There was plenty of controversy at the end of Sunday afternoon’s Bills/Chiefs thriller, but the real winner might just be Burger King.
In the latest episode of “Who Won the Week?”, our hosts explain how the fast-food giant perfectly executed its ad-sequencing gameplan to drive maximum consumer engagement during the contest’s tense final minutes.
Speaking of driving, Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) are joined on this week’s episode by a special guest: EDO VP of Client Development and auto industry expert Will Price.
Tune in to learn all about how Polestar is generating 300-350% more consumer engagement than the average luxury auto advertiser during NFL programming — and how Mazda is flying out of the gates with its campaign for the new CX-90.
Time stamps:
0:57 - Brands win big during action-packed Bills/Chiefs thriller
1:44 - Burger King captures crunchtime engagement with trio of :15s Melt ads
4:32 - EDO auto expert Will Price joins to discuss car brands’ winter sales push
6:10 - Polestar drives 300-350% more engagement than average luxury auto brand during NFL programming
7:22 - Mazda posts 300-330% engagement lift for ads featuring new CX-90