EDO data: Netflix Christmas NFL advertising engagement was 1.5x higher than regular season games. See which ads won and what it means for streaming sports.

Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle

On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.

NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.

Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.

Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.

Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.

Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.