EDO TeamNovember 1, 2023< 1 min read

Who Won the Week? Year 2 of Thursday Night Football Has Better Matchups, Bigger Numbers, and Olivia Rodrigo

“Who Won the Week?” is back for another episode of live sports and TV advertising analysis, hosted by EDO Media Analyst Matt Ulrich and veteran advertising reporter Mike Shields (Next in Media, Beet.tv).

This week, we’re taking a look at Amazon’s successful second season of broadcasting Thursday Night Football on its Prime Video Service — the first in a two-part series on Amazon’s TV ad business. Ratings are up, ad engagement is huge, and the streamer’s younger-than-average audience is loving GenZ-tailored ads like a recent Sony LinkBuds spot featuring singer Olivia Rodrigo.

Now’s the perfect time to pour yourself a coffee beer coffee, grab a handful of your favorite Halloween candy, and enjoy your weekly dose of sports and TV advertising:


Know What Works. Always.

Sign up for EDO's weekly newsletter to get the latest TV advertising insights straight to your inbox.