Kevin Krim
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
303 Results
Averages Are Made To Be Broken: Why More Granular Frequency Optimization Is The Best-Kept Secret In TV Marketing
EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.
Kevin Krim September 30, 2024 3 min read
A Cheeky Football Ad Isn't Enough for Today's CEO
With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.
Kevin Krim September 5, 2024 4 min read
Olympics Provide Welcome Refuge for Advertisers Wary of Politics — But News Can Deliver Big for Bold Brands
EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.
Kevin Krim July 29, 2024 3 min read
Don't Stifle Creativity with Bad Measurement - Your Business Will Thank You
EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.
Kevin Krim June 12, 2024 4 min read
Watch What They Do, Not What They Say: A Mantra for the Modern Marketer
EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.
Kevin Krim May 23, 2024 1 min read
Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 16, 2024 5 min read
Top Talent Make Their Mark in Post-Strike Upfronts
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 15, 2024 5 min read
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read
A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising
This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.
Kevin Krim April 15, 2024 5 min read
Four for 2024: EDO’s TV Ad Industry Predictions
EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.
Kevin Krim December 12, 2023 6 min read
2023 Predictions Recap: 3 Things We Learned About the TV Ad Industry in 2023 — And 2 Things We Already Knew
EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.
Kevin Krim December 4, 2023 5 min read
Just starting to plan your holiday TV campaign? You’re already behind.
The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.
Kevin Krim October 17, 2023 4 min read