Laura Grover
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
283 Results
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read
Marketers Have Lots of Ideas About What Makes an Effective TV Ad — The Data Often Tells a Different Story
TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.
Laura Grover November 15, 2023 4 min read
A Real-Time World Demands More Than Your MMM Can Offer
Marketers rely on MMM, but real-time data is essential for decision-making, enabling marketers to optimize spend, target specific networks, and adapt.
Laura Grover September 27, 2023 5 min read