Lights, Camera, Outcomes
The Star of TV Advertising: EDO's Entertainment Outcomes
EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.
Hello Barbie, Let’s Go Party
Hello Barbie, Let’s Go Party
INSIGHTS:
Barbenheimer Fever Takes TV Advertising For A Ride
Rihanna, Entertainment, and Retail
Rihanna, Entertainment, and Retail
INSIGHTS:
Rihanna, Entertainment, and Retail Drive Engagement at Super Bowl LVII
AD: Proferred by the Pros - QB ft. Patrick Mahomes & Justin Herbert :15
131% more effective
than the average Restaurants ad in the last year during the regular NFL season.
Kansas City Chiefs quarterback Patrick Mahomes is one of the NFL’s most impactful celebrity spokespeople, so it’s no surprise that this Subway ad — co-starring Los Angeles Chargers quarterback Justin Herbert — was more than twice as effective as the average NFL ad in the Restaurants category.
First Airing: July 20, 2023 Advertiser: Subway Category: Quick Serve
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"Our goal is to understand how engaged reach affects how viewers respond to ads — we are excited to expand our partnership with EDO – allowing advertisers to see these types of results for campaigns.”
NETFLIX
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