Resources (27)
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions. (27)
443 Results
Cracking the crystal ball: EDO’s 2023 predictions
My full view of what 2023 has in store!
Kevin Krim January 3, 2023 6 min read
Sports Betting Advertisers like DraftKings, FanDuel Bet Big on NFL
Sports Betting Advertisers like DraftKings, FanDuel Bet Big on NFL
EDO Team October 25, 2022 4 min read
Similarweb and EDO Join Forces to Transform Privacy-first Outcome Measurement for Convergent TV
Similarweb and EDO Join Forces to Transform Privacy-first Outcome Measurement for Convergent TV
EDO Team October 31, 2022 3 min read
POV: Netflix’s Hotly Anticipated Streaming Debut
POV: Netflix’s Hotly Anticipated Streaming Debut
Kevin Krim November 6, 2022 3 min read
TV Advertisers, Stop Worrying About Attention Measurement
TV Advertisers, Stop Worrying About Attention Measurement
Kevin Krim November 14, 2022 4 min read
From David Bowie to data science: Ed Norton shares how his passion for creative and innovation led to founding EDO
From David Bowie to data science: Ed Norton shares how his passion for creative and innovation led to founding EDO
EDO Team November 15, 2022 11 min read
Black Panther: Wakanda Forever and the TV Benefits of Sponsoring a Blockbuster Film
Black Panther: Wakanda Forever and the TV Benefits of Sponsoring a Blockbuster Film
EDO Team November 16, 2022 4 min read
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team November 27, 2022 4 min read
How Disney’s holiday gambit revealed a new hope with Andor
How Disney’s holiday gambit revealed a new hope with Andor
EDO Team December 6, 2022 6 min read
EDO Names Former Paramount Pictures and 20th Century Fox Executive, Steve Siskind, as GM, Studio Analytics
EDO Names Former Paramount Pictures and 20th Century Fox Executive, Steve Siskind, as GM, Studio Analytics
EDO Team December 12, 2022 2 min read
Consumer Surveys Fall Short of Predicting Consumer Behavior
Consumer Surveys Fall Short of Predicting Consumer Behavior
EDO Team December 27, 2022 3 min read
Tailoring TV Ads to Networks: Curating the Perfect Creative Rotation
Tailoring TV Ads to Networks: Curating the Perfect Creative Rotation
EDO Team January 5, 2023 3 min read