EDO provides advertisers with the tools to incorporate an outcome-based approach into the upfront planning process through our Search Engagement performance metrics, which measure actual consumer behavior in response to Linear TV ads.
Our Insurance TV Advertising Performance Insights Reports for 2022 Upfront Planning provides a sample of the data EDO delivers to help guide advertisers’ upfront investment decisions.
The report includes insights about:
- Top Insurance brands ranked by national TV ad spend and impressions.
- The top-performing shows and networks across broadcast and cable for Insurance ad effectiveness.
- The best live sports and awards programs for Insurance TV ad effectiveness.
- How EDO’s Insurance data can validate and maximize 2022 Linear TV upfront investment strategies.