Kevin Krim
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
384 Results
Culture Eats Everything: 3 Leadership Lessons from EDO’s First Decade
EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.
Kevin Krim December 19, 2025 5 min read
2026 Predictions: The Year of the Easy Button, and More Disruption
EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.
Kevin Krim December 2, 2025 4 min read
Everyone’s Selling AI-Powered Outcomes These Days – Here’s How to Spot the Pretenders
EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.
Kevin Krim November 20, 2025 4 min read
A Lesson from an AI Software Company's 10-Year Path to Profitability
EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.
Kevin Krim November 5, 2025 3 min read
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
Mid-Funnel Outcomes Come to Programmatic — 15 Years in the Making
EDO CEO Kevin Krim explains why EDO's new programmatic partnership with The Trade Desk represents the future of the TV ad marketplace.
Kevin Krim July 7, 2025 3 min read
In Our AI Future, Human Creativity Is Imperative
EDO CEO Kevin Krim explains why human creativity is more important than ever in our AI future.
Kevin Krim June 3, 2025 5 min read
Upfronts 2025: In Flattening World of Convergent TV, Outcomes Are the Real Differentiator
EDO CEO Kevin Krim reflects on flattening among convergent TV media companies and why ad-driven outcomes are the true differentiator in this new world.
Kevin Krim May 19, 2025 3 min read
Upfronts Dispatch, Day 3: Rebrands and Rollouts Highlight Newsworthy Final Day
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 15, 2025 4 min read
Upfronts Dispatch, Day 2: Big Stars, Big IP, Big Cultural Impact
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 14, 2025 3 min read
Upfronts Dispatch, Day 1: Flexing the Star Power of Live Moments
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Kevin Krim May 13, 2025 4 min read