Kevin Krim

EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.

280 Results

Thought Leadership Research & Insights

Don't Stifle Creativity with Bad Measurement - Your Business Will Thank You

EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.

Kevin Krim June 12, 2024 4 min read
Thought Leadership Interviews & Webinars

Watch What They Do, Not What They Say: A Mantra for the Modern Marketer

EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.

Kevin Krim May 23, 2024 1 min read
Upfronts Thought Leadership

Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing

This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.

Kevin Krim May 16, 2024 5 min read
Upfronts Thought Leadership

Top Talent Make Their Mark in Post-Strike Upfronts

This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.

Kevin Krim May 15, 2024 5 min read
Upfronts Thought Leadership Live Sports

Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1

This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.

Kevin Krim May 14, 2024 4 min read
Upfronts Thought Leadership

A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising

This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.

Kevin Krim April 15, 2024 5 min read
Thought Leadership

Four for 2024: EDO’s TV Ad Industry Predictions

EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.

Kevin Krim December 12, 2023 6 min read
Thought Leadership

2023 Predictions Recap: 3 Things We Learned About the TV Ad Industry in 2023 — And 2 Things We Already Knew

EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.

Kevin Krim December 4, 2023 5 min read
Thought Leadership

Just starting to plan your holiday TV campaign? You’re already behind.

The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.

Kevin Krim October 17, 2023 4 min read
Thought Leadership Live Sports NFL & Super Bowl

The Streaming Revolution Has Come to the NFL, But Some Things Never Change

The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.

Kevin Krim September 19, 2023 5 min read
Thought Leadership Live Sports NFL & Super Bowl

For This Year’s NFL Season, Outcomes Matter Even More

EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.

Kevin Krim August 24, 2023 5 min read
Thought Leadership

Strikes and Streamers: The Story Reshaping Hollywood’s Future

A cautionary tale of Hollywood's history and the need for smart decisions in an ever-changing landscape.

Kevin Krim July 25, 2023 4 min read

Know What Works. Always.

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