v. Bateman: Two Face ft Jason Bateman State Farm
2MM
30s
1
We're on the Way V2 Uber
434K
60s
2
AIR_DHP Airbnb
13MM
30s
3
AIR_DGR Airbnb
2MM
30s
4
So Many Ways the Story Could Go: 30 United Airlines
15MM
30s
5
Utopia - Rule Them All (Now Sailing) Royal Caribbean Cruises
15MM
15s
6
We're on the Way V2 Uber
18MM
30s
7
Star-Go All In (Summer 2025) Royal Caribbean Cruises
4MM
15s
8
Star-Go All In (Book Now) Royal Caribbean Cruises
17MM
15s
9
Girls Trip Airbnb
892K
30s
10
Mighty Mississippi River V2 American Cruise Lines
570K
60s
1
Mission Control DriveTime
19K
30s
2
GOV_ADM GovX
79K
15s
3
GOV_ADJ GovX
36K
30s
4
Someday ft. Pedro Pascal Apple
7MM
60s
5
Thunderbolts Walt Disney Studios Motion Pictures
4MM
30s
6
Thunderbolts Walt Disney Studios Motion Pictures
9MM
30s
7
Plethora Of Options DriveTime
96K
30s
8
Jurassic World Rebirth Universal Pictures
9MM
30s
9
The Woman in the Yard Universal Pictures
3MM
30s
10
Drop (2025) Universal Pictures
8MM
15s
Rank
Impressions
Ad Duration
1
2025 Golden Opportunity SE - Priority Lexus
2MM
15s
2
2025 GV80 Summer Signature Event - Your New Beginning (2.99% + $1000 Bonus) Genesis Motors
168K
30s
3
2025 RX - Recognized Lexus
15MM
15s
4
2025 GV80 Summer Signature Event - Your New Beginning (2.99% + $1000 Bonus) Genesis Motors
4MM
15s
5
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70) Genesis Motors
1MM
30s
6
2025 Golden Opportunity SE - Welcome Lexus
5MM
15s
7
It Finds You Lexus
11MM
15s
8
2025 Golden Opportunity SE - Transports You Lexus
5MM
15s
9
2026 GV80 - More Room for Imagination Genesis Motors
4MM
15s
1
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease) Volkswagen
118K
15s
2
2024 Santa Fe - Under a Different Light SL Hyundai
276K
30s
3
2025 Atlas Peak Edition - Little Boxes Volkswagen
1MM
15s
4
Owner's Manual ft Harrison Ford Jeep
94K
30s
5
2025 Wrangler - Famous for Freedom: How Summer Rolls (Wrangler Rubicon $4500 Cash Allowance) Jeep
97K
30s
6
2025 Wrangler - Famous for Freedom: How Summer Rolls (Gladiator Rubicon, Mojave 4x4 $5500 Cash Allowance) Jeep
123K
30s
7
Getaway Sales Event - Therapist (0% APR Santa Fe) Hyundai
4MM
30s
8
Tuscon - Enjoying is Part of the Journey Hyundai
434K
30s
9
2025 Getaway Sales Event - Confessional (0.9% APR) Hyundai
95K
30s
10
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease) Volkswagen
2MM
30s
1
BLU_QNB Blue Moon
2MM
15s
2
La Playa Awaits Corona
1MM
30s
3
Now It Is Blue Moon
12MM
15s
4
PER_FSN Peroni
10MM
15s
5
La Playa Awaits Corona
14MM
15s
6
The Most Elegant Corona
19MM
15s
1
$3 Steak Burritos Taco Bell
123K
30s
2
French Fry Mountain McDonald's
73K
15s
3
Crispy Chicken Nuggets Are Back Taco Bell
3MM
15s
4
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
102K
30s
5
New Crispy Chicken Tacos and Burritos Taco Bell
1MM
15s
6
TAC_FXM Taco Bell
188K
15s
7
A Taco Place That's Also a Chicken Place Taco Bell
5MM
15s
8
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN Taco Bell
3MM
15s
9
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
3MM
15s
10
$5 $7 and $9 Luxe Cravings Boxes V2 Taco Bell
5MM
15s
1
Seoul Has a Little Bit of Everything - Sapphire Reserve Card Chase Bank
3MM
30s
2
Euro Trip by Lionel Boyce - Sapphire Reserve Chase Bank
575K
30s
3
Sports Fan - Platinum Card American Express
1MM
29s
4
Raise the Bar on Game Night (Cash Back on Dining) American Express
120K
30s
5
Steak Lover by Ella Langley - Sapphire Reserve Chase Bank
575K
30s
6
Sports Fan - Platinum Card (English) American Express
1MM
30s
7
Raise the Bar on Championship Game Night (Cash Back on Dining, Gold) American Express
17MM
30s
8
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor (English and Spanish) American Express
455K
30s
9
Savor - Cash Back Kitchen ft Samuel L. Jackson Capital One
17MM
30s
10
Cafe Spotting Capital One
4MM
30s
1
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease) Volkswagen
118K
15s
2
2024 Santa Fe - Under a Different Light SL Hyundai
276K
30s
3
2025 Atlas Peak Edition - Little Boxes Volkswagen
1MM
15s
4
Owner's Manual ft Harrison Ford Jeep
94K
30s
5
2025 Wrangler - Famous for Freedom: How Summer Rolls (Wrangler Rubicon $4500 Cash Allowance) Jeep
97K
30s
6
2025 Golden Opportunity SE - Priority Lexus
2MM
15s
7
2025 Wrangler - Famous for Freedom: How Summer Rolls (Gladiator Rubicon, Mojave 4x4 $5500 Cash Allowance) Jeep
123K
30s
8
Getaway Sales Event - Therapist (0% APR Santa Fe) Hyundai
4MM
30s
9
Tuscon - Enjoying is Part of the Journey Hyundai
434K
30s
10
2025 Getaway Sales Event - Confessional (0.9% APR) Hyundai
95K
30s
1
Your Combination Skin - Air Foam Cleanser CeraVe
575K
15s
2
The Call of The Mustaches Pringles
117K
15s
3
Forgot To Moisturize? Dove
2MM
15s
4
A History of Winning Gatorade
10MM
15s
5
Is It In You? (feat. Caitlin Clark) Gatorade
5MM
15s
6
OLD_GGD Old Spice
97K
15s
7
GIL_CGP Gillette
123K
30s
8
LIN_FLH Lindt
2MM
20s
9
GAT_BAF Gatorade
9MM
15s
10
TYL_KIU Tylenol
159K
15s
1
TYL_KIU Tylenol
159K
15s
1
$3 Steak Burritos Taco Bell
123K
30s
2
French Fry Mountain McDonald's
73K
15s
3
Crispy Chicken Nuggets Are Back Taco Bell
3MM
15s
4
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
102K
30s
5
New Crispy Chicken Tacos and Burritos Taco Bell
1MM
15s
6
TAC_FXM Taco Bell
188K
15s
7
A Taco Place That's Also a Chicken Place Taco Bell
5MM
15s
8
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN Taco Bell
3MM
15s
9
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
3MM
15s
10
$5 $7 and $9 Luxe Cravings Boxes V2 Taco Bell
5MM
15s
1
Commitment ft. Pete Davidson Verizon Wireless
9MM
30s
2
Huddle ($25/Line, Four iPhone 16 Pros on Us) Verizon Wireless
9MM
15s
3
Stability ft. Pete Davidson Verizon Wireless
24MM
30s
4
Glow Up ft. Lindsay Lohan (Samsung Galaxy S25+) Verizon Wireless
10MM
30s
5
Gemini - Use it A LOT (Google Pixel 10 Pro) Verizon Wireless
6MM
30s
6
Mom Life ft. Lindsay Lohan Verizon Wireless
17MM
30s
7
Red Hot Deal Days - Summer 2025 (Apple Products) Verizon Wireless
6MM
30s
1
Tools to Help You Break Free Intuit
1MM
15s
2
Score More: Cassie V2 Intuit
2MM
15s
3
Wrong Road Intuit
2MM
15s
4
ROC_HFR Rocket Money
79K
15s
5
Core Free Rev1 Intuit TurboTax
2MM
15s
6
Core Free Intuit TurboTax
3MM
15s
7
PNC_API PNC Bank
4MM
15s
8
Breeze Rev2 Intuit TurboTax
2MM
15s
9
NER_BRT NerdWallet
18MM
30s
10
Breeze Intuit TurboTax
3MM
15s
1
Check the Tank Allstate
2MM
30s
2
Check the Section Allstate
2MM
30s
3
AFL_0ZY Aflac
16MM
30s
4
Check the Sunroof Allstate
626K
30s
5
Check the Neighbors Allstate
5MM
30s
6
Mayhem: Yips ft Alex Morgan Allstate
16MM
30s
7
Batman vs Bateman: Car ft. Jason Bateman State Farm
650K
15s
8
Screen Sharing Allstate
1MM
30s
9
Mayhem: Kiss Cam Allstate
8MM
30s
10
Check the Sunroof Allstate
4MM
30s
1
AIR_DQI Airbnb
4MM
30s
2
UNI_BHSJ Universal Parks & Resorts
957K
30s
1
Honey Don't! Focus Features
188K
30s
2
Sportsbook: Futures Day August 26th - NFL FanDuel
2MM
30s
3
$3 Steak Burritos Taco Bell
123K
30s
4
Fountain of Youth Apple TV+
95K
30s
5
French Fry Mountain McDonald's
73K
15s
6
Jurassic World Rebirth Universal Pictures
120K
30s
7
Your Friends and Neighbors (TV Show, 2025) Season 1 Apple TV+
290K
30s
8
More feat. Lionel Messi (Version 2) Lowe's
79K
15s
9
Drop (2025) Universal Pictures
94K
30s
10
AIR_DQI Airbnb
4MM
30s
Rank
Impressions
Ad Duration
1
Golden Opportunity SE - If We Were All the Same Lexus
512K
15s
2
Golden Opportunity SE - The Arrival Lexus
2MM
15s
3
2024 GX - Secret Entrance Lexus
54K
15s
4
2023 RX - Paradox V3 Lexus
3MM
15s
5
2023 RZ - Inspired By You Lexus
3MM
15s
6
2024 ES - We Heard You Lexus
3MM
15s
7
2023 TX - Space and Leg Room V2 Lexus
4MM
15s
8
2024 Signature Event - Feel Every Detail Genesis Motors
920K
30s
1
CR-V and CR-V Hybrid - Your Turn Honda
55K
30s
2
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer) Jeep
376K
30s
3
An American Love Story Volkswagen
4MM
30s
4
Hornet R/T - Totally Torqued Out Dodge
108K
30s
5
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer) Honda
841K
30s
6
2024 Tops Off SE - Famous for Freedom ($2,000 Bonus Cash Wrangler/Gladiator Offer) Jeep
747K
30s
7
Hornet R/T - Totally Torqued Out Dodge
153K
15s
8
Make This the Summer SE - Vacation From Payments ($2500 Total Cash Allowance Compass Offer) Jeep
31K
30s
9
2024 Prologue - Prompted by Dreams Honda
2MM
30s
10
Leave It All Behind - 2024 Tacoma (Olympic/Paralympics Sponsor) Toyota
95K
30s
1
Kick It Away ft Trevor Noah Smirnoff
198K
15s
2
Grab Life by the Claw White Claw
6MM
15s
3
Grab Life by the Claw White Claw
6MM
30s
4
Brunch ft Trevor Noah Smirnoff
3MM
15s
5
Found Gold Modelo
54K
30s
6
BUS_CDY Busch
8MM
15s
7
Grab Life by the Claw - Laundromat White Claw
6MM
15s
8
Kick It Away ft Trevor Noah Smirnoff
2MM
15s
9
Never Miss a Party - Cinco de Mayo Corona
103K
15s
10
MIC_SUB Michelob Ultra
381K
15s
1
Collector's Meal McDonald's
582K
15s
2
Not Just Late Night - Cantina Crispy Chicken Burrito Taco Bell
326K
15s
3
French Fry Mountain McDonald's
210K
15s
4
First Fry SL McDonald's
162K
15s
5
QPC - The Burger Napkins Were Made For McDonald's
950K
15s
6
$10 Tuesday: Butter My Biscuit KFC
386K
15s
7
Cheesy Street Chalupas Taco Bell
256K
15s
8
Not Just Late Night - Cantina Chicken Quesadilla Taco Bell
300K
15s
9
Taco Tuesday Featuring LeBron James and Jason Sudeikis Taco Bell
640K
15s
10
Real Fans Present Chick N Strips - Daya Chick-fil-A
1MM
15s
1
Crazy Puffs - Merry Go Round Little Caesars
88K
15s
2
Crazy Puffs - Slap Fight Little Caesars
163K
15s
3
Margherita Magnifico - Pizza Party ($10.99) Marco's Pizza
8MM
15s
4
Pepperoni Magnifico - Date Night Marco's Pizza
6MM
15s
5
Creamy Dreamy - Crispy Cuppy 'Roni Papa Johns Pizza
386K
15s
6
Crazy Puffs - More Summer Fun! Little Caesars
3MM
15s
1
DIS_ADMZ Disney Bundle
1MM
30s
2
DIS_AEKR Disney Bundle
2MM
30s
3
Why Pay Too Much? FuboTV
6MM
15s
4
YOU_KOX YouTube TV
1MM
15s
5
APP_LCU Apple TV+
464K
30s
6
DIS_ADMA Disney Bundle
736K
15s
1
The Perfect Solo Trip (Platinum Card) American Express
616K
30s
2
Cashback Press Conference feat. Kevin Hart and Steph Curry Chase Bank
23K
30s
3
Sweater Apple Card
4MM
15s
4
First Vacation as a Trio - Travel Benefits American Express
7MM
30s
5
The Perfect Solo Trip (Platinum Card) American Express
14MM
30s
6
Ladder Apple Card
3MM
15s
7
Cashback on Food ft. Kevin Hart Chase Bank
1MM
15s
8
Venture X - Travel Capital One
4MM
30s
9
Sports Fan - Platinum Card American Express
27MM
29s
10
Venture Card - No Crying ft Jennifer Garner Capital One
4MM
30s
1
CR-V and CR-V Hybrid - Your Turn Honda
55K
30s
2
Golden Opportunity SE - If We Were All the Same Lexus
512K
15s
3
Golden Opportunity SE - The Arrival Lexus
2MM
15s
4
2024 GX - Secret Entrance Lexus
54K
15s
5
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer) Jeep
376K
30s
6
2023 RX - Paradox V3 Lexus
3MM
15s
7
An American Love Story Volkswagen
4MM
30s
8
Hornet R/T - Totally Torqued Out Dodge
108K
30s
9
2023 RZ - Inspired By You Lexus
3MM
15s
10
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer) Honda
841K
30s
1
ARM_BEV ARMRA
1MM
30s
2
GOL_ABVJ GOLO
29K
30s
3
ARM_AWO ARMRA
28K
15s
4
STA_ACEK Starry
2MM
15s
5
STA_ADJD Starry
2MM
15s
6
Meet The Parents M&M's
144K
15s
7
OPI_0AB Opill
2MM
15s
8
HAR_GUI Harry's
225K
30s
9
STA_AEKT Starry
546K
15s
10
The Future of Soda Is Now Poppi
474K
30s
1
Alternative to Pills (New) Voltaren
615K
15s
2
ZZZ_0HE ZzzQuil
1MM
15s
3
Send Pain Packing II Advil
941K
15s
4
VIC_EQW Vicks
190K
15s
5
Relive Great Memories - Hike V2 Voltaren
2MM
15s
6
Inflammation Advil
1MM
15s
1
Crazy Puffs - Merry Go Round Little Caesars
88K
15s
2
Collector's Meal McDonald's
582K
15s
3
Crazy Puffs - Slap Fight Little Caesars
163K
15s
4
Not Just Late Night - Cantina Crispy Chicken Burrito Taco Bell
326K
15s
5
French Fry Mountain McDonald's
210K
15s
6
First Fry SL McDonald's
162K
15s
7
QPC - The Burger Napkins Were Made For McDonald's
950K
15s
8
$10 Tuesday: Butter My Biscuit KFC
386K
15s
9
Cheesy Street Chalupas Taco Bell
256K
15s
10
Not Just Late Night - Cantina Chicken Quesadilla Taco Bell
300K
15s
1
Phone Accidents (iPhone 15 Pro) Verizon Wireless
198K
30s
2
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
2MM
15s
3
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht T-Mobile Wireless
309K
15s
4
These Are All Keepers - Wedding Photographer AT&T Wireless
46MM
30s
5
Highest Horse - Samsung Galaxy Z Flip6 AT&T Wireless
16MM
30s
6
You Break It, We Take It - Tennis (Google Pixel 9 on Us) Verizon Wireless
1MM
30s
7
Highest Horse (Pre-Order Samsung Galaxy Z Flip6) AT&T Wireless
30MM
30s
1
EXP_INH Experian
196K
15s
2
Experian App - Subscriptions Experian
55K
15s
3
COI_0HN Coinbase
3MM
30s
4
Enter the Experian App Experian
366K
15s
5
ROC_GOR Rocket Money
36K
15s
6
Insurance Marketplace Experian
61K
15s
7
JGW_DFN J.G. Wentworth
88K
60s
8
ROC_GBZ Rocket Money
128K
15s
9
ROC_GPX Rocket Money
121K
30s
10
Fee-Free ATMs - Alexis SL Chime Bank
128K
15s
1
STA_AFPH State Farm
19K
30s
2
Limu & Doug Beach Volleyball Liberty Mutual Insurance
58K
15s
3
Covering Greatness ft Caitlin Clark State Farm
155K
15s
4
Sticking it to the Boss Progressive Insurance
148K
15s
5
Stilts Liberty Mutual Insurance
35K
15s
6
Covering Greatness ft Caitlin Clark State Farm
2MM
30s
7
AFL_0XU Aflac
2MM
30s
8
Handle State Farm
585K
15s
9
Foul feat. Chris Paul State Farm
294K
30s
10
Brother (feat. Brook & Robin Lopez) State Farm
8MM
30s
1
Sunbathing - OneKeyCash VRBO
512K
30s
2
Rooster VRBO
976K
30s
3
NAT_DOFV National Car Rental
260K
30s
4
Traveling with Kids - Confirmed Together Hilton
1MM
15s
5
SAN_FHQ Sandals Resorts International
3MM
15s
6
The Dad feat. Kaley Cuoco Priceline
894K
15s
7
Dream Vacation V2 Hilton
288K
15s
8
It's Up to You Trivago
528K
30s
9
Totally Free VRBO
512K
30s
10
Vacation Baby feat. Kaley Cuoco Priceline
885K
15s
1
NAT_EDGX National Basketball Association (NBA)
162K
30s
2
NAT_EHRB National Basketball Association (NBA)
334K
30s
3
NAT_EHGF National Basketball Association (NBA)
3MM
30s
4
SKI_BIW SKIMS
103K
30s
5
Mayor of Kingstown Season 3 Paramount+
1MM
10s
6
Everybody feat. Candace Parker, Kelsey Plum, Skylar Diggins-Smith, Dijonai Carrington, and Cameron Brink SKIMS
24MM
30s
7
SKI_BKN SKIMS
2MM
30s
8
FAB_CUV Fabletics
404K
15s
9
DAN_FGV ABC
920K
15s
10
The Garfield Movie (2024) Sony Pictures
25K
30s
1
Believe Lexus
581K
30s
2
Feel Something Lexus
678K
30s
3
2024 RX - Never Lose Your Edge (Freedom) Lexus
320K
15s
4
2025 Golden Opportunity SE - Welcome Lexus
6MM
15s
5
2026 GV80 - More Room for Imagination Genesis Motors
320K
15s
6
2025 Navigator - Mic Drop ft Serena Williams Lincoln
10MM
30s
7
ADX - Match Your Energy Acura
2MM
30s
8
2025 RX - Recognized Lexus
2MM
15s
9
2025 Golden Opportunity SE - Priority Lexus
9MM
15s
10
Amazing Lexus
3MM
30s
1
2025 ID.4 - Look Kids, No Hands Volkswagen
2MM
30s
2
Carnival - Epic Tailgate Kia
695K
30s
3
Jurassic Rated - Jurassic World Rebirth (2025 Gladiator Rubicon or Mojave 4x4 $8200 Below MSRP) Jeep
131K
30s
4
Rogue QDRX - Anthem Nissan
178K
15s
5
National Sales Event: Coach ft Eli Manning - Kelly Blue Book Best Buy (Tacoma Double Cab SRS $279/36 mo; Tundra 1.99%) (English) Toyota
793K
30s
6
Passport - Limitless Determination Honda
357K
30s
7
You Made Us Ford
2MM
30s
8
My Name Honda
920K
30s
9
If They Were Like Us ($0 Down Payment Offer) Ford
6MM
30s
10
Getaway Sales Event - Lawyer (0% APR Santa Fe) Hyundai
2MM
30s
1
BLU_OSH Blue Moon
1MM
15s
2
Classics Never Fade <<2>> Smirnoff
2MM
15s
3
Clean and Crisp Modelo
289K
15s
4
MIC_UBF Michelob Ultra
2MM
15s
5
MIC_TLT Michelob Ultra
12MM
15s
6
SMI_FUW Smirnoff
222K
15s
7
PER_FSN Peroni
7MM
15s
8
MIC_UAP Michelob Ultra
5MM
15s
9
La Playa Awaits Corona
4MM
30s
1
Breakfast Comes First - Fix Your Morning McDonald's
122K
15s
2
Pickles Everywhere Sonic Drive-In
83K
30s
3
Fire It Up! (Burger King x How to Train Your Dragon) Burger King
3MM
15s
4
TAC_FXP Taco Bell
517K
15s
5
Always Ways to Save McDonald's
607K
15s
6
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
406K
30s
7
Breakfast Comes First - Band Practice McDonald's
344K
30s
8
Breakfast Comes First - Visit From Mom McDonald's
250K
30s
9
The Smasher - Forget Apple Pie Sonic Drive-In
128K
15s
10
Take a Trip Through McDonaldland: Shake McDonald's
178K
15s
1
America's Favorite Pizza Chain - Pepperoni Fest Marco's Pizza
270K
15s
2
Stuffed Crust Taste Test - Where's the Pizza? Domino's Pizza
283K
30s
3
Doughjo - Karate Kid Legends Marco's Pizza
570K
15s
4
Marco's with Mike's Hot Honey Marco's Pizza
6MM
15s
5
Stuffed Crust Taste Test - Group 2 Domino's Pizza
115K
30s
1
Disney Bundle: Disney+/Hulu/HBO Max Disney Bundle
3MM
15s
2
Sports Frustration ft Jason Kelce - Try It Free YouTube TV
2MM
30s
3
Disney Bundle: Disney+/Hulu/Max Disney Bundle
4MM
15s
1
Out the Door (Vivi's Pesto) - Business Platinum Card American Express
806K
30s
2
Steak Lover by Ella Langley - Sapphire Reserve Chase Bank
1MM
30s
3
Raise the Bar - 4X Points at Restaurants - Gold Card (WNBA) English American Express
268K
29s
4
From Coffee to Family - AMEX Wander Card Credit One Bank
57K
30s
5
Career Day Ft. Derek Jeter Capital One
3MM
30s
6
Raise the Bar on Game Night (Cash Back on Dining) American Express
3MM
30s
7
It Takes Two to Feel the Joy - 2% Unlimited Cash Back Citi
2MM
30s
8
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness) Capital One
2MM
30s
9
Born to Run - Platinum Card American Express
28MM
30s
10
Savor - Cash Back Kitchen ft Samuel L. Jackson Capital One
8MM
30s
1
2025 ID.4 - Look Kids, No Hands Volkswagen
2MM
30s
2
Carnival - Epic Tailgate Kia
695K
30s
3
Believe Lexus
581K
30s
4
Jurassic Rated - Jurassic World Rebirth (2025 Gladiator Rubicon or Mojave 4x4 $8200 Below MSRP) Jeep
131K
30s
5
Feel Something Lexus
678K
30s
6
Rogue QDRX - Anthem Nissan
178K
15s
7
National Sales Event: Coach ft Eli Manning - Kelly Blue Book Best Buy (Tacoma Double Cab SRS $279/36 mo; Tundra 1.99%) (English) Toyota
793K
30s
8
Passport - Limitless Determination Honda
357K
30s
9
You Made Us Ford
2MM
30s
10
2024 RX - Never Lose Your Edge (Freedom) Lexus
320K
15s
1
BLU_PQV Bluechew
109K
30s
2
BLU_PAZ Bluechew
81K
15s
3
BLU_PQU Bluechew
373K
15s
4
DRP_CGY Dr Pepper
267K
15s
5
DRP_CGU Dr Pepper
3MM
15s
6
Soda Thoughts Poppi
2MM
30s
7
DRP_CGN Dr Pepper
923K
29s
8
Abduction Doritos
919K
30s
9
Soda Thoughts - Movie Theatre Poppi
2MM
30s
10
POP_FHZ Poppi
31K
15s
1
NYQ_0GQ NyQuil
108K
15s
2
Relive Great Memories - Hike V3 Voltaren
2MM
15s
3
Inflammation Advil
357K
15s
4
THE_BNH Theraworx Relief
2MM
15s
5
Really Need to Sleep ZzzQuil
950K
15s
6
Really Need to Sleep SL ZzzQuil
415K
15s
7
Kickboxing Advil
2MM
15s
1
Breakfast Comes First - Fix Your Morning McDonald's
122K
15s
2
Pickles Everywhere Sonic Drive-In
83K
30s
3
Fire It Up! (Burger King x How to Train Your Dragon) Burger King
3MM
15s
4
TAC_FXP Taco Bell
517K
15s
5
Always Ways to Save McDonald's
607K
15s
6
America's Favorite Pizza Chain - Pepperoni Fest Marco's Pizza
270K
15s
7
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
406K
30s
8
Breakfast Comes First - Band Practice McDonald's
344K
30s
9
Breakfast Comes First - Visit From Mom McDonald's
250K
30s
10
The Smasher - Forget Apple Pie Sonic Drive-In
128K
15s
1
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton T-Mobile Wireless
320K
30s
2
Samsung Blue World Pre-Order AT&T Wireless
6MM
15s
3
Mom Life ft. Lindsay Lohan Verizon Wireless
1MM
30s
4
Upgrade ft. Pete Davidson Verizon Wireless
1MM
30s
5
Now the Best Network ft. Billy Bob Thornton T-Mobile Wireless
5MM
30s
6
Guarantee - Hey Mama AT&T Wireless
31MM
30s
7
2025 March Madness - Network: Too Connected (Proactively) AT&T Wireless
62MM
30s
1
CHA_YCN Chase Bank
18K
30s
2
COI_0KN Coinbase
2MM
30s
3
ROC_HEE Rocket Money
225K
30s
4
No Worries Experian
135K
15s
5
Score More: Cassie V2 Intuit
610K
15s
6
ROC_HDT Rocket Money
501K
30s
7
ROC_HEW Rocket Money
36K
15s
8
ROC_HDX Rocket Money
31K
30s
9
You're Making It feat. Deion Sanders Chime Bank
46K
30s
10
Score More: Carl Intuit
1MM
15s
1
ZEB_0LV The Zebra
67K
15s
2
Sweet State Farm
390K
30s
3
Liberty-Biberty Baby Liberty Mutual Insurance
357K
15s
4
DMVIP ft. Shaquille O'Neal The General Insurance
762K
30s
5
STA_AILH State Farm
177K
30s
6
Dr. Rick - Firepit Progressive Insurance
449K
15s
7
Go Together Amica Mutual Insurance Company
1MM
30s
8
MED_AEYE Medicare Advantage Advisors
286K
120s
9
Rookie Move ft. Caitlin Clark State Farm
1MM
30s
10
Purfect Swarm GEICO
837K
30s
1
Last Minute Getaway VRBO
3MM
15s
2
Dreaming of the Big Game ft Kaley Cuoco Priceline
53K
15s
3
You Should Probably Have ft. Ty Burrell - Quest Card United Airlines
410K
15s
4
SOU_VKX Southwest Airlines
3MM
30s
5
AIR_DQI Airbnb
837K
30s
6
DEL_EQX Delta Airlines
183K
30s
7
Bringing All New Experiences Hilton
606K
15s
8
Extra Legroom to Dance ft. Ty Burrell - Quest Card United Airlines
606K
15s
9
SOU_VKW Southwest Airlines
10MM
15s
10
AIR_DLC Airbnb
29MM
30s
1
OUR_CAM Oura Ring
53K
30s
2
Breakfast Comes First - Fix Your Morning McDonald's
122K
15s
3
NAT_FERI National Basketball Association (NBA)
457K
30s
4
NAT_FFCI National Basketball Association (NBA)
130K
30s
5
The Fantastic Four: First Steps Walt Disney Studios Motion Pictures
2MM
30s
6
NAT_EZPE National Basketball Association (NBA)
44K
30s
7
BLU_PQV Bluechew
109K
30s
8
BLU_PAZ Bluechew
81K
15s
9
Mission: Impossible - The Final Reckoning Paramount Pictures
2MM
10s
10
Pickles Everywhere Sonic Drive-In
83K
30s
Women’s sports are officially a business imperative. As investment accelerates, outcomes have never been more critical. It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact

Laura Grover, SVP, Head of Client Solutions at EDO.

Leagues & Events with the Most Effective Ads

We ranked women’s sports leagues and events by how effective they were for advertisers. During events at the top of the list, ads were most likely to drive consumer engagement behaviors. NCAA women’s lacrosse led the way with ads that were 25% more engaging on a per-second, per-person basis than the average women’s sports program. Other top programs include U.S. Open tennis, the NCAA Women’s Basketball Tournament, NCAA women’s gymnastics, and the WNBA Finals. 

+25% more effective

Ads during College Lacrosse were 25% more effective than the average 2024 women's sports program.

+20% more effective

Ads during US Open Tennis were 20% more effective than the average 2024 women's sports program.

+19% more effective

Ads during the NCAA Basketball Tournament were 19% more effective than the average 2024 women's sports program.

+18% more effective

Ads during College Gymnastics were 18% more effective than the average 2024 women's sports program.

+18% more effective

Ads during WNBA Finals were 18% more effective than the average 2024 women's sports program.

Share of Investment by Category

Which categories are investing heavily in women’s sports? According to our estimated TV ad spend data, the Automotive, Pharmaceutical, and Internet & Telecom categories accounted for the largest shares of the ad world’s $244M investment in women’s sports in 2024.

  1. Automotive

    11%

  2. Pharmaceutical

    11%

  3. Internet & Telecomm

    10%

  4. Financial Services

    10%

  5. Insurance

    8%

  6. Food & Bev

    8%

  7. Retail

    6%

  8. All Others

    35%

Take over the category with EDO TV data and intel

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