March Madness 2026
Men's
Tourney
Women's
Tourney
TOP ADS: Men's Final Four & Championship
UPDATED: Tue April 7, 2026
Which brands won the week?
See the spots that were most effective at driving consumer engagement in every industry, across the men’s and women’s tournaments. We indexed each creative to the average category ad performance, based on the consumer engagement behaviors that predict future sales, such as brand searches and site visits. An ad with an engagement rate of +40%, for example, is that much more effective than the average category ad during this year’s tournament. Men’s Tournament data is updated every Monday at 1PM EST. Final Championship data will be available on Tuesday 4/7 at 1PM.
|
Rank |
Brand Ad |
Duration |
Engagement Rate 
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Feel Something
Lexus
|
30s
|
+283%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
2026 Grand Wagoneer: The Real Deal-ership ft Iliza Shlesinger
Jeep
|
30s
|
+155%
|
|
2
|
|
Nothing Stops RAM
RAM
|
30s
|
+135%
|
|
3
|
|
2026 Sierra - Another Choice (1500 Elevation Crew Cab 20% Below MSRP)
GMC
|
15s
|
+127%
|
|
4
|
|
BUI_CYY
Buick
|
15s
|
+117%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
BUD_DUN
Bud Light
|
15s
|
+150%
|
|
2
|
|
MOD_EZR
Modelo
|
15s
|
+109%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
March Madness - Busted Bracket ft Samuel L. Jackson, Jennifer Garner
Capital One
|
30s
|
+165%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Now Taxes Is Coming In Clutch Mens
Intuit TurboTax
|
30s
|
+187%
|
|
2
|
|
Big Financial Friend - Demolition Derby Buddies
Experian
|
30s
|
+163%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Stop Livin' On a Prayer V2
State Farm
|
30s
|
+254%
|
|
2
|
|
Stop Livin' On a Prayer
State Farm
|
15s
|
+164%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
2026 March Madness - Ranger Ted
AT&T Wireless
|
30s
|
+149%
|
|
2
|
|
Guarantee Guys - Creative Distractions
AT&T Wireless
|
30s
|
+106%
|
|
3
|
|
XFI_FDZ
Xfinity Mobile
|
30s
|
+100%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
More Homes, Experiences and Services
Airbnb
|
30s
|
+217%
|
|
2
|
|
Nice Thing About the Middle of Nowhere
Airbnb
|
30s
|
+177%
|
|
3
|
|
SOU_XMK
Southwest Airlines
|
15s
|
+149%
|
|
4
|
|
SOU_XOX
Southwest Airlines
|
15s
|
+100%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Fancy Flavors
Oreo
|
15s
|
+237%
|
|
2
|
|
COC_EXW
Coca-Cola
|
60s
|
+151%
|
|
3
|
|
REE_CLY
Reese's
|
15s
|
+120%
|
|
4
|
|
Charlie
Red Bull
|
30s
|
+106%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
BUF_ARV
Buffalo Wild Wings
|
15s
|
+299%
|
|
2
|
|
Pick 6 ft. Hannah Berner: March Madness
Buffalo Wild Wings
|
15s
|
+261%
|
|
3
|
|
Bottomless Apps for $9.99
Buffalo Wild Wings
|
15s
|
+186%
|
|
4
|
|
There's a New King And It's You
Burger King
|
30s
|
+140%
|
|
5
|
|
Any Dunk in The Championship (Frosty Bonus)
Wendy's
|
15s
|
+134%
|
|
6
|
|
Pick 6 Meal for 2
Buffalo Wild Wings
|
15s
|
+103%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
BUF_ARV
Buffalo Wild Wings
|
15s
|
+773%
|
|
2
|
|
Pick 6 ft. Hannah Berner: March Madness
Buffalo Wild Wings
|
15s
|
+675%
|
|
3
|
|
Bottomless Apps for $9.99
Buffalo Wild Wings
|
15s
|
+480%
|
|
4
|
|
There's a New King And It's You
Burger King
|
30s
|
+363%
|
|
5
|
|
Any Dunk in The Championship (Frosty Bonus)
Wendy's
|
15s
|
+347%
|
|
6
|
|
Feel Something
Lexus
|
30s
|
+343%
|
|
7
|
|
Pick 6 Meal for 2
Buffalo Wild Wings
|
15s
|
+265%
|
|
8
|
|
Epic Dunk
Wendy's
|
30s
|
+242%
|
|
9
|
|
KFC_CJY
KFC
|
30s
|
+230%
|
|
10
|
|
Are There Places Chicken Nuggets Haven't Been?
Taco Bell
|
30s
|
+221%
|
TOP ADS: Women's Final Four & Championship
LAST UPDATED: Tue April 7, 2026
Which brands won the week?
See the spots that were most effective at driving consumer engagement in every industry, across the men’s and women’s tournaments. We indexed each creative to the average category ad performance, based on the consumer engagement behaviors that predict future sales, such as brand searches and site visits. An ad with an engagement rate of + 40%, for example, is that much more effective than the average category ad during this year’s tournament. Women’s Tournament data is updated every Tuesday at 1PM EST. Final Championship data will be available on Monday 4/6 at 1PM.
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
2026 GV80 - More Room for Imagination
Genesis Motors
|
30s
|
+140%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Telluride Turbo-Hybrid - Companion (World Cup Partner)
Kia
|
30s
|
+312%
|
|
2
|
|
Five Sides
Mazda
|
30s
|
+124%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
COO_DMW
Coors Light
|
15s
|
+152%
|
|
2
|
|
COR_FZW
Corona
|
15s
|
+148%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
March Madness - Busted Bracket ft Samuel L. Jackson, Jennifer Garner
Capital One
|
30s
|
+218%
|
|
2
|
|
March Madness - Bankover ft Samuel L. Jackson, Magic Johnson, Charles Barkley
Capital One
|
30s
|
+101%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Now Taxes Is Coming In Clutch Mens
Intuit TurboTax
|
15s
|
+247%
|
|
2
|
|
Now Taxes Is Staying In The Loop Rev1
Intuit TurboTax
|
30s
|
+247%
|
|
3
|
|
PRI_VAE
Principal Financial Group
|
15s
|
+168%
|
|
4
|
|
Now Taxes Is Coming In Clutch Mens
Intuit TurboTax
|
30s
|
+155%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Stop Livin' On a Prayer V2
State Farm
|
30s
|
+194%
|
|
2
|
|
Mayhem - Competitive Pickup (Save $671)
Allstate
|
30s
|
+179%
|
|
3
|
|
AFL_0ZK
Aflac
|
30s
|
+143%
|
|
4
|
|
Check First - Basketball
Allstate
|
30s
|
+114%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
2026 March Madness - Baby's First Dunk
AT&T Wireless
|
30s
|
+213%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
UNI_BPHX
United Airlines
|
30s
|
+334%
|
|
2
|
|
Nice Thing About the Middle of Nowhere
Airbnb
|
30s
|
+169%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
GRE_QTA
Great Clips
|
15s
|
+316%
|
|
2
|
|
GAT_BDL
Gatorade
|
15s
|
+270%
|
|
3
|
|
This Is the Moment
Nutrafol
|
30s
|
+134%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
COC_EXO
Coca-Cola
|
30s
|
+100%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Whopper By You - Late Night Show
Burger King
|
15s
|
+294%
|
|
2
|
|
Never Tasted Better
Burger King
|
15s
|
+284%
|
|
3
|
|
There's a New King And It's You
Burger King
|
15s
|
+283%
|
|
4
|
|
3 For Me: All New Big QP
Chili's
|
15s
|
+128%
|
|
Rank |
Brand Ad |
Duration |
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|
|
1
|
|
Whopper By You - Late Night Show
Burger King
|
15s
|
+813%
|
|
2
|
|
Never Tasted Better
Burger King
|
15s
|
+786%
|
|
3
|
|
There's a New King And It's You
Burger King
|
15s
|
+782%
|
|
4
|
|
3 For Me: All New Big QP
Chili's
|
15s
|
+354%
|
|
5
|
|
2026 March Madness - Baby's First Dunk
AT&T Wireless
|
30s
|
+349%
|
|
6
|
|
Telluride Turbo-Hybrid - Companion (World Cup Partner)
Kia
|
30s
|
+297%
|
|
7
|
|
GRE_QTA
Great Clips
|
15s
|
+283%
|
|
8
|
|
GAT_BDL
Gatorade
|
15s
|
+242%
|
|
9
|
|
2026 GV80 - More Room for Imagination
Genesis Motors
|
30s
|
+232%
|
|
10
|
|
UNI_BPHX
United Airlines
|
30s
|
+232%
|
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