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Olympics 2024
Top Ads

For the biggest TV event of the summer, marketers need to know the score. See how EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the Paris Games.

See the top ads

The Top Ad of the 2024 Olympics

Kia

2024 EV9 - Triple Crown Awarded (NBA Partner)
Engagement Rate: 1508 Impressions: 8MM Airings: 5

Top Olympics Ads by Category

Our creative rankings span a wide range of categories, highlighting the three creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average from the start of the Olympics to date.

Top Ads by Engagement Rate
Engagement Rate measures how effective a creative is at driving consumer engagement as compared to the average creative in its category.

    Primetime Average 100%
    400%
    700%
    1000%
    1300%

  1. Kia 2024 EV9 - Triple Crown Awarded (NBA Partner)

    1210%

  2. Jeep Make This the Summer SE - Make the Most V2 ($2000 Bonus Cash Gladiator/Wrangler Offer)

    556%

  3. Lexus 2024 GX - Journey

    505%

  4. GMC Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)

    412%

  5. Kia 2024 Telluride X-Pro - Loose Ball

    407%

  6. GMC 2024 Hummer EV - Push the Button

    345%

  7. Toyota 2024 Camry - Hello (Para/Olympic Sponsor) (Captioned)

    278%

  8. Kia 2024 EV9 - Triple Crown Awarded

    261%

  9. Lexus 2024 GX - Cards

    234%

  10. Lexus 2024 GX - Exceptional Things

    230%
    Primetime Average 100%
    150%
    200%
    250%
    300%

  1. Twisted Tea Turn Up Your Summer

    261%

  2. Bud Light Easy to Summer V2

    241%

  3. Bud Light The Walkout feat. Sonny Valicenti and Dustin Poirier

    170%

  4. Michelob Ultra Superior Moments

    150%

  5. Blue Moon Brighter

    137%

  6. Miller Lite 2024 Summer Olympics - The Torch feat. Mia Hamm

    120%
    Primetime Average 100%
    750%
    1400%
    2050%
    2700%

  1. Bluechew BlueChew Male Enhancement Supplement

    2659%

  2. Pepsi Pepsi Zero

    467%

  3. Pepsi Grills Night Out ft. Bobby Flay

    454%

  4. Prevagen Real Prevagen Users - David

    412%

  5. Olay Olay Cleansing Melts

    405%

  6. Super Beta Prostate Super Beta Prostate Advanced

    380%

  7. Ralph Lauren Team USA Uniform

    359%

  8. Oxiclean My Favorite Shirt

    346%

  9. Sprite SPR_FTZ

    315%
    Primetime Average 100%
    225%
    350%
    475%
    600%

  1. Charles Schwab Schwab Investing Themes

    566%

  2. KPMG We See You

    544%

  3. Charles Schwab Schwab Golf The Challengers

    526%

  4. Experian Insurance Marketplace 2

    466%

  5. Experian Experian App

    462%

  6. Intuit QuickBooks INT_MVQ

    376%

  7. Charles Schwab CHA_UHM

    360%

  8. Experian Insurance Marketplace 1

    332%
    Primetime Average 100%
    150%
    200%
    250%
    300%

  1. Liberty Mutual Insurance Fireman's Pole

    275%

  2. Travelers TRA_KIA

    252%

  3. Aflac Bowling

    201%

  4. State Farm Teacher's Pet

    190%

  5. Allstate Mayhem: Boat Hitch

    182%

  6. State Farm Handle

    168%

  7. Allstate Gnome

    165%

  8. Allstate Mayhem Bird: Ft Larry Bird

    164%

  9. Allstate Mayhem: Bee

    163%

TV Intel & Highlights

Even more news and data from the 2024 Paris Games.

NBC, Peacock capture 28.6M viewers for Paris Olympics Opening Ceremony

Citing EDO linear data (spanning live and primetime coverage), NBCU said Opening Ceremony brand advertisers generated more than 320% greater search volume than those that advertised in the Tokyo Opening Ceremony.

Read More

Paris Olympics Soars 79% To 34.5M Viewers

NBCU says that over the three-day period, its advertisers on average had 67% increased likelihood to search due to linear exposure rather than competitive broadcast/cable television. This data comes from EDO Ad EnGage.

Read More

Paris Olympics Opening Ceremony on NBC and Peacock is Most Watched Since 2012

Spectacular Opening Ceremony on River Seine Kicks Off “Must See” Paris Olympics with 60% Increase vs. Tokyo Opening Ceremony and 8% Increase over 2016 Rio Opening Ceremony

Read More

Three-peat! Spectacular Sunday of Paris Olympic Competition

NBCUniversal’s presentation of the opening Sunday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 41.5 million viewers.

Read More

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