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EDO TeamJanuary 17, 2024< 1 min read

Who Won the Week? 1/16/24: Peacock’s Record-Setting NFL Playoff Game, Popeyes’ Breakout Ad, and the Rise of the WNBA

This Saturday’s Chiefs-Dolphins NFL playoff game on Peacock was the most-streamed live event in U.S history — and we’re talking all about on our new episode of Who Won the Week!

How did the game’s audience stack up against this weekend’s big linear broadcasts? What does it mean for the future of streaming sports? Can Peacock turn all these viewers into long-term subscribers? Tune in to watch EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) dive into these burning questions.

Plus, EDO VP of Brand Partnerships Rebecca Sandidge joins the show to discuss the snowballing momentum of women’s sports, and the WNBA’s record-breaking 2023 season. All that, plus a powerful ad performance from Popeyes on this week’s episode!


Time stamps:

(0:46) - Peacock posts U.S. record live-stream audience for Chiefs/Dolphins

(3:15) - Popeyes hits big in lead-up to Super Bowl chicken wings ad

(4:55) - WNBA delivers major ad engagement during record 2023 season

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