Laura Grover
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
440 Results
Why Basketball is Convergent TV’s Most Versatile Playbook
Basketball ads drove 4.1x primetime impact in 2025-26. See how the NBA Finals, Prime Video, and women’s hoops are reshaping TV ad playbooks.
Laura Grover October 15, 2026 3 min read
Spanish-Language TV Translates to Big Wins for Advertisers
Spanish-Language TV ads were 47% more effective than English-Language TV this year. Get the key takeaways from EDO's 2026 SLTV Outcomes report.
Laura Grover September 30, 2026 3 min read
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
Here's How TV Advertisers Can Win the Big Game and Beyond
Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.
Laura Grover February 3, 2026 4 min read
Zero‑Click Search Is Here — What It Means for Ad Measurement
Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.
Laura Grover January 28, 2026 4 min read-1.png)
How TV Marketers Can Drive Reliable Results Amid Uncertainty in the Upfront
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Laura Grover May 7, 2025 3 min read
Women’s Sports Starpower is Through the Roof — Here’s How TV Advertisers Can Capitalize
Advertisers looking to make smart spending decisions should be responsive to three key trends that will help define 2025 in women’s sports TV advertising.
Laura Grover March 24, 2025 4 min read.png)
Thinking About Launching a New Product During the Big Game?
Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle
Laura Grover February 4, 2025 4 min read
4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff
EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.
Laura Grover September 3, 2024 4 min read.png)
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read
Marketers Have Lots of Ideas About What Makes an Effective TV Ad — The Data Often Tells a Different Story
TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.
Laura Grover November 15, 2023 4 min read