Kevin Krim
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
369 Results
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
Mid-Funnel Outcomes Come to Programmatic — 15 Years in the Making
EDO CEO Kevin Krim explains why EDO's new programmatic partnership with The Trade Desk represents the future of the TV ad marketplace.
Kevin Krim July 7, 2025 3 min read
In Our AI Future, Human Creativity Is Imperative
EDO CEO Kevin Krim explains why human creativity is more important than ever in our AI future.
Kevin Krim June 3, 2025 5 min read
Upfronts 2025: In Flattening World of Convergent TV, Outcomes Are the Real Differentiator
EDO CEO Kevin Krim reflects on flattening among convergent TV media companies and why ad-driven outcomes are the true differentiator in this new world.
Kevin Krim May 19, 2025 3 min read
Upfronts Dispatch, Day 3: Rebrands and Rollouts Highlight Newsworthy Final Day
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 15, 2025 4 min read
Upfronts Dispatch, Day 2: Big Stars, Big IP, Big Cultural Impact
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 14, 2025 3 min read
Upfronts Dispatch, Day 1: Flexing the Star Power of Live Moments
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Kevin Krim May 13, 2025 4 min read
Amid Chaos and the Most Uncertain of Upfronts, Marketers Need Predictive Outcomes and Lots of Contingency Plans
As marketers grapple with ongoing shocks to supply and demand and the turmoil of new big data audience currencies, they'll need more than a backup plan to succeed at the 2025 Upfronts.
Kevin Krim April 16, 2025 2 min read.png)
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25
EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”
Kevin Krim December 11, 2024 7 min read.png)
2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet
A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.
Kevin Krim December 4, 2024 5 min read
For Programmatic TV to Reach Its Full Potential — Outcomes Are a Must
For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.
Kevin Krim October 31, 2024 4 min read