Kevin Krim
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
421 Results
Dispatches from Cannes: When Everyone’s Focused on Fortresses, We Might Take Inspiration from Venice
Kevin Krim shares his Cannes Lions 2026 takeaways on outcome-based optimization and why the ad industry needs a Venice, not more fortresses
Kevin Krim June 26, 2026 3 min read
5 Insights ahead of Our 5th Cannes: What We Learned From Being a Decade Early to TV Outcomes
Kevin Krim, EDO's CEO, highlights five trends defining the next era of TV outcomes measurement.
Kevin Krim June 20, 2026 4 min read
EDO CEO Kevin Krim Earns ADWEEK 50 Honors
EDO CEO Kevin Krim was named to the ADWEEK 50, honoring executives driving meaningful change through strategic vision, operational rigor, and innovation.
Kevin Krim June 9, 2026 2 min read
AI Is Scaling Surveys with Synthetic Data. It’s Also Scaling Their Flaws.
EDO CEO Kevin Krim explains why AI-powered outcomes measurement requires real human behavioral insights — not survey responses.
Kevin Krim June 5, 2026 3 min read
Why Everyone was Talking About Outcomes at the Upfronts
EDO CEO Kevin Krim explains why the 2026 Upfronts were a tipping point for Convergent TV — and why outcomes measurement has never been more important.
Kevin Krim May 14, 2026 4 min read
Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026
EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.
Kevin Krim May 8, 2026 4 min read
Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free
EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.
Kevin Krim April 22, 2026 4 min read
Culture Eats Everything: 3 Leadership Lessons from EDO’s First Decade
EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.
Kevin Krim December 19, 2025 5 min read
2026 Predictions: The Year of the Easy Button, and More Disruption
EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.
Kevin Krim December 2, 2025 4 min read
Everyone’s Selling AI-Powered Outcomes These Days – Here’s How to Spot the Pretenders
EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.
Kevin Krim November 20, 2025 4 min read
A Lesson from an AI Software Company's 10-Year Path to Profitability
EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.
Kevin Krim November 5, 2025 3 min read
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read