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EDO Team November 28, 2023 1 min read

Who Won the Week? 11/27/23: Amazon, Gillette, SoloStove Engage Consumers During Thanksgiving Weekend NFL

This episode of Who Won The Week will ease you back into work just in time to help cure that turkey hangover. This week, we’re gobbling up fresh ad insights around a Thanksgiving and Black Friday chock-full of hotly anticipated NFL matchups.

While NBC’s primetime game delivered the most-streamed primetime NFL Thanksgiving game ever with an average of 1.6M viewers on Peacock, Amazon’s first-ever Black Friday NFL game felt like a holiday all its own. 

Black Friday’s game delivered the return of the QR code, with brands including Nerf, Apple Watch, Nintendo Switch, Lego, and Amazon all airing spots featuring direct links to purchase via Amazon. 

If Amazon owned Friday, Walmart owned Thursday. Walmart aired a sequence of attention-grabbing spots that highlighted seriously good holiday deals. The best spots aired during NFL games last week were captivating and culturally relevant – like ones from Walmart, Gillette, and SoloStove.

Now finish up what’s left of your leftovers and hit play on our latest episode to hear EDO media analyst Matt Ulrich and Next in Media’s Mike Shields recap the top stories from NFL Thanksgiving weekend.


  • (~1:33) Amazon’s innovative Black Friday and invasion of the QR codes

  • (~2:47) Gillette ad employs father-son TikTok stars to engage Gen Z 

  • (~4:42) Snoop goes smokeless with Solo Stove’s viral stunt

  • (~6:01) What EDO CEO Kevin Krim didn’t say about Thanksgiving football on CNBC 

  • (~6:35) Walmart’s Black Friday and OG Mean Girls ad sequence during 49ers-Seahawks