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EDO TeamMarch 6, 20241 min read

Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports

Who Won the Week is back in action, and love is in the air!

This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge break down Netflix’s evolving ads business with a special spotlight on Love is Blind ahead of the reality hit’s season finale March 6.

From the introduction of live sports programming like The Netflix Cup and Monday Night Raw to its new content delivery schedule, the streaming giant is hard at work building out an ads business that now boasts upwards of 23 million global subscribers. On this week’s episode, Matt and Rebecca take you inside the strategy behind these moves and forecast what they mean for Netflix and the TV advertising industry at large.

Time Stamps:

0:30 - Matt and Rebecca are excited for the Love is Blind finale

1:58 - Netflix beefs up AVOD subscription base with help from Love is Blind and Suits

2:40 - T-Mobile reaps benefits of Netflix ad tier with spots starring Suits cast

4:20 - Viewers are 4x as likely to engage with Netflix ads vs. competitive streamers

5:40 - Netflix moves toward appointment viewing with live sports and episodic release schedule