Super Bowl LVIII Celebrity Rankings

February 11, 2024

EDO scored the performance of every celebrity who appeared in a national Super Bowl LVIII ad based on the measure of incremental online engagement for the celebrity immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl ad celebrity (Engagement Index = 100) to easily compare the relative impact of each ad on online engagement with the celebrity.

The data included in this analysis is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.

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Discover how your industry's ads performed during the Super Bowl LVIII.

Beyoncé, Usher, and Gen-Z Move the Needle at Super Bowl LVIII

Super Bowl LVIII was a star-studded affair, with highly engaging appearances from old favorites (Mr. T, Arnold Schwarzenneger, Kid 'n Play) and newly minted celebrities (Jason Momoa, Post Malone, Ice Spice) alike. Here’s a look at some of the standouts and key trends.

Beyoncé breaks the internet — and our celebrity ranker: Beyoncé was unable to break Verizon’s 5G internet in her Super Bowl ad, but her tease for a new music drop successfully smashed our celebrity ranker. Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.

OMG! Usher drives major engagement across multiple appearances: Super Bowl LVIII was the Usher show — and not just during halftime. In addition to his scintillating performance, the R&B legend appeared in ads for BMW and Uber Eats. All three appearances landed in our top 25 most engaging celebrity activations, with Usher’s halftime show generating 539% more engagement than the median Super Bowl celebrity.

Viewers were moved by FanDuel’s tribune to the late, great Carl Weathers: Beloved Rocky, Happy Gilmore, and Arrested Development actor Carl Weathers sadly passed away before his planned appearance in FanDuel’s Super Bowl ad. FanDuel’s big game ad ended with a posthumous dedication to Weathers that generated 1,839% more engagement than the median Super Bowl celebrity — the third most of any star who appeared at the game.

Gen-Z arrives at Super Bowl LVIII: A pair of Gen-Z icons cracked our top 20 by generating major engagement during this year’s Big Game. The rapper Ice Spice generated more than four times the median celebrity engagement during her comedic spot for Starry soda, ranking 14th among all celebrities. Meanwhile, Wednesday star Jenny Ortega came 19th by generating 258% more engagement than the median celebrity in her ad for Doritos.

Dunkin’ ad lands three celebrities in the top 25: Ben Affleck’s hip-hop dance performance for Dunkin’ was one of the most talked-about — and most effective — ads of Super Bowl LVIII. That’s why it’s no surprise that the ad featured three of the 25 celebrities that generated the most engagement during the game. Affleck’s wife, Jennifer Lopez, led the way at No. 7, followed by Affleck himself at No. 8, and Matt Damon at No. 22. Tom Brady’s appearance came just outside the top 25, clocking in at No. 31. Now where can we get some of those tracksuits?

Super Bowl Celeb Ranking

Engagement Index

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