Kia
2024 EV9 - Triple Crown Awarded (NBA Partner)
Engagement Rate: 1512
Impressions: 8MM
Airings: 5
For the biggest TV event of the summer, marketers need to know the score. See how EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the Paris Games.
Our creative rankings span a wide range of categories, highlighting the three creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average from the start of the Olympics to date.
Even more news and data from the 2024 Paris Games.
Citing EDO linear data (spanning live and primetime coverage), NBCU said Opening Ceremony brand advertisers generated more than 320% greater search volume than those that advertised in the Tokyo Opening Ceremony.
NBCU says that over the three-day period, its advertisers on average had 67% increased likelihood to search due to linear exposure rather than competitive broadcast/cable television. This data comes from EDO Ad EnGage.
Spectacular Opening Ceremony on River Seine Kicks Off “Must See” Paris Olympics with 60% Increase vs. Tokyo Opening Ceremony and 8% Increase over 2016 Rio Opening Ceremony
NBCUniversal’s presentation of the opening Sunday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 41.5 million viewers.
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.
To help advertisers better understand what's driving engagement for NFL investments, EDO analyzed every TV ad that ran during 2023-24 NFL programming.
Go to the top of the podium with EDO TV outcomes! Proven, predictive data that shows the real-time impact of CTV ads on consumer engagement and future sales.
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