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Know What Works

EDO is at the leading edge of Convergent TV measurement. With our unique data, we help brands, agencies, networks, and data partners understand what triggers consumers to take action. Whether it's our latest weekly intelligence, sports & live event coverage, industry reports, case studies, or just the latest news — EDO helps make sure you Know What Works.

TV & Film

Live From New York: SNL Returns with a Bang

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News

BET and EDO Partner to Measure TV Ad Efficacy

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TV & Film

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

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TV & Film

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

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TV & Film

The Super Value of Super Bowl Lead-Out Programs

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News

Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance

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TV & Film

The Bachelor (ABC) & Atlanta (FX) are 2022’s Top Performing Programs by Consumer Engagement

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TV & Film

How Disney’s holiday gambit revealed a new hope with Andor

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TV & Film

Black Panther: Wakanda Forever and the TV Benefits of Sponsoring a Blockbuster Film

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