TV Tentpoles & Programs
Binge everything about the latest in TV, from big moments to epic seasons.
53 Results
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read
Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min read
Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min read
Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness
Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.
EDO Team March 20, 2024 1 min read
Who Won the Week? 3/12/24: The 2024 Oscars Edition: Challengers, Dunkin’, Don Julio, and More
Who Won the Week returns with an in-depth analysis of ad effectiveness during the 2024 Oscars.
EDO Team March 13, 2024 1 min read
2024 Oscars Ads Ranked: See Which Brands Generated the Most Engagement
Films, TV shows, and luxury brands were the most effective advertisers during the 2024 Oscars, based on consumer engagement behaviors.
EDO Team March 12, 2024 1 min read
Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports
Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.
EDO Team March 6, 2024 1 min read
From Lil Jon to Yellowstone: The 20 Most Engaging English-Language TV Shows of 2023
Discover 2023’s most engaging English-language TV programs, including 20 primetime cable and broadcast winners that drove the greatest ad effectiveness.
EDO Team January 30, 2024 4 min read
True Crime, Dating Shows Top List of 2023’s Most Engaging Spanish-Language Programs
Discover how EDO investment-grade data helps advertisers optimize SLTV ad engagement for Hispanic and Latinx viewers, expand reach, and improve ROI.
EDO Team January 30, 2024 3 min read
Will You Accept This Rose? Brands Say Yes to High Engagement on The Bachelor Season 28 Premiere
High Viewership on The Bachelor Season 28 Premiere Leads to High Engagement for Brands.
EDO Team January 30, 2024 3 min read
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read