Know What Works in Women’s Sports
Everything you need to know about women’s sports TV advertising.
Women’s Sports Have Arrived — Don’t Get Left Behind
Know what works from the hardwood to the hardcourt. EDO data delivers detailed insights into women’s sports TV ad performance — across basketball, tennis, soccer, and more.
See Who’s Winning Big
The Brand Performance Matrix charts advertisers based on their women’s sports investment and advertising effectiveness. Those in the top-right corner (like Pizza Hut, Zillow, and Airbnb) are spending big and driving the consumer engagement behaviors that are most predictive of future sales. But those in the bottom-right (like Jeep, Wendy’s, and Instacart) are seeing limited results from their high spend.
See the Top Women’s Sports Ads in Every Category
See the spots that were most effective at driving consumer engagement in each category, across individual women’s sports leagues and tournaments. In our rankings, the performance of each ad is indexed to the average category ad performance — such that the average category ad is scored at 100.
Sport: NCAA Women's College Basketball
Category: All Automotive
Ad Duration: All
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+153%
|
2MM
|
15s
|
|
2
|
|
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+111%
|
2MM
|
15s
|
|
3
|
|
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+45%
|
9MM
|
30s
|
|
4
|
|
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer)
Lincoln
|
+36%
|
4MM
|
30s
|
|
5
|
|
2025 Invitation to Lexus SE - Step Into Choice
Lexus
|
+18%
|
3MM
|
15s
|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+334%
|
6MM
|
30s
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+294%
|
4MM
|
15s
|
|
3
|
|
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+212%
|
4MM
|
15s
|
|
4
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+127%
|
199K
|
30s
|
|
5
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+101%
|
899K
|
30s
|
|
6
|
|
Drive a Ford
Ford
|
+51%
|
12MM
|
30s
|
|
7
|
|
2025 Murano - Greatest Rush (Massaging Seats)
Nissan
|
+43%
|
8MM
|
15s
|
|
8
|
|
2024 Equinox EV - Don't Change
Chevrolet
|
+14%
|
1MM
|
30s
|
|
9
|
|
Do You Hear Them? - Trucks
Toyota
|
+11%
|
1MM
|
30s
|
|
10
|
|
Deal Days - Frank Goes on Vacation (Up to $2500 Customer Bonus)
Volkswagen
|
+0%
|
8MM
|
30s
|
|
1
|
|
Congratulations Salt V2
Dos Equis
|
+565%
|
144K
|
15s
|
|
2
|
|
When Working or Not
Heineken
|
+275%
|
3MM
|
30s
|
|
3
|
|
Bottle Cap
Dos Equis
|
+145%
|
288K
|
15s
|
|
4
|
|
The Most Elegant
Corona
|
+50%
|
21MM
|
15s
|
|
5
|
|
'On a Warm Day' Featuring Ron Funches
Simply Beverages
|
+14%
|
7MM
|
15s
|
|
1
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+340%
|
1MM
|
30s
|
|
2
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+286%
|
698K
|
30s
|
|
3
|
|
Strawberry Mango Slush
Sonic Drive-In
|
+265%
|
1MM
|
15s
|
|
4
|
|
Luxe - $5, $7, $9 Cravings Box Classic
Taco Bell
|
+219%
|
2MM
|
15s
|
|
5
|
|
SON_JFO
Sonic Drive-In
|
+163%
|
288K
|
15s
|
|
6
|
|
$0.85 Blizzard for 85 Years
Dairy Queen
|
+151%
|
8MM
|
15s
|
|
7
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+102%
|
5MM
|
15s
|
|
8
|
|
Breakfast Comes First - Alarm
McDonald's
|
+98%
|
144K
|
15s
|
|
9
|
|
Did You Know: Half Price Drinks
Sonic Drive-In
|
+53%
|
794K
|
15s
|
|
10
|
|
Caliente Cantina Chicken Menu Spanish
Taco Bell
|
+42%
|
18MM
|
15s
|
|
1
|
|
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+135%
|
144K
|
15s
|
|
2
|
|
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+127%
|
1MM
|
15s
|
|
3
|
|
Better than One: Two for $6.99 Each
Papa Johns Pizza
|
+46%
|
3MM
|
15s
|
|
4
|
|
America's Favorite ($8.99)
Marco's Pizza
|
+38%
|
1MM
|
15s
|
|
5
|
|
Bundle Bros feat. Rob Gronkowski
Pizza Hut
|
+12%
|
3MM
|
15s
|
|
1
|
|
FUB_AKJ
FuboTV
|
+160%
|
279K
|
15s
|
|
2
|
|
DIS_AGPL
Disney+
|
+92%
|
3MM
|
15s
|
|
3
|
|
Why Pay Too Much? V3
FuboTV
|
+23%
|
451K
|
15s
|
|
4
|
|
DIS_AGLT
Disney+
|
+2%
|
416K
|
30s
|
|
1
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+60%
|
3MM
|
30s
|
|
2
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness)
Capital One
|
+42%
|
144K
|
30s
|
|
3
|
|
Bank is Open ft S Jackson, S Lee, C Barkley (March Madness)
Capital One
|
+35%
|
31MM
|
30s
|
|
4
|
|
Savor - Ice Kareem ft Jackson, Lee, Barkley, Johnson, Abdul-Jabbar (March Madness)
Capital One
|
+0%
|
33MM
|
30s
|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+370%
|
6MM
|
30s
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+326%
|
4MM
|
15s
|
|
3
|
|
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+238%
|
4MM
|
15s
|
|
4
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+146%
|
199K
|
30s
|
|
5
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+117%
|
899K
|
30s
|
|
6
|
|
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+72%
|
2MM
|
15s
|
|
7
|
|
Drive a Ford
Ford
|
+63%
|
12MM
|
30s
|
|
8
|
|
2025 Murano - Greatest Rush (Massaging Seats)
Nissan
|
+55%
|
8MM
|
15s
|
|
9
|
|
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+43%
|
2MM
|
15s
|
|
10
|
|
2024 Equinox EV - Don't Change
Chevrolet
|
+23%
|
1MM
|
30s
|
|
1
|
|
Three Regular Guys
Harry's
|
+495%
|
813K
|
15s
|
|
2
|
|
Easter Pastel
M&M's
|
+359%
|
4MM
|
15s
|
|
3
|
|
Next Episode
Oreo
|
+313%
|
532K
|
15s
|
|
4
|
|
BLU_PVI
Bluechew
|
+289%
|
144K
|
15s
|
|
5
|
|
Welcome To The Team
Dove
|
+224%
|
1MM
|
15s
|
|
6
|
|
DOV_DJZ
Dove
|
+118%
|
1MM
|
15s
|
|
7
|
|
Best Coke Ever ft. NCAA
Coca-Cola
|
+110%
|
17MM
|
30s
|
|
8
|
|
No Matter What Kind of Teeth You've Got
Oral-B
|
+96%
|
5MM
|
15s
|
|
9
|
|
Is It in You? (NCAA Version)
Gatorade
|
+95%
|
2MM
|
15s
|
|
10
|
|
Collateral Stains - Bus Stop
Tide
|
+81%
|
54K
|
15s
|
|
1
|
|
Inflammation
Advil
|
+260%
|
706K
|
15s
|
|
2
|
|
DAY_CWC
DayQuil
|
+201%
|
85K
|
15s
|
|
3
|
|
Vaporize That Cold
NyQuil
|
+143%
|
39K
|
15s
|
|
4
|
|
CLA_FVG
Claritin
|
+34%
|
6MM
|
15s
|
|
1
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+340%
|
1MM
|
30s
|
|
2
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+287%
|
698K
|
30s
|
|
3
|
|
Strawberry Mango Slush
Sonic Drive-In
|
+265%
|
1MM
|
15s
|
|
4
|
|
Luxe - $5, $7, $9 Cravings Box Classic
Taco Bell
|
+219%
|
2MM
|
15s
|
|
5
|
|
SON_JFO
Sonic Drive-In
|
+163%
|
288K
|
15s
|
|
6
|
|
$0.85 Blizzard for 85 Years
Dairy Queen
|
+151%
|
8MM
|
15s
|
|
7
|
|
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+134%
|
144K
|
15s
|
|
8
|
|
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+126%
|
1MM
|
15s
|
|
9
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+102%
|
5MM
|
15s
|
|
10
|
|
Breakfast Comes First - Alarm
McDonald's
|
+98%
|
144K
|
15s
|
|
1
|
|
Commitment ft. Pete Davidson
Verizon Wireless
|
+117%
|
4MM
|
30s
|
|
2
|
|
2025 March Madness - Network: Nova BFFs (Interruption)
AT&T Wireless
|
+78%
|
19MM
|
30s
|
|
3
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+35%
|
8MM
|
30s
|
|
4
|
|
Old Phone (Pay Off up to $800, iPhone 16 Pro)
Verizon Wireless
|
+28%
|
9MM
|
30s
|
|
5
|
|
Blows the Competition Away
T-Mobile Wireless
|
+20%
|
5MM
|
30s
|
|
6
|
|
2025 March Madness - Care: Meeting Madness
AT&T Wireless
|
+19%
|
4MM
|
30s
|
|
7
|
|
2025 March Madness - Price: Merch
AT&T Wireless
|
+10%
|
11MM
|
30s
|
|
1
|
|
INT_PKR
Intuit
|
+780%
|
1MM
|
15s
|
|
2
|
|
EXP_JQQ
Experian
|
+753%
|
2MM
|
30s
|
|
3
|
|
EXP_JQK
Experian
|
+309%
|
5MM
|
15s
|
|
4
|
|
INT_PJG
Intuit
|
+171%
|
780K
|
15s
|
|
5
|
|
Breeze
Intuit TurboTax
|
+150%
|
2MM
|
30s
|
|
6
|
|
All the Answers
TaxAct
|
+144%
|
6MM
|
15s
|
|
7
|
|
INT_PJT
Intuit
|
+134%
|
1MM
|
15s
|
|
8
|
|
EXP_JQL
Experian
|
+102%
|
6MM
|
15s
|
|
9
|
|
Live Human Experts
TaxAct
|
+91%
|
4MM
|
15s
|
|
10
|
|
Core Free
Intuit TurboTax
|
+86%
|
5MM
|
30s
|
|
1
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+256%
|
507K
|
30s
|
|
2
|
|
Email
GEICO
|
+250%
|
18MM
|
30s
|
|
3
|
|
Batman vs Bateman: Poison Ivy ft. Jason Bateman
State Farm
|
+201%
|
1MM
|
30s
|
|
4
|
|
CAR_AFJX
CarShield
|
+197%
|
118K
|
120s
|
|
5
|
|
Good Juju (feat. JuJu Watkins)
State Farm
|
+160%
|
144K
|
15s
|
|
6
|
|
Batman v. Bateman: Two Face ft Jason Bateman
State Farm
|
+148%
|
2MM
|
30s
|
|
7
|
|
It Was Earned feat. Mark Andrews (NFL)
USAA
|
+78%
|
509K
|
30s
|
|
8
|
|
Dance ft. Shaquille O'Neal
The General Insurance
|
+73%
|
572K
|
30s
|
|
9
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+69%
|
593K
|
15s
|
|
10
|
|
Batman vs Bateman ft. Jason Bateman
State Farm
|
+60%
|
5MM
|
60s
|
|
1
|
|
We're on the Way V2
Uber
|
+390%
|
434K
|
60s
|
|
2
|
|
AIR_DHP
Airbnb
|
+105%
|
13MM
|
30s
|
|
3
|
|
AIR_DGR
Airbnb
|
+96%
|
2MM
|
30s
|
|
4
|
|
UNI_BIGC
United Airlines
|
+47%
|
15MM
|
30s
|
|
5
|
|
Utopia - Rule Them All (Now Sailing)
Royal Caribbean Cruises
|
+43%
|
15MM
|
15s
|
|
6
|
|
We're on the Way V2
Uber
|
+40%
|
18MM
|
30s
|
|
7
|
|
Girls Trip
Airbnb
|
+34%
|
892K
|
30s
|
|
8
|
|
Star-Go All In (Summer 2025)
Royal Caribbean Cruises
|
+34%
|
4MM
|
15s
|
|
9
|
|
Star-Go All In (Book Now)
Royal Caribbean Cruises
|
+27%
|
17MM
|
15s
|
|
10
|
|
Mighty Mississippi River V2
American Cruise Lines
|
+7%
|
570K
|
60s
|
|
1
|
|
Someday ft. Pedro Pascal
Apple
|
+1136%
|
7MM
|
60s
|
|
2
|
|
Thunderbolts
Walt Disney Studios Motion Pictures
|
+1064%
|
4MM
|
30s
|
|
3
|
|
Thunderbolts
Walt Disney Studios Motion Pictures
|
+952%
|
9MM
|
30s
|
|
4
|
|
Jurassic World Rebirth
Universal Pictures
|
+880%
|
9MM
|
30s
|
|
5
|
|
The Woman in the Yard
Universal Pictures
|
+846%
|
3MM
|
30s
|
|
6
|
|
Drop (2025)
Universal Pictures
|
+811%
|
8MM
|
15s
|
|
7
|
|
Someday ft. Pedro Pascal
Apple
|
+683%
|
43MM
|
30s
|
|
8
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+611%
|
1MM
|
30s
|
|
9
|
|
Nothing To Do
Calm
|
+600%
|
144K
|
15s
|
|
10
|
|
All The Pluses (Paramount+)
Walmart
|
+582%
|
2MM
|
15s
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+355%
|
1MM
|
30s
|
|
2
|
|
2025 RX - Recognized
Lexus
|
+163%
|
7MM
|
15s
|
|
3
|
|
2025 Signature Event - Illuminated (2.9% + $1000 on '25 GV80)
Genesis Motors
|
+119%
|
2MM
|
15s
|
|
4
|
|
2026 GV70 - No Old Ideas
Genesis Motors
|
+62%
|
6MM
|
15s
|
|
5
|
|
2026 GV70 - No Old Ideas
Genesis Motors
|
+42%
|
1MM
|
30s
|
|
6
|
|
2025 Signature Event - Illuminated (2.9% + $1000 on '25 GV80)
Genesis Motors
|
+25%
|
2MM
|
30s
|
|
7
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+3%
|
2MM
|
15s
|
|
1
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+502%
|
276K
|
30s
|
|
2
|
|
Tuscon - Enjoying is Part of the Journey
Hyundai
|
+299%
|
271K
|
30s
|
|
3
|
|
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+252%
|
95K
|
30s
|
|
4
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+187%
|
1MM
|
30s
|
|
5
|
|
2025 4Runner - Into the Woods
Toyota
|
+107%
|
6MM
|
30s
|
|
6
|
|
2025 Forester - Undisputed
Subaru
|
+96%
|
1MM
|
30s
|
|
7
|
|
2025 Forester - Undisputed (4.9% APR Share the Love SE)
Subaru
|
+66%
|
6MM
|
30s
|
|
8
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+59%
|
2MM
|
30s
|
|
9
|
|
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+43%
|
2MM
|
30s
|
|
10
|
|
Putting People First (No MSRP Increase)
Hyundai
|
+26%
|
529K
|
30s
|
|
1
|
|
La Playa Awaits
Corona
|
+24%
|
13MM
|
15s
|
|
2
|
|
COR_FLA
Corona
|
+21%
|
5MM
|
15s
|
|
3
|
|
The Most Elegant
Corona
|
+12%
|
19MM
|
15s
|
|
1
|
|
TAC_FTH
Taco Bell
|
+178%
|
5MM
|
15s
|
|
2
|
|
TAC_FTF
Taco Bell
|
+166%
|
6MM
|
15s
|
|
3
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+125%
|
3MM
|
15s
|
|
4
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+15%
|
10MM
|
30s
|
|
5
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+13%
|
1MM
|
15s
|
|
6
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+11%
|
6MM
|
30s
|
|
1
|
|
Seoul Has a Little Bit of Everything - Sapphire Reserve Card
Chase Bank
|
+811%
|
3MM
|
30s
|
|
2
|
|
Sports Fan - Platinum Card
American Express
|
+211%
|
1MM
|
29s
|
|
3
|
|
Sports Fan - Platinum Card (English)
American Express
|
+153%
|
1MM
|
30s
|
|
4
|
|
Raise the Bar on Championship Game Night (Cash Back on Dining, Gold)
American Express
|
+39%
|
11MM
|
30s
|
|
5
|
|
Insider
Chase Bank
|
+33%
|
6MM
|
30s
|
|
1
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+701%
|
276K
|
30s
|
|
2
|
|
Tuscon - Enjoying is Part of the Journey
Hyundai
|
+431%
|
271K
|
30s
|
|
3
|
|
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+368%
|
95K
|
30s
|
|
4
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+282%
|
1MM
|
30s
|
|
5
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+183%
|
1MM
|
30s
|
|
6
|
|
2025 4Runner - Into the Woods
Toyota
|
+175%
|
6MM
|
30s
|
|
7
|
|
2025 Forester - Undisputed
Subaru
|
+160%
|
1MM
|
30s
|
|
8
|
|
2025 Forester - Undisputed (4.9% APR Share the Love SE)
Subaru
|
+122%
|
6MM
|
30s
|
|
9
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+112%
|
2MM
|
30s
|
|
10
|
|
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+90%
|
2MM
|
30s
|
|
1
|
|
PRI_WUX
Pringles
|
+253%
|
117K
|
15s
|
|
2
|
|
Is It In You? (feat. Caitlin Clark)
Gatorade
|
+200%
|
5MM
|
15s
|
|
3
|
|
Forgot To Moisturize?
Dove
|
+191%
|
2MM
|
15s
|
|
4
|
|
LIN_FLH
Lindt
|
+160%
|
2MM
|
20s
|
|
5
|
|
Is It In You?
Gatorade
|
+72%
|
1MM
|
60s
|
|
6
|
|
Is It In You?
Gatorade
|
+67%
|
6MM
|
15s
|
|
7
|
|
Beauty Never Gets Old - An Icon Since 1957
Dove
|
+61%
|
529K
|
30s
|
|
8
|
|
No Matter What Kind of Teeth You've Got
Oral-B
|
+58%
|
2MM
|
15s
|
|
9
|
|
Sweaty Sweetie
Old Spice
|
+56%
|
1MM
|
15s
|
|
10
|
|
DOV_DLO
Dove
|
+55%
|
20MM
|
15s
|
|
1
|
|
VOL_FJM
Voltaren
|
+0%
|
117K
|
15s
|
|
1
|
|
TAC_FTH
Taco Bell
|
+178%
|
5MM
|
15s
|
|
2
|
|
TAC_FTF
Taco Bell
|
+166%
|
6MM
|
15s
|
|
3
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+125%
|
3MM
|
15s
|
|
4
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+15%
|
10MM
|
30s
|
|
5
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+13%
|
1MM
|
15s
|
|
6
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+11%
|
6MM
|
30s
|
|
1
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+89%
|
9MM
|
15s
|
|
2
|
|
Commitment ft. Pete Davidson
Verizon Wireless
|
+22%
|
15MM
|
30s
|
|
3
|
|
Stability ft. Pete Davidson
Verizon Wireless
|
+0%
|
24MM
|
30s
|
|
1
|
|
INT_PJG
Intuit
|
+4784%
|
117K
|
15s
|
|
2
|
|
Core Free Rev1
Intuit TurboTax
|
+329%
|
2MM
|
15s
|
|
3
|
|
Core Free
Intuit TurboTax
|
+207%
|
3MM
|
15s
|
|
4
|
|
EMP_FBN
Empower Investments
|
+129%
|
1MM
|
30s
|
|
5
|
|
TransitionAlly
Ally Bank
|
+98%
|
2MM
|
30s
|
|
6
|
|
Breeze Rev2
Intuit TurboTax
|
+74%
|
2MM
|
15s
|
|
7
|
|
NER_BRT
NerdWallet
|
+69%
|
18MM
|
30s
|
|
8
|
|
VocAlly (Save More)
Ally Bank
|
+64%
|
6MM
|
30s
|
|
9
|
|
Breeze
Intuit TurboTax
|
+60%
|
3MM
|
15s
|
|
10
|
|
Breeze Rev2
Intuit TurboTax
|
+42%
|
290K
|
30s
|
|
1
|
|
Check the Sunroof
Allstate
|
+155%
|
152K
|
30s
|
|
2
|
|
Check the Section
Allstate
|
+136%
|
2MM
|
30s
|
|
3
|
|
Mayhem: Kiss Cam
Allstate
|
+105%
|
4MM
|
30s
|
|
4
|
|
Mayhem: Yips ft Alex Morgan
Allstate
|
+90%
|
7MM
|
30s
|
|
5
|
|
AFL_0ZY
Aflac
|
+69%
|
7MM
|
30s
|
|
6
|
|
Screen Sharing
Allstate
|
+65%
|
1MM
|
30s
|
|
7
|
|
Check the Sunroof
Allstate
|
+63%
|
7MM
|
30s
|
|
8
|
|
Batman v. Bateman: Two Face ft Jason Bateman
State Farm
|
+17%
|
16MM
|
30s
|
|
9
|
|
SR Christen Press
Massachusetts Mutual (Massmutual) Life Insurance Company
|
+15%
|
3MM
|
15s
|
|
10
|
|
Batman vs Bateman: Car ft. Jason Bateman
State Farm
|
+4%
|
6MM
|
15s
|
|
1
|
|
Multiple Adventures in One
Universal Parks & Resorts
|
+328%
|
2MM
|
30s
|
|
2
|
|
A Dream Is A Wish Your Heart Makes
Disney Cruise Line
|
+16%
|
5MM
|
30s
|
|
1
|
|
Your Friends and Neighbors (TV Show, 2025) Season 1
Apple TV+
|
+1767%
|
290K
|
30s
|
|
2
|
|
INT_PJG
Intuit
|
+1649%
|
117K
|
15s
|
|
3
|
|
Drop (2025)
Universal Pictures
|
+1557%
|
94K
|
30s
|
|
4
|
|
Quality Service Ft. Ryan Reynolds (3 Mos for $15)
Mint Mobile
|
+1547%
|
187K
|
30s
|
|
5
|
|
Never Settle ft. Sabrina Ionescu, A'Ja Wilson, Sue Bird (WNBA & NBA Sponsor)
CarMax
|
+690%
|
79K
|
15s
|
|
6
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+643%
|
276K
|
30s
|
|
7
|
|
Before He Wakes Up
Walmart
|
+586%
|
26MM
|
15s
|
|
8
|
|
TAC_FTH
Taco Bell
|
+570%
|
5MM
|
15s
|
|
9
|
|
Workout
Apple iPhone
|
+543%
|
2MM
|
30s
|
|
10
|
|
TAC_FTF
Taco Bell
|
+542%
|
6MM
|
15s
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
Golden Opportunity SE - If We Were All the Same
Lexus
|
+112%
|
512K
|
15s
|
|
2
|
|
Golden Opportunity SE - The Arrival
Lexus
|
+90%
|
2MM
|
15s
|
|
3
|
|
2024 GX - Secret Entrance
Lexus
|
+86%
|
54K
|
15s
|
|
4
|
|
2023 RX - Paradox V3
Lexus
|
+60%
|
3MM
|
15s
|
|
5
|
|
2023 RZ - Inspired By You
Lexus
|
+46%
|
3MM
|
15s
|
|
6
|
|
2024 ES - We Heard You
Lexus
|
+44%
|
3MM
|
15s
|
|
7
|
|
2023 TX - Space and Leg Room V2
Lexus
|
+34%
|
4MM
|
15s
|
|
8
|
|
2025 GV80 Coupe - It Moves You
Genesis Motors
|
+6%
|
3MM
|
30s
|
|
1
|
|
CR-V and CR-V Hybrid - Your Turn
Honda
|
+444%
|
55K
|
30s
|
|
2
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+207%
|
108K
|
30s
|
|
3
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+205%
|
841K
|
30s
|
|
4
|
|
2024 Tops Off SE - Famous for Freedom ($2,000 Bonus Cash Wrangler/Gladiator Offer)
Jeep
|
+165%
|
747K
|
30s
|
|
5
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+157%
|
153K
|
15s
|
|
6
|
|
Make This the Summer SE - Vacation From Payments ($2500 Total Cash Allowance Compass Offer)
Jeep
|
+144%
|
31K
|
30s
|
|
7
|
|
2024 Prologue - Prompted by Dreams
Honda
|
+131%
|
2MM
|
30s
|
|
8
|
|
Leave It All Behind - 2024 Tacoma (Olympic/Paralympics Sponsor)
Toyota
|
+117%
|
95K
|
30s
|
|
9
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V APR Offer)
Honda
|
+114%
|
878K
|
30s
|
|
10
|
|
2024 4x4 Season - Famous for Freedom ($2000 Bonus Cash Gladiator Offer)
Jeep
|
+107%
|
571K
|
30s
|
|
1
|
|
Kick It Away ft Trevor Noah
Smirnoff
|
+341%
|
198K
|
15s
|
|
2
|
|
Grab Life by the Claw
White Claw
|
+262%
|
6MM
|
15s
|
|
3
|
|
Grab Life by the Claw
White Claw
|
+245%
|
6MM
|
30s
|
|
4
|
|
Brunch ft Trevor Noah
Smirnoff
|
+207%
|
3MM
|
15s
|
|
5
|
|
Found Gold
Modelo
|
+188%
|
54K
|
30s
|
|
6
|
|
BUS_CDY
Busch
|
+183%
|
8MM
|
15s
|
|
7
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+138%
|
6MM
|
15s
|
|
8
|
|
Never Miss a Party - Cinco de Mayo
Corona
|
+123%
|
103K
|
15s
|
|
9
|
|
Kick It Away ft Trevor Noah
Smirnoff
|
+118%
|
2MM
|
15s
|
|
10
|
|
BUS_CDJ
Busch
|
+42%
|
2MM
|
15s
|
|
1
|
|
Collector's Meal
McDonald's
|
+738%
|
582K
|
15s
|
|
2
|
|
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+410%
|
326K
|
15s
|
|
3
|
|
French Fry Mountain
McDonald's
|
+296%
|
210K
|
15s
|
|
4
|
|
First Fry SL
McDonald's
|
+280%
|
162K
|
15s
|
|
5
|
|
QPC - The Burger Napkins Were Made For
McDonald's
|
+229%
|
950K
|
15s
|
|
6
|
|
$10 Tuesday: Butter My Biscuit that's a Good Deal
KFC
|
+220%
|
386K
|
15s
|
|
7
|
|
Cheesy Street Chalupas
Taco Bell
|
+179%
|
256K
|
15s
|
|
8
|
|
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+167%
|
300K
|
15s
|
|
9
|
|
Real Fans Present Chick N Strips - Daya
Chick-fil-A
|
+160%
|
1MM
|
15s
|
|
10
|
|
Taco Tuesday Featuring LeBron James and Jason Sudeikis
Taco Bell
|
+158%
|
640K
|
15s
|
|
1
|
|
Crazy Puffs - Merry Go Round
Little Caesars
|
+607%
|
88K
|
15s
|
|
2
|
|
Crazy Puffs - Slap Fight
Little Caesars
|
+373%
|
163K
|
15s
|
|
3
|
|
Margherita Magnifico - Pizza Party ($10.99)
Marco's Pizza
|
+34%
|
8MM
|
15s
|
|
4
|
|
Pepperoni Magnifico - Date Night
Marco's Pizza
|
+32%
|
6MM
|
15s
|
|
5
|
|
Creamy Dreamy - Crispy Cuppy 'Roni
Papa Johns Pizza
|
+18%
|
386K
|
15s
|
|
1
|
|
DIS_ADMZ
Disney Bundle
|
+147%
|
1MM
|
30s
|
|
2
|
|
YOU_KOX
YouTube TV
|
+146%
|
1MM
|
15s
|
|
3
|
|
DIS_AEKR
Disney Bundle
|
+118%
|
2MM
|
30s
|
|
4
|
|
Why Pay Too Much?
FuboTV
|
+35%
|
20MM
|
15s
|
|
5
|
|
APP_LCU
Apple TV+
|
+31%
|
464K
|
30s
|
|
6
|
|
DIS_ADMA
Disney Bundle
|
+18%
|
736K
|
15s
|
|
1
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+169%
|
616K
|
30s
|
|
2
|
|
Cashback Press Conference feat. Kevin Hart and Steph Curry
Chase Bank
|
+68%
|
23K
|
30s
|
|
3
|
|
Sweater
Apple Card
|
+65%
|
4MM
|
15s
|
|
4
|
|
Ladder
Apple Card
|
+51%
|
3MM
|
15s
|
|
5
|
|
Venture X - Travel
Capital One
|
+38%
|
4MM
|
30s
|
|
6
|
|
Venture Card - No Crying ft Jennifer Garner
Capital One
|
+34%
|
4MM
|
30s
|
|
7
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+18%
|
23MM
|
30s
|
|
8
|
|
Sports Fan - Platinum Card
American Express
|
+14%
|
42MM
|
29s
|
|
9
|
|
First Vacation as a Trio - Travel Benefits
American Express
|
+14%
|
10MM
|
30s
|
|
10
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+3%
|
874K
|
30s
|
|
1
|
|
CR-V and CR-V Hybrid - Your Turn
Honda
|
+343%
|
55K
|
30s
|
|
2
|
|
Golden Opportunity SE - If We Were All the Same
Lexus
|
+265%
|
512K
|
15s
|
|
3
|
|
Golden Opportunity SE - The Arrival
Lexus
|
+227%
|
2MM
|
15s
|
|
4
|
|
2024 GX - Secret Entrance
Lexus
|
+220%
|
54K
|
15s
|
|
5
|
|
2023 RX - Paradox V3
Lexus
|
+176%
|
3MM
|
15s
|
|
6
|
|
2023 RZ - Inspired By You
Lexus
|
+151%
|
3MM
|
15s
|
|
7
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+150%
|
108K
|
30s
|
|
8
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+149%
|
841K
|
30s
|
|
9
|
|
2024 ES - We Heard You
Lexus
|
+147%
|
3MM
|
15s
|
|
10
|
|
2023 TX - Space and Leg Room V2
Lexus
|
+131%
|
4MM
|
15s
|
|
1
|
|
ARM_AWO
ARMRA
|
+820%
|
28K
|
15s
|
|
2
|
|
GOL_ABVJ
GOLO
|
+814%
|
29K
|
30s
|
|
3
|
|
STA_ACEK
Starry
|
+684%
|
2MM
|
15s
|
|
4
|
|
STA_ADJD
Starry
|
+647%
|
2MM
|
15s
|
|
5
|
|
ARM_BEV
ARMRA
|
+535%
|
4MM
|
30s
|
|
6
|
|
OPI_0AB
Opill
|
+425%
|
2MM
|
15s
|
|
7
|
|
The Future of Soda Is Now
Poppi
|
+361%
|
474K
|
30s
|
|
8
|
|
HAR_GUI
Harry's
|
+327%
|
225K
|
30s
|
|
9
|
|
STA_AEKT
Starry
|
+276%
|
546K
|
15s
|
|
10
|
|
Introducing - Gatorade Water
Gatorade
|
+207%
|
9MM
|
15s
|
|
1
|
|
ZZZ_0HE
ZzzQuil
|
+216%
|
1MM
|
15s
|
|
2
|
|
Send Pain Packing II
Advil
|
+73%
|
941K
|
15s
|
|
3
|
|
VIC_EQW
Vicks
|
+60%
|
190K
|
15s
|
|
4
|
|
VOL_EZJ
Voltaren
|
+33%
|
4MM
|
15s
|
|
5
|
|
VOL_EXL
Voltaren
|
+23%
|
2MM
|
15s
|
|
6
|
|
Inflammation
Advil
|
+3%
|
1MM
|
15s
|
|
1
|
|
Crazy Puffs - Merry Go Round
Little Caesars
|
+800%
|
88K
|
15s
|
|
2
|
|
Collector's Meal
McDonald's
|
+690%
|
582K
|
15s
|
|
3
|
|
Crazy Puffs - Slap Fight
Little Caesars
|
+503%
|
163K
|
15s
|
|
4
|
|
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+381%
|
326K
|
15s
|
|
5
|
|
French Fry Mountain
McDonald's
|
+274%
|
210K
|
15s
|
|
6
|
|
First Fry SL
McDonald's
|
+258%
|
162K
|
15s
|
|
7
|
|
QPC - The Burger Napkins Were Made For
McDonald's
|
+210%
|
950K
|
15s
|
|
8
|
|
$10 Tuesday: Butter My Biscuit that's a Good Deal
KFC
|
+202%
|
386K
|
15s
|
|
9
|
|
Cheesy Street Chalupas
Taco Bell
|
+163%
|
256K
|
15s
|
|
10
|
|
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+151%
|
300K
|
15s
|
|
1
|
|
Phone Accidents (iPhone 15 Pro)
Verizon Wireless
|
+262%
|
198K
|
30s
|
|
2
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+78%
|
2MM
|
15s
|
|
3
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+75%
|
309K
|
15s
|
|
4
|
|
You Break It, We Take It - Tennis (Google Pixel 9 on Us)
Verizon Wireless
|
+27%
|
1MM
|
30s
|
|
5
|
|
These Are All Keepers - Wedding Photographer
AT&T Wireless
|
+26%
|
73MM
|
30s
|
|
6
|
|
Highest Horse - Samsung Galaxy Z Flip6
AT&T Wireless
|
+24%
|
28MM
|
30s
|
|
7
|
|
Highest Horse (Pre-Order Samsung Galaxy Z Flip6)
AT&T Wireless
|
+9%
|
40MM
|
30s
|
|
8
|
|
These Are All Keepers - Wedding Photographer V2
AT&T Wireless
|
+4%
|
14MM
|
30s
|
|
1
|
|
EXP_INH
Experian
|
+1789%
|
196K
|
15s
|
|
2
|
|
Experian App - Subscriptions
Experian
|
+1141%
|
55K
|
15s
|
|
3
|
|
COI_0HN
Coinbase
|
+780%
|
3MM
|
30s
|
|
4
|
|
ROC_GOR
Rocket Money
|
+756%
|
36K
|
15s
|
|
5
|
|
Enter the Experian App
Experian
|
+732%
|
366K
|
15s
|
|
6
|
|
Insurance Marketplace
Experian
|
+654%
|
61K
|
15s
|
|
7
|
|
ROC_GBZ
Rocket Money
|
+573%
|
128K
|
15s
|
|
8
|
|
Fee-Free ATMs - Alexis SL
Chime Bank
|
+546%
|
128K
|
15s
|
|
9
|
|
JGW_DFN
J.G. Wentworth
|
+540%
|
88K
|
60s
|
|
10
|
|
ROC_GPX
Rocket Money
|
+528%
|
121K
|
30s
|
|
1
|
|
STA_AFPH
State Farm
|
+2159%
|
19K
|
30s
|
|
2
|
|
Limu & Doug Beach Volleyball
Liberty Mutual Insurance
|
+954%
|
58K
|
15s
|
|
3
|
|
Covering Greatness ft Caitlin Clark
State Farm
|
+631%
|
155K
|
15s
|
|
4
|
|
Stilts
Liberty Mutual Insurance
|
+542%
|
35K
|
15s
|
|
5
|
|
Sticking it to the Boss
Progressive Insurance
|
+525%
|
148K
|
15s
|
|
6
|
|
Covering Greatness ft Caitlin Clark
State Farm
|
+357%
|
2MM
|
30s
|
|
7
|
|
AFL_0XU
Aflac
|
+315%
|
2MM
|
30s
|
|
8
|
|
Handle
State Farm
|
+245%
|
585K
|
15s
|
|
9
|
|
Foul feat. Chris Paul
State Farm
|
+216%
|
294K
|
30s
|
|
10
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+198%
|
8MM
|
30s
|
|
1
|
|
Sunbathing - OneKeyCash
VRBO
|
+1383%
|
512K
|
30s
|
|
2
|
|
Rooster
VRBO
|
+801%
|
976K
|
30s
|
|
3
|
|
SAN_FHQ
Sandals Resorts International
|
+436%
|
3MM
|
15s
|
|
4
|
|
The Dad feat. Kaley Cuoco
Priceline
|
+404%
|
894K
|
15s
|
|
5
|
|
It's Up to You
Trivago
|
+240%
|
528K
|
30s
|
|
6
|
|
Totally Free
VRBO
|
+217%
|
512K
|
30s
|
|
7
|
|
Keeping Tabs on Our Rivals (MLB)
Booking.com
|
+165%
|
320K
|
30s
|
|
8
|
|
Vacation Baby feat. Kaley Cuoco
Priceline
|
+156%
|
885K
|
15s
|
|
9
|
|
LAQ_0CY
La Quinta Inns & Suites
|
+148%
|
872K
|
15s
|
|
10
|
|
Tina Fey Books Whoever She Wants To Be
Booking.com
|
+92%
|
640K
|
30s
|
|
1
|
|
NAT_EDGX
National Basketball Association (NBA)
|
+21798%
|
162K
|
30s
|
|
2
|
|
NAT_EHRB
National Basketball Association (NBA)
|
+8710%
|
334K
|
30s
|
|
3
|
|
NAT_EHGF
National Basketball Association (NBA)
|
+5997%
|
3MM
|
30s
|
|
4
|
|
SKI_BIW
SKIMS
|
+4838%
|
103K
|
30s
|
|
5
|
|
SKI_BKN
SKIMS
|
+2258%
|
2MM
|
30s
|
|
6
|
|
Everybody feat. Candace Parker, Kelsey Plum, Skylar Diggins-Smith, Dijonai Carrington, and Cameron Brink
SKIMS
|
+2221%
|
24MM
|
30s
|
|
7
|
|
FAB_CUV
Fabletics
|
+2200%
|
404K
|
15s
|
|
8
|
|
The Garfield Movie (2024)
Sony Pictures
|
+1969%
|
25K
|
30s
|
|
9
|
|
Record Label
Indeed
|
+1950%
|
50K
|
15s
|
|
10
|
|
Power Book II: Ghost Season 4
Starz
|
+1756%
|
58K
|
15s
|
|
1
|
|
Amazing
Lexus
|
+122%
|
339K
|
30s
|
|
2
|
|
Gesture
Lexus
|
+42%
|
1MM
|
15s
|
|
3
|
|
2026 GV70 - No Old Ideas
Genesis Motors
|
+7%
|
2MM
|
30s
|
|
1
|
|
K4 and K5 - The Next Movement
Kia
|
+366%
|
66K
|
30s
|
|
2
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+111%
|
200K
|
30s
|
|
3
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+18%
|
960K
|
30s
|
|
1
|
|
PER_FSN
Peroni
|
+144%
|
1MM
|
15s
|
|
1
|
|
TAC_FTH
Taco Bell
|
+418%
|
320K
|
15s
|
|
2
|
|
TAC_FSG
Taco Bell
|
+296%
|
320K
|
30s
|
|
3
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+182%
|
1MM
|
15s
|
|
1
|
|
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+0%
|
212K
|
15s
|
|
1
|
|
Career Day Ft. Derek Jeter
Capital One
|
+187%
|
320K
|
30s
|
|
2
|
|
Sports Fan - Platinum Card
American Express
|
+159%
|
71K
|
29s
|
|
1
|
|
K4 and K5 - The Next Movement
Kia
|
+628%
|
66K
|
30s
|
|
2
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+230%
|
200K
|
30s
|
|
3
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+85%
|
960K
|
30s
|
|
4
|
|
2025 4Runner - Into the Woods
Toyota
|
+55%
|
1MM
|
30s
|
|
5
|
|
2025 RAM 1500 7X Winner MotorTrend's Truck of the Year
RAM
|
+39%
|
96K
|
30s
|
|
6
|
|
Amazing
Lexus
|
+34%
|
339K
|
30s
|
|
1
|
|
Zebra
Red Bull
|
+1132%
|
44K
|
30s
|
|
2
|
|
LIQ_0FZ
Liquid I.V.
|
+666%
|
66K
|
15s
|
|
3
|
|
RED_HCC
Red Bull
|
+351%
|
172K
|
30s
|
|
4
|
|
A History of Winning
Gatorade
|
+217%
|
333K
|
30s
|
|
5
|
|
OLD_GBD
Old Spice
|
+63%
|
320K
|
15s
|
|
6
|
|
RED_GVM
Red Bull
|
+44%
|
210K
|
15s
|
|
7
|
|
IBE_00B
Iberogast
|
+29%
|
364K
|
15s
|
|
1
|
|
CLA_FWT
Claritin
|
+30%
|
355K
|
15s
|
|
1
|
|
TAC_FTH
Taco Bell
|
+371%
|
320K
|
15s
|
|
2
|
|
TAC_FSG
Taco Bell
|
+260%
|
320K
|
30s
|
|
3
|
|
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+251%
|
212K
|
15s
|
|
4
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+157%
|
1MM
|
15s
|
|
1
|
|
2025 March Madness - Network: Too Connected (Proactively)
AT&T Wireless
|
+90%
|
364K
|
30s
|
|
2
|
|
Stability ft. Pete Davidson
Verizon Wireless
|
+3%
|
1MM
|
30s
|
|
1
|
|
INT_PJA
Intuit
|
+975%
|
30K
|
15s
|
|
2
|
|
Superfan feat. Deion Sanders & Becky Lynch
Chime Bank
|
+565%
|
46K
|
15s
|
|
3
|
|
ROC_HII
Rocket Money
|
+37%
|
320K
|
15s
|
|
4
|
|
Content Creator feat. Kai Cenat
Chime Bank
|
+20%
|
117K
|
15s
|
|
1
|
|
Dance ft. Shaquille O'Neal
The General Insurance
|
+318%
|
44K
|
15s
|
|
2
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+233%
|
71K
|
15s
|
|
3
|
|
Mayhem: Leaf Blower
Allstate
|
+150%
|
320K
|
30s
|
|
4
|
|
Check the Outfit
Allstate
|
+125%
|
320K
|
30s
|
|
5
|
|
Mayhem: Yips ft Alex Morgan
Allstate
|
+107%
|
1MM
|
30s
|
|
6
|
|
Are You Joking
State Farm
|
+75%
|
320K
|
30s
|
|
7
|
|
Teacher's Pet
State Farm
|
+63%
|
320K
|
30s
|
|
8
|
|
PHY_AMP
Physicians Mutual
|
+36%
|
115K
|
60s
|
|
9
|
|
DMVIP ft. Shaquille O'Neal
The General Insurance
|
+7%
|
66K
|
30s
|
|
10
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+6%
|
320K
|
30s
|
|
1
|
|
UNI_BIOG
Universal Parks & Resorts
|
+0%
|
320K
|
15s
|
|
1
|
|
NAT_FBSH
National Basketball Association (NBA)
|
+9768%
|
66K
|
30s
|
|
2
|
|
INT_PJA
Intuit
|
+1269%
|
30K
|
15s
|
|
3
|
|
The Drop Off
Carvana
|
+987%
|
71K
|
15s
|
|
4
|
|
Angelia (Getting Started with GLP-1)
Noom
|
+858%
|
48K
|
15s
|
|
5
|
|
NAT_EDDQ
National Basketball Association (NBA)
|
+830%
|
2MM
|
30s
|
|
6
|
|
Superfan feat. Deion Sanders & Becky Lynch
Chime Bank
|
+747%
|
46K
|
15s
|
|
7
|
|
OUR_CAB
Oura Ring
|
+654%
|
128K
|
15s
|
|
8
|
|
Save the Day - Arm & Hammer Oxy Clean Laundry Detergent
Amazon
|
+618%
|
66K
|
15s
|
|
9
|
|
Mom, Can You Give Me a Ride
Carvana
|
+511%
|
102K
|
15s
|
|
10
|
|
Save the Day - Arm & Hammer Oxy Clean Laundry Detergent
Amazon
|
+476%
|
128K
|
30s
|
Women’s sports are officially a business imperative. As investment accelerates, outcomes have never been more critical. It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact
Laura Grover, SVP, Head of Client Solutions at EDO.
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Share of Investment by Category
Which categories are investing heavily in women’s sports? According to our estimated TV ad spend data, the Automotive, Pharmaceutical, and Internet & Telecom categories accounted for the largest shares of the ad world’s $244M investment in women’s sports in 2024.
-
Automotive
11%
-
Pharmaceutical
11%
-
Internet & Telecomm
10%
-
Financial Services
10%
-
Insurance
8%
-
Food & Bev
8%
-
Retail
6%
-
All Others
35%
Dig Deeper: Women's Sports
EDO Women’s Sports TV Outcomes Report 2025
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
She’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge
CNBC: Ad revenue should stabilize for media companies in 2025 — if they have sports
Marketing Brew: Record WNBA Finals ratings cap off season of viewership wins
