September 13, 20211 min read

Top 7 Most Engaging Debut Ads From NFL Week 1 Primetime Games

Brand, Creative, Search Engagement* 

  1. Chevrolet, First-Ever ZR2 – Reveal, 295 Search Engagement** 
  2. FTX, FTX. You in?, 231 Search Engagement
  3. Hulu, Flipping, 118 Search Engagement 
  4. SoFi, Move Your Money, 71 Search Engagement
  5. Subway, Freshly-Baked Fragrance of #Bready, 53 Search Engagement
  6. USAA, Member Number – Gronk, 50 Search Engagement
  7. Burger King, Keep it Real Meals – Cornell Haynes Jr., 50 Search Engagement

Other Engaging Ads From NFL Week 1 Primetime Games***

*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing. 

**New creative defined as a spot that debuted in the past 30 days. 

***NFL Week 1 primetime games include Tampa Bay Buccaneers vs. Dallas Cowboys, NBC, Sept. 9; Los Angeles Rams vs. Chicago Bears, NBC, Sept. 12; and Las Vegas Raiders vs. Baltimore Ravens, ABC/ESPN, Sept. 13.

Read as: approximately 295,000 incremental online searches for Chevrolet were generated by the First-Ever ZR2 – Reveal airing during its NFL Week 1 Primetime debut.

For more NFL advertising insights, read NFL Kickoff in Review: Brady, Crypto, Autos Win the Night.

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