Skip to content
EDO TeamJanuary 3, 2024< 1 min read

EDO on CNBC: Ad-Supported Streaming is on the Rise Heading into 2024

In case you missed it while sleeping off some holiday cheer the morning after Christmas, our CEO Kevin Krim was up bright and early on CNBC’s Squawk Box to discuss the year that was in TV advertising.

During his Boxing Day chat with the Squawk Box team, Kevin shared that 2023 was a watershed year for ad-supported streaming TV, with YouTube taking over the NFL Sunday Ticket package from DirecTV and several leading streamers introducing ad-supported tiers. 

In addition, Kevin shared some insights from EDO’s TV outcomes database finding that advertisers in several industries are more effective at driving consumer engagement during the week after Christmas than throughout the rest of the holiday season

Check out the full video above, and make sure to subscribe to our newsletter for all our latest TV advertising insights in 2024.