August 16, 20211 min read

Top 10 Most Engaging Cable Primetime Networks in Past 28 Days

Network, % higher Search Engagement than average Cable Primetime Network

  1. TNT, 23% higher Search Engagement
    Viewers were most engaged with the brands being advertised while watching movies on this WarnerMedia network. Not surprisingly, it was ads for upcoming movie releases that generated the highest levels of search volume.
  2. HGTV, 20% higher Search Engagement
    Bargain Block succeeded in creating highly engaged viewers on this Discovery network, while ads for retail brands continued to create high levels of search volume.
  3. Freeform, 17% higher Search Engagement
    Movies also drove the highest levels of viewer engagement with the brands being advertised on this Disney-owned network for young adults.
  4. History Channel, 17% higher Search Engagement
    While the debates about their existence continue, there’s little doubt programs about UFOs drove high levels of viewer engagement with the brands being advertised on this A+E Networks property.
  5. TLC, 17% higher Search Engagement
    90 Day Fiance: Happily Ever After? continued to generate high levels of search volume, while the Half-Ton Killer series proved to be highly effective in creating viewer engagement with the brands being advertised on this Discovery property.
  6. FX (The Walt Disney Company), 15% higher Search Engagement
  7. WE TV (AMC Networks), 13% higher Search Engagement
  8. BRAVO (NBCUniversal), 13% higher Search Engagement
  9. TBS (WarnerMedia), 13% higher Search Engagement
  10. ION (ION Media Networks), 12% higher Search Engagement

(data for July 19-August 15)

Read as: a viewer on TNT was 23% more likely to engage with brands being advertised versus the average cable primetime network, based on Search Engagement, EDO’s proprietary measure of the increase in search activity for a brand or product in the minutes immediately following a TV ad airing.

Learn more about EDO and Search Engagement


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