341 Results
Who Won the Week? 1/2/24: Pop-Tarts, the NFL, and Temu
Who Won the Week returns for 2024 with a look at all the latest sports TV advertising news. We’ll discuss Pop-Tarts’ big stunt, the NFL’s Christmas ratings, and more.
EDO Team January 2, 2024 1 min read
Who Won the Week? 12/19/23: Brands Win with NBA In-Season Tourney
Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.
EDO Team December 20, 2023 1 min read
Fubo, and Experian, and VAB — Oh, My! Recapping EDO’s Big Month
EDO continues to gain traction as a leading measurement provider for Convergent TV, announcing new deals with Fubo and Experian.
EDO Team December 19, 2023 4 min read
Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes
Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data.
EDO Team December 19, 2023 2 min read
First Time’s the Charm: Inaugural NBA In-Season Tournament is a Hit for Advertisers
Advertisers during the NBA’s inaugural In-Season Tournament were 31% more likely to drive consumer engagement than the broadcast & primetime average.
EDO Team December 18, 2023 3 min read
EDO Enhances Convergent TV Analytics with Experian Audience Insights
New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.
EDO Team December 13, 2023 2 min read
Who Won the Week? 12/12/23: Burger King Capitalizes on Bills/Chiefs Thriller, Polestar & Mazda Thrive
Who Won the Week returns with an analysis of Burger King’s strong ad impact during a Bills/Chiefs thriller — plus Polestar and Mazda post leading auto ads.
EDO Team December 12, 2023 1 min read
Who Won the Week? 12/5/23: Black Friday NFL Ratings vs. Outcomes and a Wild Weekend in College Football
“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.
EDO Team December 5, 2023 1 min read
EDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%
New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.
EDO Team December 5, 2023 4 min read
CNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.
EDO Team December 1, 2023 2 min read
Curveball: 2023 World Series Drives Strong Ad Engagement Despite Low Ratings
The 2023 World Series suffered record-low ratings, but the viewers who tuned in were more likely to engage with ads than the audience for last year’s Series.
EDO Team November 28, 2023 3 min read
Who Won the Week? 11/27/23: Amazon, Gillette, SoloStove Engage Consumers During Thanksgiving Weekend NFL
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.
EDO Team November 28, 2023 2 min read