Laura Grover & John Cripps
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
435 Results
The Silent Killer of Streaming TV Budgets — and the Easy Button That Fixes It
EDO's Laura Grover and John Cripps explain how streaming TV advertisers are wasting budget with ineffective frequency caps — and how EDO can plug the gap.
Laura Grover & John Cripps May 19, 2026 4 min read
Decisions, Not Data: The Future of TV Marketing Optimization
EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.
Laura Grover & John Cripps November 21, 2025 4 min read