Super Bowl LVII Ad Rankings
February 12, 2023
EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online brand engagement. Co-branded airings are scored twice to capture the ad’s impact on each advertising brand. The data included in this analysis is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.
Don’t forget to check out EDO’s ranking of all celebrities featured in non-entertainment Big Game spots this year.
Big Game Trends: Entertainment, Jesus, Shopping, and Beer
Are you entertained, inspired, and buzzed yet?
The economy may as well have been the elephant in the room this Super Bowl. At least 20 fewer brands preannounced national Super Bowl ad campaigns this season, and EDO captured a fraction as many new rookie advertisers than in recent years past – signaling that perhaps only big, stable brands with big budgets could play ball as a launch pad or boost for new campaigns.
Even stalwart Super Bowl industries like auto had fewer advertisers, and underperformed in a way we’ve not seen in recent history. The largely fumbling crypto industry, which came out swinging last year, was absent. And if you blinked, you might’ve missed the travel ads from Booking.com and Vrbo in this year’s Big Game.
Despite the economic uncertainty, the vibe from this year’s Super Bowl ads shows that whatever the weather, consumers are ready to engage with brands that can make them laugh, cry or jump for joy.
Among the night’s big winners were entertainment brands (#1 The Flash, #3 Walt Disney Company,#5 LiveNation), retailers (Temu holds four of the top 20 airings), and Jesus (#2 He Gets Us). Creativity was on full display as brands made a play for our hearts and minds.
Maybe all we needed was just a drink (ad)?
Anheuser-Busch released their 30-year exclusive grip on Super Bowl alcohol advertising. As a result, many expected the category to flood with new entrants. While there weren’t new alcohol advertisers by the droves, those that showed up, showed up.
Serena Williams gave an inspiring speech for Rémy Martin, which outperformed the median Super Bowl ad by 2.7x, and Crown Royal highlighted its Canadian roots and associations with the oddly not-Canadian Dave Grohl, performing 2.4x better than the median Super Bowl ad. Both spoke directly to their core consumer versus the classic “who’s thirsty” celebration of drinking.
Not to be out-zeroed, Ant-Man got in on the action by sharing a Heineken 0.0% with some of his besties. While Michelob Ultra may have had two entertainment tie-ins (more on that in a few paragraphs), Miller Lite and Coors Light faced off in a battle for the ages — psych! That was actually a Blue Moon commercial, which far-and-away stole the show, outperforming the median Super Bowl ad by nearly 6.8x. Cheers!
Celebs who give us the warm and fuzzies
Seeing your favorite celebrity in an ad is like seeing an old friend. And who wouldn’t want a friend like Bono, Diddy, Maya, or Jesus? That warm and fuzzy feeling they may give you is what drives online engagement.
U2 stole the show with the promise of upcoming shows in a giant Vegas sphere, outperforming the median Super Bowl ad by 7.4x. Diddy and Uber One kept our heads bobbing to the 90s beat – with a little help from his friends (Montell Jordan, Kelis, Donna Lewis, Haddaway, Ylvis) – performing nearly 3.9x better than the median Super Bowl ad. Maya Rudoloph and M&M’s introduced some chewy, chunky, chocolate-covered clams – to help us laugh through the latest culture wars in an ad that outperformed the median Big Game ad by 5.4x.
In a move that we didn’t expect (but probably should have), He Gets Us delivered big with two ads reminding us to be better, scoring 14x and 2.4x better than the median Super Bowl ad.
Competition is good
Competition at the game this year was fierce among several categories. The Entertainment category occupied three of the top five spots, with Warner Bros’ return to the Super Bowl for the first time in 17 years landing them the number one spot overall with the first look at “The Flash,” performing 24x better than the median Super Bowl spot. Disney claimed the number three spot, celebrating 100 years of masterful storytelling at 12.5x the median. Marvel’s trailer for “Guardians of the Galaxy, Vol. 3” performed 3.6x better than the median Super Bowl ad.
For alcohol brands, Molson Coors, making its first appearance in 30 years at the Super Bowl, was in good company with former Super Bowl alcohol exclusive rights holder and competitor Anheuser-Busch. But it was Molson Coors who pulled ahead in the rankings with their co-branded spot featuring Coors Light, Miller Light, and Blue Moon. However, only Blue Moon emerged the victor of the bar room brawl as the number one Alcohol brand of the night, performing 6.7x greater than the median Super Bowl spot.
In eCommerce, Temu’s “Shop Like a Billionaire” campaign came head to head with Rakuten’s nostalgic “Clueless” campaign featuring Alicia Silverstone reprising her infamous role. But Super Bowl viewers this year were far more interested in the future than they were in the past. Temu’s top ad performed 10x better than the median Super Bowl ad, whereas Rakuten only performed 1.6x better than the median.
Food Delivery services also saw themselves competing for the ability to fulfill viewer shopping needs, with Uber One and DoorDash entering the Super Bowl fray. Diddy and his pals helped Uber One, land in the top 20 overall, performing 3.8x better than the median Super Bowl ad, crushing DoorDash, despite its trio of chefs.
Automotive hits the breaks
With higher interest rates and supply chain issues, for the first time since EDO started, the automotive industry stalled out before it made it to the Top 20 rankings. In fact, in the last eight years, automotive ads have appeared in EDO’s Top 20 most effective Super Bowl spots 76% of the time they air in the Big Game. That’s a higher percentage than Super Bowl category staples Food and Beverage (20%) and Entertainment & Recreation (60%).
However, of the participating Automotive brands, Jeep was the strongest performer followed by Kia performing at 2.6x and 1.5x better than the median Super Bowl ad, respectively. Curiously, of the three Automotive participants, only General Motors opted to co-brand with an entertainment brand. Featuring Will Ferrell, Netflix’s co-branded ad featured a variety of General Motors EV models driving through the world of Netflix’s most recent hits. But ultimately, viewers were far more engaged with Netflix than they were with General Motors, as the ad drove 1.2x better engagement for Netflix vs. the median Super Bowl ad, while GM found itself below average.
Sometimes all we want is just cute animals
Beyond entertainment ads, nostalgia, and celebrities and throwback songs, there is one thing we have come to expect in our Super Bowl ads: adorable animals. Thankfully there was a menagerie of non-humans to lift our spirits – ranging from Jeep’s musical safari to Paul Rudd drinking with ants? But it was the puppy power that truly stole our hearts.
The Farmer’s Dog detailed the life of two best friends from youth to adolescence to adulthood. The emotional ad hit close to home, not by ending with a message of “buy now” but with one to make more time with our best friends. And Amazon Prime twisted our hearts in knots with their lonely, sometimes misbehaving dog, where the solution is not what you think. Amazon isn’t just the place to shop for your needs, it’s the place that wants to help you fulfill them. Now, where’s that tissue box (ad) when you need it?
Super Bowl Ad Ranking
Engagement Index
1
Warner Bros: The Flash
DC electrifies with The Flash in a timeline-bending adventure — bringing not one, but two Batmans (Keaton + Affleck) back to the big screen. This teaser sets up the full trailer now available online.
2373
DC electrifies with The Flash in a timeline-bending adventure — bringing not one, but two Batmans (Keaton + Affleck) back to the big screen. This teaser sets up the full trailer now available online.
2
He Gets Us
Jesus loved the people we hate. He Gets Us asks viewers to love your enemies. We're all only human.
1418
Jesus loved the people we hate. He Gets Us asks viewers to love your enemies. We're all only human.
3
Disney 100
Disney celebrates 100 years of storytelling from dreams to screen with scenes from iconic movies such as Cinderella, Avatar, Peter Pan, Coco, and more.
1248
Disney celebrates 100 years of storytelling from dreams to screen with scenes from iconic movies such as Cinderella, Avatar, Peter Pan, Coco, and more.
4
Temu
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
1029
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
5
Live Nation
It's a bird, it's a plane! Nope, just a baby in space promoting U2's upcoming shows dedicated to their 1991 LP Achtung Baby to launch Las Vegas' MSG Sphere, the city's massive new globe-shaped venue.
743
It's a bird, it's a plane! Nope, just a baby in space promoting U2's upcoming shows dedicated to their 1991 LP Achtung Baby to launch Las Vegas' MSG Sphere, the city's massive new globe-shaped venue.
6
Blue Moon
Miller Lite and Coors Light face off in a battle for the ages — vying for the bragging rights to be the first non-ABI beer back in the Super Bowl after 30 years. And with one clever, unblockable move... never mind this was actually a Blue Moon commercial.
677
Miller Lite and Coors Light face off in a battle for the ages — vying for the bragging rights to be the first non-ABI beer back in the Super Bowl after 30 years. And with one clever, unblockable move... never mind this was actually a Blue Moon commercial.
7
FOX: USFL
You better recognize the real. Professional football returns in eight weeks with the season opener of USFL (United States Football League). Accept no substitutes.
624
You better recognize the real. Professional football returns in eight weeks with the season opener of USFL (United States Football League). Accept no substitutes.
8
Temu
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
610
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
9
Amazon Studios: Air
Matt Damon and Ben Affleck lead an all-star cast in a movie called "Air," inspired by the true story of Nike designing the Air Jordan shoe line around Michael Jordan, who had yet to set foot on an NBA court when he was signed.
607
Matt Damon and Ben Affleck lead an all-star cast in a movie called "Air," inspired by the true story of Nike designing the Air Jordan shoe line around Michael Jordan, who had yet to set foot on an NBA court when he was signed.
10
M&M's
Chewy, chunky, chocolate-covered clams. YUM! Maya Rudolph promotes Ma&Ya's, which are the new M&Ms after the controversial 'firing' of its long-time spokescandies. Peep the red M&M with the help sign in the background!
540
Chewy, chunky, chocolate-covered clams. YUM! Maya Rudolph promotes Ma&Ya's, which are the new M&Ms after the controversial 'firing' of its long-time spokescandies. Peep the red M&M with the help sign in the background!
11
Bud Light
Bud Light makes phone wait time for customer service a little more bearable in this spot starring Miles Teller and wife Keleigh Sperry, along with Bugsy the French bulldog. Just 96 more minutes.
534
Bud Light makes phone wait time for customer service a little more bearable in this spot starring Miles Teller and wife Keleigh Sperry, along with Bugsy the French bulldog. Just 96 more minutes.
12
Peacock: Poker Face
Natasha Lyonne is Charlie Cale in Peacock's Poker Face, a story about a casino worker who can always tell when you're lying. Even the 19-year-old "kid" who's licking the phone like a child.
496
Natasha Lyonne is Charlie Cale in Peacock's Poker Face, a story about a casino worker who can always tell when you're lying. Even the 19-year-old "kid" who's licking the phone like a child.
13
Universal Pictures: Fast X
The star-studded cast takes the wheel for the tenth outing in the physics-defying street racing franchise, which now includes Jason Momoa as the film's principle villain. Family has never been tested like this.
454
The star-studded cast takes the wheel for the tenth outing in the physics-defying street racing franchise, which now includes Jason Momoa as the film's principle villain. Family has never been tested like this.
14
FOX: USFL
Football may be over, but it returns in just two months. The second televised USFL season returns in April on FOX and NBC.
453
Football may be over, but it returns in just two months. The second televised USFL season returns in April on FOX and NBC.
15
Temu
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
440
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
16
T-Mobile
Zach Braff, Donald Faison, and John Travolta sing a rendition of Grease classic Summer Nights about T-Mobile's Home Internet.
438
Zach Braff, Donald Faison, and John Travolta sing a rendition of Grease classic Summer Nights about T-Mobile's Home Internet.
17
Universal Pictures: Cocaine Bear
Universal Pictures promotes a trailer for dark comedy thriller Cocaine Bear, starring Ray Liotta, Keri Russell, and Jesse Tyler Ferguson.
436
Universal Pictures promotes a trailer for dark comedy thriller Cocaine Bear, starring Ray Liotta, Keri Russell, and Jesse Tyler Ferguson.
18
Uber One
In this Uber One ad — we hear that Diddy don't do jingles. Diddy does do hits. That's why Diddy asked Montell Jordan, Kelis, Donna Lewis, Haddaway, and even Ylvis to write one perfect hit for Uber One.
387
In this Uber One ad — we hear that Diddy don't do jingles. Diddy does do hits. That's why Diddy asked Montell Jordan, Kelis, Donna Lewis, Haddaway, and even Ylvis to write one perfect hit for Uber One.
19
Dexcom
Dexcom's second Super Bowl ad features Dexcom Warrior Nick Jonas and the all-new Dexcom G7 glucose monitor. Dexcom's Super Bowl ad in 2021 ranked first in EDO's top performing spots that year.
376
Dexcom's second Super Bowl ad features Dexcom Warrior Nick Jonas and the all-new Dexcom G7 glucose monitor. Dexcom's Super Bowl ad in 2021 ranked first in EDO's top performing spots that year.
20
Temu
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
372
Using Temu makes you want to break out into song and dance. Download the app to shop like a billionaire.
21
Disney: Guardians of the Galaxy V3
A teaser for the third and final installment of Guardians of the Galaxy features the entire cast, including a grown up Groot, and announces that the first full trailer is now online.
360
A teaser for the third and final installment of Guardians of the Galaxy features the entire cast, including a grown up Groot, and announces that the first full trailer is now online.
22
WeatherTech
They said you can't build a factory or hire workers here in the US anymore. But WeatherTech proved them wrong. The company's tenth consecutive Super Bowl ad continues to focus on WeatherTech's Made in America manufacturing.
314
They said you can't build a factory or hire workers here in the US anymore. But WeatherTech proved them wrong. The company's tenth consecutive Super Bowl ad continues to focus on WeatherTech's Made in America manufacturing.
23
Tubi
Either Roger Rabbit grew five times his size, or something strange is going on in the garden. Tubi's brand spot begs the question: who bit the big carrot?
283
Either Roger Rabbit grew five times his size, or something strange is going on in the garden. Tubi's brand spot begs the question: who bit the big carrot?
24
Disney: Indiana Jones 5
Harrison Ford returns as the legendary professor of archaeology, Indiana Jones, and is joined by franchise newcomer Phoebe Waller-Bridge. Both find themselves on an adventure against enemies thought long gone.
277
Harrison Ford returns as the legendary professor of archaeology, Indiana Jones, and is joined by franchise newcomer Phoebe Waller-Bridge. Both find themselves on an adventure against enemies thought long gone.
25
Remy Martin
Serena Williams gives an inspiring locker room speech to an unknown team in Rémy Martin's first-ever Super Bowl spot promoting its Team Up For Excellence campaign.
270
Serena Williams gives an inspiring locker room speech to an unknown team in Rémy Martin's first-ever Super Bowl spot promoting its Team Up For Excellence campaign.
26
Jeep
Only Jeep can take you where the wild things are. Featuring the 2023 Jeep Wrangler 4xe electric vehicle, your ability to boogie woogie woogie with sloths, snakes, bears, giraffes, and goats is now never zero.
260
Only Jeep can take you where the wild things are. Featuring the 2023 Jeep Wrangler 4xe electric vehicle, your ability to boogie woogie woogie with sloths, snakes, bears, giraffes, and goats is now never zero.
27
He Gets Us
He Gets Us promotes Jesus Christ by paying homage to childlike innocence, and asking viewers to remember what it was like to see the people of the world as we did as when we were children.
246
He Gets Us promotes Jesus Christ by paying homage to childlike innocence, and asking viewers to remember what it was like to see the people of the world as we did as when we were children.
28
Crown Royal
Thank you, Canada, for legends of music, comedy, poutine, egg cartons, instant potatoes, whoopie cushions, hockey, basketball, and even football (look it up). The spot features Dave Grohl, who's ironically American.
243
Thank you, Canada, for legends of music, comedy, poutine, egg cartons, instant potatoes, whoopie cushions, hockey, basketball, and even football (look it up). The spot features Dave Grohl, who's ironically American.
29
FOX: USFL
Football may be over, but it returns in just two months. The second televised USFL season returns in April on FOX.
241
Football may be over, but it returns in just two months. The second televised USFL season returns in April on FOX.
30
Universal: Strays
There are house dogs, and then there are stray dogs, who are built different. Jamie Foxx and Will Ferrell star in Strays from Universal Pictures.
220
There are house dogs, and then there are stray dogs, who are built different. Jamie Foxx and Will Ferrell star in Strays from Universal Pictures.
31
Dunkin'
Ben Affleck works his second job in the Dunkin' drive through as Jennifer Lopez wonders if this is where her new husband has been spending his free time.
209
Ben Affleck works his second job in the Dunkin' drive through as Jennifer Lopez wonders if this is where her new husband has been spending his free time.
32
Prime
YouTuber Logan Paul promotes the fastest growing drink in history and his rise to fame with clips featuring his recent bout with English rapper and boxer KSI.
209
YouTuber Logan Paul promotes the fastest growing drink in history and his rise to fame with clips featuring his recent bout with English rapper and boxer KSI.
33
Google Pixel
Fix your big and little photo mistakes. Amy Schumer erases her exes, Giannis Antetokounmpo doesn't recall that dunk, and Doja Cat unblurs a fan's picture -- all on Google Pixel set to the tunes of The Sugarhill Gang's "Apache."
204
Fix your big and little photo mistakes. Amy Schumer erases her exes, Giannis Antetokounmpo doesn't recall that dunk, and Doja Cat unblurs a fan's picture -- all on Google Pixel set to the tunes of The Sugarhill Gang's "Apache."
34
FOX: USFL
Football may be over, but it returns in just two months. The second televised USFL season returns in April on FOX and NBC.
201
Football may be over, but it returns in just two months. The second televised USFL season returns in April on FOX and NBC.
35
Skechers
Slip into the shoes of Snoop D-O-double G by Skechers. From planes to stage to the Oval Office with Martha Stewart, these shoes bring style to any situation.
182
Slip into the shoes of Snoop D-O-double G by Skechers. From planes to stage to the Oval Office with Martha Stewart, these shoes bring style to any situation.
36
M&M's
Turns out Americans don't like chocolate covered clams as much as they like Maya Rudolph. M&M's and their spokescandies are back for good.
174
Turns out Americans don't like chocolate covered clams as much as they like Maya Rudolph. M&M's and their spokescandies are back for good.
37
United Artists: Creed III
Don't let the past destroy everything you've built. Michael B. Jordan, Tessa Thompson, and Jonathan Majors star in Michael B. Jordan's directorial debut, Creed III in theaters on March 3.
168
Don't let the past destroy everything you've built. Michael B. Jordan, Tessa Thompson, and Jonathan Majors star in Michael B. Jordan's directorial debut, Creed III in theaters on March 3.
38
Sony Pictures: 65
Trailer for the movie 65 starring Adam Driver from the makers of A Quiet Place featuring a sci-fi take on dinosaurs.
168
Trailer for the movie 65 starring Adam Driver from the makers of A Quiet Place featuring a sci-fi take on dinosaurs.
39
T-Mobile
A "behind the scenes" look at Bradley Cooper (a T-Mobile rep) and his mother (a customer) making an ad while roasting each other. "You look like a flamingo!"
166
A "behind the scenes" look at Bradley Cooper (a T-Mobile rep) and his mother (a customer) making an ad while roasting each other. "You look like a flamingo!"
40
Doritos
In this Doritos spot, Jack Harlow's got a fever, and the only prescription is more triangle. Jack Harlow drops rap and picks up a new instrument as Missy Elliott begs him to reconsider and Elton John steals Triangle Player of the Year.
162
In this Doritos spot, Jack Harlow's got a fever, and the only prescription is more triangle. Jack Harlow drops rap and picks up a new instrument as Missy Elliott begs him to reconsider and Elton John steals Triangle Player of the Year.
41
Rakuten
Class is back in session with Alicia Silverstone and Elisa Donovan donning some iconic outfits from their '90s hit movie Clueless. Fashion designer Christian Siriano played an attentive student in Rakuten's second straight Super Bowl ad.
160
Class is back in session with Alicia Silverstone and Elisa Donovan donning some iconic outfits from their '90s hit movie Clueless. Fashion designer Christian Siriano played an attentive student in Rakuten's second straight Super Bowl ad.
42
Workday
Don't you dare call your corporate colleagues rockstars or the real ones will get you. Workday celebrates the finance and HR rockstars of the world with metalheads Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr., and Paul Stanley.
156
Don't you dare call your corporate colleagues rockstars or the real ones will get you. Workday celebrates the finance and HR rockstars of the world with metalheads Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr., and Paul Stanley.
43
Kia
OMG, he forgot the binky! Binky Dad captures the hearts and minds of Americans as as he drives his Kia Telluride X-Pro through treacherous terrain and busy city streets. If only he had delivered the right binky.
149
OMG, he forgot the binky! Binky Dad captures the hearts and minds of Americans as as he drives his Kia Telluride X-Pro through treacherous terrain and busy city streets. If only he had delivered the right binky.
44
Michelob Ultra
Serena Williams and Brian Cox star as professional golfers set against the backdrop of the Caddyshack universe, which includes Michael O’Keefe's reprisal as Danny Noonan, the Caddy.
139
Serena Williams and Brian Cox star as professional golfers set against the backdrop of the Caddyshack universe, which includes Michael O’Keefe's reprisal as Danny Noonan, the Caddy.
45
Bass Pro Shops
The beauty of nature, and the traditions that get us ready to experience it, are priceless. Bass Pro Shops celebrates 50 years.
134
The beauty of nature, and the traditions that get us ready to experience it, are priceless. Bass Pro Shops celebrates 50 years.
46
Amazon
We can't always give our furry friends the attention they need, but sometimes we can give them a friend who can. Furry friendship needs from Amazon.
130
We can't always give our furry friends the attention they need, but sometimes we can give them a friend who can. Furry friendship needs from Amazon.
47
Netflix
Will Ferrell drives viewers through the sets of Netflix hits including Army of the Dead, Squid Game, Bridgerton, Stranger Things, and Love Is Blind to give electric vehicles the stage they deserve in this co-branded Netflix and General Motors spot.
128
Will Ferrell drives viewers through the sets of Netflix hits including Army of the Dead, Squid Game, Bridgerton, Stranger Things, and Love Is Blind to give electric vehicles the stage they deserve in this co-branded Netflix and General Motors spot.
48
RAM
Lacking confidence about keeping a charge? Don't be embarrassed. Jason Jones asks you to check out the RAM 1500 REV coming late 2024.
126
Lacking confidence about keeping a charge? Don't be embarrassed. Jason Jones asks you to check out the RAM 1500 REV coming late 2024.
49
FOX: The Masked Singer
FOX's popular singing competition The Masked Singer returns this Wednesday with a whimsical, fantastical edge.
124
FOX's popular singing competition The Masked Singer returns this Wednesday with a whimsical, fantastical edge.
50
FOX: Farmer Wants a Wife
All country roads take you home in this promo for the new reality show Farmer Wants a Wife. True love can't always be found in a big city.
123
All country roads take you home in this promo for the new reality show Farmer Wants a Wife. True love can't always be found in a big city.
51
FOX: Accused
Every week, a new crime, a new defendant, a different outcome. Watch the new legal drama Accused on FOX.
121
Every week, a new crime, a new defendant, a different outcome. Watch the new legal drama Accused on FOX.
52
Paramount: Transformers: Rise of the Beasts
Anthony Ramos takes the lead in the latest Transformers sequel featuring a silver Porsche at high-speed - an autobot named Mirage (voiced by Pete Davidson) - and a remix of Biggie Smalls "Juicy."
118
Anthony Ramos takes the lead in the latest Transformers sequel featuring a silver Porsche at high-speed - an autobot named Mirage (voiced by Pete Davidson) - and a remix of Biggie Smalls "Juicy."
53
Tubi
If you thought you accidentally sat on the remote, you're not alone. In a classic case of show don't tell, Tubi shows viewers what having Tubi is like. A quick an easy way to watch anything you want.
116
If you thought you accidentally sat on the remote, you're not alone. In a classic case of show don't tell, Tubi shows viewers what having Tubi is like. A quick an easy way to watch anything you want.
54
YouTube TV
Watch NFL Sunday ticket without putting a satellite on your roof, now on YouTube TV and YouTube Live.
114
Watch NFL Sunday ticket without putting a satellite on your roof, now on YouTube TV and YouTube Live.
55
YouTube TV
Keyboard Cat is back, baby! Check out NFL Sunday Ticket on YouTube TV for a more modern NFL watching experience.
113
Keyboard Cat is back, baby! Check out NFL Sunday Ticket on YouTube TV for a more modern NFL watching experience.
56
PopCorners
Say. Their. Name. Bryan Cranston, Aaron Paul, and Raymond Cruz reprise their Breaking Bad roles in the first PopCorners Big Game spot. Now in seven flavors!
113
Say. Their. Name. Bryan Cranston, Aaron Paul, and Raymond Cruz reprise their Breaking Bad roles in the first PopCorners Big Game spot. Now in seven flavors!
57
Astellas Pharma
Heated about being overheated? Pharma company Astellas promotes whatsvms.com to raise awareness of the symptoms of menopause, including hot flashes.
110
Heated about being overheated? Pharma company Astellas promotes whatsvms.com to raise awareness of the symptoms of menopause, including hot flashes.
58
NFL Shop (NFLShop.com)
Shop the latest NFL gear with the newly crowned Super Bowl Champions — the Kansas City Chiefs. The spot features a QR code for easier shopping.
106
Shop the latest NFL gear with the newly crowned Super Bowl Champions — the Kansas City Chiefs. The spot features a QR code for easier shopping.
59
Netflix
Professional golfers Justin Thomas, Jordan Spieth, and Rickie Fowler - all speaking in third person - offer up a QR code on a limited edition Michelob Ultra can to unlock the first episode of the Netflix documentary, Full Swing.
102
Professional golfers Justin Thomas, Jordan Spieth, and Rickie Fowler - all speaking in third person - offer up a QR code on a limited edition Michelob Ultra can to unlock the first episode of the Netflix documentary, Full Swing.
60
NFL Shop (NFLShop.com)
Shop the latest NFL gear with the newly crowned Super Bowl Champions — the Kansas City Chiefs. The spot features a QR code for easier shopping.
99
Shop the latest NFL gear with the newly crowned Super Bowl Champions — the Kansas City Chiefs. The spot features a QR code for easier shopping.
61
National Football League (NFL)
This year the NFL family will be donating more that $500M to community impact organizations. "We See You" is a campaign that recognizes and lends a hand all the communities in need.
98
This year the NFL family will be donating more that $500M to community impact organizations. "We See You" is a campaign that recognizes and lends a hand all the communities in need.
62
Tubi
Bad, bunny! No, not the rapper. For the rabbit holes you didn't know you were looking for, there's Tubi. Donnie Darko would be proud.
96
Bad, bunny! No, not the rapper. For the rabbit holes you didn't know you were looking for, there's Tubi. Donnie Darko would be proud.
63
The Farmer's Dog
Only the best for our best furry friends — from puppyhood to the salt and pepper days, The Farmer's Dog reminds us nothing matters more than more years together.
95
Only the best for our best furry friends — from puppyhood to the salt and pepper days, The Farmer's Dog reminds us nothing matters more than more years together.
64
DraftKings
Kevin Hart can't believe everyone gets a free bet with DraftKings — including his house party guests David Ortiz, Snoop Dogg, Ludacris, Tony Hawk, The Undertaker, Dr. J (Julius Erving) and Emmitt Smith.
84
Kevin Hart can't believe everyone gets a free bet with DraftKings — including his house party guests David Ortiz, Snoop Dogg, Ludacris, Tony Hawk, The Undertaker, Dr. J (Julius Erving) and Emmitt Smith.
65
SquareSpace
Will the real Adam Driver please stand up? Squarespace promotes itself as a website that makes websites in their 10th consecutive Big Game spot. How meta.
78
Will the real Adam Driver please stand up? Squarespace promotes itself as a website that makes websites in their 10th consecutive Big Game spot. How meta.
66
Intuit
You can dance if you want to, or you can go to TurboTax to save time not doing your taxes. The company's third straight Super Bowl spot promotes what you'll have time for if you let them do your taxes - like shimmying to The Safety Dance in public.
76
You can dance if you want to, or you can go to TurboTax to save time not doing your taxes. The company's third straight Super Bowl spot promotes what you'll have time for if you let them do your taxes - like shimmying to The Safety Dance in public.
67
Pizza Hut
How do you welcome back a legendary pizza? To the soundtrack of 2001: A Space Odyssey. Bigger. Cheesier. The Big New Yorker is back.
76
How do you welcome back a legendary pizza? To the soundtrack of 2001: A Space Odyssey. Bigger. Cheesier. The Big New Yorker is back.
68
FOX News: Gutfeld
The cast from FOX's The Five crowns Greg Gutfeld the new king of late night? Sorry, ads are pricey. We have to cut you off at 15s.
73
The cast from FOX's The Five crowns Greg Gutfeld the new king of late night? Sorry, ads are pricey. We have to cut you off at 15s.
69
Miller Lite
Miller Lite and Coors Light face off in a battle for the ages — vying for the bragging rights to be the first non-ABI beer back in the Super Bowl after 30 years. And with one clever, unblockable move... never mind this was actually a Blue Moon commercial.
73
Miller Lite and Coors Light face off in a battle for the ages — vying for the bragging rights to be the first non-ABI beer back in the Super Bowl after 30 years. And with one clever, unblockable move... never mind this was actually a Blue Moon commercial.
70
FanDuel
No sweat on your first bet, says Rob Gronkowski -- who's kicking the Kick of Destiny live during the Big Game. With $10M on the line, he's probably not that nervous. Probably. But we're not entirely sure if he missed that kick...
71
No sweat on your first bet, says Rob Gronkowski -- who's kicking the Kick of Destiny live during the Big Game. With $10M on the line, he's probably not that nervous. Probably. But we're not entirely sure if he missed that kick...
71
FOX: Daytona 500
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
64
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
72
Hellmann's
The fridge is a weird place to run into each other. Jon Hamm and Brie Larson chill next to a Hellmann's mayo bottle until Pete Davidson (he really is everywhere) gets hungry.
61
The fridge is a weird place to run into each other. Jon Hamm and Brie Larson chill next to a Hellmann's mayo bottle until Pete Davidson (he really is everywhere) gets hungry.
73
Busch
In a throwback into the arms of an angel, Sarah McLachlan nearly dances with wolves in the ad for Busch Light - giving you all the things you need to survive the great outdoors.
61
In a throwback into the arms of an angel, Sarah McLachlan nearly dances with wolves in the ad for Busch Light - giving you all the things you need to survive the great outdoors.
74
Disney + Heineken 0.0
Have a Heineken 0.0 - then go save the world. Paul Rudd stars as Ant-Man in this co-branded spot promoting Heineken's non-alcoholic variant alongside the new Marvel movie Ant-Man and the Wasp: Quantumania.
59
Have a Heineken 0.0 - then go save the world. Paul Rudd stars as Ant-Man in this co-branded spot promoting Heineken's non-alcoholic variant alongside the new Marvel movie Ant-Man and the Wasp: Quantumania.
75
Booking.com
Melissa McCarthy wants to go somewhere, anywhere -- as long as they have childcare. McCarthy sings viewers a tune at the beach, mountains, hotel pool, and off a balcony in the Super Bowl's only travel ad this year.
57
Melissa McCarthy wants to go somewhere, anywhere -- as long as they have childcare. McCarthy sings viewers a tune at the beach, mountains, hotel pool, and off a balcony in the Super Bowl's only travel ad this year.
76
Skechers
Watch how easy it is for Martha Stewart to slide on her new Skechers while getting a tattoo or landing an impressive perfect 10 gymnastic tumbling pass in Skechers.
56
Watch how easy it is for Martha Stewart to slide on her new Skechers while getting a tattoo or landing an impressive perfect 10 gymnastic tumbling pass in Skechers.
77
McDonald's
Do you know your partner's McDonald's order? Cardi B and Offset do. Sharing is caring -- just take care not to get your Valentine's order wrong.
55
Do you know your partner's McDonald's order? Cardi B and Offset do. Sharing is caring -- just take care not to get your Valentine's order wrong.
78
FOX News: Gutfeld
The cast from FOX's The Five crowns Greg Gutfeld the new king of late night? Sorry, ads are pricey. We have to cut you off at 15s.
54
The cast from FOX's The Five crowns Greg Gutfeld the new king of late night? Sorry, ads are pricey. We have to cut you off at 15s.
79
Pepsi
Steve Martin ALSO thinks Pepsi Zero Sugar tastes fantastic. Or was he just acting? Eat it Kyle.
49
Steve Martin ALSO thinks Pepsi Zero Sugar tastes fantastic. Or was he just acting? Eat it Kyle.
80
Workday
Don't you dare call your corporate colleagues rockstars or the real ones will get you. Workday celebrates the finance and HR rockstars of the world with metalheads Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr., and Paul Stanley.
47
Don't you dare call your corporate colleagues rockstars or the real ones will get you. Workday celebrates the finance and HR rockstars of the world with metalheads Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr., and Paul Stanley.
81
FOX: Animal Control
Joel McHale stars in Animal Control, a comedy featuring a team of misfits taking care of animals so you don't have to. Series premiere Thursday.
44
Joel McHale stars in Animal Control, a comedy featuring a team of misfits taking care of animals so you don't have to. Series premiere Thursday.
82
FOX: Daytona 500
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
44
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
83
Michelob Ultra
Professional golfers Justin Thomas, Jordan Spieth, and Rickie Fowler - all speaking in third person - offer up a QR code on a limited edition Michelob Ultra can to unlock the first episode of the Netflix documentary, Full Swing.
41
Professional golfers Justin Thomas, Jordan Spieth, and Rickie Fowler - all speaking in third person - offer up a QR code on a limited edition Michelob Ultra can to unlock the first episode of the Netflix documentary, Full Swing.
84
DoorDash
Three chefs — Canada's Matty Matheson, Wu Tang's Raekwon, and a swimming Tiny Chef — help a "Dasher" shop for grocery items while dropping nuggets of wisdom in the process.
41
Three chefs — Canada's Matty Matheson, Wu Tang's Raekwon, and a swimming Tiny Chef — help a "Dasher" shop for grocery items while dropping nuggets of wisdom in the process.
85
General Motors
Will Ferrell drives viewers through the sets of Netflix hits including Army of the Dead, Squid Game, Bridgerton, Stranger Things, and Love Is Blind to give electric vehicles the stage they deserve in this co-branded Netflix and General Motors spot.
41
Will Ferrell drives viewers through the sets of Netflix hits including Army of the Dead, Squid Game, Bridgerton, Stranger Things, and Love Is Blind to give electric vehicles the stage they deserve in this co-branded Netflix and General Motors spot.
86
FOX Nation
FOX promotes a lineup of shows including Yellowstone One-Fifty, Duck Family Treasure, Cops, A History of the World In Six Glasses, Roseanne Barr: Cancel This!, Kelsey Grammer's Historic Battles For America.
40
FOX promotes a lineup of shows including Yellowstone One-Fifty, Duck Family Treasure, Cops, A History of the World In Six Glasses, Roseanne Barr: Cancel This!, Kelsey Grammer's Historic Battles For America.
87
Pringles
What do surgeons, judges, airport ground crew, game show contestants, and Meghan Trainor have in common? They've all gotten stuck in a Pringles can. Make sense? Doesn't matter.
40
What do surgeons, judges, airport ground crew, game show contestants, and Meghan Trainor have in common? They've all gotten stuck in a Pringles can. Make sense? Doesn't matter.
88
VRBO
Get the whole upstairs, downstairs, secret fridge, and nap room. Vrbo asks "is it really a vacation home if you have to share the house, with the host?"
40
Get the whole upstairs, downstairs, secret fridge, and nap room. Vrbo asks "is it really a vacation home if you have to share the house, with the host?"
89
FOX: Animal Control
Joel McHale's Animal Control finds a bear in a hot tub. Were the water jets already on, or did the bear turn them on?
38
Joel McHale's Animal Control finds a bear in a hot tub. Were the water jets already on, or did the bear turn them on?
90
FOX: Animal Control
Joel McHale stars in Animal Control, a comedy featuring a team of misfits taking care of animals so you don't have to. Series premiere Thursday.
35
Joel McHale stars in Animal Control, a comedy featuring a team of misfits taking care of animals so you don't have to. Series premiere Thursday.
91
Limit Break
LimitBreak, a Web3 video game company, debuts their first Super Bowl spot featuring animated characters fighting against a mighty QR code that gives viewers a free digital collectible.
35
LimitBreak, a Web3 video game company, debuts their first Super Bowl spot featuring animated characters fighting against a mighty QR code that gives viewers a free digital collectible.
92
FOX: Animal Control
Joel McHale stars in Animal Control, a comedy featuring a team of misfits taking care of animals so you don't have to. Series premiere Thursday.
33
Joel McHale stars in Animal Control, a comedy featuring a team of misfits taking care of animals so you don't have to. Series premiere Thursday.
93
Heineken
Have a Heineken 0.0 - then go save the world. Paul Rudd stars as Ant-Man in this co-branded spot promoting Heineken's non-alcoholic variant alongside the new Marvel movie Ant-Man and the Wasp: Quantumania.
32
Have a Heineken 0.0 - then go save the world. Paul Rudd stars as Ant-Man in this co-branded spot promoting Heineken's non-alcoholic variant alongside the new Marvel movie Ant-Man and the Wasp: Quantumania.
94
Paramount+
Only Stallone knows Mt. Stallone's nose tickles. Paramount+ promotes a host of shows, including Dora the Explorer, Beavis and Butthead, Star Trek: Strange New Worlds, Reno 911, and its latest reality show The Family Stallone.
30
Only Stallone knows Mt. Stallone's nose tickles. Paramount+ promotes a host of shows, including Dora the Explorer, Beavis and Butthead, Star Trek: Strange New Worlds, Reno 911, and its latest reality show The Family Stallone.
95
FanDuel
Rob Gronkowski attempts to kick a field goal as former Patriots kicker Adam Vinatieri and Gronk's family look on. Despite the miss -- or did he make it? -- bettors still win a piece of the $10M in bonus bets.
30
Rob Gronkowski attempts to kick a field goal as former Patriots kicker Adam Vinatieri and Gronk's family look on. Despite the miss -- or did he make it? -- bettors still win a piece of the $10M in bonus bets.
96
Downy
Danny "Downy" McBride is unstoppable to the tunes of DMX (as long as he doesn't hit any speed bumps). McBridge is now a Downy Unstopables super-fan after his sweatshirt kept that fresh, just out of the wash scent for weeks.
29
Danny "Downy" McBride is unstoppable to the tunes of DMX (as long as he doesn't hit any speed bumps). McBridge is now a Downy Unstopables super-fan after his sweatshirt kept that fresh, just out of the wash scent for weeks.
97
E-Trade
The E*Trade babies are back and ready for anything life has in store. Voiced by Roy Wood Jr. and Jason Mantzoukas.
28
The E*Trade babies are back and ready for anything life has in store. Voiced by Roy Wood Jr. and Jason Mantzoukas.
98
Pepsi
Ben Stiller returns as Derek Zoolander asking viewers if they know the difference between what's acting and what's real. But, when it comes to Pepsi Zero Sugar, you have to try for yourself.
26
Ben Stiller returns as Derek Zoolander asking viewers if they know the difference between what's acting and what's real. But, when it comes to Pepsi Zero Sugar, you have to try for yourself.
99
Planters
Mr. Peanut gets roasted by a slew of comedians including Jeff Ross, Frank Castillo, Atsuko Okatsuka, Yamaneika Saunders, David Lucas, and Sarah Tiana. A QR code flashes on the screen for fans who wish to watch the full roast.
26
Mr. Peanut gets roasted by a slew of comedians including Jeff Ross, Frank Castillo, Atsuko Okatsuka, Yamaneika Saunders, David Lucas, and Sarah Tiana. A QR code flashes on the screen for fans who wish to watch the full roast.
100
Intuit
Come to TurboTax and NOT do your taxes. The company's latest campaign implores viewers to meet with an expert so you can focus on what really matters (like your plants).
25
Come to TurboTax and NOT do your taxes. The company's latest campaign implores viewers to meet with an expert so you can focus on what really matters (like your plants).
101
CrowdStrike
Sigh. If only CrowdStrike existed during the ancient times. With the ability to monitor threats, stop cyber attacks, and prevent otherwise bad things from happening, Trojan horses will never make it past your gates again.
24
Sigh. If only CrowdStrike existed during the ancient times. With the ability to monitor threats, stop cyber attacks, and prevent otherwise bad things from happening, Trojan horses will never make it past your gates again.
102
Coors
Miller Lite and Coors Light face off in a battle for the ages — vying for the bragging rights to be the first non-ABI beer back in the Super Bowl after 30 years. And with one clever, unblockable move... never mind this was actually a Blue Moon commercial.
24
Miller Lite and Coors Light face off in a battle for the ages — vying for the bragging rights to be the first non-ABI beer back in the Super Bowl after 30 years. And with one clever, unblockable move... never mind this was actually a Blue Moon commercial.
103
Avocados From Mexico
In an alternate universe, somewhere far, far away, Adam and Eve (Anna Faris) take a bite of the wrong (or right?) avocado.
23
In an alternate universe, somewhere far, far away, Adam and Eve (Anna Faris) take a bite of the wrong (or right?) avocado.
104
FOX: Farmer Wants a Wife
Just four farmers looking for love in the heartland. One of FOX's newest reality shows premieres on March 8.
22
Just four farmers looking for love in the heartland. One of FOX's newest reality shows premieres on March 8.
105
RAM
Chris Stapleton and RAM. A relationship built on trust, respect, and honor. The company you keep says a lot about who you are.
21
Chris Stapleton and RAM. A relationship built on trust, respect, and honor. The company you keep says a lot about who you are.
106
FOX: The Masked Singer
FOX's popular singing competition, The Masked Singer, returns this Wednesday with a whimsical, fantastical edge.
21
FOX's popular singing competition, The Masked Singer, returns this Wednesday with a whimsical, fantastical edge.
107
FOX: Daytona 500
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
19
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
108
FOX: The Masked Singer
FOX's popular singing competition The Masked Singer returns this Wednesday with a whimsical, fantastical edge.
18
FOX's popular singing competition The Masked Singer returns this Wednesday with a whimsical, fantastical edge.
109
FOX: Daytona 500
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
18
FOX celebrates 500 Miles and the 75th anniversary of NASCAR.
110
FOX: Next Level Chef
Listen up, you donuts. Keep it on FOX after the Super Bowl to watch Gordon Ramsay's new show, Next Level Chef. Now wipe that dip off your chin and get back to the game.
14
Listen up, you donuts. Keep it on FOX after the Super Bowl to watch Gordon Ramsay's new show, Next Level Chef. Now wipe that dip off your chin and get back to the game.
111
FOX: Next Level Chef
You are all about to be pushed to your limits. Yes chef! Gordon Ramsay kicks off another season of Next Level Chef immediately following the game.
14
You are all about to be pushed to your limits. Yes chef! Gordon Ramsay kicks off another season of Next Level Chef immediately following the game.
112
FOX: Accused
Every week, a new crime, a new defendant, a different outcome. Watch the new legal drama Accused on FOX.
13
Every week, a new crime, a new defendant, a different outcome. Watch the new legal drama Accused on FOX.
113
FOX: Daytona 500
Daytona returns next Sunday at 2:30.
13
Daytona returns next Sunday at 2:30.
114
Uber One
Diddy doesn't do jingles in this :15s teaser of Uber One's Big Game spot.
12
Diddy doesn't do jingles in this :15s teaser of Uber One's Big Game spot.
115
FOX: Next Level Chef
Gordon Ramsay gets straight to the point, "This is Next Level Chef."
10
Gordon Ramsay gets straight to the point, "This is Next Level Chef."
116
Carfax
The CARFAX mascot asks a fellow sports fan who the most confident person they know is - and which car that person thinks they should buy.
9.9
The CARFAX mascot asks a fellow sports fan who the most confident person they know is - and which car that person thinks they should buy.
117
FOX: Friday Night Smackdown
Ever fantasize about body slamming your annoying coworker? WWE asks "what if" and makes dreams a reality in a promo spot for Friday Night Smackdown.
9.2
Ever fantasize about body slamming your annoying coworker? WWE asks "what if" and makes dreams a reality in a promo spot for Friday Night Smackdown.
118
Apple Music
It's been seven years since Rihanna performed live, and the wait is almost over. FOX promotes Rihanna's Super Bowl LVII halftime show presented by Apple Music.
8.5
It's been seven years since Rihanna performed live, and the wait is almost over. FOX promotes Rihanna's Super Bowl LVII halftime show presented by Apple Music.
119
FOX Nation
FOX promotes a lineup of shows including Yellowstone, Duck Family Treasure, Cops, Roseanne Bar: Cancel This!
6.7
FOX promotes a lineup of shows including Yellowstone, Duck Family Treasure, Cops, Roseanne Bar: Cancel This!
120
FOX: Next Level Chef
You are all about to be pushed to your limits. Yes chef! Gordon Ramsay kicks off another season of Next Level Chef immediately following the game.
5.8
You are all about to be pushed to your limits. Yes chef! Gordon Ramsay kicks off another season of Next Level Chef immediately following the game.
121
Apple Music
She's almost here: FOX promotes Rihanna's Super Bowl LVII halftime show presented by Apple Music.
5.3
She's almost here: FOX promotes Rihanna's Super Bowl LVII halftime show presented by Apple Music.
122
Nasonex
The Nasonex bee returns to the Big Game for all-day, all-night relief of allergy symptoms.
5.2
The Nasonex bee returns to the Big Game for all-day, all-night relief of allergy symptoms.
123
Verizon
It's not just football, it's football on a network you rely on. Verizon is an official partner of the NFL.
4.8
It's not just football, it's football on a network you rely on. Verizon is an official partner of the NFL.
124
Progressive Insurance
Progressive can't save you from becoming your parents, but they can save you money on your home and auto insurance.
3.2
Progressive can't save you from becoming your parents, but they can save you money on your home and auto insurance.
Share of Search by Industry
Which brands generated the most engagement from their Super Bowl LVII ads relative to category peers? EDO captured category trends across categories including: Alcohol & Spirits, Food Delivery & Restaurants, Retail, and more.
Products
Company