It’s awards season at Who Won the Week! With the NFL regular season coming to a close, we took a look back at this season’s biggest brand winners to hand out EDO’s 2023 NFL Advertising Awards.
On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) hand out awards in categories such as Advertising MVP, Breakthrough Advertiser of the Year, and Ad of the Season.
Tune in to see how brands like Burger King, Capital One, and New Balance used this year’s regular season to generate the high levels of consumer engagement that are predictive of future sales growth.
Time stamps:
0:41 - NFL Advertising MVP
2:43 - Breakthrough NFL Advertiser of the Year
4:30 - Ad of the Season
6:29 - Biggest Engagement Spike
8:50 - Predicting NFL playoff advertising creative