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366 Results
Women’s Tennis Serves Up 80% More Total Ad Impact Than Primetime
Women's tennis ads drive up to 80% more impact than primetime. See which brands scored big during Grand Slams and why tennis delivers premium ROI.
EDO Team August 22, 2025 3 min read
NFL Ads Deliver Consistent Effectiveness for Banking & Finance Brands
Banking & Finance brands like SoFi and Intuit TurboTax drove strong results with NFL advertising during the 2024-25 season.
EDO Team August 21, 2025 2 min read
NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver
Brands across categories see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness.
EDO Team August 21, 2025 2 min read
WNBA 2025 First-Half Update: Ad Effectiveness is Up 3% YoY
WNBA 2025 first-half TV advertising analysis: Caitlin Clark games multiply total ad impact by 4.8x; food brands dominate creative performance.
EDO Team August 6, 2025 3 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read
Super Bowl Ads Performed Best in Las Vegas, Miami, and New York
Uncover which DMAs, demographics, and product categories delivered the highest Super Bowl LIX ad engagement to inform your 2025-26 NFL strategy.
EDO Team July 21, 2025 3 min read
From Skims to Carvana: Brands are breaking through to WNBA viewers
Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.
EDO Team May 7, 2025 3 min read
Women's Sports Ad Spend Surges 139% as Ad Impact Outpaces Primetime
Women's sports TV ad impressions grew 131% in 2024, delivering 40% greater ad impact than primetime. See which brands and categories are winning big.
EDO Team March 24, 2025 3 min read
Women’s Sports Starpower is Through the Roof — Here’s How TV Advertisers Can Capitalize
Advertisers looking to make smart spending decisions should be responsive to three key trends that will help define 2025 in women’s sports TV advertising.
Laura Grover March 24, 2025 4 min read
From Amazon to Zillow: Brands That Are Winning in Women's Soccer
Explore how Amazon, Taco Bell, and Zillow dominated NWSL advertising with up to 677% higher engagement, and the playbook for success in women's soccer in 2025.
EDO Team March 14, 2025 3 min read
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read