The 2025-26 NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2025-26 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
Automotive
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
2025 Expedition - Carry
Ford
|
+150%
|
6MM
|
1
|
New
|
|
2
|
|
Getaway Sales Event - Lawyer (0% APR Santa Fe)
Hyundai
|
+10%
|
6MM
|
2
|
New
|
|
3
|
|
2025 Grand Highlander - Grand Walkup (NFL Flag Football Sponsor)
Toyota
|
+8%
|
6MM
|
3
|
New
|
|
4
|
|
Garage Fantasy Team ft Jordan Love, Puka Nacua (NFL Partner)
Toyota
|
+1%
|
12MM
|
4
|
New
|
|
1
|
|
This Is a Not Flash - Freezer ($0 Monthly) V2
Veozah
|
+0%
|
6MM
|
1
|
New
|
|
1
|
|
Reaching Your Goals
Intuit
|
+133%
|
6MM
|
1
|
New
|
|
1
|
|
Bundle and Save
State Farm
|
+33%
|
6MM
|
1
|
New
|
|
2
|
|
VIP
GEICO
|
+10%
|
12MM
|
2
|
New
|
|
1
|
|
Sandals Caribbean
Sandals Resorts International
|
+23%
|
6MM
|
1
|
New
|
|
1
|
|
BUD_DRX
Bud Light
|
+127%
|
19MM
|
1
|
New
|
|
2
|
|
Pacifico Clara
Pacifico Brewery
|
+96%
|
4MM
|
2
|
New
|
|
3
|
|
Splash
Twisted Tea
|
+41%
|
6MM
|
3
|
New
|
|
1
|
|
Salon ft. Jennifer Coolidge V2
Discover
|
+983%
|
104K
|
1
|
New
|
|
2
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson
Capital One
|
+11%
|
15MM
|
2
|
New
|
|
1
|
|
Bulleit Frontier Whiskey
Bulleit Bourbon
|
+55%
|
4MM
|
1
|
New
|
|
1
|
|
2025 Expedition - Carry
Ford
|
+172%
|
6MM
|
1
|
|
|
2
|
|
2025 Golden Opportunity SE - Welcome
Lexus
|
+64%
|
10MM
|
2
|
New
|
|
3
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+36%
|
12MM
|
3
|
New
|
|
4
|
|
Getaway Sales Event - Lawyer (0% APR Santa Fe)
Hyundai
|
+20%
|
6MM
|
2
|
-2
|
|
5
|
|
Garage Fantasy Team ft Jordan Love, Puka Nacua (NFL Partner)
Toyota
|
+13%
|
16MM
|
4
|
-1
|
|
6
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+0%
|
14MM
|
6
|
New
|
|
1
|
|
Old Spice NFL Collection
Old Spice
|
+422%
|
2MM
|
1
|
New
|
|
2
|
|
Listening to Your Stomach
Reese's
|
+411%
|
2MM
|
2
|
New
|
|
3
|
|
Old Spice Superman (2025) Bundle
Old Spice
|
+403%
|
186K
|
3
|
New
|
|
4
|
|
Halfway
Reese's
|
+158%
|
2MM
|
4
|
New
|
|
5
|
|
You Complete Me, Podcast, Ridges
Reese's
|
+140%
|
2MM
|
5
|
New
|
|
6
|
|
Tide Pods
Tide
|
+71%
|
2MM
|
6
|
New
|
|
7
|
|
Advil Liqui-Gels
Advil
|
+69%
|
12MM
|
7
|
New
|
|
8
|
|
Old Spice Gentleman's Blend
Old Spice
|
+65%
|
2MM
|
8
|
New
|
|
9
|
|
Advil Liqui-Gels
Advil
|
+44%
|
197K
|
9
|
New
|
|
10
|
|
Swiffer Powermop
Swiffer
|
+43%
|
2MM
|
10
|
New
|
|
1
|
|
Advil Liqui-Gels
Advil
|
+41%
|
12MM
|
1
|
New
|
|
2
|
|
Advil Liqui-Gels
Advil
|
+21%
|
197K
|
2
|
New
|
|
1
|
|
$5 $7 and $9 Luxe Cravings Boxes V3
Taco Bell
|
+215%
|
2MM
|
1
|
New
|
|
2
|
|
$5 $7 and $9 Luxe Cravings Boxes V3
Taco Bell
|
+131%
|
7MM
|
2
|
New
|
|
3
|
|
Wendy's x Wednesday's Meal of Misfortune (Netflix)
Wendy's
|
+104%
|
3MM
|
3
|
New
|
|
4
|
|
Taco Bell Crispy Chicken Tacos
Taco Bell
|
+64%
|
2MM
|
4
|
New
|
|
5
|
|
Taco Bell $3 Steak Burritos
Taco Bell
|
+33%
|
6MM
|
5
|
New
|
|
6
|
|
REESE's Caramel Craze Blizzard
Dairy Queen
|
+9%
|
19MM
|
6
|
New
|
|
1
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+103%
|
340K
|
1
|
New
|
|
2
|
|
Glow Up ft. Lindsay Lohan (Samsung Galaxy S25+)
Verizon Wireless
|
+27%
|
6MM
|
2
|
New
|
|
3
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+20%
|
10MM
|
3
|
New
|
|
1
|
|
All Your Ambitions - Debt Con (New Music)
SoFi
|
+371%
|
2MM
|
1
|
New
|
|
2
|
|
All Your Ambitions HL - RTB List + VO (New Music)
SoFi
|
+219%
|
2MM
|
2
|
New
|
|
3
|
|
All Your Ambitions PL - One RTB (New Music)
SoFi
|
+125%
|
2MM
|
3
|
New
|
|
4
|
|
Card Lock
Chase Bank
|
+114%
|
2MM
|
4
|
New
|
|
5
|
|
Jayson Tatum GA Narrating the Future
SoFi
|
+47%
|
2MM
|
5
|
New
|
|
6
|
|
All Your Ambitions HL - RTB List + VO (New Music)
SoFi
|
+38%
|
2MM
|
6
|
New
|
|
7
|
|
Open Doors: Fishing - Wealth Management
Fidelity Investments
|
+23%
|
2MM
|
7
|
New
|
|
8
|
|
AMA Chelsea - PL Debt Con
SoFi
|
+22%
|
2MM
|
8
|
New
|
|
1
|
|
Wore This
USAA
|
+461%
|
4MM
|
1
|
New
|
|
2
|
|
Grandma Knows
USAA
|
+279%
|
8MM
|
2
|
New
|
|
3
|
|
Grandma Knows
USAA
|
+185%
|
2MM
|
3
|
New
|
|
4
|
|
Wore This
USAA
|
+183%
|
2MM
|
4
|
New
|
|
5
|
|
Calling Mom
USAA
|
+48%
|
6MM
|
5
|
New
|
|
6
|
|
Calling Mom
USAA
|
+19%
|
2MM
|
6
|
New
|
|
7
|
|
Bundle and Save
State Farm
|
+7%
|
6MM
|
1
|
-6
|
|
1
|
|
Sandals Caribbean
Sandals Resorts International
|
+85%
|
6MM
|
1
|
|
|
2
|
|
Marriott Bonvoy
Marriott
|
+19%
|
12MM
|
2
|
New
|
|
3
|
|
Airbnb Experiences
Airbnb
|
+15%
|
6MM
|
3
|
New
|
|
1
|
|
BUD_DRX
Bud Light
|
+77%
|
37MM
|
1
|
|
|
2
|
|
Pacifico Clara
Pacifico Brewery
|
+62%
|
4MM
|
2
|
|
|
3
|
|
Splash
Twisted Tea
|
+35%
|
7MM
|
3
|
|
|
4
|
|
Clean and Crisp
Modelo
|
+22%
|
213K
|
4
|
New
|
|
1
|
|
Salon ft. Jennifer Coolidge V2
Discover
|
+28%
|
1MM
|
1
|
|
|
2
|
|
Cafe Spotting
Capital One
|
+11%
|
2MM
|
2
|
New
|
|
3
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson
Capital One
|
+0%
|
26MM
|
2
|
-1
|
|
1
|
|
Meet Julia
Jameson
|
+607%
|
365K
|
1
|
New
|
|
2
|
|
Smooth
Jameson
|
+185%
|
550K
|
2
|
New
|
|
3
|
|
Bulleit Frontier Whiskey
Bulleit Bourbon
|
+16%
|
4MM
|
1
|
-2
|
|
1
|
|
2025 Expedition - Carry
Ford
|
+169%
|
6MM
|
1
|
|
|
2
|
|
2025 Golden Opportunity SE - Transports You
Lexus
|
+31%
|
16MM
|
2
|
+4
|
|
3
|
|
2025 Golden Opportunity SE - Priority
Lexus
|
+29%
|
15MM
|
3
|
|
|
4
|
|
2025 Golden Opportunity SE - Welcome
Lexus
|
+27%
|
12MM
|
2
|
-2
|
|
5
|
|
Getaway Sales Event - Lawyer (0% APR Santa Fe)
Hyundai
|
+18%
|
6MM
|
4
|
-1
|
|
6
|
|
Garage Fantasy Team ft Jordan Love, Puka Nacua (NFL Partner)
Toyota
|
+11%
|
16MM
|
5
|
-1
|
|
1
|
|
Dr Pepper Blackberry
Dr Pepper
|
+496%
|
5MM
|
1
|
New
|
|
2
|
|
Reese's Chocolate Lava
Reese's
|
+284%
|
5MM
|
2
|
New
|
|
3
|
|
Old Spice NFL Collection
Old Spice
|
+214%
|
2MM
|
1
|
-2
|
|
4
|
|
Listening to Your Stomach
Reese's
|
+207%
|
2MM
|
2
|
-2
|
|
5
|
|
Old Spice Superman (2025) Bundle
Old Spice
|
+202%
|
186K
|
3
|
-2
|
|
6
|
|
RED_HCC
Red Bull
|
+78%
|
4MM
|
6
|
New
|
|
7
|
|
Hidden Valley Ranch Seasoning Dressing & Dip Mix
Hidden Valley
|
+69%
|
3MM
|
7
|
New
|
|
8
|
|
Halfway
Reese's
|
+55%
|
2MM
|
4
|
-4
|
|
9
|
|
RED_GVM
Red Bull
|
+55%
|
720K
|
9
|
New
|
|
10
|
|
Gatorade Cool Blue
Gatorade
|
+49%
|
11MM
|
10
|
New
|
|
1
|
|
Advil Liqui-Gels
Advil
|
+41%
|
12MM
|
1
|
+6
|
|
2
|
|
Advil Liqui-Gels
Advil
|
+21%
|
197K
|
2
|
+7
|
|
1
|
|
From a Taco Place
Taco Bell
|
+348%
|
415K
|
1
|
New
|
|
2
|
|
$5 $7 and $9 Luxe Cravings Boxes V3
Taco Bell
|
+163%
|
2MM
|
1
|
-1
|
|
3
|
|
Celebrities Don't Rule the Menu: BBQ Brisket Whopper V2
Burger King
|
+127%
|
5MM
|
3
|
New
|
|
4
|
|
Taco Bell $3 Steak Burritos
Taco Bell
|
+93%
|
12MM
|
4
|
+1
|
|
5
|
|
$5 $7 and $9 Luxe Cravings Boxes V3
Taco Bell
|
+93%
|
7MM
|
2
|
-3
|
|
6
|
|
Celebrities Don't Rule the Menu: BBQ Brisket Whopper
Burger King
|
+92%
|
5MM
|
6
|
New
|
|
7
|
|
Taco Bell Cantina Chicken Menu
Taco Bell
|
+74%
|
451K
|
7
|
New
|
|
8
|
|
Taco Bell Crispy Chicken Tacos
Taco Bell
|
+37%
|
2MM
|
4
|
-4
|
|
9
|
|
Taco Bell Luxe Cravings Box
Taco Bell
|
+25%
|
5MM
|
9
|
New
|
|
10
|
|
REESE's Caramel Craze Blizzard
Dairy Queen
|
+1%
|
20MM
|
6
|
-4
|
|
1
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+111%
|
340K
|
1
|
|
|
2
|
|
Glow Up ft. Lindsay Lohan (Samsung Galaxy S25+)
Verizon Wireless
|
+32%
|
6MM
|
2
|
|
|
3
|
|
Mom Life ft. Lindsay Lohan
Verizon Wireless
|
+29%
|
10MM
|
3
|
|
|
1
|
|
All Your Ambitions - Debt Con (New Music)
SoFi
|
+437%
|
2MM
|
1
|
|
|
2
|
|
All Your Ambitions HL - RTB List + VO (New Music)
SoFi
|
+263%
|
2MM
|
2
|
|
|
3
|
|
All Your Ambitions PL - One RTB (New Music)
SoFi
|
+156%
|
2MM
|
3
|
|
|
4
|
|
Card Lock
Chase Bank
|
+143%
|
2MM
|
4
|
|
|
5
|
|
Jayson Tatum GA Narrating the Future
SoFi
|
+67%
|
2MM
|
5
|
|
|
6
|
|
All Your Ambitions HL - RTB List + VO (New Music)
SoFi
|
+57%
|
2MM
|
6
|
|
|
7
|
|
Open Doors: Fishing - Wealth Management
Fidelity Investments
|
+41%
|
2MM
|
7
|
|
|
8
|
|
AMA Chelsea - PL Debt Con
SoFi
|
+39%
|
2MM
|
8
|
|
|
9
|
|
Clearly Different (Kym Zilk)
Fisher Investments
|
+19%
|
579K
|
9
|
New
|
|
1
|
|
Grandma Knows
USAA
|
+269%
|
8MM
|
1
|
+1
|
|
2
|
|
Grandma Knows
USAA
|
+243%
|
2MM
|
2
|
+1
|
|
3
|
|
Wore This
USAA
|
+241%
|
2MM
|
3
|
+1
|
|
4
|
|
Wore This
USAA
|
+238%
|
4MM
|
1
|
-3
|
|
5
|
|
Dr. Rick - Boundaries
Progressive Insurance
|
+149%
|
409K
|
5
|
New
|
|
6
|
|
Calling Mom
USAA
|
+78%
|
6MM
|
5
|
-1
|
|
7
|
|
Calling Mom
USAA
|
+43%
|
2MM
|
6
|
-1
|
|
8
|
|
Bundle and Save
State Farm
|
+28%
|
6MM
|
7
|
-1
|
|
9
|
|
Bag Check
GEICO
|
+19%
|
5MM
|
9
|
New
|
|
10
|
|
VIP
GEICO
|
+11%
|
18MM
|
2
|
New
|
|
1
|
|
NAT_ERWA
National Car Rental
|
+164%
|
352K
|
1
|
New
|
|
2
|
|
Sandals Caribbean
Sandals Resorts International
|
+112%
|
6MM
|
1
|
-1
|
|
3
|
|
Airbnb Experiences
Airbnb
|
+32%
|
6MM
|
3
|
|
|
4
|
|
Marriott Bonvoy
Marriott
|
+18%
|
13MM
|
2
|
-2
|
