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Lights, Camera, Outcomes

From TV hits to Hollywood blockbusters, EDO’s data-driven TV intelligence helps make your ads as engaging as your content.

 

The Star of TV Advertising: EDO's Entertainment Outcomes

EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment  when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.

 

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Live From New York

Live From New York

INSIGHTS:
SNL Returns with a Bang

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Hello Barbie, Let’s Go Party

Hello Barbie, Let’s Go Party

INSIGHTS:
Barbenheimer Fever Takes TV Advertising For A Ride

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Rihanna, Entertainment, and Retail

Rihanna, Entertainment, and Retail

INSIGHTS:
Rihanna, Entertainment, and Retail Drive Engagement at Super Bowl LVII

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Watch this Top-Performing Entertainment Ad

Subway (2)
AD: Proferred by the Pros - QB ft. Patrick Mahomes & Justin Herbert :15

131% more effective 

than the average Restaurants ad in the last year during the regular NFL season.

Kansas City Chiefs quarterback Patrick Mahomes is one of the NFL’s most impactful celebrity spokespeople, so it’s no surprise that this Subway ad — co-starring Los Angeles Chargers quarterback Justin Herbert — was more than twice as effective as the average NFL ad in the Restaurants category.

First Airing: July 20, 2023 Advertiser: Subway Category: Quick Serve

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"Our goal is to understand how engaged reach affects how viewers respond to ads — we are excited to expand our partnership with EDO – allowing advertisers to see these types of results for campaigns.”

 

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Know What Works. Always.

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