Know What Works in Women’s Sports
Everything you need to know about women’s sports TV advertising.


Women’s Sports Have Arrived — Don’t Get Left Behind
Know what works from the hardwood to the hardcourt. EDO data delivers detailed insights into women’s sports TV ad performance — across basketball, tennis, soccer, and more.
See Who’s Winning Big
The Brand Performance Matrix charts advertisers based on their women’s sports investment and advertising effectiveness. Those in the top-right corner (like Pizza Hut, Zillow, and Airbnb) are spending big and driving the consumer engagement behaviors that are most predictive of future sales. But those in the bottom-right (like Jeep, Wendy’s, and Instacart) are seeing limited results from their high spend.

Women’s Sports Have Arrived — Don’t Get Left Behind
2024 was the year women’s sports evolved from TV advertising’s best-kept secret to one of its reliable performers. Newly minted stars delivered powerful results for their brand partners, and programs set ratings records throughout the year. Here’s a look at four key trends in women’s sports.
Women’s sports has a breakthrough year
From the rise of women’s basketball to a thrilling Olympics, viewers couldn’t get enough of women’s sports in 2024 — and brands took notice. Estimated investment in women’s sports grew 139% from 2023, totaling $244M in 2024. And this money was wisely spent: the average ad during women’s sports programming generated 40% more impact than the average primetime ad.
Volleyball, gymnastics, and lacrosse are on the rise
A new crop of women’s sports is gaining steam with viewers, and advertisers are taking notice. The 2024 NCAA Women’s Volleyball Championship Game between Penn State and Louisville was 51% more effective for advertisers than the average primetime program. Elsewhere, women’s college gymnastics and college lacrosse posted year-over-year ad effectiveness growth of 15% and 26%, respectively.
Women’s basketball continues its soar to stardom
The WNBA and NCAA Tournament set ratings records for a second straight year — and consumer engagement continues to grow alongside the leagues’ expanding audience. Ads during the 2024 WNBA playoffs were 24% more effective than those during the average primetime program — up 11% year-over-year. Meanwhile, spots during the NCAA tournament were 18% more effective than the primetime average.
Contextual relevance wins in women’s sports
Brands generated strong results when pairing ads featuring women athletes and sports themes during games. For instance, CarMax was 185% more effective than the average WNBA advertiser via ads that featured a quartet of the league’s stars. Ally Bank also drove results with an ad spotlighting a fan in an NWSL jersey and a montage of women athletes — including USWNT star Sophia Wilson (née Smith).
See the Top Women’s Sports Ads in Every Category
See the spots that were most effective at driving consumer engagement in each category, across individual women’s sports leagues and tournaments. In our rankings, the performance of each ad is indexed to the average category ad performance — such that the average category ad is scored at 100.
Rank
|
Engagement Rate
|
Impressions
|
Ad Duration
|
||
---|---|---|---|---|---|
1
|
![]() |
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+154%
|
2MM
|
15s
|
2
|
![]() |
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+112%
|
2MM
|
15s
|
3
|
![]() |
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+49%
|
9MM
|
30s
|
4
|
![]() |
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer)
Lincoln
|
+40%
|
4MM
|
30s
|
5
|
![]() |
2025 Invitation to Lexus SE - Step Into Choice
Lexus
|
+19%
|
3MM
|
15s
|
1
|
![]() |
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+333%
|
6MM
|
30s
|
2
|
![]() |
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+287%
|
4MM
|
15s
|
3
|
![]() |
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+207%
|
4MM
|
15s
|
4
|
![]() |
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+131%
|
199K
|
30s
|
5
|
![]() |
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+101%
|
899K
|
30s
|
6
|
![]() |
Drive a Ford
Ford
|
+52%
|
12MM
|
30s
|
7
|
![]() |
2025 RAM 1500 - Nothing Stops America (Laramie Crew Cab 4x4 $10900 Below MSRP)
RAM
|
+49%
|
1MM
|
30s
|
8
|
![]() |
2025 Murano - Greatest Rush (Massaging Seats)
Nissan
|
+43%
|
8MM
|
15s
|
9
|
![]() |
2025 Wrangler - Jurassic World Rebirth (4-Door Rubicon $7899 Below MSRP)
Jeep
|
+21%
|
161K
|
30s
|
10
|
![]() |
2025 Wrangler - Jurassic World Rebirth
Jeep
|
+18%
|
130K
|
30s
|
1
|
|
When Working or Not
Heineken
|
+256%
|
3MM
|
30s
|
2
|
![]() |
Congratulations Salt - Cut To Bubbles
Dos Equis
|
+250%
|
1MM
|
15s
|
3
|
![]() |
Bottle Cap
Dos Equis
|
+122%
|
288K
|
15s
|
4
|
![]() |
The Most Elegant
Corona
|
+41%
|
21MM
|
15s
|
5
|
![]() |
'On a Warm Day' Featuring Ron Funches
Simply Beverages
|
+27%
|
7MM
|
15s
|
1
|
![]() |
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+338%
|
1MM
|
30s
|
2
|
![]() |
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+284%
|
698K
|
30s
|
3
|
![]() |
Strawberry Mango Slush
Sonic Drive-In
|
+259%
|
1MM
|
15s
|
4
|
![]() |
Luxe - $5, $7, $9 Cravings Box Classic
Taco Bell
|
+224%
|
2MM
|
15s
|
5
|
![]() |
Aquarium
Sonic Drive-In
|
+179%
|
164K
|
15s
|
6
|
![]() |
Breaking News
Sonic Drive-In
|
+160%
|
288K
|
15s
|
7
|
![]() |
$0.85 Blizzard for 85 Years
Dairy Queen
|
+152%
|
8MM
|
15s
|
8
|
![]() |
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+104%
|
5MM
|
15s
|
9
|
![]() |
Breakfast Comes First - Hash Brown Dreams
McDonald's
|
+101%
|
144K
|
15s
|
10
|
![]() |
The Snack Wrap Is Back
McDonald's
|
+86%
|
583K
|
30s
|
1
|
![]() |
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+125%
|
144K
|
15s
|
2
|
![]() |
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+117%
|
1MM
|
15s
|
3
|
|
Better than One: Two for $6.99 Each
Papa Johns Pizza
|
+37%
|
3MM
|
15s
|
4
|
![]() |
Marco's with Mike's Hot Honey
Marco's Pizza
|
+35%
|
7MM
|
15s
|
5
|
![]() |
America's Favorite ($8.99)
Marco's Pizza
|
+26%
|
1MM
|
15s
|
6
|
![]() |
Bundle Bros feat. Rob Gronkowski
Pizza Hut
|
+7%
|
3MM
|
15s
|
1
|
![]() |
FUB_AKJ
FuboTV
|
+171%
|
279K
|
15s
|
2
|
|
DIS_AGPL
Disney+
|
+97%
|
3MM
|
15s
|
3
|
![]() |
Why Pay Too Much? V3
FuboTV
|
+32%
|
451K
|
15s
|
4
|
|
DIS_AGLT
Disney+
|
+3%
|
416K
|
30s
|
1
|
![]() |
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+60%
|
3MM
|
30s
|
2
|
![]() |
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness)
Capital One
|
+42%
|
144K
|
30s
|
3
|
![]() |
Bank is Open ft S Jackson, S Lee, C Barkley (March Madness)
Capital One
|
+35%
|
31MM
|
30s
|
4
|
![]() |
Savor - Ice Kareem ft Jackson, Lee, Barkley, Johnson, Abdul-Jabbar (March Madness)
Capital One
|
+0%
|
33MM
|
30s
|
1
|
![]() |
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+370%
|
6MM
|
30s
|
2
|
![]() |
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+320%
|
4MM
|
15s
|
3
|
![]() |
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+233%
|
4MM
|
15s
|
4
|
![]() |
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+150%
|
199K
|
30s
|
5
|
![]() |
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+118%
|
899K
|
30s
|
6
|
![]() |
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+70%
|
2MM
|
15s
|
7
|
![]() |
Drive a Ford
Ford
|
+65%
|
12MM
|
30s
|
8
|
![]() |
2025 RAM 1500 - Nothing Stops America (Laramie Crew Cab 4x4 $10900 Below MSRP)
RAM
|
+62%
|
1MM
|
30s
|
9
|
![]() |
2025 Murano - Greatest Rush (Massaging Seats)
Nissan
|
+55%
|
8MM
|
15s
|
10
|
![]() |
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+42%
|
2MM
|
15s
|
1
|
![]() |
Three Regular Guys
Harry's
|
+511%
|
813K
|
15s
|
2
|
|
BLU_PVI
Bluechew
|
+383%
|
144K
|
15s
|
3
|
![]() |
Easter Pastel
M&M's
|
+372%
|
4MM
|
15s
|
4
|
![]() |
MOU_DNA
Mountain Dew
|
+268%
|
796K
|
15s
|
5
|
![]() |
Welcome To The Team
Dove
|
+246%
|
1MM
|
15s
|
6
|
|
ZIP_BSC
Zippi Sweeper
|
+229%
|
19K
|
120s
|
7
|
![]() |
Next Episode
Oreo
|
+224%
|
722K
|
15s
|
8
|
![]() |
MOU_DNB
Mountain Dew
|
+183%
|
1MM
|
15s
|
9
|
![]() |
TAL_JJZ
Talenti
|
+170%
|
218K
|
15s
|
10
|
![]() |
Get Rid of Dehydration
Liquid I.V.
|
+143%
|
38K
|
15s
|
1
|
|
Inflammation
Advil
|
+268%
|
706K
|
15s
|
2
|
![]() |
DAY_CWC
DayQuil
|
+228%
|
85K
|
15s
|
3
|
![]() |
Vaporize That Cold
NyQuil
|
+154%
|
39K
|
15s
|
4
|
![]() |
CLA_FYI
Claritin
|
+32%
|
6MM
|
15s
|
5
|
![]() |
RIC_DAO
Ricola
|
+2%
|
356K
|
15s
|
1
|
![]() |
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+335%
|
1MM
|
30s
|
2
|
![]() |
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+282%
|
698K
|
30s
|
3
|
![]() |
Strawberry Mango Slush
Sonic Drive-In
|
+257%
|
1MM
|
15s
|
4
|
![]() |
Luxe - $5, $7, $9 Cravings Box Classic
Taco Bell
|
+222%
|
2MM
|
15s
|
5
|
![]() |
Aquarium
Sonic Drive-In
|
+178%
|
164K
|
15s
|
6
|
![]() |
Breaking News
Sonic Drive-In
|
+158%
|
288K
|
15s
|
7
|
![]() |
$0.85 Blizzard for 85 Years
Dairy Queen
|
+151%
|
8MM
|
15s
|
8
|
![]() |
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+132%
|
144K
|
15s
|
9
|
![]() |
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+124%
|
1MM
|
15s
|
10
|
![]() |
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+103%
|
5MM
|
15s
|
1
|
![]() |
Commitment ft. Pete Davidson
Verizon Wireless
|
+121%
|
4MM
|
30s
|
2
|
![]() |
2025 March Madness - Network: Nova BFFs (Interruption)
AT&T Wireless
|
+78%
|
19MM
|
30s
|
3
|
![]() |
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+36%
|
8MM
|
30s
|
4
|
![]() |
Old Phone (Pay Off up to $800, iPhone 16 Pro)
Verizon Wireless
|
+29%
|
9MM
|
30s
|
5
|
|
Blows the Competition Away
T-Mobile Wireless
|
+21%
|
5MM
|
30s
|
6
|
![]() |
2025 March Madness - Care: Meeting Madness
AT&T Wireless
|
+18%
|
4MM
|
30s
|
7
|
![]() |
2025 March Madness - Price: Merch
AT&T Wireless
|
+10%
|
11MM
|
30s
|
1
|
![]() |
What Retirement Takes (Ken Fisher) [Version 2]
Fisher Investments
|
+1353%
|
38K
|
30s
|
2
|
![]() |
Wrong Road
Intuit
|
+796%
|
1MM
|
15s
|
3
|
![]() |
Growing Up ft. Flau'jae Johnson
Experian
|
+760%
|
2MM
|
30s
|
4
|
|
ROC_HZK
Rocket Money
|
+472%
|
58K
|
30s
|
5
|
![]() |
Mom ft. Flau'jae Johnson
Experian
|
+303%
|
5MM
|
15s
|
6
|
![]() |
FIS_DHW
Fisher Investments
|
+239%
|
54K
|
30s
|
7
|
![]() |
Score More: Cassie V2
Intuit
|
+172%
|
780K
|
15s
|
8
|
|
Breeze
Intuit TurboTax
|
+150%
|
2MM
|
30s
|
9
|
![]() |
All the Answers
TaxAct
|
+146%
|
6MM
|
15s
|
10
|
![]() |
Answers That Better Fit You
Intuit
|
+138%
|
1MM
|
15s
|
1
|
![]() |
From the Logo ft Caitlin Clark
State Farm
|
+397%
|
373K
|
30s
|
2
|
![]() |
MUT_BBS
Mutual of Omaha
|
+291%
|
19K
|
120s
|
3
|
![]() |
What's the Gecko's Name?
GEICO
|
+236%
|
18MM
|
30s
|
4
|
![]() |
Team Flo - New to the Big City
Progressive Insurance
|
+232%
|
54K
|
30s
|
5
|
![]() |
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+231%
|
507K
|
30s
|
6
|
![]() |
Batman vs Bateman: Poison Ivy ft. Jason Bateman
State Farm
|
+188%
|
1MM
|
30s
|
7
|
![]() |
From the Logo ft. Caitlin Clark
State Farm
|
+187%
|
480K
|
15s
|
8
|
![]() |
Worst Nightmare - End Card Blue Text Logo - ft Ice-T
CarShield
|
+180%
|
118K
|
120s
|
9
|
![]() |
Dr. Rick - Firepit
Progressive Insurance
|
+144%
|
924K
|
30s
|
10
|
![]() |
Batman v. Bateman: Two Face ft Jason Bateman
State Farm
|
+135%
|
2MM
|
30s
|
1
|
![]() |
We're on the Way V2
Uber
|
+386%
|
434K
|
60s
|
2
|
![]() |
AIR_DHP
Airbnb
|
+97%
|
13MM
|
30s
|
3
|
![]() |
AIR_DGR
Airbnb
|
+86%
|
2MM
|
30s
|
4
|
![]() |
So Many Ways the Story Could Go: 30
United Airlines
|
+46%
|
15MM
|
30s
|
5
|
![]() |
Utopia - Rule Them All (Now Sailing)
Royal Caribbean Cruises
|
+45%
|
15MM
|
15s
|
6
|
![]() |
We're on the Way V2
Uber
|
+40%
|
18MM
|
30s
|
7
|
![]() |
Star-Go All In (Summer 2025)
Royal Caribbean Cruises
|
+35%
|
4MM
|
15s
|
8
|
![]() |
Star-Go All In (Book Now)
Royal Caribbean Cruises
|
+28%
|
17MM
|
15s
|
9
|
![]() |
Girls Trip
Airbnb
|
+24%
|
892K
|
30s
|
10
|
![]() |
Mighty Mississippi River V2
American Cruise Lines
|
+10%
|
570K
|
60s
|
1
|
![]() |
Mission Control
DriveTime
|
+1690%
|
19K
|
30s
|
2
|
![]() |
GOV_ADM
GovX
|
+1347%
|
79K
|
15s
|
3
|
![]() |
GOV_ADJ
GovX
|
+1337%
|
36K
|
30s
|
4
|
|
Someday ft. Pedro Pascal
Apple
|
+1138%
|
7MM
|
60s
|
5
|
![]() |
Thunderbolts
Walt Disney Studios Motion Pictures
|
+1075%
|
4MM
|
30s
|
6
|
![]() |
Thunderbolts
Walt Disney Studios Motion Pictures
|
+980%
|
9MM
|
30s
|
7
|
![]() |
Plethora Of Options
DriveTime
|
+889%
|
96K
|
30s
|
8
|
![]() |
Jurassic World Rebirth
Universal Pictures
|
+886%
|
9MM
|
30s
|
9
|
![]() |
The Woman in the Yard
Universal Pictures
|
+865%
|
3MM
|
30s
|
10
|
![]() |
Drop (2025)
Universal Pictures
|
+831%
|
8MM
|
15s
|
Rank
|
Engagement Rate
|
Impressions
|
Ad Duration
|
||
---|---|---|---|---|---|
1
|
![]() |
2025 Golden Opportunity SE - Priority
Lexus
|
+346%
|
2MM
|
15s
|
2
|
![]() |
2025 GV80 Summer Signature Event - Your New Beginning (2.99% + $1000 Bonus)
Genesis Motors
|
+196%
|
168K
|
30s
|
3
|
![]() |
2025 RX - Recognized
Lexus
|
+124%
|
15MM
|
15s
|
4
|
![]() |
2025 GV80 Summer Signature Event - Your New Beginning (2.99% + $1000 Bonus)
Genesis Motors
|
+112%
|
4MM
|
15s
|
5
|
![]() |
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+94%
|
1MM
|
30s
|
6
|
![]() |
2025 Golden Opportunity SE - Welcome
Lexus
|
+89%
|
5MM
|
15s
|
7
|
![]() |
It Finds You
Lexus
|
+72%
|
11MM
|
15s
|
8
|
![]() |
2025 Golden Opportunity SE - Transports You
Lexus
|
+61%
|
5MM
|
15s
|
9
|
![]() |
2026 GV80 - More Room for Imagination
Genesis Motors
|
+27%
|
4MM
|
15s
|
1
|
![]() |
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease)
Volkswagen
|
+429%
|
118K
|
15s
|
2
|
![]() |
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+403%
|
276K
|
30s
|
3
|
![]() |
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+399%
|
1MM
|
15s
|
4
|
![]() |
Owner's Manual ft Harrison Ford
Jeep
|
+331%
|
94K
|
30s
|
5
|
![]() |
2025 Wrangler - Famous for Freedom: How Summer Rolls (Wrangler Rubicon $4500 Cash Allowance)
Jeep
|
+329%
|
97K
|
30s
|
6
|
![]() |
2025 Wrangler - Famous for Freedom: How Summer Rolls (Gladiator Rubicon, Mojave 4x4 $5500 Cash Allowance)
Jeep
|
+276%
|
123K
|
30s
|
7
|
![]() |
Getaway Sales Event - Therapist (0% APR Santa Fe)
Hyundai
|
+265%
|
4MM
|
30s
|
8
|
![]() |
Tuscon - Enjoying is Part of the Journey
Hyundai
|
+215%
|
434K
|
30s
|
9
|
![]() |
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+210%
|
95K
|
30s
|
10
|
![]() |
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease)
Volkswagen
|
+195%
|
2MM
|
30s
|
1
|
![]() |
BLU_QNB
Blue Moon
|
+306%
|
2MM
|
15s
|
2
|
![]() |
La Playa Awaits
Corona
|
+98%
|
1MM
|
30s
|
3
|
![]() |
Now It Is
Blue Moon
|
+63%
|
12MM
|
15s
|
4
|
|
PER_FSN
Peroni
|
+59%
|
10MM
|
15s
|
5
|
![]() |
La Playa Awaits
Corona
|
+21%
|
14MM
|
15s
|
6
|
![]() |
The Most Elegant
Corona
|
+8%
|
19MM
|
15s
|
1
|
![]() |
$3 Steak Burritos
Taco Bell
|
+938%
|
123K
|
30s
|
2
|
![]() |
French Fry Mountain
McDonald's
|
+576%
|
73K
|
15s
|
3
|
![]() |
Crispy Chicken Nuggets Are Back
Taco Bell
|
+259%
|
3MM
|
15s
|
4
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+161%
|
102K
|
30s
|
5
|
![]() |
New Crispy Chicken Tacos and Burritos
Taco Bell
|
+153%
|
1MM
|
15s
|
6
|
![]() |
TAC_FXM
Taco Bell
|
+110%
|
188K
|
15s
|
7
|
![]() |
A Taco Place That's Also a Chicken Place
Taco Bell
|
+105%
|
5MM
|
15s
|
8
|
![]() |
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+80%
|
3MM
|
15s
|
9
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+78%
|
3MM
|
15s
|
10
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+74%
|
5MM
|
15s
|
1
|
![]() |
Seoul Has a Little Bit of Everything - Sapphire Reserve Card
Chase Bank
|
+834%
|
3MM
|
30s
|
2
|
![]() |
Euro Trip by Lionel Boyce - Sapphire Reserve
Chase Bank
|
+402%
|
575K
|
30s
|
3
|
![]() |
Sports Fan - Platinum Card
American Express
|
+225%
|
1MM
|
29s
|
4
|
![]() |
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+186%
|
120K
|
30s
|
5
|
![]() |
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+163%
|
575K
|
30s
|
6
|
![]() |
Sports Fan - Platinum Card (English)
American Express
|
+108%
|
1MM
|
30s
|
7
|
![]() |
Raise the Bar on Championship Game Night (Cash Back on Dining, Gold)
American Express
|
+33%
|
17MM
|
30s
|
8
|
![]() |
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor (English and Spanish)
American Express
|
+21%
|
455K
|
30s
|
9
|
![]() |
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+18%
|
17MM
|
30s
|
10
|
![]() |
Cafe Spotting
Capital One
|
+0%
|
4MM
|
30s
|
1
|
![]() |
2025 Tiguan - Drive Like Somebody (Tiguan S $299/36 mo lease)
Volkswagen
|
+465%
|
118K
|
15s
|
2
|
![]() |
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+437%
|
276K
|
30s
|
3
|
![]() |
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+433%
|
1MM
|
15s
|
4
|
![]() |
Owner's Manual ft Harrison Ford
Jeep
|
+361%
|
94K
|
30s
|
5
|
![]() |
2025 Wrangler - Famous for Freedom: How Summer Rolls (Wrangler Rubicon $4500 Cash Allowance)
Jeep
|
+358%
|
97K
|
30s
|
6
|
![]() |
2025 Golden Opportunity SE - Priority
Lexus
|
+312%
|
2MM
|
15s
|
7
|
![]() |
2025 Wrangler - Famous for Freedom: How Summer Rolls (Gladiator Rubicon, Mojave 4x4 $5500 Cash Allowance)
Jeep
|
+302%
|
123K
|
30s
|
8
|
![]() |
Getaway Sales Event - Therapist (0% APR Santa Fe)
Hyundai
|
+289%
|
4MM
|
30s
|
9
|
![]() |
Tuscon - Enjoying is Part of the Journey
Hyundai
|
+236%
|
434K
|
30s
|
10
|
![]() |
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+231%
|
95K
|
30s
|
1
|
![]() |
Your Combination Skin - Air Foam Cleanser
CeraVe
|
+246%
|
575K
|
15s
|
2
|
![]() |
The Call of The Mustaches
Pringles
|
+186%
|
117K
|
15s
|
3
|
![]() |
Forgot To Moisturize?
Dove
|
+152%
|
2MM
|
15s
|
4
|
|
A History of Winning
Gatorade
|
+147%
|
10MM
|
15s
|
5
|
|
Is It In You? (feat. Caitlin Clark)
Gatorade
|
+144%
|
5MM
|
15s
|
6
|
|
OLD_GGD
Old Spice
|
+134%
|
97K
|
15s
|
7
|
![]() |
GIL_CGP
Gillette
|
+131%
|
123K
|
30s
|
8
|
![]() |
LIN_FLH
Lindt
|
+116%
|
2MM
|
20s
|
9
|
|
GAT_BAF
Gatorade
|
+114%
|
9MM
|
15s
|
10
|
![]() |
TYL_KIU
Tylenol
|
+70%
|
159K
|
15s
|
1
|
![]() |
TYL_KIU
Tylenol
|
+77%
|
159K
|
15s
|
1
|
![]() |
$3 Steak Burritos
Taco Bell
|
+938%
|
123K
|
30s
|
2
|
![]() |
French Fry Mountain
McDonald's
|
+576%
|
73K
|
15s
|
3
|
![]() |
Crispy Chicken Nuggets Are Back
Taco Bell
|
+259%
|
3MM
|
15s
|
4
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+161%
|
102K
|
30s
|
5
|
![]() |
New Crispy Chicken Tacos and Burritos
Taco Bell
|
+153%
|
1MM
|
15s
|
6
|
![]() |
TAC_FXM
Taco Bell
|
+110%
|
188K
|
15s
|
7
|
![]() |
A Taco Place That's Also a Chicken Place
Taco Bell
|
+105%
|
5MM
|
15s
|
8
|
![]() |
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+80%
|
3MM
|
15s
|
9
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+78%
|
3MM
|
15s
|
10
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+74%
|
5MM
|
15s
|
1
|
![]() |
Commitment ft. Pete Davidson
Verizon Wireless
|
+55%
|
9MM
|
30s
|
2
|
![]() |
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+32%
|
9MM
|
15s
|
3
|
![]() |
Stability ft. Pete Davidson
Verizon Wireless
|
+25%
|
24MM
|
30s
|
4
|
![]() |
Glow Up ft. Lindsay Lohan (Samsung Galaxy S25+)
Verizon Wireless
|
+19%
|
10MM
|
30s
|
5
|
![]() |
Gemini - Use it A LOT (Google Pixel 10 Pro)
Verizon Wireless
|
+18%
|
6MM
|
30s
|
6
|
![]() |
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+13%
|
17MM
|
30s
|
7
|
![]() |
Red Hot Deal Days - Summer 2025 (Apple Products)
Verizon Wireless
|
+1%
|
6MM
|
30s
|
1
|
![]() |
Tools to Help You Break Free
Intuit
|
+876%
|
1MM
|
15s
|
2
|
![]() |
Score More: Cassie V2
Intuit
|
+874%
|
2MM
|
15s
|
3
|
![]() |
Wrong Road
Intuit
|
+253%
|
2MM
|
15s
|
4
|
|
ROC_HFR
Rocket Money
|
+246%
|
79K
|
15s
|
5
|
|
Core Free Rev1
Intuit TurboTax
|
+229%
|
2MM
|
15s
|
6
|
|
Core Free
Intuit TurboTax
|
+155%
|
3MM
|
15s
|
7
|
![]() |
PNC_API
PNC Bank
|
+135%
|
4MM
|
15s
|
8
|
|
Breeze Rev2
Intuit TurboTax
|
+42%
|
2MM
|
15s
|
9
|
![]() |
NER_BRT
NerdWallet
|
+36%
|
18MM
|
30s
|
10
|
|
Breeze
Intuit TurboTax
|
+28%
|
3MM
|
15s
|
1
|
![]() |
Check the Tank
Allstate
|
+243%
|
2MM
|
30s
|
2
|
![]() |
Check the Section
Allstate
|
+134%
|
2MM
|
30s
|
3
|
![]() |
AFL_0ZY
Aflac
|
+118%
|
16MM
|
30s
|
4
|
![]() |
Check the Sunroof
Allstate
|
+94%
|
626K
|
30s
|
5
|
![]() |
Check the Neighbors
Allstate
|
+88%
|
5MM
|
30s
|
6
|
![]() |
Mayhem: Yips ft Alex Morgan
Allstate
|
+83%
|
16MM
|
30s
|
7
|
![]() |
Batman vs Bateman: Car ft. Jason Bateman
State Farm
|
+60%
|
650K
|
15s
|
8
|
![]() |
Screen Sharing
Allstate
|
+59%
|
1MM
|
30s
|
9
|
![]() |
Mayhem: Kiss Cam
Allstate
|
+58%
|
8MM
|
30s
|
10
|
![]() |
Check the Sunroof
Allstate
|
+10%
|
4MM
|
30s
|
1
|
![]() |
AIR_DQI
Airbnb
|
+533%
|
4MM
|
30s
|
2
|
![]() |
UNI_BHSJ
Universal Parks & Resorts
|
+57%
|
957K
|
30s
|
1
|
![]() |
Honey Don't!
Focus Features
|
+3796%
|
188K
|
30s
|
2
|
![]() |
Sportsbook: Futures Day August 26th - NFL
FanDuel
|
+3100%
|
2MM
|
30s
|
3
|
![]() |
$3 Steak Burritos
Taco Bell
|
+2707%
|
123K
|
30s
|
4
|
![]() |
Fountain of Youth
Apple TV+
|
+2000%
|
95K
|
30s
|
5
|
![]() |
French Fry Mountain
McDonald's
|
+1729%
|
73K
|
15s
|
6
|
![]() |
Jurassic World Rebirth
Universal Pictures
|
+1708%
|
120K
|
30s
|
7
|
![]() |
Your Friends and Neighbors (TV Show, 2025) Season 1
Apple TV+
|
+1603%
|
290K
|
30s
|
8
|
![]() |
More feat. Lionel Messi (Version 2)
Lowe's
|
+1544%
|
79K
|
15s
|
9
|
![]() |
Drop (2025)
Universal Pictures
|
+1413%
|
94K
|
30s
|
10
|
![]() |
AIR_DQI
Airbnb
|
+1386%
|
4MM
|
30s
|
Rank
|
Engagement Rate
|
Impressions
|
Ad Duration
|
||
---|---|---|---|---|---|
1
|
![]() |
Golden Opportunity SE - If We Were All the Same
Lexus
|
+73%
|
512K
|
15s
|
2
|
![]() |
Golden Opportunity SE - The Arrival
Lexus
|
+56%
|
2MM
|
15s
|
3
|
![]() |
2024 GX - Secret Entrance
Lexus
|
+51%
|
54K
|
15s
|
4
|
![]() |
2023 RX - Paradox V3
Lexus
|
+31%
|
3MM
|
15s
|
5
|
![]() |
2023 RZ - Inspired By You
Lexus
|
+19%
|
3MM
|
15s
|
6
|
![]() |
2024 ES - We Heard You
Lexus
|
+17%
|
3MM
|
15s
|
7
|
![]() |
2023 TX - Space and Leg Room V2
Lexus
|
+9%
|
4MM
|
15s
|
8
|
![]() |
2024 Signature Event - Feel Every Detail
Genesis Motors
|
+7%
|
920K
|
30s
|
1
|
![]() |
CR-V and CR-V Hybrid - Your Turn
Honda
|
+450%
|
55K
|
30s
|
2
|
![]() |
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer)
Jeep
|
+250%
|
376K
|
30s
|
3
|
![]() |
An American Love Story
Volkswagen
|
+214%
|
4MM
|
30s
|
4
|
![]() |
Hornet R/T - Totally Torqued Out
Dodge
|
+210%
|
108K
|
30s
|
5
|
![]() |
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+206%
|
841K
|
30s
|
6
|
![]() |
2024 Tops Off SE - Famous for Freedom ($2,000 Bonus Cash Wrangler/Gladiator Offer)
Jeep
|
+161%
|
747K
|
30s
|
7
|
![]() |
Hornet R/T - Totally Torqued Out
Dodge
|
+159%
|
153K
|
15s
|
8
|
![]() |
Make This the Summer SE - Vacation From Payments ($2500 Total Cash Allowance Compass Offer)
Jeep
|
+138%
|
31K
|
30s
|
9
|
![]() |
2024 Prologue - Prompted by Dreams
Honda
|
+131%
|
2MM
|
30s
|
10
|
![]() |
Leave It All Behind - 2024 Tacoma (Olympic/Paralympics Sponsor)
Toyota
|
+116%
|
95K
|
30s
|
1
|
![]() |
Kick It Away ft Trevor Noah
Smirnoff
|
+291%
|
198K
|
15s
|
2
|
![]() |
Grab Life by the Claw
White Claw
|
+246%
|
6MM
|
15s
|
3
|
![]() |
Grab Life by the Claw
White Claw
|
+226%
|
6MM
|
30s
|
4
|
![]() |
Brunch ft Trevor Noah
Smirnoff
|
+187%
|
3MM
|
15s
|
5
|
![]() |
Found Gold
Modelo
|
+174%
|
54K
|
30s
|
6
|
![]() |
BUS_CDY
Busch
|
+147%
|
8MM
|
15s
|
7
|
![]() |
Grab Life by the Claw - Laundromat
White Claw
|
+128%
|
6MM
|
15s
|
8
|
![]() |
Kick It Away ft Trevor Noah
Smirnoff
|
+104%
|
2MM
|
15s
|
9
|
![]() |
Never Miss a Party - Cinco de Mayo
Corona
|
+100%
|
103K
|
15s
|
10
|
|
MIC_SUB
Michelob Ultra
|
+22%
|
381K
|
15s
|
1
|
![]() |
Collector's Meal
McDonald's
|
+755%
|
582K
|
15s
|
2
|
![]() |
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+411%
|
326K
|
15s
|
3
|
![]() |
French Fry Mountain
McDonald's
|
+303%
|
210K
|
15s
|
4
|
![]() |
First Fry SL
McDonald's
|
+285%
|
162K
|
15s
|
5
|
![]() |
QPC - The Burger Napkins Were Made For
McDonald's
|
+234%
|
950K
|
15s
|
6
|
![]() |
$10 Tuesday: Butter My Biscuit
KFC
|
+215%
|
386K
|
15s
|
7
|
![]() |
Cheesy Street Chalupas
Taco Bell
|
+176%
|
256K
|
15s
|
8
|
![]() |
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+167%
|
300K
|
15s
|
9
|
![]() |
Taco Tuesday Featuring LeBron James and Jason Sudeikis
Taco Bell
|
+156%
|
640K
|
15s
|
10
|
![]() |
Real Fans Present Chick N Strips - Daya
Chick-fil-A
|
+143%
|
1MM
|
15s
|
1
|
![]() |
Crazy Puffs - Merry Go Round
Little Caesars
|
+623%
|
88K
|
15s
|
2
|
![]() |
Crazy Puffs - Slap Fight
Little Caesars
|
+384%
|
163K
|
15s
|
3
|
![]() |
Margherita Magnifico - Pizza Party ($10.99)
Marco's Pizza
|
+33%
|
8MM
|
15s
|
4
|
![]() |
Pepperoni Magnifico - Date Night
Marco's Pizza
|
+31%
|
6MM
|
15s
|
5
|
|
Creamy Dreamy - Crispy Cuppy 'Roni
Papa Johns Pizza
|
+20%
|
386K
|
15s
|
6
|
![]() |
Crazy Puffs - More Summer Fun!
Little Caesars
|
+0%
|
3MM
|
15s
|
1
|
|
DIS_ADMZ
Disney Bundle
|
+113%
|
1MM
|
30s
|
2
|
|
DIS_AEKR
Disney Bundle
|
+113%
|
2MM
|
30s
|
3
|
![]() |
Why Pay Too Much?
FuboTV
|
+104%
|
6MM
|
15s
|
4
|
![]() |
YOU_KOX
YouTube TV
|
+46%
|
1MM
|
15s
|
5
|
![]() |
APP_LCU
Apple TV+
|
+26%
|
464K
|
30s
|
6
|
|
DIS_ADMA
Disney Bundle
|
+10%
|
736K
|
15s
|
1
|
![]() |
The Perfect Solo Trip (Platinum Card)
American Express
|
+134%
|
616K
|
30s
|
2
|
![]() |
Cashback Press Conference feat. Kevin Hart and Steph Curry
Chase Bank
|
+50%
|
23K
|
30s
|
3
|
|
Sweater
Apple Card
|
+45%
|
4MM
|
15s
|
4
|
![]() |
First Vacation as a Trio - Travel Benefits
American Express
|
+40%
|
7MM
|
30s
|
5
|
![]() |
The Perfect Solo Trip (Platinum Card)
American Express
|
+37%
|
14MM
|
30s
|
6
|
|
Ladder
Apple Card
|
+33%
|
3MM
|
15s
|
7
|
![]() |
Cashback on Food ft. Kevin Hart
Chase Bank
|
+28%
|
1MM
|
15s
|
8
|
![]() |
Venture X - Travel
Capital One
|
+23%
|
4MM
|
30s
|
9
|
![]() |
Sports Fan - Platinum Card
American Express
|
+21%
|
27MM
|
29s
|
10
|
![]() |
Venture Card - No Crying ft Jennifer Garner
Capital One
|
+19%
|
4MM
|
30s
|
1
|
![]() |
CR-V and CR-V Hybrid - Your Turn
Honda
|
+326%
|
55K
|
30s
|
2
|
![]() |
Golden Opportunity SE - If We Were All the Same
Lexus
|
+247%
|
512K
|
15s
|
3
|
![]() |
Golden Opportunity SE - The Arrival
Lexus
|
+213%
|
2MM
|
15s
|
4
|
![]() |
2024 GX - Secret Entrance
Lexus
|
+203%
|
54K
|
15s
|
5
|
![]() |
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer)
Jeep
|
+171%
|
376K
|
30s
|
6
|
![]() |
2023 RX - Paradox V3
Lexus
|
+162%
|
3MM
|
15s
|
7
|
![]() |
An American Love Story
Volkswagen
|
+144%
|
4MM
|
30s
|
8
|
![]() |
Hornet R/T - Totally Torqued Out
Dodge
|
+140%
|
108K
|
30s
|
9
|
![]() |
2023 RZ - Inspired By You
Lexus
|
+138%
|
3MM
|
15s
|
10
|
![]() |
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+137%
|
841K
|
30s
|
1
|
|
ARM_BEV
ARMRA
|
+1692%
|
1MM
|
30s
|
2
|
![]() |
GOL_ABVJ
GOLO
|
+708%
|
29K
|
30s
|
3
|
|
ARM_AWO
ARMRA
|
+624%
|
28K
|
15s
|
4
|
|
STA_ACEK
Starry
|
+602%
|
2MM
|
15s
|
5
|
|
STA_ADJD
Starry
|
+568%
|
2MM
|
15s
|
6
|
![]() |
Meet The Parents
M&M's
|
+449%
|
144K
|
15s
|
7
|
![]() |
OPI_0AB
Opill
|
+369%
|
2MM
|
15s
|
8
|
![]() |
HAR_GUI
Harry's
|
+270%
|
225K
|
30s
|
9
|
|
STA_AEKT
Starry
|
+230%
|
546K
|
15s
|
10
|
![]() |
The Future of Soda Is Now
Poppi
|
+204%
|
474K
|
30s
|
1
|
![]() |
Alternative to Pills (New)
Voltaren
|
+261%
|
615K
|
15s
|
2
|
|
ZZZ_0HE
ZzzQuil
|
+221%
|
1MM
|
15s
|
3
|
|
Send Pain Packing II
Advil
|
+76%
|
941K
|
15s
|
4
|
![]() |
VIC_EQW
Vicks
|
+58%
|
190K
|
15s
|
5
|
![]() |
Relive Great Memories - Hike V2
Voltaren
|
+20%
|
2MM
|
15s
|
6
|
|
Inflammation
Advil
|
+4%
|
1MM
|
15s
|
1
|
![]() |
Crazy Puffs - Merry Go Round
Little Caesars
|
+796%
|
88K
|
15s
|
2
|
![]() |
Collector's Meal
McDonald's
|
+712%
|
582K
|
15s
|
3
|
![]() |
Crazy Puffs - Slap Fight
Little Caesars
|
+500%
|
163K
|
15s
|
4
|
![]() |
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+385%
|
326K
|
15s
|
5
|
![]() |
French Fry Mountain
McDonald's
|
+282%
|
210K
|
15s
|
6
|
![]() |
First Fry SL
McDonald's
|
+266%
|
162K
|
15s
|
7
|
![]() |
QPC - The Burger Napkins Were Made For
McDonald's
|
+217%
|
950K
|
15s
|
8
|
![]() |
$10 Tuesday: Butter My Biscuit
KFC
|
+199%
|
386K
|
15s
|
9
|
![]() |
Cheesy Street Chalupas
Taco Bell
|
+162%
|
256K
|
15s
|
10
|
![]() |
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+154%
|
300K
|
15s
|
1
|
![]() |
Phone Accidents (iPhone 15 Pro)
Verizon Wireless
|
+212%
|
198K
|
30s
|
2
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+55%
|
2MM
|
15s
|
3
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+52%
|
309K
|
15s
|
4
|
![]() |
These Are All Keepers - Wedding Photographer
AT&T Wireless
|
+26%
|
46MM
|
30s
|
5
|
![]() |
Highest Horse - Samsung Galaxy Z Flip6
AT&T Wireless
|
+21%
|
16MM
|
30s
|
6
|
![]() |
You Break It, We Take It - Tennis (Google Pixel 9 on Us)
Verizon Wireless
|
+10%
|
1MM
|
30s
|
7
|
![]() |
Highest Horse (Pre-Order Samsung Galaxy Z Flip6)
AT&T Wireless
|
+5%
|
30MM
|
30s
|
1
|
![]() |
EXP_INH
Experian
|
+1508%
|
196K
|
15s
|
2
|
![]() |
Experian App - Subscriptions
Experian
|
+990%
|
55K
|
15s
|
3
|
|
COI_0HN
Coinbase
|
+701%
|
3MM
|
30s
|
4
|
![]() |
Enter the Experian App
Experian
|
+634%
|
366K
|
15s
|
5
|
|
ROC_GOR
Rocket Money
|
+626%
|
36K
|
15s
|
6
|
![]() |
Insurance Marketplace
Experian
|
+562%
|
61K
|
15s
|
7
|
![]() |
JGW_DFN
J.G. Wentworth
|
+466%
|
88K
|
60s
|
8
|
|
ROC_GBZ
Rocket Money
|
+466%
|
128K
|
15s
|
9
|
|
ROC_GPX
Rocket Money
|
+414%
|
121K
|
30s
|
10
|
|
Fee-Free ATMs - Alexis SL
Chime Bank
|
+393%
|
128K
|
15s
|
1
|
![]() |
STA_AFPH
State Farm
|
+1831%
|
19K
|
30s
|
2
|
![]() |
Limu & Doug Beach Volleyball
Liberty Mutual Insurance
|
+799%
|
58K
|
15s
|
3
|
![]() |
Covering Greatness ft Caitlin Clark
State Farm
|
+523%
|
155K
|
15s
|
4
|
![]() |
Sticking it to the Boss
Progressive Insurance
|
+458%
|
148K
|
15s
|
5
|
![]() |
Stilts
Liberty Mutual Insurance
|
+457%
|
35K
|
15s
|
6
|
![]() |
Covering Greatness ft Caitlin Clark
State Farm
|
+295%
|
2MM
|
30s
|
7
|
![]() |
AFL_0XU
Aflac
|
+262%
|
2MM
|
30s
|
8
|
![]() |
Handle
State Farm
|
+195%
|
585K
|
15s
|
9
|
![]() |
Foul feat. Chris Paul
State Farm
|
+176%
|
294K
|
30s
|
10
|
![]() |
Brother (feat. Brook & Robin Lopez)
State Farm
|
+159%
|
8MM
|
30s
|
1
|
![]() |
Sunbathing - OneKeyCash
VRBO
|
+1070%
|
512K
|
30s
|
2
|
![]() |
Rooster
VRBO
|
+606%
|
976K
|
30s
|
3
|
|
NAT_DOFV
National Car Rental
|
+461%
|
260K
|
30s
|
4
|
|
Traveling with Kids - Confirmed Together
Hilton
|
+340%
|
1MM
|
15s
|
5
|
![]() |
SAN_FHQ
Sandals Resorts International
|
+319%
|
3MM
|
15s
|
6
|
![]() |
The Dad feat. Kaley Cuoco
Priceline
|
+282%
|
894K
|
15s
|
7
|
|
Dream Vacation V2
Hilton
|
+162%
|
288K
|
15s
|
8
|
|
It's Up to You
Trivago
|
+154%
|
528K
|
30s
|
9
|
![]() |
Totally Free
VRBO
|
+153%
|
512K
|
30s
|
10
|
![]() |
Vacation Baby feat. Kaley Cuoco
Priceline
|
+94%
|
885K
|
15s
|
1
|
![]() |
NAT_EDGX
National Basketball Association (NBA)
|
+21528%
|
162K
|
30s
|
2
|
![]() |
NAT_EHRB
National Basketball Association (NBA)
|
+7353%
|
334K
|
30s
|
3
|
![]() |
NAT_EHGF
National Basketball Association (NBA)
|
+5142%
|
3MM
|
30s
|
4
|
|
SKI_BIW
SKIMS
|
+4025%
|
103K
|
30s
|
5
|
|
Mayor of Kingstown Season 3
Paramount+
|
+3090%
|
1MM
|
10s
|
6
|
|
Everybody feat. Candace Parker, Kelsey Plum, Skylar Diggins-Smith, Dijonai Carrington, and Cameron Brink
SKIMS
|
+1858%
|
24MM
|
30s
|
7
|
|
SKI_BKN
SKIMS
|
+1851%
|
2MM
|
30s
|
8
|
![]() |
FAB_CUV
Fabletics
|
+1785%
|
404K
|
15s
|
9
|
|
DAN_FGV
ABC
|
+1699%
|
920K
|
15s
|
10
|
![]() |
The Garfield Movie (2024)
Sony Pictures
|
+1659%
|
25K
|
30s
|
1
|
![]() |
Believe
Lexus
|
+417%
|
581K
|
30s
|
2
|
![]() |
Feel Something
Lexus
|
+313%
|
678K
|
30s
|
3
|
![]() |
2024 RX - Never Lose Your Edge (Freedom)
Lexus
|
+192%
|
320K
|
15s
|
4
|
![]() |
2025 Golden Opportunity SE - Welcome
Lexus
|
+183%
|
6MM
|
15s
|
5
|
![]() |
2026 GV80 - More Room for Imagination
Genesis Motors
|
+70%
|
320K
|
15s
|
6
|
![]() |
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+55%
|
10MM
|
30s
|
7
|
![]() |
ADX - Match Your Energy
Acura
|
+48%
|
2MM
|
30s
|
8
|
![]() |
2025 RX - Recognized
Lexus
|
+36%
|
2MM
|
15s
|
9
|
![]() |
2025 Golden Opportunity SE - Priority
Lexus
|
+29%
|
9MM
|
15s
|
10
|
![]() |
Amazing
Lexus
|
+9%
|
3MM
|
30s
|
1
|
![]() |
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+398%
|
2MM
|
30s
|
2
|
![]() |
Carnival - Epic Tailgate
Kia
|
+367%
|
695K
|
30s
|
3
|
![]() |
Jurassic Rated - Jurassic World Rebirth (2025 Gladiator Rubicon or Mojave 4x4 $8200 Below MSRP)
Jeep
|
+317%
|
131K
|
30s
|
4
|
![]() |
Rogue QDRX - Anthem
Nissan
|
+253%
|
178K
|
15s
|
5
|
![]() |
National Sales Event: Coach ft Eli Manning - Kelly Blue Book Best Buy (Tacoma Double Cab SRS $279/36 mo; Tundra 1.99%) (English)
Toyota
|
+252%
|
793K
|
30s
|
6
|
![]() |
Passport - Limitless Determination
Honda
|
+180%
|
357K
|
30s
|
7
|
![]() |
You Made Us
Ford
|
+167%
|
2MM
|
30s
|
8
|
![]() |
My Name
Honda
|
+151%
|
920K
|
30s
|
9
|
![]() |
If They Were Like Us ($0 Down Payment Offer)
Ford
|
+135%
|
6MM
|
30s
|
10
|
![]() |
Getaway Sales Event - Lawyer (0% APR Santa Fe)
Hyundai
|
+121%
|
2MM
|
30s
|
1
|
![]() |
BLU_OSH
Blue Moon
|
+232%
|
1MM
|
15s
|
2
|
![]() |
Classics Never Fade <<2>>
Smirnoff
|
+169%
|
2MM
|
15s
|
3
|
![]() |
Clean and Crisp
Modelo
|
+162%
|
289K
|
15s
|
4
|
|
MIC_UBF
Michelob Ultra
|
+70%
|
2MM
|
15s
|
5
|
|
MIC_TLT
Michelob Ultra
|
+58%
|
12MM
|
15s
|
6
|
![]() |
SMI_FUW
Smirnoff
|
+47%
|
222K
|
15s
|
7
|
|
PER_FSN
Peroni
|
+36%
|
7MM
|
15s
|
8
|
|
MIC_UAP
Michelob Ultra
|
+20%
|
5MM
|
15s
|
9
|
![]() |
La Playa Awaits
Corona
|
+0%
|
4MM
|
30s
|
1
|
![]() |
Breakfast Comes First - Fix Your Morning
McDonald's
|
+2771%
|
122K
|
15s
|
2
|
![]() |
Pickles Everywhere
Sonic Drive-In
|
+858%
|
83K
|
30s
|
3
|
![]() |
Fire It Up! (Burger King x How to Train Your Dragon)
Burger King
|
+301%
|
3MM
|
15s
|
4
|
![]() |
TAC_FXP
Taco Bell
|
+253%
|
517K
|
15s
|
5
|
![]() |
Always Ways to Save
McDonald's
|
+168%
|
607K
|
15s
|
6
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes
|
+163%
|
406K
|
30s
|
7
|
![]() |
Breakfast Comes First - Band Practice
McDonald's
|
+142%
|
344K
|
30s
|
8
|
![]() |
Breakfast Comes First - Visit From Mom
McDonald's
|
+139%
|
250K
|
30s
|
9
|
![]() |
The Smasher - Forget Apple Pie
Sonic Drive-In
|
+138%
|
128K
|
15s
|
10
|
![]() |
Take a Trip Through McDonaldland: Shake
McDonald's
|
+128%
|
178K
|
15s
|
1
|
![]() |
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+274%
|
270K
|
15s
|
2
|
![]() |
Stuffed Crust Taste Test - Where's the Pizza?
Domino's Pizza
|
+204%
|
283K
|
30s
|
3
|
![]() |
Doughjo - Karate Kid Legends
Marco's Pizza
|
+130%
|
570K
|
15s
|
4
|
![]() |
Marco's with Mike's Hot Honey
Marco's Pizza
|
+62%
|
6MM
|
15s
|
5
|
![]() |
Stuffed Crust Taste Test - Group 2
Domino's Pizza
|
+35%
|
115K
|
30s
|
1
|
|
Disney Bundle: Disney+/Hulu/HBO Max
Disney Bundle
|
+188%
|
3MM
|
15s
|
2
|
![]() |
Sports Frustration ft Jason Kelce - Try It Free
YouTube TV
|
+86%
|
2MM
|
30s
|
3
|
|
Disney Bundle: Disney+/Hulu/Max
Disney Bundle
|
+48%
|
4MM
|
15s
|
1
|
![]() |
Out the Door (Vivi's Pesto) - Business Platinum Card
American Express
|
+533%
|
806K
|
30s
|
2
|
![]() |
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+434%
|
1MM
|
30s
|
3
|
![]() |
Raise the Bar - 4X Points at Restaurants - Gold Card (WNBA) English
American Express
|
+143%
|
268K
|
29s
|
4
|
|
From Coffee to Family - AMEX Wander Card
Credit One Bank
|
+93%
|
57K
|
30s
|
5
|
![]() |
Career Day Ft. Derek Jeter
Capital One
|
+80%
|
3MM
|
30s
|
6
|
![]() |
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+46%
|
3MM
|
30s
|
7
|
|
It Takes Two to Feel the Joy - 2% Unlimited Cash Back
Citi
|
+37%
|
2MM
|
30s
|
8
|
![]() |
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness)
Capital One
|
+34%
|
2MM
|
30s
|
9
|
![]() |
Born to Run - Platinum Card
American Express
|
+32%
|
28MM
|
30s
|
10
|
![]() |
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+27%
|
8MM
|
30s
|
1
|
![]() |
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+413%
|
2MM
|
30s
|
2
|
![]() |
Carnival - Epic Tailgate
Kia
|
+381%
|
695K
|
30s
|
3
|
![]() |
Believe
Lexus
|
+375%
|
581K
|
30s
|
4
|
![]() |
Jurassic Rated - Jurassic World Rebirth (2025 Gladiator Rubicon or Mojave 4x4 $8200 Below MSRP)
Jeep
|
+329%
|
131K
|
30s
|
5
|
![]() |
Feel Something
Lexus
|
+279%
|
678K
|
30s
|
6
|
![]() |
Rogue QDRX - Anthem
Nissan
|
+264%
|
178K
|
15s
|
7
|
![]() |
National Sales Event: Coach ft Eli Manning - Kelly Blue Book Best Buy (Tacoma Double Cab SRS $279/36 mo; Tundra 1.99%) (English)
Toyota
|
+262%
|
793K
|
30s
|
8
|
![]() |
Passport - Limitless Determination
Honda
|
+188%
|
357K
|
30s
|
9
|
![]() |
You Made Us
Ford
|
+175%
|
2MM
|
30s
|
10
|
![]() |
2024 RX - Never Lose Your Edge (Freedom)
Lexus
|
+168%
|
320K
|
15s
|
1
|
|
BLU_PQV
Bluechew
|
+3615%
|
109K
|
30s
|
2
|
|
BLU_PAZ
Bluechew
|
+3152%
|
81K
|
15s
|
3
|
|
BLU_PQU
Bluechew
|
+1204%
|
373K
|
15s
|
4
|
![]() |
DRP_CGY
Dr Pepper
|
+756%
|
267K
|
15s
|
5
|
![]() |
DRP_CGU
Dr Pepper
|
+538%
|
3MM
|
15s
|
6
|
![]() |
Soda Thoughts
Poppi
|
+377%
|
2MM
|
30s
|
7
|
![]() |
DRP_CGN
Dr Pepper
|
+352%
|
923K
|
29s
|
8
|
![]() |
Abduction
Doritos
|
+306%
|
919K
|
30s
|
9
|
![]() |
Soda Thoughts - Movie Theatre
Poppi
|
+294%
|
2MM
|
30s
|
10
|
![]() |
POP_FHZ
Poppi
|
+290%
|
31K
|
15s
|
1
|
![]() |
NYQ_0GQ
NyQuil
|
+226%
|
108K
|
15s
|
2
|
![]() |
Relive Great Memories - Hike V3
Voltaren
|
+204%
|
2MM
|
15s
|
3
|
|
Inflammation
Advil
|
+142%
|
357K
|
15s
|
4
|
![]() |
THE_BNH
Theraworx Relief
|
+109%
|
2MM
|
15s
|
5
|
|
Really Need to Sleep
ZzzQuil
|
+84%
|
950K
|
15s
|
6
|
|
Really Need to Sleep SL
ZzzQuil
|
+35%
|
415K
|
15s
|
7
|
|
Kickboxing
Advil
|
+7%
|
2MM
|
15s
|
1
|
![]() |
Breakfast Comes First - Fix Your Morning
McDonald's
|
+2847%
|
122K
|
15s
|
2
|
![]() |
Pickles Everywhere
Sonic Drive-In
|
+884%
|
83K
|
30s
|
3
|
![]() |
Fire It Up! (Burger King x How to Train Your Dragon)
Burger King
|
+311%
|
3MM
|
15s
|
4
|
![]() |
TAC_FXP
Taco Bell
|
+262%
|
517K
|
15s
|
5
|
![]() |
Always Ways to Save
McDonald's
|
+175%
|
607K
|
15s
|
6
|
![]() |
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+171%
|
270K
|
15s
|
7
|
![]() |
$5 $7 and $9 Luxe Cravings Boxes
|
+170%
|
406K
|
30s
|
8
|
![]() |
Breakfast Comes First - Band Practice
McDonald's
|
+149%
|
344K
|
30s
|
9
|
![]() |
Breakfast Comes First - Visit From Mom
McDonald's
|
+145%
|
250K
|
30s
|
10
|
![]() |
The Smasher - Forget Apple Pie
Sonic Drive-In
|
+144%
|
128K
|
15s
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+177%
|
320K
|
30s
|
2
|
![]() |
Samsung Blue World Pre-Order
AT&T Wireless
|
+166%
|
6MM
|
15s
|
3
|
![]() |
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+109%
|
1MM
|
30s
|
4
|
![]() |
Upgrade ft. Pete Davidson
Verizon Wireless
|
+60%
|
1MM
|
30s
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+32%
|
5MM
|
30s
|
6
|
![]() |
Guarantee - Hey Mama
AT&T Wireless
|
+31%
|
31MM
|
30s
|
7
|
![]() |
2025 March Madness - Network: Too Connected (Proactively)
AT&T Wireless
|
+13%
|
62MM
|
30s
|
1
|
![]() |
CHA_YCN
Chase Bank
|
+1189%
|
18K
|
30s
|
2
|
|
COI_0KN
Coinbase
|
+997%
|
2MM
|
30s
|
3
|
|
ROC_HEE
Rocket Money
|
+864%
|
225K
|
30s
|
4
|
![]() |
No Worries
Experian
|
+756%
|
135K
|
15s
|
5
|
![]() |
Score More: Cassie V2
Intuit
|
+705%
|
610K
|
15s
|
6
|
|
ROC_HDT
Rocket Money
|
+557%
|
501K
|
30s
|
7
|
|
ROC_HEW
Rocket Money
|
+471%
|
36K
|
15s
|
8
|
|
ROC_HDX
Rocket Money
|
+458%
|
31K
|
30s
|
9
|
|
You're Making It feat. Deion Sanders
Chime Bank
|
+335%
|
46K
|
30s
|
10
|
![]() |
Score More: Carl
Intuit
|
+287%
|
1MM
|
15s
|
1
|
![]() |
ZEB_0LV
The Zebra
|
+419%
|
67K
|
15s
|
2
|
![]() |
Sweet
State Farm
|
+235%
|
390K
|
30s
|
3
|
![]() |
Liberty-Biberty Baby
Liberty Mutual Insurance
|
+151%
|
357K
|
15s
|
4
|
![]() |
DMVIP ft. Shaquille O'Neal
The General Insurance
|
+148%
|
762K
|
30s
|
5
|
![]() |
STA_AILH
State Farm
|
+144%
|
177K
|
30s
|
6
|
![]() |
Dr. Rick - Firepit
Progressive Insurance
|
+123%
|
449K
|
15s
|
7
|
![]() |
Go Together
Amica Mutual Insurance Company
|
+110%
|
1MM
|
30s
|
8
|
|
MED_AEYE
Medicare Advantage Advisors
|
+98%
|
286K
|
120s
|
9
|
![]() |
Rookie Move ft. Caitlin Clark
State Farm
|
+98%
|
1MM
|
30s
|
10
|
![]() |
Purfect Swarm
GEICO
|
+83%
|
837K
|
30s
|
1
|
![]() |
Last Minute Getaway
VRBO
|
+684%
|
3MM
|
15s
|
2
|
![]() |
Dreaming of the Big Game ft Kaley Cuoco
Priceline
|
+459%
|
53K
|
15s
|
3
|
![]() |
You Should Probably Have ft. Ty Burrell - Quest Card
United Airlines
|
+311%
|
410K
|
15s
|
4
|
![]() |
SOU_VKX
Southwest Airlines
|
+156%
|
3MM
|
30s
|
5
|
![]() |
AIR_DQI
Airbnb
|
+127%
|
837K
|
30s
|
6
|
|
DEL_EQX
Delta Airlines
|
+100%
|
183K
|
30s
|
7
|
|
Bringing All New Experiences
Hilton
|
+95%
|
606K
|
15s
|
8
|
![]() |
Extra Legroom to Dance ft. Ty Burrell - Quest Card
United Airlines
|
+65%
|
606K
|
15s
|
9
|
![]() |
SOU_VKW
Southwest Airlines
|
+59%
|
10MM
|
15s
|
10
|
![]() |
AIR_DLC
Airbnb
|
+55%
|
29MM
|
30s
|
1
|
![]() |
OUR_CAM
Oura Ring
|
+8086%
|
53K
|
30s
|
2
|
![]() |
Breakfast Comes First - Fix Your Morning
McDonald's
|
+6000%
|
122K
|
15s
|
3
|
![]() |
NAT_FERI
National Basketball Association (NBA)
|
+3829%
|
457K
|
30s
|
4
|
![]() |
NAT_FFCI
National Basketball Association (NBA)
|
+3798%
|
130K
|
30s
|
5
|
![]() |
The Fantastic Four: First Steps
Walt Disney Studios Motion Pictures
|
+3147%
|
2MM
|
30s
|
6
|
![]() |
NAT_EZPE
National Basketball Association (NBA)
|
+2493%
|
44K
|
30s
|
7
|
|
BLU_PQV
Bluechew
|
+2404%
|
109K
|
30s
|
8
|
|
BLU_PAZ
Bluechew
|
+2092%
|
81K
|
15s
|
9
|
![]() |
Mission: Impossible - The Final Reckoning
Paramount Pictures
|
+2059%
|
2MM
|
10s
|
10
|
![]() |
Pickles Everywhere
Sonic Drive-In
|
+1936%
|
83K
|
30s
|
Women’s sports are officially a business imperative. As investment accelerates, outcomes have never been more critical. It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact
Laura Grover, SVP, Head of Client Solutions at EDO.
Leagues & Events with the Most Effective Ads
We ranked women’s sports leagues and events by how effective they were for advertisers. During events at the top of the list, ads were most likely to drive consumer engagement behaviors. NCAA women’s lacrosse led the way with ads that were 25% more engaging on a per-second, per-person basis than the average women’s sports program. Other top programs include U.S. Open tennis, the NCAA Women’s Basketball Tournament, NCAA women’s gymnastics, and the WNBA Finals.
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+25% more effective
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+20% more effective
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+19% more effective
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+18% more effective
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+18% more effective
Share of Investment by Category
Which categories are investing heavily in women’s sports? According to our estimated TV ad spend data, the Automotive, Pharmaceutical, and Internet & Telecom categories accounted for the largest shares of the ad world’s $244M investment in women’s sports in 2024.
-
Automotive
11%
-
Pharmaceutical
11%
-
Internet & Telecomm
10%
-
Financial Services
10%
-
Insurance
8%
-
Food & Bev
8%
-
Retail
6%
-
All Others
35%
Dig Deeper: Women's Sports

EDO Women’s Sports TV Outcomes Report 2025

TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers

She’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge

CNBC: Ad revenue should stabilize for media companies in 2025 — if they have sports

Marketing Brew: Record WNBA Finals ratings cap off season of viewership wins

Adweek: State Farm and Disney Team Up With Caitlin Clark for New Ad
Take over the category with EDO TV data and intel
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