We are thrilled to share that our President and CEO Kevin Krim has been named to the 2026 ADWEEK 50, Adweek's annual recognition of the most influential leaders shaping the future of advertising, marketing, media, and technology.
The ADWEEK 50 honors executives who are driving meaningful change through strategic vision, operational rigor, and creativity-centric innovation. This year's class was recognized for meeting a pivotal moment in the industry: embracing AI thoughtfully, delivering real business results, and lighting the way for the broader industry.
Kevin's inclusion reflects nearly three decades of hard work at the intersection of tech, media, and advertising. Since taking the reins at EDO in 2015, he’s helped build a platform that helps advertisers, agencies, networks, and streamers understand the true, fair value of their TV media. In an industry increasingly demanding accountability and proof of performance, EDO's outcomes-focused approach has never been more relevant.
This recognition is a testament both to Kevin's dedication and to the growing industry consensus behind outcomes-driven optimization as the new industry standard. We couldn't be prouder, and we're grateful to Adweek for spotlighting the work.
Here's what Adweek had to say:
"Brands, agencies, networks, streamers: Everyone wants to know the fair value of their media investments, and Kevin Krim helps them get it. As CEO of TV measurement software firm EDO, Krim has led a period of rapid growth by positioning the company as a reliable source of truth for an ever-adapting ad industry. Among recent innovations is the cross-platform measurement solution Always-On that delivers data directly to media partners’ proprietary platforms. He’s also grown EDO’s Amazon partnership beyond football to include measurement across Prime Video, Twitch, and Fire TV, as well as NBA and NASCAR programming. Most recently came ChatEDO, a conversational AI agent for TV ad outcomes data for surfacing insights and understanding performance."