A woman and a girl do a home improvement project as part of Home Depot's children's workshops.
EDO TeamNovember 14, 20231 min read

Who Won the Week? 11/15/23: Live Sports Drive Subs, Home Depot and Lowe's Battle for Ad Impact

A new report from Antenna finds that live sports are beginning to have a major impact on signups for streaming TV subscription services — and we’re breaking it down on Who Won the Week?, EDO’s weekly sports and TV advertising video series.

On this week’s episode, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) tackle the growth of live sports on streaming platforms like Peacock and Paramount+ and the huge potential of Amazon’s Black Friday NFL game. Meanwhile, Home Depot’s decision to spotlight its holiday children’s workshops has proved fruitful in its battle with Lowe’s for home improvement supremacy in the world of NFL TV advertising.

Plus, could the NBA’s in-season tournament wind up on Netflix one day? And which Peacock shows are generating the most engagement when advertised during NFL games? Check out this week’s episode for all the latest news and takes.


(0:17) - Antenna report finds that live sports drive subscription sign-ups

(2:00) - Which live sports will migrate to a streamer next?

(4:18) - Peacock scores big with ads for scripted originals & syndicated content

(6:14) - Lowe’s and Home Depot battle it out on the gridiron


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