Know What Works in Women’s Sports
Everything you need to know about women’s sports TV advertising.
Women’s Sports Have Arrived — Don’t Get Left Behind
Know what works from the hardwood to the hardcourt. EDO data delivers detailed insights into women’s sports TV ad performance — across basketball, tennis, soccer, and more.
See Who’s Winning Big
The Brand Performance Matrix charts advertisers based on their women’s sports investment and advertising effectiveness. Those in the top-right corner (like Pizza Hut, Zillow, and Airbnb) are spending big and driving the consumer engagement behaviors that are most predictive of future sales. But those in the bottom-right (like Jeep, Wendy’s, and Instacart) are seeing limited results from their high spend.
Women’s Sports Have Arrived — Don’t Get Left Behind
2024 was the year women’s sports evolved from TV advertising’s best-kept secret to one of its reliable performers. Newly minted stars delivered powerful results for their brand partners, and programs set ratings records throughout the year. Here’s a look at four key trends in women’s sports.
Women’s sports has a breakthrough year
From the rise of women’s basketball to a thrilling Olympics, viewers couldn’t get enough of women’s sports in 2024 — and brands took notice. Estimated investment in women’s sports grew 139% from 2023, totaling $244M in 2024. And this money was wisely spent: the average ad during women’s sports programming generated 40% more impact than the average primetime ad.
Volleyball, gymnastics, and lacrosse are on the rise
A new crop of women’s sports is gaining steam with viewers, and advertisers are taking notice. The 2024 NCAA Women’s Volleyball Championship Game between Penn State and Louisville was 51% more effective for advertisers than the average primetime program. Elsewhere, women’s college gymnastics and college lacrosse posted year-over-year ad effectiveness growth of 15% and 26%, respectively.
Women’s basketball continues its soar to stardom
The WNBA and NCAA Tournament set ratings records for a second straight year — and consumer engagement continues to grow alongside the leagues’ expanding audience. Ads during the 2024 WNBA playoffs were 24% more effective than those during the average primetime program — up 11% year-over-year. Meanwhile, spots during the NCAA tournament were 18% more effective than the primetime average.
Contextual relevance wins in women’s sports
Brands generated strong results when pairing ads featuring women athletes and sports themes during games. For instance, CarMax was 185% more effective than the average WNBA advertiser via ads that featured a quartet of the league’s stars. Ally Bank also drove results with an ad spotlighting a fan in an NWSL jersey and a montage of women athletes — including USWNT star Sophia Wilson (née Smith).
See the Top Women’s Sports Ads in Every Category
See the spots that were most effective at driving consumer engagement in each category, across individual women’s sports leagues and tournaments. In our rankings, the performance of each ad is indexed to the average category ad performance — such that the average category ad is scored at 100.
|
Rank
|
Engagement Rate
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
2026 GV80 - More Room for Imagination
Genesis Motors
|
+157%
|
5MM
|
30s
|
|
2
|
|
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+111%
|
2MM
|
15s
|
|
3
|
|
Range Rover Sport - Greatest Hits ($1,059/Month)
Range Rover
|
+79%
|
540K
|
30s
|
|
4
|
|
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+74%
|
2MM
|
15s
|
|
5
|
|
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+39%
|
9MM
|
30s
|
|
6
|
|
2026 GV80 - More Room for Imagination
Genesis Motors
|
+35%
|
10MM
|
15s
|
|
7
|
|
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer)
Lincoln
|
+25%
|
4MM
|
30s
|
|
8
|
|
2026 Nautilus Hybrid - Every Way We Connect
Lincoln
|
+7%
|
20MM
|
30s
|
|
9
|
|
2026 Invitation to Lexus SE - Open Door
Lexus
|
+6%
|
2MM
|
15s
|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+358%
|
6MM
|
30s
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+297%
|
4MM
|
15s
|
|
3
|
|
2026 Grand Wagoneer: The Real Deal-ership ft Iliza Shlesinger
Jeep
|
+269%
|
878K
|
30s
|
|
4
|
|
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+219%
|
4MM
|
15s
|
|
5
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+161%
|
199K
|
30s
|
|
6
|
|
Telluride X-Pro - Manifesto
Kia
|
+105%
|
7MM
|
30s
|
|
7
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+105%
|
899K
|
30s
|
|
8
|
|
K4 - What Turbos You?
Kia
|
+70%
|
355K
|
30s
|
|
9
|
|
Drive a Ford
Ford
|
+65%
|
12MM
|
30s
|
|
10
|
|
2026 Pathfinder - The Adventure Comes from You
Nissan
|
+57%
|
5MM
|
15s
|
|
1
|
|
DOS_APU
Dos Equis
|
+372%
|
3MM
|
15s
|
|
2
|
|
BLU_SKY
Blue Moon
|
+285%
|
2MM
|
15s
|
|
3
|
|
When Working or Not
Heineken
|
+189%
|
3MM
|
30s
|
|
4
|
|
Congratulations Salt - Cut To Bubbles
Dos Equis
|
+172%
|
1MM
|
15s
|
|
5
|
|
Bottle Cap
Dos Equis
|
+73%
|
288K
|
15s
|
|
6
|
|
COR_GAD
Corona
|
+51%
|
4MM
|
15s
|
|
7
|
|
HEI_CYH
Heineken
|
+42%
|
5MM
|
30s
|
|
8
|
|
DOS_AQF
Dos Equis
|
+27%
|
840K
|
30s
|
|
9
|
|
COR_GAN
Corona
|
+15%
|
56MM
|
15s
|
|
10
|
|
The Most Elegant
Corona
|
+3%
|
21MM
|
15s
|
|
1
|
|
There's a New King And It's You
Burger King
|
+393%
|
139K
|
30s
|
|
2
|
|
Whopper By You - Late Night Show
Burger King
|
+388%
|
5MM
|
15s
|
|
3
|
|
Luxe Value Menu (All Menu Items, 3 or less - Taco Salad)
Taco Bell
|
+361%
|
354K
|
15s
|
|
4
|
|
There's a New King And It's You
Burger King
|
+266%
|
6MM
|
15s
|
|
5
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+225%
|
1MM
|
30s
|
|
6
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+206%
|
698K
|
30s
|
|
7
|
|
Never Tasted Better
Burger King
|
+185%
|
13MM
|
15s
|
|
8
|
|
Are There Places Chicken Nuggets Haven't Been?
Taco Bell
|
+163%
|
4MM
|
15s
|
|
9
|
|
Brace Your Tastebuds (Flamethrower Chicken Strip Basket)
Dairy Queen
|
+163%
|
18MM
|
15s
|
|
10
|
|
Luxe Value Menu - Don't Let this Go to Your Head
Taco Bell
|
+154%
|
2MM
|
15s
|
|
1
|
|
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+126%
|
1MM
|
15s
|
|
2
|
|
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+100%
|
144K
|
15s
|
|
3
|
|
Better than One: Two for $6.99 Each
Papa Johns Pizza
|
+54%
|
3MM
|
15s
|
|
4
|
|
Marco's with Mike's Hot Honey
Marco's Pizza
|
+36%
|
7MM
|
15s
|
|
5
|
|
America's Favorite ($8.99)
Marco's Pizza
|
+27%
|
1MM
|
15s
|
|
6
|
|
Bundle Bros feat. Rob Gronkowski
Pizza Hut
|
+15%
|
3MM
|
15s
|
|
1
|
|
DIS_AGPL
Disney+
|
+583%
|
3MM
|
15s
|
|
2
|
|
FUB_AKJ
FuboTV
|
+575%
|
279K
|
15s
|
|
3
|
|
A Better Way to Watch Sports Programs (As Low As $45.99)
FuboTV
|
+361%
|
340K
|
15s
|
|
4
|
|
Why Pay Too Much? V3
FuboTV
|
+238%
|
451K
|
15s
|
|
5
|
|
DIS_AGLT
Disney+
|
+225%
|
416K
|
30s
|
|
6
|
|
DIS_AGPI
Disney+
|
+173%
|
1MM
|
30s
|
|
7
|
|
DIS_AGLL
Disney+
|
+119%
|
3MM
|
30s
|
|
8
|
|
ESP_OYD
ESPN+
|
+53%
|
864K
|
15s
|
|
1
|
|
March Madness - Dr. Naismith ft Samuel L. Jackson, Charles Barkley
Capital One
|
+62%
|
960K
|
15s
|
|
2
|
|
March Madness - Dr. Naismith ft Samuel L. Jackson, Charles Barkley
Capital One
|
+59%
|
13MM
|
30s
|
|
3
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+58%
|
3MM
|
30s
|
|
4
|
|
Venture X Business - Going the Distance ft Jennifer Garner
Capital One
|
+39%
|
14MM
|
15s
|
|
5
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness)
Capital One
|
+39%
|
144K
|
30s
|
|
6
|
|
March Madness - Chuck's Got Games ft Charles Barkley, Samuel L. Jackson
Capital One
|
+38%
|
641K
|
15s
|
|
7
|
|
Bank is Open ft S Jackson, S Lee, C Barkley (March Madness)
Capital One
|
+35%
|
31MM
|
30s
|
|
8
|
|
March Madness - For the Threes ft Samuel L. Jackson, Caitlin Clark
Capital One
|
+32%
|
1MM
|
15s
|
|
9
|
|
March Madness - Chuck's Got Games ft Charles Barkley, Samuel L. Jackson
Capital One
|
+28%
|
11MM
|
30s
|
|
10
|
|
Savor - Ice Kareem ft Jackson, Lee, Barkley, Johnson, Abdul-Jabbar (March Madness)
Capital One
|
+1%
|
33MM
|
30s
|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+386%
|
6MM
|
30s
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+321%
|
4MM
|
15s
|
|
3
|
|
2026 Grand Wagoneer: The Real Deal-ership ft Iliza Shlesinger
Jeep
|
+291%
|
878K
|
30s
|
|
4
|
|
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+238%
|
4MM
|
15s
|
|
5
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+176%
|
199K
|
30s
|
|
6
|
|
Telluride X-Pro - Manifesto
Kia
|
+117%
|
7MM
|
30s
|
|
7
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+117%
|
899K
|
30s
|
|
8
|
|
2026 GV80 - More Room for Imagination
Genesis Motors
|
+101%
|
5MM
|
30s
|
|
9
|
|
K4 - What Turbos You?
Kia
|
+81%
|
355K
|
30s
|
|
10
|
|
Drive a Ford
Ford
|
+75%
|
12MM
|
30s
|
|
1
|
|
TID_DSE
Tide
|
+878%
|
19K
|
30s
|
|
2
|
|
Recipe for a Fun Night
Spam
|
+794%
|
180K
|
15s
|
|
3
|
|
OMA_BMV
Omaha Steaks
|
+456%
|
65K
|
30s
|
|
4
|
|
Three Regular Guys
Harry's
|
+432%
|
813K
|
15s
|
|
5
|
|
GAT_BDL
Gatorade
|
+385%
|
36MM
|
15s
|
|
6
|
|
SKI_BSU
Skittles
|
+316%
|
139K
|
15s
|
|
7
|
|
TID_DMU
Tide
|
+297%
|
70K
|
15s
|
|
8
|
|
BLU_PVI
Bluechew
|
+295%
|
144K
|
15s
|
|
9
|
|
Swap
Snickers
|
+289%
|
70K
|
15s
|
|
10
|
|
PLE_CXO
Plexaderm
|
+252%
|
70K
|
60s
|
|
1
|
|
Trick
Zyrtec
|
+431%
|
356K
|
15s
|
|
2
|
|
Liqui-Gels & Liqui-Gels PM
Advil
|
+237%
|
706K
|
15s
|
|
3
|
|
DAY_CWC
DayQuil
|
+203%
|
85K
|
15s
|
|
4
|
|
Vaporize That Cold
NyQuil
|
+158%
|
39K
|
15s
|
|
5
|
|
CLA_FYI
Claritin
|
+17%
|
6MM
|
15s
|
|
1
|
|
There's a New King And It's You
Burger King
|
+402%
|
139K
|
30s
|
|
2
|
|
Whopper By You - Late Night Show
Burger King
|
+397%
|
5MM
|
15s
|
|
3
|
|
Luxe Value Menu (All Menu Items, 3 or less - Taco Salad)
Taco Bell
|
+369%
|
354K
|
15s
|
|
4
|
|
There's a New King And It's You
Burger King
|
+272%
|
6MM
|
15s
|
|
5
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+231%
|
1MM
|
30s
|
|
6
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+211%
|
698K
|
30s
|
|
7
|
|
Never Tasted Better
Burger King
|
+190%
|
13MM
|
15s
|
|
8
|
|
Are There Places Chicken Nuggets Haven't Been?
Taco Bell
|
+168%
|
4MM
|
15s
|
|
9
|
|
Brace Your Tastebuds (Flamethrower Chicken Strip Basket)
Dairy Queen
|
+167%
|
18MM
|
15s
|
|
10
|
|
Luxe Value Menu - Don't Let this Go to Your Head
Taco Bell
|
+159%
|
2MM
|
15s
|
|
1
|
|
Commitment ft. Pete Davidson
Verizon Wireless
|
+170%
|
4MM
|
30s
|
|
2
|
|
2025 March Madness - Network: Nova BFFs (Interruption)
AT&T Wireless
|
+110%
|
19MM
|
30s
|
|
3
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+61%
|
8MM
|
30s
|
|
4
|
|
Old Phone (Pay Off up to $800, iPhone 16 Pro)
Verizon Wireless
|
+50%
|
9MM
|
30s
|
|
5
|
|
2025 March Madness - Care: Meeting Madness
AT&T Wireless
|
+38%
|
4MM
|
30s
|
|
6
|
|
Blows the Competition Away
T-Mobile Wireless
|
+36%
|
5MM
|
30s
|
|
7
|
|
2026 March Madness - Free Throw Connection
AT&T Wireless
|
+30%
|
20MM
|
30s
|
|
8
|
|
2025 March Madness - Price: Merch
AT&T Wireless
|
+29%
|
11MM
|
30s
|
|
9
|
|
A Lot of Offers Flying Around
Consumer Cellular
|
+27%
|
259K
|
30s
|
|
10
|
|
2026 March Madness - Baby's First Dunk
AT&T Wireless
|
+20%
|
26MM
|
30s
|
|
1
|
|
Growing Up ft. Flau'jae Johnson
Experian
|
+748%
|
2MM
|
30s
|
|
2
|
|
Get Connected
Intuit Credit Karma
|
+592%
|
355K
|
15s
|
|
3
|
|
Moving Forward or Towards Something Better V2
Intuit Credit Karma
|
+547%
|
2MM
|
15s
|
|
4
|
|
What Retirement Takes (Ken Fisher) [Version 2]
Fisher Investments
|
+521%
|
92K
|
30s
|
|
5
|
|
Court Room Nightmare
Rocket Money
|
+308%
|
58K
|
30s
|
|
6
|
|
Mom ft. Flau'jae Johnson
Experian
|
+291%
|
5MM
|
15s
|
|
7
|
|
Bike: Subscriptions
Rocket Money
|
+280%
|
139K
|
30s
|
|
8
|
|
Biggest Financial Mistake
Rocket Money
|
+274%
|
139K
|
30s
|
|
9
|
|
Now Taxes Is Staying In The Loop Rev1
Intuit TurboTax
|
+255%
|
5MM
|
30s
|
|
10
|
|
Reaching Your Goals
Intuit Credit Karma
|
+217%
|
2MM
|
15s
|
|
1
|
|
From the Logo ft Caitlin Clark
State Farm
|
+326%
|
373K
|
30s
|
|
2
|
|
Will You Be There ft. Cayden Boozer and Cameron Boozer
State Farm
|
+308%
|
2MM
|
30s
|
|
3
|
|
From the Logo ft. Caitlin Clark
State Farm
|
+307%
|
6MM
|
15s
|
|
4
|
|
Will You Be There ft. Cayden Boozer and Cameron Boozer
State Farm
|
+281%
|
5MM
|
15s
|
|
5
|
|
Celeb - Worst Nightmare - End Card Blue Text Logo - ft Ice-T
CarShield
|
+241%
|
118K
|
120s
|
|
6
|
|
What's the Gecko's Name?
GEICO
|
+216%
|
18MM
|
30s
|
|
7
|
|
Team Flo - New to the Big City
Progressive Insurance
|
+199%
|
54K
|
30s
|
|
8
|
|
Batman vs Bateman: Poison Ivy ft. Jason Bateman
State Farm
|
+164%
|
1MM
|
30s
|
|
9
|
|
Go Together - Parents
Amica Mutual Insurance Company
|
+160%
|
125K
|
15s
|
|
10
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+156%
|
507K
|
30s
|
|
1
|
|
We're on the Way V2
Uber
|
+444%
|
434K
|
60s
|
|
2
|
|
Boarding Royale
Southwest Airlines
|
+267%
|
7MM
|
30s
|
|
3
|
|
TUR_DBI
Turo
|
+139%
|
615K
|
60s
|
|
4
|
|
Be Together
Airbnb
|
+130%
|
13MM
|
30s
|
|
5
|
|
Courtside
Southwest Airlines
|
+125%
|
21MM
|
15s
|
|
6
|
|
TUR_DAQ
Turo
|
+95%
|
5MM
|
30s
|
|
7
|
|
VRBO Care
VRBO
|
+93%
|
8MM
|
15s
|
|
8
|
|
We're on the Way V2
Uber
|
+65%
|
18MM
|
30s
|
|
9
|
|
Utopia - Rule Them All (Now Sailing)
Royal Caribbean Cruises
|
+61%
|
15MM
|
15s
|
|
10
|
|
Surrounded
Airbnb
|
+55%
|
5MM
|
30s
|
|
1
|
|
Mission Control
DriveTime
|
+1793%
|
19K
|
30s
|
|
2
|
|
Half a Billion Items Available (App)
Walmart
|
+1567%
|
259K
|
15s
|
|
3
|
|
FAB_DZS
Fabletics
|
+1215%
|
60K
|
30s
|
|
4
|
|
Someday ft. Pedro Pascal
Apple
|
+1186%
|
7MM
|
60s
|
|
5
|
|
Thunderbolts
Walt Disney Studios Motion Pictures
|
+1121%
|
9MM
|
30s
|
|
6
|
|
Thunderbolts
Walt Disney Studios Motion Pictures
|
+1073%
|
4MM
|
30s
|
|
7
|
|
GOV_ADM
GovX
|
+1040%
|
79K
|
15s
|
|
8
|
|
There's a New King And It's You
Burger King
|
+1009%
|
139K
|
30s
|
|
9
|
|
Whopper By You - Late Night Show
Burger King
|
+998%
|
5MM
|
15s
|
|
10
|
|
Jurassic World Rebirth
Universal Pictures
|
+983%
|
9MM
|
30s
|
|
Rank
|
Engagement Rate
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
2025 GV80 Summer Signature Event - Your New Beginning (2.99% + $1000 Bonus)
Genesis Motors
|
+148%
|
168K
|
30s
|
|
2
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+148%
|
6MM
|
15s
|
|
3
|
|
2025 Golden Opportunity SE - Welcome
Lexus
|
+74%
|
10MM
|
15s
|
|
4
|
|
2025 RX - Recognized
Lexus
|
+73%
|
41MM
|
15s
|
|
5
|
|
2025 GV80 Summer Signature Event - Your New Beginning (2.99% + $1000 Bonus)
Genesis Motors
|
+69%
|
7MM
|
15s
|
|
6
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+69%
|
1MM
|
30s
|
|
7
|
|
2026 RZ - Believe in Magic Again
Lexus
|
+38%
|
32MM
|
15s
|
|
8
|
|
2026 Invitation to Lexus SE - Open Door
Lexus
|
+24%
|
6MM
|
15s
|
|
9
|
|
2025 TX - Elevate Everyone's Experience
Lexus
|
+7%
|
32MM
|
15s
|
|
10
|
|
It Finds You
Lexus
|
+4%
|
30MM
|
15s
|
|
1
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+497%
|
276K
|
30s
|
|
2
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+477%
|
1MM
|
15s
|
|
3
|
|
VOL_GEH
Volkswagen
|
+444%
|
957K
|
30s
|
|
4
|
|
2025 Wrangler - Famous for Freedom: How Summer Rolls (Wrangler Rubicon $4500 Cash Allowance)
Jeep
|
+398%
|
97K
|
30s
|
|
5
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+393%
|
94K
|
30s
|
|
6
|
|
Telluride X-Pro - Manifesto
Kia
|
+368%
|
1MM
|
30s
|
|
7
|
|
Getaway Sales Event - Therapist (0% APR Santa Fe)
Hyundai
|
+347%
|
4MM
|
30s
|
|
8
|
|
2025 Wrangler - Famous for Freedom: How Summer Rolls (Gladiator Rubicon, Mojave 4x4 $5500 Cash Allowance)
Jeep
|
+335%
|
123K
|
30s
|
|
9
|
|
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease)
Volkswagen
|
+329%
|
1MM
|
15s
|
|
10
|
|
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+291%
|
95K
|
30s
|
|
1
|
|
COR_FRJ
Corona
|
+706%
|
1MM
|
15s
|
|
2
|
|
La Playa Awaits
Corona
|
+103%
|
1MM
|
30s
|
|
3
|
|
Now It Is
Blue Moon
|
+73%
|
12MM
|
15s
|
|
4
|
|
PER_FSN
Peroni
|
+70%
|
10MM
|
15s
|
|
5
|
|
BLU_QNB
Blue Moon
|
+48%
|
25MM
|
15s
|
|
6
|
|
The Most Elegant
Corona
|
+6%
|
19MM
|
15s
|
|
1
|
|
French Fry Mountain
McDonald's
|
+614%
|
73K
|
15s
|
|
2
|
|
$3 Steak Burritos
Taco Bell
|
+429%
|
932K
|
30s
|
|
3
|
|
$3 Steak Burritos
Taco Bell
|
+363%
|
176K
|
15s
|
|
4
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+283%
|
3MM
|
15s
|
|
5
|
|
Sauced and Tossed Chicken Strip Basket (Free Delivery Endcard)
Dairy Queen
|
+232%
|
154K
|
15s
|
|
6
|
|
A Brand New Classic (Frank's RedHot Diablo Sauce) V2
Taco Bell
|
+228%
|
1MM
|
30s
|
|
7
|
|
You Rules of Value
Burger King
|
+205%
|
1MM
|
15s
|
|
8
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+184%
|
102K
|
30s
|
|
9
|
|
New Crispy Chicken Tacos and Burritos
Taco Bell
|
+176%
|
1MM
|
15s
|
|
10
|
|
Feel Fancy (w Chips and Nacho Supreme Dip)
Taco Bell
|
+152%
|
1MM
|
30s
|
|
1
|
|
Best Deal Ever $9.99 - Translation
Domino's Pizza
|
+69%
|
177K
|
15s
|
|
2
|
|
Best Deal Ever $9.99 - Pick Your Crust
Domino's Pizza
|
+46%
|
177K
|
15s
|
|
3
|
|
$10 Large Any Three Toppings - Your Choice
Pizza Hut
|
+3%
|
137K
|
15s
|
|
1
|
|
A Better Way to Watch Sports Programs (As Low As $45.99)
FuboTV
|
+1539%
|
103K
|
15s
|
|
2
|
|
ESP_QDI
ESPN App
|
+59%
|
211K
|
30s
|
|
3
|
|
APP_OVM
Apple TV (Streaming Service)
|
+31%
|
6MM
|
15s
|
|
4
|
|
MAR_ZIL
Apple TV (Streaming Service)
|
+15%
|
3MM
|
30s
|
|
1
|
|
Seoul Has a Little Bit of Everything - Sapphire Reserve Card
Chase Bank
|
+469%
|
3MM
|
30s
|
|
2
|
|
B2C Dining V2
American Express
|
+346%
|
441K
|
32s
|
|
3
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+344%
|
5MM
|
30s
|
|
4
|
|
Euro Trip by Lionel Boyce - Sapphire Reserve
Chase Bank
|
+325%
|
575K
|
30s
|
|
5
|
|
Sports Fan - Platinum Card
American Express
|
+185%
|
1MM
|
29s
|
|
6
|
|
Once in a Lifetime Trips
Chase Bank
|
+164%
|
7MM
|
30s
|
|
7
|
|
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+128%
|
120K
|
30s
|
|
8
|
|
B2C FH&R
American Express
|
+122%
|
805K
|
30s
|
|
9
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+115%
|
7MM
|
30s
|
|
10
|
|
Enterprise Lounge
American Express
|
+108%
|
12MM
|
30s
|
|
1
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+473%
|
276K
|
30s
|
|
2
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+454%
|
1MM
|
15s
|
|
3
|
|
VOL_GEH
Volkswagen
|
+423%
|
957K
|
30s
|
|
4
|
|
2025 Wrangler - Famous for Freedom: How Summer Rolls (Wrangler Rubicon $4500 Cash Allowance)
Jeep
|
+378%
|
97K
|
30s
|
|
5
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+373%
|
94K
|
30s
|
|
6
|
|
Telluride X-Pro - Manifesto
Kia
|
+350%
|
1MM
|
30s
|
|
7
|
|
Getaway Sales Event - Therapist (0% APR Santa Fe)
Hyundai
|
+329%
|
4MM
|
30s
|
|
8
|
|
2025 Wrangler - Famous for Freedom: How Summer Rolls (Gladiator Rubicon, Mojave 4x4 $5500 Cash Allowance)
Jeep
|
+317%
|
123K
|
30s
|
|
9
|
|
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease)
Volkswagen
|
+312%
|
1MM
|
15s
|
|
10
|
|
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+275%
|
95K
|
30s
|
|
1
|
|
GAT_BDM
Gatorade
|
+756%
|
1MM
|
30s
|
|
2
|
|
Brings More Goodness
Fairlife
|
+610%
|
76K
|
15s
|
|
3
|
|
TOS_AQH
Tostitos
|
+578%
|
169K
|
15s
|
|
4
|
|
RED_HWP
Red Bull
|
+520%
|
84K
|
15s
|
|
5
|
|
Your Combination Skin - Air Foam Cleanser
CeraVe
|
+340%
|
575K
|
15s
|
|
6
|
|
HER_IKB
Hershey's
|
+328%
|
137K
|
15s
|
|
7
|
|
RED_HWZ
Red Bull
|
+312%
|
84K
|
15s
|
|
8
|
|
GAT_BBD
Gatorade
|
+282%
|
2MM
|
30s
|
|
9
|
|
The Call of The Mustaches
Pringles
|
+271%
|
117K
|
15s
|
|
10
|
|
Peanut Butter Eggs - Chicken or Egg
Reese's
|
+243%
|
137K
|
15s
|
|
1
|
|
TYL_LVA
Tylenol
|
+160%
|
3MM
|
15s
|
|
2
|
|
NYQ_0HQ
NyQuil
|
+117%
|
1MM
|
15s
|
|
3
|
|
You're So Back ft Shaquille O'Neal
Icy Hot
|
+92%
|
977K
|
15s
|
|
4
|
|
Greatness Hurts: NWSL - Dye-Free Pain + Fever & Extra Strength (English)
Tylenol
|
+60%
|
1MM
|
15s
|
|
5
|
|
Introducing - Extra Strength Liquid Gels
Tylenol
|
+42%
|
677K
|
15s
|
|
6
|
|
Number One Doctor Recommended
Tylenol
|
+25%
|
42MM
|
15s
|
|
7
|
|
Introducing - Extra Strength Liquid Gels
Tylenol
|
+6%
|
13MM
|
15s
|
|
1
|
|
French Fry Mountain
McDonald's
|
+609%
|
73K
|
15s
|
|
2
|
|
Best Deal Ever $9.99 - Translation
Domino's Pizza
|
+591%
|
177K
|
15s
|
|
3
|
|
Best Deal Ever $9.99 - Pick Your Crust
Domino's Pizza
|
+497%
|
177K
|
15s
|
|
4
|
|
$3 Steak Burritos
Taco Bell
|
+425%
|
932K
|
30s
|
|
5
|
|
$3 Steak Burritos
Taco Bell
|
+360%
|
176K
|
15s
|
|
6
|
|
$10 Large Any Three Toppings - Your Choice
Pizza Hut
|
+323%
|
137K
|
15s
|
|
7
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+280%
|
3MM
|
15s
|
|
8
|
|
Sauced and Tossed Chicken Strip Basket (Free Delivery Endcard)
Dairy Queen
|
+230%
|
154K
|
15s
|
|
9
|
|
A Brand New Classic (Frank's RedHot Diablo Sauce) V2
Taco Bell
|
+225%
|
1MM
|
30s
|
|
10
|
|
You Rules of Value
Burger King
|
+202%
|
1MM
|
15s
|
|
1
|
|
Offers in the Balance
T-Mobile Wireless
|
+913%
|
137K
|
15s
|
|
2
|
|
Daughter's Wisdom (iPhone 17 Pro for $0)
AT&T Wireless
|
+424%
|
169K
|
30s
|
|
3
|
|
This Old Thing - Car
Verizon Wireless
|
+255%
|
5MM
|
30s
|
|
4
|
|
Read My Lips
Verizon Wireless
|
+253%
|
3MM
|
30s
|
|
5
|
|
Elf ft. Kevin Hart (BLACK FRIDAY iPhone 17 Pro Max, iPad, Watch)
Verizon Wireless
|
+225%
|
4MM
|
30s
|
|
6
|
|
Offers in the Balance
T-Mobile Wireless
|
+205%
|
550K
|
30s
|
|
7
|
|
Read My Lips
Verizon Wireless
|
+86%
|
4MM
|
15s
|
|
8
|
|
Commitment ft. Pete Davidson
Verizon Wireless
|
+66%
|
9MM
|
30s
|
|
9
|
|
This Old Thing
Verizon Wireless
|
+59%
|
5MM
|
15s
|
|
10
|
|
Elf-Care ft. Melissa McCarthy (Samsung Galaxy S25, Watch and Tab)
Verizon Wireless
|
+48%
|
10MM
|
30s
|
|
1
|
|
Moving Forward or Towards Something Better V2
Intuit Credit Karma
|
+667%
|
957K
|
15s
|
|
2
|
|
Score More: Cassie V2
Intuit Credit Karma
|
+652%
|
2MM
|
15s
|
|
3
|
|
Accuracy - No Smoke & Mirrors
Intuit Credit Karma
|
+635%
|
1MM
|
15s
|
|
4
|
|
Tools to Help You Break Free
Intuit Credit Karma
|
+613%
|
4MM
|
15s
|
|
5
|
|
Getting the Coverage You Need V2
Intuit Credit Karma
|
+602%
|
2MM
|
15s
|
|
6
|
|
Get Connected
Intuit Credit Karma
|
+321%
|
1MM
|
15s
|
|
7
|
|
Dumbest Thing You've Wasted Money On
Rocket Money
|
+198%
|
145K
|
15s
|
|
8
|
|
ROC_GKE
Rocket Money
|
+191%
|
79K
|
15s
|
|
9
|
|
Core Free Rev1
Intuit TurboTax
|
+187%
|
2MM
|
15s
|
|
10
|
|
EMP_FJL
Empower Investments
|
+159%
|
158K
|
30s
|
|
1
|
|
Go Together - Parents
Amica Mutual Insurance Company
|
+252%
|
242K
|
15s
|
|
2
|
|
Mayhem - Tree Branch
Allstate
|
+198%
|
3MM
|
15s
|
|
3
|
|
Check the Tank
Allstate
|
+197%
|
2MM
|
30s
|
|
4
|
|
Jersey Swap ft. Cooper Flagg
State Farm
|
+154%
|
1MM
|
30s
|
|
5
|
|
Go Together - Seasons
Amica Mutual Insurance Company
|
+142%
|
209K
|
15s
|
|
6
|
|
Pothole V2 (March Madness)
GEICO
|
+138%
|
963K
|
30s
|
|
7
|
|
Go Together - Black Endcard
Amica Mutual Insurance Company
|
+130%
|
80K
|
30s
|
|
8
|
|
Coverage No Matter What
Allstate
|
+130%
|
73K
|
30s
|
|
9
|
|
Check First - Outfit
Allstate
|
+126%
|
588K
|
30s
|
|
10
|
|
AFL_0ZY
Aflac
|
+115%
|
20MM
|
30s
|
|
1
|
|
Holidays - A Hot Breakfast Without a Side of Family Drama (Save up to 25%)
Hilton
|
+438%
|
169K
|
15s
|
|
2
|
|
It's A New Dawn - Scenic Opening
Universal Parks & Resorts
|
+235%
|
957K
|
30s
|
|
3
|
|
This Changes Everything - Blended
Universal Parks & Resorts
|
+214%
|
2MM
|
30s
|
|
4
|
|
This Changes Everything
Universal Parks & Resorts
|
+89%
|
3MM
|
15s
|
|
5
|
|
This Changes Everything - Little Man
Universal Parks & Resorts
|
+61%
|
2MM
|
30s
|
|
6
|
|
Travel - The Grand Adventure
Airbnb
|
+55%
|
28MM
|
30s
|
|
7
|
|
Listen Again - Waterfall Wading
Sandals Resorts International
|
+52%
|
326K
|
30s
|
|
8
|
|
Stay Grounded
Airbnb
|
+39%
|
24MM
|
30s
|
|
9
|
|
It's A New Dawn - Scenic Opening V2
Universal Parks & Resorts
|
+11%
|
26MM
|
30s
|
|
10
|
|
Portal - Everybody
Universal Parks & Resorts
|
+7%
|
3MM
|
30s
|
|
1
|
|
Zootopia 2
Walt Disney Studios Motion Pictures
|
+14151%
|
62K
|
15s
|
|
2
|
|
Honey Don't!
Focus Features
|
+4575%
|
188K
|
30s
|
|
3
|
|
Sportsbook: Futures Day August 26th - NFL
FanDuel
|
+3277%
|
2MM
|
30s
|
|
4
|
|
Your Friends and Neighbors (TV Show, 2025) Season 1
Apple TV (Streaming Service)
|
+2970%
|
290K
|
30s
|
|
5
|
|
Fountain of Youth
Apple TV (Streaming Service)
|
+2606%
|
95K
|
30s
|
|
6
|
|
Hoppers
Walt Disney Studios Motion Pictures
|
+2270%
|
155K
|
15s
|
|
7
|
|
Jurassic World Rebirth
Universal Pictures
|
+2244%
|
120K
|
30s
|
|
8
|
|
The Super Mario Galaxy Movie
Universal Pictures
|
+2025%
|
1MM
|
30s
|
|
9
|
|
French Fry Mountain
McDonald's
|
+1893%
|
73K
|
15s
|
|
10
|
|
Best Deal Ever $9.99 - Translation
Domino's Pizza
|
+1845%
|
177K
|
15s
|
|
Rank
|
Engagement Rate
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
Golden Opportunity SE - If We Were All the Same
Lexus
|
+66%
|
512K
|
15s
|
|
2
|
|
Golden Opportunity SE - The Arrival
Lexus
|
+55%
|
2MM
|
15s
|
|
3
|
|
2024 GX - Secret Entrance
Lexus
|
+47%
|
54K
|
15s
|
|
4
|
|
2023 RX - Paradox V3
Lexus
|
+32%
|
3MM
|
15s
|
|
5
|
|
2023 RZ - Inspired By You
Lexus
|
+22%
|
3MM
|
15s
|
|
6
|
|
2024 ES - We Heard You
Lexus
|
+17%
|
3MM
|
15s
|
|
7
|
|
2023 TX - Space and Leg Room V2
Lexus
|
+10%
|
4MM
|
15s
|
|
8
|
|
2024 Signature Event - Feel Every Detail
Genesis Motors
|
+5%
|
920K
|
30s
|
|
1
|
|
CR-V and CR-V Hybrid - Your Turn
Honda
|
+493%
|
55K
|
30s
|
|
2
|
|
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer)
Jeep
|
+261%
|
376K
|
30s
|
|
3
|
|
An American Love Story
Volkswagen
|
+221%
|
4MM
|
30s
|
|
4
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+216%
|
841K
|
30s
|
|
5
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+197%
|
108K
|
30s
|
|
6
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+172%
|
153K
|
15s
|
|
7
|
|
2024 Tops Off SE - Famous for Freedom ($2,000 Bonus Cash Wrangler/Gladiator Offer)
Jeep
|
+163%
|
747K
|
30s
|
|
8
|
|
Make This the Summer SE - Vacation From Payments ($2500 Total Cash Allowance Compass Offer)
Jeep
|
+142%
|
31K
|
30s
|
|
9
|
|
2024 Prologue - Prompted by Dreams
Honda
|
+139%
|
2MM
|
30s
|
|
10
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V APR Offer)
Honda
|
+121%
|
878K
|
30s
|
|
1
|
|
Kick It Away ft Trevor Noah
Smirnoff
|
+312%
|
198K
|
15s
|
|
2
|
|
Grab Life by the Claw
White Claw
|
+260%
|
6MM
|
15s
|
|
3
|
|
Grab Life by the Claw
White Claw
|
+235%
|
6MM
|
30s
|
|
4
|
|
Brunch ft Trevor Noah
Smirnoff
|
+195%
|
3MM
|
15s
|
|
5
|
|
Found Gold
Modelo
|
+186%
|
54K
|
30s
|
|
6
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+136%
|
6MM
|
15s
|
|
7
|
|
BUS_CDY
Busch
|
+136%
|
8MM
|
15s
|
|
8
|
|
Kick It Away ft Trevor Noah
Smirnoff
|
+112%
|
2MM
|
15s
|
|
9
|
|
Never Miss a Party - Cinco de Mayo
Corona
|
+79%
|
103K
|
15s
|
|
10
|
|
MIC_SUB
Michelob Ultra
|
+24%
|
381K
|
15s
|
|
1
|
|
K586888104
McDonald's
|
+1438%
|
233K
|
15s
|
|
2
|
|
Collector's Meal
McDonald's
|
+737%
|
582K
|
15s
|
|
3
|
|
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+411%
|
326K
|
15s
|
|
4
|
|
French Fry Mountain
McDonald's
|
+304%
|
210K
|
15s
|
|
5
|
|
First Fry SL
McDonald's
|
+265%
|
162K
|
15s
|
|
6
|
|
QPC - The Burger Napkins Were Made For
McDonald's
|
+213%
|
950K
|
15s
|
|
7
|
|
$10 Tuesday: Butter My Biscuit
KFC
|
+209%
|
386K
|
15s
|
|
8
|
|
Cheesy Street Chalupas
Taco Bell
|
+181%
|
256K
|
15s
|
|
9
|
|
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+159%
|
300K
|
15s
|
|
10
|
|
Taco Tuesday Featuring LeBron James and Jason Sudeikis
Taco Bell
|
+145%
|
640K
|
15s
|
|
1
|
|
Crazy Puffs - Merry Go Round
Little Caesars
|
+665%
|
88K
|
15s
|
|
2
|
|
Crazy Puffs - Slap Fight
Little Caesars
|
+412%
|
163K
|
15s
|
|
3
|
|
Margherita Magnifico - Pizza Party ($10.99)
Marco's Pizza
|
+35%
|
8MM
|
15s
|
|
4
|
|
Creamy Dreamy - Crispy Cuppy 'Roni
Papa Johns Pizza
|
+28%
|
386K
|
15s
|
|
5
|
|
Pepperoni Magnifico - Date Night
Marco's Pizza
|
+26%
|
6MM
|
15s
|
|
6
|
|
Crazy Puffs - More Summer Fun!
Little Caesars
|
+6%
|
3MM
|
15s
|
|
1
|
|
DIS_ADMZ
Disney Bundle
|
+144%
|
1MM
|
30s
|
|
2
|
|
DIS_AEKR
Disney Bundle
|
+109%
|
2MM
|
30s
|
|
3
|
|
YOU_KOX
YouTube TV
|
+97%
|
1MM
|
15s
|
|
4
|
|
Why Pay Too Much?
FuboTV
|
+81%
|
6MM
|
15s
|
|
5
|
|
DIS_ADMA
Disney Bundle
|
+11%
|
736K
|
15s
|
|
6
|
|
APP_LCU
Apple TV (Streaming Service)
|
+0%
|
464K
|
30s
|
|
1
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+156%
|
616K
|
30s
|
|
2
|
|
Cashback Press Conference feat. Kevin Hart and Steph Curry
Chase Bank
|
+43%
|
23K
|
30s
|
|
3
|
|
First Vacation as a Trio - Travel Benefits
American Express
|
+43%
|
7MM
|
30s
|
|
4
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+39%
|
14MM
|
30s
|
|
5
|
|
Sweater
Apple Card
|
+39%
|
4MM
|
15s
|
|
6
|
|
Cashback on Food ft. Kevin Hart
Chase Bank
|
+34%
|
1MM
|
15s
|
|
7
|
|
Ladder
Apple Card
|
+28%
|
3MM
|
15s
|
|
8
|
|
Matthew - Entrepreneur - QR Code
Chime Bank
|
+24%
|
23K
|
15s
|
|
9
|
|
Sports Fan - Platinum Card
American Express
|
+22%
|
27MM
|
29s
|
|
10
|
|
Venture X - Travel
Capital One
|
+19%
|
4MM
|
30s
|
|
1
|
|
CR-V and CR-V Hybrid - Your Turn
Honda
|
+356%
|
55K
|
30s
|
|
2
|
|
Golden Opportunity SE - If We Were All the Same
Lexus
|
+237%
|
512K
|
15s
|
|
3
|
|
Golden Opportunity SE - The Arrival
Lexus
|
+214%
|
2MM
|
15s
|
|
4
|
|
2024 GX - Secret Entrance
Lexus
|
+198%
|
54K
|
15s
|
|
5
|
|
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer)
Jeep
|
+178%
|
376K
|
30s
|
|
6
|
|
2023 RX - Paradox V3
Lexus
|
+169%
|
3MM
|
15s
|
|
7
|
|
2023 RZ - Inspired By You
Lexus
|
+148%
|
3MM
|
15s
|
|
8
|
|
An American Love Story
Volkswagen
|
+147%
|
4MM
|
30s
|
|
9
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+143%
|
841K
|
30s
|
|
10
|
|
2024 ES - We Heard You
Lexus
|
+138%
|
3MM
|
15s
|
|
1
|
|
ARM_BEV
ARMRA
|
+1621%
|
1MM
|
30s
|
|
2
|
|
GOL_ABVJ
GOLO
|
+748%
|
29K
|
30s
|
|
3
|
|
STA_ACEK
Starry
|
+609%
|
2MM
|
15s
|
|
4
|
|
STA_ADJD
Starry
|
+572%
|
2MM
|
15s
|
|
5
|
|
Meet The Parents
M&M's
|
+452%
|
144K
|
15s
|
|
6
|
|
ARM_AWO
ARMRA
|
+437%
|
28K
|
15s
|
|
7
|
|
OPI_0AB
Opill
|
+377%
|
2MM
|
15s
|
|
8
|
|
HAR_GUI
Harry's
|
+272%
|
225K
|
30s
|
|
9
|
|
STA_AEKT
Starry
|
+223%
|
546K
|
15s
|
|
10
|
|
STA_ZXX
Starry
|
+187%
|
27MM
|
15s
|
|
1
|
|
ZZZ_0HE
ZzzQuil
|
+220%
|
1MM
|
15s
|
|
2
|
|
Alternative to Pills (New)
Voltaren
|
+207%
|
615K
|
15s
|
|
3
|
|
VIC_EQW
Vicks
|
+79%
|
190K
|
15s
|
|
4
|
|
Send Pain Packing II
Advil
|
+78%
|
941K
|
15s
|
|
5
|
|
Relive Great Memories - Hike V2
Voltaren
|
+58%
|
2MM
|
15s
|
|
6
|
|
Every Home Must Have
Salonpas
|
+19%
|
219K
|
15s
|
|
1
|
|
K586888104
McDonald's
|
+1379%
|
233K
|
15s
|
|
2
|
|
Crazy Puffs - Merry Go Round
Little Caesars
|
+804%
|
88K
|
15s
|
|
3
|
|
Collector's Meal
McDonald's
|
+705%
|
582K
|
15s
|
|
4
|
|
Crazy Puffs - Slap Fight
Little Caesars
|
+505%
|
163K
|
15s
|
|
5
|
|
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+391%
|
326K
|
15s
|
|
6
|
|
French Fry Mountain
McDonald's
|
+289%
|
210K
|
15s
|
|
7
|
|
First Fry SL
McDonald's
|
+251%
|
162K
|
15s
|
|
8
|
|
QPC - The Burger Napkins Were Made For
McDonald's
|
+201%
|
950K
|
15s
|
|
9
|
|
$10 Tuesday: Butter My Biscuit
KFC
|
+197%
|
386K
|
15s
|
|
10
|
|
Cheesy Street Chalupas
Taco Bell
|
+170%
|
256K
|
15s
|
|
1
|
|
Phone Accidents (iPhone 15 Pro)
Verizon Wireless
|
+215%
|
198K
|
30s
|
|
2
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+67%
|
309K
|
15s
|
|
3
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+62%
|
2MM
|
15s
|
|
4
|
|
These Are All Keepers - Wedding Photographer
AT&T Wireless
|
+25%
|
46MM
|
30s
|
|
5
|
|
Highest Horse - Samsung Galaxy Z Flip6
AT&T Wireless
|
+20%
|
16MM
|
30s
|
|
6
|
|
You Break It, We Take It - Tennis (Google Pixel 9 on Us)
Verizon Wireless
|
+14%
|
1MM
|
30s
|
|
7
|
|
Highest Horse (Pre-Order Samsung Galaxy Z Flip6)
AT&T Wireless
|
+5%
|
30MM
|
30s
|
|
1
|
|
EXP_INH
Experian
|
+1656%
|
196K
|
15s
|
|
2
|
|
Experian App - Subscriptions
Experian
|
+1020%
|
55K
|
15s
|
|
3
|
|
COI_0HN
Coinbase
|
+827%
|
3MM
|
30s
|
|
4
|
|
Enter the Experian App
Experian
|
+730%
|
366K
|
15s
|
|
5
|
|
ROC_GOR
Rocket Money
|
+708%
|
36K
|
15s
|
|
6
|
|
Insurance Marketplace
Experian
|
+666%
|
61K
|
15s
|
|
7
|
|
JGW_DFN
J.G. Wentworth
|
+540%
|
88K
|
60s
|
|
8
|
|
I Had No Idea
Rocket Money
|
+476%
|
128K
|
15s
|
|
9
|
|
ROC_GPX
Rocket Money
|
+402%
|
121K
|
30s
|
|
10
|
|
ANN_CJT
Annuity General
|
+360%
|
44K
|
60s
|
|
1
|
|
STA_AFPH
State Farm
|
+1835%
|
19K
|
30s
|
|
2
|
|
Limu & Doug Beach Volleyball
Liberty Mutual Insurance
|
+775%
|
58K
|
15s
|
|
3
|
|
Stilts
Liberty Mutual Insurance
|
+486%
|
35K
|
15s
|
|
4
|
|
Covering Greatness ft Caitlin Clark
State Farm
|
+465%
|
155K
|
15s
|
|
5
|
|
Sticking it to the Boss
Progressive Insurance
|
+420%
|
148K
|
15s
|
|
6
|
|
Covering Greatness ft Caitlin Clark
State Farm
|
+340%
|
2MM
|
30s
|
|
7
|
|
AFL_0XU
Aflac
|
+324%
|
2MM
|
30s
|
|
8
|
|
Handle
State Farm
|
+177%
|
585K
|
15s
|
|
9
|
|
Foul feat. Chris Paul
State Farm
|
+170%
|
294K
|
30s
|
|
10
|
|
Military Community (Ver. 2)
USAA
|
+160%
|
2MM
|
30s
|
|
1
|
|
Sunbathing - OneKeyCash
VRBO
|
+1080%
|
512K
|
30s
|
|
2
|
|
Rooster
VRBO
|
+627%
|
976K
|
30s
|
|
3
|
|
NAT_DOFV
National Car Rental
|
+449%
|
260K
|
30s
|
|
4
|
|
Traveling with Kids - Confirmed Together
Hilton
|
+348%
|
1MM
|
15s
|
|
5
|
|
SAN_FHQ
Sandals Resorts International
|
+318%
|
3MM
|
15s
|
|
6
|
|
The Dad feat. Kaley Cuoco
Priceline
|
+252%
|
894K
|
15s
|
|
7
|
|
Dream Vacation V2
Hilton
|
+173%
|
288K
|
15s
|
|
8
|
|
Totally Free
VRBO
|
+165%
|
512K
|
30s
|
|
9
|
|
It's Up to You
Trivago
|
+155%
|
528K
|
30s
|
|
10
|
|
Keeping Tabs on Our Rivals (MLB)
Booking.com
|
+91%
|
320K
|
30s
|
|
1
|
|
NAT_EHRB
National Basketball Association (NBA)
|
+7658%
|
334K
|
30s
|
|
2
|
|
SKI_BIW
SKIMS
|
+4130%
|
103K
|
30s
|
|
3
|
|
NAT_EDGX
National Basketball Association (NBA)
|
+3525%
|
162K
|
30s
|
|
4
|
|
Mayor of Kingstown Season 3
Paramount+
|
+2863%
|
1MM
|
10s
|
|
5
|
|
K586888104
McDonald's
|
+2429%
|
233K
|
15s
|
|
6
|
|
Everybody feat. Candace Parker, Kelsey Plum, Skylar Diggins-Smith, Dijonai Carrington, and Cameron Brink
SKIMS
|
+1981%
|
24MM
|
30s
|
|
7
|
|
SKI_BKN
SKIMS
|
+1855%
|
2MM
|
30s
|
|
8
|
|
NAT_EHGF
National Basketball Association (NBA)
|
+1846%
|
3MM
|
30s
|
|
9
|
|
DAN_FGV
ABC
|
+1715%
|
920K
|
15s
|
|
10
|
|
The Garfield Movie (2024)
Sony Pictures
|
+1711%
|
25K
|
30s
|
|
1
|
|
Believe
Lexus
|
+435%
|
581K
|
30s
|
|
2
|
|
Feel Something
Lexus
|
+314%
|
678K
|
30s
|
|
3
|
|
2025 Golden Opportunity SE - Welcome
Lexus
|
+184%
|
6MM
|
15s
|
|
4
|
|
Golden Opportunity SE - Houses United
Lexus
|
+107%
|
320K
|
15s
|
|
5
|
|
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+69%
|
10MM
|
30s
|
|
6
|
|
ADX - Match Your Energy
Acura
|
+55%
|
2MM
|
30s
|
|
7
|
|
2025 RX - Recognized
Lexus
|
+35%
|
2MM
|
15s
|
|
8
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+31%
|
13MM
|
15s
|
|
9
|
|
Amazing
Lexus
|
+7%
|
3MM
|
30s
|
|
10
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+5%
|
7MM
|
15s
|
|
1
|
|
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+399%
|
2MM
|
30s
|
|
2
|
|
Jurassic Rated - Jurassic World Rebirth (2025 Gladiator Rubicon or Mojave 4x4 $8200 Below MSRP)
Jeep
|
+318%
|
131K
|
30s
|
|
3
|
|
National Sales Event: Coach ft Eli Manning - Kelly Blue Book Best Buy (Tacoma Double Cab SRS $279/36 mo; Tundra 1.99%) (English)
Toyota
|
+257%
|
793K
|
30s
|
|
4
|
|
Rogue QDRX - Anthem
Nissan
|
+211%
|
178K
|
15s
|
|
5
|
|
Passport - Limitless Determination
Honda
|
+186%
|
357K
|
30s
|
|
6
|
|
You Made Us
Ford
|
+175%
|
2MM
|
30s
|
|
7
|
|
If They Were Like Us ($0 Down Payment Offer)
Ford
|
+164%
|
6MM
|
30s
|
|
8
|
|
My Name
Honda
|
+159%
|
920K
|
30s
|
|
9
|
|
Getaway Sales Event - Lawyer (0% APR Santa Fe)
Hyundai
|
+147%
|
2MM
|
30s
|
|
10
|
|
Carnival - Epic Tailgate
Kia
|
+146%
|
1MM
|
30s
|
|
1
|
|
BLU_OSH
Blue Moon
|
+249%
|
1MM
|
15s
|
|
2
|
|
Classics Never Fade <<2>>
Smirnoff
|
+189%
|
2MM
|
15s
|
|
3
|
|
Clean and Crisp
Modelo
|
+162%
|
289K
|
15s
|
|
4
|
|
MIC_UBF
Michelob Ultra
|
+81%
|
2MM
|
15s
|
|
5
|
|
MIC_TLT
Michelob Ultra
|
+68%
|
12MM
|
15s
|
|
6
|
|
SMI_FUW
Smirnoff
|
+61%
|
222K
|
15s
|
|
7
|
|
PER_FSN
Peroni
|
+45%
|
7MM
|
15s
|
|
8
|
|
MIC_UAP
Michelob Ultra
|
+29%
|
5MM
|
15s
|
|
1
|
|
Breakfast Comes First - Fix Your Morning
McDonald's
|
+2862%
|
122K
|
15s
|
|
2
|
|
Pickles Everywhere
Sonic Drive-In
|
+881%
|
83K
|
30s
|
|
3
|
|
Fire It Up! (Burger King x How to Train Your Dragon)
Burger King
|
+348%
|
3MM
|
15s
|
|
4
|
|
$5 $7 and $9 Luxe Cravings Boxes
|
+182%
|
406K
|
30s
|
|
5
|
|
Always Ways to Save
McDonald's
|
+179%
|
607K
|
15s
|
|
6
|
|
Breakfast Comes First - Visit From Mom
McDonald's
|
+148%
|
250K
|
30s
|
|
7
|
|
Breakfast Comes First - Band Practice
McDonald's
|
+147%
|
344K
|
30s
|
|
8
|
|
Take a Trip Through McDonaldland: Shake
McDonald's
|
+133%
|
178K
|
15s
|
|
9
|
|
The Smasher - Forget Apple Pie
Sonic Drive-In
|
+132%
|
128K
|
15s
|
|
10
|
|
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+123%
|
7MM
|
15s
|
|
1
|
|
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+279%
|
270K
|
15s
|
|
2
|
|
Stuffed Crust Taste Test - Where's the Pizza?
Domino's Pizza
|
+188%
|
283K
|
30s
|
|
3
|
|
Doughjo - Karate Kid Legends
Marco's Pizza
|
+129%
|
570K
|
15s
|
|
4
|
|
Marco's with Mike's Hot Honey
Marco's Pizza
|
+52%
|
8MM
|
15s
|
|
5
|
|
Stuffed Crust Taste Test - Group 2
Domino's Pizza
|
+25%
|
115K
|
30s
|
|
1
|
|
Sports Frustration ft Jason Kelce - Try It Free
YouTube TV
|
+94%
|
2MM
|
30s
|
|
2
|
|
Disney Bundle: Disney+/Hulu/HBO Max
Disney Bundle
|
+80%
|
3MM
|
15s
|
|
3
|
|
Disney Bundle: Disney+/Hulu/Max
Disney Bundle
|
+64%
|
4MM
|
15s
|
|
4
|
|
Sports Frustration ft Jason Kelce - Try It Free (NBA Finals)
YouTube TV
|
+13%
|
3MM
|
30s
|
|
1
|
|
Out the Door (Vivi's Pesto) - Business Platinum Card
American Express
|
+552%
|
806K
|
30s
|
|
2
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+397%
|
1MM
|
30s
|
|
3
|
|
Raise the Bar - 4X Points at Restaurants - Gold Card (WNBA) English
American Express
|
+165%
|
268K
|
29s
|
|
4
|
|
From Coffee to Family - AMEX Wander Card
Credit One Bank
|
+69%
|
57K
|
30s
|
|
5
|
|
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+50%
|
3MM
|
30s
|
|
6
|
|
It Takes Two to Feel the Joy - 2% Unlimited Cash Back
Citi
|
+40%
|
2MM
|
30s
|
|
7
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness)
Capital One
|
+34%
|
2MM
|
30s
|
|
8
|
|
Born to Run - Platinum Card
American Express
|
+32%
|
31MM
|
30s
|
|
9
|
|
Career Day Ft. Derek Jeter
Capital One
|
+27%
|
4MM
|
30s
|
|
10
|
|
WNBA - Raise the Bar - 4X Points at Restaurants - Gold Card
American Express
|
+14%
|
19MM
|
30s
|
|
1
|
|
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+420%
|
2MM
|
30s
|
|
2
|
|
Believe
Lexus
|
+379%
|
581K
|
30s
|
|
3
|
|
Jurassic Rated - Jurassic World Rebirth (2025 Gladiator Rubicon or Mojave 4x4 $8200 Below MSRP)
Jeep
|
+336%
|
131K
|
30s
|
|
4
|
|
National Sales Event: Coach ft Eli Manning - Kelly Blue Book Best Buy (Tacoma Double Cab SRS $279/36 mo; Tundra 1.99%) (English)
Toyota
|
+272%
|
793K
|
30s
|
|
5
|
|
Feel Something
Lexus
|
+271%
|
678K
|
30s
|
|
6
|
|
Rogue QDRX - Anthem
Nissan
|
+224%
|
178K
|
15s
|
|
7
|
|
Passport - Limitless Determination
Honda
|
+198%
|
357K
|
30s
|
|
8
|
|
You Made Us
Ford
|
+187%
|
2MM
|
30s
|
|
9
|
|
If They Were Like Us ($0 Down Payment Offer)
Ford
|
+175%
|
6MM
|
30s
|
|
10
|
|
My Name
Honda
|
+170%
|
920K
|
30s
|
|
1
|
|
BLU_PQV
Bluechew
|
+2458%
|
109K
|
30s
|
|
2
|
|
BLU_PAZ
Bluechew
|
+2431%
|
81K
|
15s
|
|
3
|
|
BLU_PQU
Bluechew
|
+902%
|
373K
|
15s
|
|
4
|
|
Pep Rally - Regular & Zero Sugar Blackberry (English)
Dr Pepper
|
+801%
|
267K
|
15s
|
|
5
|
|
Blackberry Friday - Regular & Zero Sugar
Dr Pepper
|
+580%
|
3MM
|
15s
|
|
6
|
|
Blackberry Friday - Regular & Zero Sugar (English)
Dr Pepper
|
+362%
|
923K
|
29s
|
|
7
|
|
Abduction
Doritos
|
+323%
|
919K
|
30s
|
|
8
|
|
Soda Thoughts
Poppi
|
+261%
|
2MM
|
30s
|
|
9
|
|
POP_FHZ
Poppi
|
+254%
|
31K
|
15s
|
|
10
|
|
No Overthinking Allowed
Poppi
|
+239%
|
5MM
|
30s
|
|
1
|
|
NYQ_0GQ
NyQuil
|
+215%
|
108K
|
15s
|
|
2
|
|
Relive Great Memories - Hike V3
Voltaren
|
+171%
|
2MM
|
15s
|
|
3
|
|
Liqui-Gels & Liqui-Gels PM
Advil
|
+144%
|
357K
|
15s
|
|
4
|
|
Hercules
Theraworx Relief
|
+135%
|
2MM
|
15s
|
|
5
|
|
Really Need to Sleep
ZzzQuil
|
+96%
|
950K
|
15s
|
|
6
|
|
Really Need to Sleep SL
ZzzQuil
|
+46%
|
415K
|
15s
|
|
7
|
|
Joint Pain Mom - Caplets & Liquid Gel
Aleve
|
+9%
|
2MM
|
15s
|
|
8
|
|
ADV_DAU
Advil
|
+1%
|
2MM
|
15s
|
|
1
|
|
Breakfast Comes First - Fix Your Morning
McDonald's
|
+2941%
|
122K
|
15s
|
|
2
|
|
Pickles Everywhere
Sonic Drive-In
|
+908%
|
83K
|
30s
|
|
3
|
|
Fire It Up! (Burger King x How to Train Your Dragon)
Burger King
|
+360%
|
3MM
|
15s
|
|
4
|
|
$5 $7 and $9 Luxe Cravings Boxes
|
+189%
|
406K
|
30s
|
|
5
|
|
Always Ways to Save
McDonald's
|
+186%
|
607K
|
15s
|
|
6
|
|
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+178%
|
270K
|
15s
|
|
7
|
|
Breakfast Comes First - Visit From Mom
McDonald's
|
+154%
|
250K
|
30s
|
|
8
|
|
Breakfast Comes First - Band Practice
McDonald's
|
+154%
|
344K
|
30s
|
|
9
|
|
Take a Trip Through McDonaldland: Shake
McDonald's
|
+140%
|
178K
|
15s
|
|
10
|
|
The Smasher - Forget Apple Pie
Sonic Drive-In
|
+138%
|
128K
|
15s
|
|
1
|
|
Samsung Blue World Pre-Order
AT&T Wireless
|
+193%
|
6MM
|
15s
|
|
2
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+80%
|
2MM
|
30s
|
|
3
|
|
Upgrade ft. Pete Davidson
Verizon Wireless
|
+71%
|
1MM
|
30s
|
|
4
|
|
Guarantee - Hey Mama
AT&T Wireless
|
+37%
|
31MM
|
30s
|
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+35%
|
5MM
|
30s
|
|
6
|
|
2025 March Madness - Network: Too Connected (Proactively)
AT&T Wireless
|
+18%
|
62MM
|
30s
|
|
1
|
|
COI_0KN
Coinbase
|
+1070%
|
2MM
|
30s
|
|
2
|
|
ROC_HEE
Rocket Money
|
+814%
|
225K
|
30s
|
|
3
|
|
CRE_UMK
Intuit Credit Karma
|
+769%
|
945K
|
15s
|
|
4
|
|
Score More: Cassie V2
Intuit Credit Karma
|
+665%
|
610K
|
15s
|
|
5
|
|
No Worries
Experian
|
+505%
|
135K
|
15s
|
|
6
|
|
Annoying Subscription
Rocket Money
|
+473%
|
532K
|
30s
|
|
7
|
|
COI_0KQ
Coinbase
|
+309%
|
2MM
|
30s
|
|
8
|
|
Score More: Carl
Intuit Credit Karma
|
+262%
|
1MM
|
15s
|
|
9
|
|
You're Making It ft Deion Sanders
Chime Bank
|
+259%
|
46K
|
30s
|
|
10
|
|
JPM_AFG
J.P. Morgan Asset Management
|
+251%
|
42K
|
30s
|
|
1
|
|
Team Building
The Zebra
|
+386%
|
67K
|
15s
|
|
2
|
|
Sweet
State Farm
|
+239%
|
390K
|
30s
|
|
3
|
|
STA_AILH
State Farm
|
+158%
|
177K
|
30s
|
|
4
|
|
MED_AFTP
Medicare Benefits Helpline
|
+157%
|
59K
|
120s
|
|
5
|
|
Liberty-Biberty Baby
Liberty Mutual Insurance
|
+147%
|
357K
|
15s
|
|
6
|
|
Dr. Rick - Firepit
Progressive Insurance
|
+112%
|
449K
|
15s
|
|
7
|
|
DMVIP ft. Shaquille O'Neal
The General Insurance
|
+110%
|
901K
|
30s
|
|
8
|
|
Rookie Move ft. Caitlin Clark
State Farm
|
+105%
|
1MM
|
30s
|
|
9
|
|
Purfect Swarm
GEICO
|
+87%
|
837K
|
30s
|
|
10
|
|
Bad News
State Farm
|
+74%
|
1MM
|
30s
|
|
1
|
|
Watermelon - Last Minute Getaway
VRBO
|
+721%
|
3MM
|
15s
|
|
2
|
|
Dreaming of the Big Game ft Kaley Cuoco
Priceline
|
+514%
|
53K
|
15s
|
|
3
|
|
You Should Probably Have ft. Ty Burrell - Quest Card
United Airlines
|
+307%
|
410K
|
15s
|
|
4
|
|
SOU_VKX
Southwest Airlines
|
+160%
|
3MM
|
30s
|
|
5
|
|
Bringing All New Experiences - Massage
Hilton
|
+105%
|
606K
|
15s
|
|
6
|
|
Travel - The Grand Adventure
Airbnb
|
+72%
|
29MM
|
30s
|
|
7
|
|
DEL_EQX
Delta Airlines
|
+71%
|
183K
|
30s
|
|
8
|
|
Extra Legroom to Dance ft. Ty Burrell - Quest Card
United Airlines
|
+70%
|
606K
|
15s
|
|
9
|
|
A Lot of Vacation
VRBO
|
+64%
|
822K
|
15s
|
|
10
|
|
Stay Grounded
Airbnb
|
+53%
|
2MM
|
30s
|
|
1
|
|
Give Us the Finger
Oura Ring
|
+8480%
|
53K
|
30s
|
|
2
|
|
Breakfast Comes First - Fix Your Morning
McDonald's
|
+6295%
|
122K
|
15s
|
|
3
|
|
The Fantastic Four: First Steps
Walt Disney Studios Motion Pictures
|
+3339%
|
2MM
|
30s
|
|
4
|
|
Mission: Impossible - The Final Reckoning
Paramount Pictures
|
+2321%
|
2MM
|
10s
|
|
5
|
|
Pickles Everywhere
Sonic Drive-In
|
+2019%
|
83K
|
30s
|
|
6
|
|
BLU_PQV
Bluechew
|
+1649%
|
109K
|
30s
|
|
7
|
|
BLU_PAZ
Bluechew
|
+1630%
|
81K
|
15s
|
|
8
|
|
FAB_DOQ
Fabletics
|
+1570%
|
501K
|
15s
|
|
9
|
|
Nobody 2
Universal Pictures
|
+1477%
|
2MM
|
30s
|
|
10
|
|
Under the Sink
Google Pixel
|
+1476%
|
65K
|
30s
|
Women’s sports are officially a business imperative. As investment accelerates, outcomes have never been more critical. It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact
Laura Grover, SVP, Head of Client Solutions at EDO.
Leagues & Events with the Most Effective Ads
We ranked women’s sports leagues and events by how effective they were for advertisers. During events at the top of the list, ads were most likely to drive consumer engagement behaviors. NCAA women’s lacrosse led the way with ads that were 25% more engaging on a per-second, per-person basis than the average women’s sports program. Other top programs include U.S. Open tennis, the NCAA Women’s Basketball Tournament, NCAA women’s gymnastics, and the WNBA Finals.
+25% more effective
+20% more effective
+19% more effective
+18% more effective
+18% more effective
Share of Investment by Category
Which categories are investing heavily in women’s sports? According to our estimated TV ad spend data, the Automotive, Pharmaceutical, and Internet & Telecom categories accounted for the largest shares of the ad world’s $244M investment in women’s sports in 2024.
-
Automotive
11%
-
Pharmaceutical
11%
-
Internet & Telecomm
10%
-
Financial Services
10%
-
Insurance
8%
-
Food & Bev
8%
-
Retail
6%
-
All Others
35%
Dig Deeper: Women's Sports
EDO Women’s Sports TV Outcomes Report 2025
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
She’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge
CNBC: Ad revenue should stabilize for media companies in 2025 — if they have sports
Marketing Brew: Record WNBA Finals ratings cap off season of viewership wins
Adweek: State Farm and Disney Team Up With Caitlin Clark for New Ad
Take over the category with EDO TV data and intel
Schedule your demo and unlock the true potential of your TV advertising investments.