Brand, Creative (click to watch), Search Engagement Volume* (Online Searches in 000s)
- VRBO, Everyone Together (featuring John Legend & Chrissy Teigen), 103 Search Engagement Volume
- Great Wolf Resorts, Our Paw Pledge, 50 Search Engagement Volume
- Airbnb, Walk on the Wild Side Song by Albert Pla, 42 Search Engagement Volume
- Southwest Airlines, Wanna Get Away, 32 Search Engagement Volume
- Royal Caribbean Cruises, It’s About Time, 17 Search Engagement Volume
- Expedia, All by Myself (featuring Rashida Jones), 13 Search Engagement Volume
- Universal Parks & Resorts, The Apex Predator of Coasters, 5 Search Engagement Volume
*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Read as: approximately 103,000 incremental online searches for VRBO were generated by the Everyone Together airing during Broadcast Primetime (aired May 25th on NBC’s The Voice).
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