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Univision's Top 40 Super Bowl Ads
Most Effective Ads from the Spanish-language Big Game
See how this year’s Super Bowl LVIII ads stacked up on Univision! EDO, the TV outcomes company, ranked every ad that aired nationally on Univision’s Spanish-language broadcast of this year's Big Game — based on how each ad actually increased consumer engagement for the advertised brand immediately after airing. You can click on any ad to watch (or share) it. These rankings reveal which ads are most predictive of actual business sales growth, using real-time, consumer engagement data that is proven to predict business outcomes across categories.
How we rank the ads:
Each Super Bowl ad performance is indexed to the median-performing in-game spot from the Univision Super Bowl broadcast, such that the median airing is scored at 100. Data in this report is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.
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Receive brand-level data for your category.Univision's Top 40 Super Bowl Ads
Engagement Index
1
Volkswagen
We shape the metal. You shape its soul. Volkswagen pays tribute to the Beetle's place in American pop-culture in this trip through the years, with an introduction to the ID. Buzz, set to Neil Diamond’s “I Am… I Said."
60 Secs
•
9:15 PM
•
Q3 10-6 SF
6960
We shape the metal. You shape its soul. Volkswagen pays tribute to the Beetle's place in American pop-culture in this trip through the years, with an introduction to the ID. Buzz, set to Neil Diamond’s “I Am… I Said."
60 Secs
•
9:15 PM
•
Q3 10-6 SF
2
National Football League (NFL)
Latino NFL players come together to celebrate Latino excellence and tell their authentic stories of the community. The NFL is committed to celebrating and elevating Latino culture and inspiring and driving youth towards their dreams.
30 Secs
•
8:04 PM
•
Q2 10-0 SF
3849
Latino NFL players come together to celebrate Latino excellence and tell their authentic stories of the community. The NFL is committed to celebrating and elevating Latino culture and inspiring and driving youth towards their dreams.
30 Secs
•
8:04 PM
•
Q2 10-0 SF
3
National Football League (NFL)
The best plays, the best analysis, the most relevant voices, and the latest information, from here to the Super Bowl and beyond. Everything that is happening in the best sport in the world can be found on Mundo NFL.
30 Secs
•
8:05 PM
•
Q2 10-0 SF
3394
The best plays, the best analysis, the most relevant voices, and the latest information, from here to the Super Bowl and beyond. Everything that is happening in the best sport in the world can be found on Mundo NFL.
30 Secs
•
8:05 PM
•
Q2 10-0 SF
4
He Gets Us
He Gets Us shows a montage of diverse characters washing feet to remind us that Jesus did not teach hate and understands us all.
60 Secs
•
6:51 PM
•
Q1 0-0
2979
He Gets Us shows a montage of diverse characters washing feet to remind us that Jesus did not teach hate and understands us all.
60 Secs
•
6:51 PM
•
Q1 0-0
5
Toyota
Passengers live life to the fullest in the new Toyota Tacoma. This spot is a salute to adventurous Hispanics on the road or off-roading with their Tacoma.
30 Secs
•
9:43 PM
•
Q4 16-13 SF
2609
Passengers live life to the fullest in the new Toyota Tacoma. This spot is a salute to adventurous Hispanics on the road or off-roading with their Tacoma.
30 Secs
•
9:43 PM
•
Q4 16-13 SF
6
Volkswagen
We shape the metal. You shape its soul. Volkswagen pays tribute to the Beetle’s place in American pop-culture in this trip through the years, with an introduction to the ID. Buzz, set to Neil Diamond’s “I Am… I Said."
60 Secs
•
10:35 PM
•
OT 22-19 SF
1452
We shape the metal. You shape its soul. Volkswagen pays tribute to the Beetle’s place in American pop-culture in this trip through the years, with an introduction to the ID. Buzz, set to Neil Diamond’s “I Am… I Said."
60 Secs
•
10:35 PM
•
OT 22-19 SF
7
He Gets Us
Who is my neighbor? The one you don't see, the one you value, the one who is not welcomed. This spot from He Gets Us showcases an assembly of people of different races and economic classes.
15 Secs
•
7:51 PM
•
Q2 10-0 SF
1163
Who is my neighbor? The one you don't see, the one you value, the one who is not welcomed. This spot from He Gets Us showcases an assembly of people of different races and economic classes.
15 Secs
•
7:51 PM
•
Q2 10-0 SF
8
Madame Web (Sony Pictures)
In Sony Pictures' Madame Web, Cassandra Webb develops the power to see the future. Forced to confront revelations about her past, she forges a relationship with three young women bound for powerful destinies.
30 Secs
•
8:24 PM
•
Q2 10-3 SF
986
In Sony Pictures' Madame Web, Cassandra Webb develops the power to see the future. Forced to confront revelations about her past, she forges a relationship with three young women bound for powerful destinies.
30 Secs
•
8:24 PM
•
Q2 10-3 SF
9
Pringles
Chris Pratt becomes the center of a social media tidal wave after a store clerk remarks that his mustache makes him look like the Pringles mascot.
30 Secs
•
7:15 PM
•
Q1 0-0
907
Chris Pratt becomes the center of a social media tidal wave after a store clerk remarks that his mustache makes him look like the Pringles mascot.
30 Secs
•
7:15 PM
•
Q1 0-0
10
Verizon
J Balvin posted his number on the internet putting Verizon to the test to find out if they have the best network.
60 Secs
•
8:52 PM
•
Q3 10-3 SF
808
J Balvin posted his number on the internet putting Verizon to the test to find out if they have the best network.
60 Secs
•
8:52 PM
•
Q3 10-3 SF
11
Verizon
Incredible! In this 30-second version of a spot that aired just 20 minutes prior, J Balvin posted his number on the internet putting Verizon to the test to find out if they have the best network.
30 Secs
•
9:14 PM
•
Q3 10-6 SF
731
Incredible! In this 30-second version of a spot that aired just 20 minutes prior, J Balvin posted his number on the internet putting Verizon to the test to find out if they have the best network.
30 Secs
•
9:14 PM
•
Q3 10-6 SF
12
Silka
There are things that people prefer to hide, such as yellow nails. The new Silka antifungal liquid is an effective solution for yellow nails. Available at Walmart.
30 Secs
•
8:05 PM
•
Q2 10-0 SF
729
There are things that people prefer to hide, such as yellow nails. The new Silka antifungal liquid is an effective solution for yellow nails. Available at Walmart.
30 Secs
•
8:05 PM
•
Q2 10-0 SF
13
Dora (Paramount+)
Get ready to explore with Dora and the Fantastical Creatures. Dora and Boots embark on an incredible adventure to the land of Alebrijes, where the most magical and colorful creatures in the rainforest live.
30 Secs
•
7:42 PM
•
Q2 3-0 SF
653
Get ready to explore with Dora and the Fantastical Creatures. Dora and Boots embark on an incredible adventure to the land of Alebrijes, where the most magical and colorful creatures in the rainforest live.
30 Secs
•
7:42 PM
•
Q2 3-0 SF
14
Pfizer
With Queen's "Don't Stop Me Now" as the soundtrack, Pfizer celebrates 175 years with a look back at the company's roots and most famous scientists. Here's to science, and here's to the next fight.
60 Secs
•
8:59 PM
•
Q3 10-3 SF
592
With Queen's "Don't Stop Me Now" as the soundtrack, Pfizer celebrates 175 years with a look back at the company's roots and most famous scientists. Here's to science, and here's to the next fight.
60 Secs
•
8:59 PM
•
Q3 10-3 SF
15
Royal Prestige
Royal Prestige offers innovative healthy cookware that elevates your cooking. Live the magic.
30 Secs
•
9:44 PM
•
Q4 16-13 SF
572
Royal Prestige offers innovative healthy cookware that elevates your cooking. Live the magic.
30 Secs
•
9:44 PM
•
Q4 16-13 SF
16
Audi
Audi promotes its 2024 Q8 e-tron in this spot promoting progress, performance, and a new generation. This is what moves us.
30 Secs
•
9:53 PM
•
Q4 16-13 SF
497
Audi promotes its 2024 Q8 e-tron in this spot promoting progress, performance, and a new generation. This is what moves us.
30 Secs
•
9:53 PM
•
Q4 16-13 SF
17
Intuit TurboTax
When you celebrate your achievements, TurboTax will make them count. TurboTax guarantees 100% accuracy and the maximum tax refund.
30 Secs
•
7:57 PM
•
Q2 10-0 SF
459
When you celebrate your achievements, TurboTax will make them count. TurboTax guarantees 100% accuracy and the maximum tax refund.
30 Secs
•
7:57 PM
•
Q2 10-0 SF
18
Mr. and Mrs. Smith (Amazon Prime Video)
Donald Glover and Maya Erskine star in the action-packed new Amazon Prime Video series Mr. & Mrs. Smith.
30 Secs
•
7:51 PM
•
Q2 10-0 SF
428
Donald Glover and Maya Erskine star in the action-packed new Amazon Prime Video series Mr. & Mrs. Smith.
30 Secs
•
7:51 PM
•
Q2 10-0 SF
19
Michelob Ultra
Soccer superstar Lionel Messi dribbles past onlookers at a Miami beach in search of a cold Michelob Ultra. This bright and breezy ad features cameos from former Dolphins quarterback Dan Marino and Ted Lasso’s Jason Sudeikis.
90 Secs
•
7:06 PM
•
Q1 0-0
406
Soccer superstar Lionel Messi dribbles past onlookers at a Miami beach in search of a cold Michelob Ultra. This bright and breezy ad features cameos from former Dolphins quarterback Dan Marino and Ted Lasso’s Jason Sudeikis.
90 Secs
•
7:06 PM
•
Q1 0-0
20
National Football League (NFL)
Latino NFL players come together to celebrate Latino excellence and tell their authentic stories of the community. The NFL is committed in celebrating and elevating Latino culture, inspire and drive youth towards their dreams.
30 Secs
•
9:33 PM
•
Q3 10-13 SF
400
Latino NFL players come together to celebrate Latino excellence and tell their authentic stories of the community. The NFL is committed in celebrating and elevating Latino culture, inspire and drive youth towards their dreams.
30 Secs
•
9:33 PM
•
Q3 10-13 SF
21
Bud Light
The Bud Light Genie grants beer drinkers an epic night out, replete with a stretch DeLorean, a T-Rex, and chance encounters with Peyton Manning, Post Malone, and UFC president Dana White.
60 Secs
•
9:00 PM
•
Q3 10-3 SF
330
The Bud Light Genie grants beer drinkers an epic night out, replete with a stretch DeLorean, a T-Rex, and chance encounters with Peyton Manning, Post Malone, and UFC president Dana White.
60 Secs
•
9:00 PM
•
Q3 10-3 SF
22
CeraVe
Michael Cera pitches himself as the “founder” of the CeraVe skincare brand.
30 Secs
•
9:43 PM
•
Q4 16-13 SF
313
Michael Cera pitches himself as the “founder” of the CeraVe skincare brand.
30 Secs
•
9:43 PM
•
Q4 16-13 SF
23
Kingdom of the Planet of the Apes (20th Century Studios)
What a wonderful day (for a teaser)! 20th Century Studios' Kingdom of the Planet of the Apes premieres on May 4 - watch the full trailer online.
30 Secs
•
7:16 PM
•
Q1 0-0
293
What a wonderful day (for a teaser)! 20th Century Studios' Kingdom of the Planet of the Apes premieres on May 4 - watch the full trailer online.
30 Secs
•
7:16 PM
•
Q1 0-0
24
Pizza Hut
Pizza Hut’s new hot honey pizza and wings stun first-time tasters, inspiring them to say, “Pizza wHuuuut?”.
15 Secs
•
9:05 PM
•
Q3 10-3 SF
251
Pizza Hut’s new hot honey pizza and wings stun first-time tasters, inspiring them to say, “Pizza wHuuuut?”.
15 Secs
•
9:05 PM
•
Q3 10-3 SF
25
Metro by T-Mobile
Luis Guzmán escapes all the blah blah blah of mobile phone service thanks to Metro by T-Mobile, with no contracts or bill increases.
60 Secs
•
7:26 PM
•
Q2 3-0 SF
241
Luis Guzmán escapes all the blah blah blah of mobile phone service thanks to Metro by T-Mobile, with no contracts or bill increases.
60 Secs
•
7:26 PM
•
Q2 3-0 SF
26
Lowe's
Lowe's knows that to keep your work going, you need a partner to help you stay on the jobsite longer, offering delivery of everything you need when you need it. Their job is to help make your job easier.
30 Secs
•
7:01 PM
•
Q1 0-0
220
Lowe's knows that to keep your work going, you need a partner to help you stay on the jobsite longer, offering delivery of everything you need when you need it. Their job is to help make your job easier.
30 Secs
•
7:01 PM
•
Q1 0-0
27
DraftKings
With DraftKings Sportsbook, you can bet $5 and receive $200 in Bonus Bets.
30 Secs
•
6:46 PM
•
Q1 0-0
217
With DraftKings Sportsbook, you can bet $5 and receive $200 in Bonus Bets.
30 Secs
•
6:46 PM
•
Q1 0-0
28
State Farm
Arnold Schwarzenegger stars as the heroic Agent State Farm, but his accent prevents him from saying “neighbor” correctly during the insurer’s tagline. Danny DeVito saves the day.
60 Secs
•
8:53 PM
•
Q3 10-3 SF
195
Arnold Schwarzenegger stars as the heroic Agent State Farm, but his accent prevents him from saying “neighbor” correctly during the insurer’s tagline. Danny DeVito saves the day.
60 Secs
•
8:53 PM
•
Q3 10-3 SF
29
Crown Royal
Friends come together to enjoy Crown Royal Deluxe. It's not what you've got, it's what you give.
15 Secs
•
7:41 PM
•
Q2 3-0 SF
167
Friends come together to enjoy Crown Royal Deluxe. It's not what you've got, it's what you give.
15 Secs
•
7:41 PM
•
Q2 3-0 SF
30
Metro by T-Mobile
Luis Guzmán escapes all the blah blah blah of mobile phone service thanks to Metro by T-Mobile, with no contracts or bill increases.
60 Secs
•
9:05 PM
•
Q2 3-0 SF
167
Luis Guzmán escapes all the blah blah blah of mobile phone service thanks to Metro by T-Mobile, with no contracts or bill increases.
60 Secs
•
9:05 PM
•
Q2 3-0 SF
31
AT&T Wireless
Paying extra for things you don't need is never a good deal. AT&T promotes the Samsung Galaxy S24+ with spokesperson Lily.
30 Secs
•
7:35 PM
•
Q2 3-0 SF
164
Paying extra for things you don't need is never a good deal. AT&T promotes the Samsung Galaxy S24+ with spokesperson Lily.
30 Secs
•
7:35 PM
•
Q2 3-0 SF
32
Nissan
An all new Nissan spot features SNL breakout star Marcello Hernandez and and Grammy-winning Grupo Frontera, a Mexican regional music group. Marcello is seen picking up many family members in a Nissan Pathfinder during a test drive.
60 Secs
•
6:59 PM
•
Q2 3-0 SF
164
An all new Nissan spot features SNL breakout star Marcello Hernandez and and Grammy-winning Grupo Frontera, a Mexican regional music group. Marcello is seen picking up many family members in a Nissan Pathfinder during a test drive.
60 Secs
•
6:59 PM
•
Q2 3-0 SF
33
H&R Block
Don't make the mistake of having your taxes prepared by someone who can't guarantee accuracy or your maximum refund. Make the switch to H&R Block and obtain a 100% accuracy guarantee or they'll refund your money. It's better with H&R Block.
30 Secs
•
9:15 PM
•
Q3 10-6 SF
157
Don't make the mistake of having your taxes prepared by someone who can't guarantee accuracy or your maximum refund. Make the switch to H&R Block and obtain a 100% accuracy guarantee or they'll refund your money. It's better with H&R Block.
30 Secs
•
9:15 PM
•
Q3 10-6 SF
34
BodyArmor
Body Armor prides themselves on being real. Their sports drinks provide real hydration, real flavors, and real ingredients.
30 Secs
•
7:57 PM
•
Q2 10-0 SF
155
Body Armor prides themselves on being real. Their sports drinks provide real hydration, real flavors, and real ingredients.
30 Secs
•
7:57 PM
•
Q2 10-0 SF
35
Sonic Drive-In
Sonic value! Enjoy the Sonic Quarter Pounder Double Cheeseburger with a new reduced price.
15 Secs
•
7:52 PM
•
Q2 10-0 SF
146
Sonic value! Enjoy the Sonic Quarter Pounder Double Cheeseburger with a new reduced price.
15 Secs
•
7:52 PM
•
Q2 10-0 SF
36
Coors
LL Cool J leads the Coors Light “chill train” to save a man who's worn the wrong team's jersey to his partner’s family football gathering. Features a cameo from country singer Lainey Wilson.
30 Secs
•
7:28 PM
•
Q2 3-0 SF
134
LL Cool J leads the Coors Light “chill train” to save a man who's worn the wrong team's jersey to his partner’s family football gathering. Features a cameo from country singer Lainey Wilson.
30 Secs
•
7:28 PM
•
Q2 3-0 SF
37
Hyundai
A Viking family on an outdoor adventure driving a Hyundai Santa Fe. Conquer your weekend in the new Hyundai Santa Fe.
30 Secs
•
9:00 PM
•
Q2 10-0 SF
125
A Viking family on an outdoor adventure driving a Hyundai Santa Fe. Conquer your weekend in the new Hyundai Santa Fe.
30 Secs
•
9:00 PM
•
Q2 10-0 SF
38
Hellmann's
A “meow” from Kate McKinnon’s cat inspires her to add Hellmann’s mayo to a leftover meal, catapulting McKinnon and the cat to international celebrity. Pete Davidson - Hellmann's 2023 Big Game ad star - makes a cameo as May-ow cat's now ex-flame.
30 Secs
•
7:59 PM
•
Q2 10-0 SF
125
A “meow” from Kate McKinnon’s cat inspires her to add Hellmann’s mayo to a leftover meal, catapulting McKinnon and the cat to international celebrity. Pete Davidson - Hellmann's 2023 Big Game ad star - makes a cameo as May-ow cat's now ex-flame.
30 Secs
•
7:59 PM
•
Q2 10-0 SF
39
Burger King
Create your Whopper your way for a chance to win $1 million in BK's million dollar Whopper contest.
15 Secs
•
10:03 PM
•
Q4 16-16 SF
124
Create your Whopper your way for a chance to win $1 million in BK's million dollar Whopper contest.
15 Secs
•
10:03 PM
•
Q4 16-16 SF
40
Subaru
Subaru's dog parents lull their puppies to sleep in their Subaru Crosstrek: tested and approved by dogs.
30 Secs
•
7:33 PM
•
Q2 3-0 SF
121
Subaru's dog parents lull their puppies to sleep in their Subaru Crosstrek: tested and approved by dogs.
30 Secs
•
7:33 PM
•
Q2 3-0 SF