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EDO Team February 12, 2024 1 min read

Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIII

Who Won the Week is back with our super, duper Super Bowl LVIII advertising effectiveness review!

This week, EDO Media Analyst Matt Ulrich is joined by three (3!) EDO experts to break down the big winners of this year’s game. From Temu’s not-so-surprising breakthrough, to Dunkin’s hilarious ad with Ben Affleck, to Volkswagen’s nostalgia-laden triumph, we’ve got you covered.

Join us to learn why streaming is the new syndication, why soda is the new alcohol, and why Valentine’s Day shoppers might just be on the hunt for some Swiss truffles this week. All that and so much more on a very special Who Won the Week — with appearances from EDO VP of Brand Partnerships Rebecca Sandidage, VP of Client Development Will Price, and Content Marketing Manager Aaron Taube.

And don’t forget, you can see our FULL EDO ad effectiveness rankings at


Time Stamps:

2:10 - Temu delivers four of SB LVIII’s 16 most effective ad airings by consumer engagement

4:58 - Nostalgic TV cast reunions proliferate, Mountain Dew drives 196% more engagement than the median Big Game ad

7:52 - U.S. auto manufacturers sit out, foreign automakers like VW take the mantle

10:17 - Dunkin’s celebrity-laden ad drives 513% more engagement than the median Super Bowl ad

11:05 - Fewer alcohol brands advertise in year two after AB InBev exclusivity

12:24 - Poppi, Starry net strong engagement in soft drink category

14:17 - Lindt and others join M&Ms in the Candy Bowl