Understand your competitors’ current and historic media strategies; monitor their share of voice, new campaigns and creatives; and detect competitors’ messaging strategies, demographic targets, and seasonal patterns.
Build your own customized competitive benchmarking sets for easy in-depth comparisons of spend and strategies and what’s working for your competitors. Receive immediate insights on what programs your competitors aired in last night so you’re in the know, right away.
Our syndicated, census-level data set allows you to evaluate media strategies across networks, programs, dayparts, and pod positions with the statistical rigor needed to make informed decisions for your own brand.
With Ad EnGage Convergent, brands and agencies can audit if a network is adhering to agreed upon buying guidelines in real-time. Advertisers can identify errors early enough to fix them and apply make-goods before a campaign has ended.
Find out where your competitors are inactive and make sure you’re not getting outspent in programming you didn’t know to invest in.
Watch your competitors’ linear and streaming ads and discover custom network sponsorship creatives. Review ads in the actual commercial pod they aired in.