Kevin Krim
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
405 Results
Why Everyone was Talking About Outcomes at the Upfronts
EDO CEO Kevin Krim explains why the 2026 Upfronts were a tipping point for Convergent TV — and why outcomes measurement has never been more important.
Kevin Krim May 14, 2026 4 min read
Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026
EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.
Kevin Krim May 8, 2026 4 min read
Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free
EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.
Kevin Krim April 22, 2026 4 min read
Culture Eats Everything: 3 Leadership Lessons from EDO’s First Decade
EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.
Kevin Krim December 19, 2025 5 min read
2026 Predictions: The Year of the Easy Button, and More Disruption
EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.
Kevin Krim December 2, 2025 4 min read
Everyone’s Selling AI-Powered Outcomes These Days – Here’s How to Spot the Pretenders
EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.
Kevin Krim November 20, 2025 4 min read
A Lesson from an AI Software Company's 10-Year Path to Profitability
EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.
Kevin Krim November 5, 2025 3 min read
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
Mid-Funnel Outcomes Come to Programmatic — 15 Years in the Making
EDO CEO Kevin Krim explains why EDO's new programmatic partnership with The Trade Desk represents the future of the TV ad marketplace.
Kevin Krim July 7, 2025 3 min read
In Our AI Future, Human Creativity Is Imperative
EDO CEO Kevin Krim explains why human creativity is more important than ever in our AI future.
Kevin Krim June 3, 2025 5 min read
Upfronts 2025: In Flattening World of Convergent TV, Outcomes Are the Real Differentiator
EDO CEO Kevin Krim reflects on flattening among convergent TV media companies and why ad-driven outcomes are the true differentiator in this new world.
Kevin Krim May 19, 2025 3 min read