Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Palm Tree Christmas
Corona
|
+1086%
|
10MM
|
1
|
|
|
2
|
|
Olympics - Blood, Sweat and Tears (Team USA)
Michelob Ultra
|
+517%
|
22MM
|
2
|
New
|
|
3
|
|
Palm Tree Christmas
Corona
|
+247%
|
266MM
|
2
|
-1
|
|
4
|
|
STE_EWN
Stella Artois
|
+136%
|
154MM
|
3
|
-1
|
|
5
|
|
MIL_FTJ
Miller Lite
|
+121%
|
116MM
|
4
|
-1
|
|
6
|
|
MIL_FVS
Miller Lite
|
+95%
|
405MM
|
5
|
-1
|
|
7
|
|
Where's the Beer Guy?
Bud Light
|
+73%
|
31MM
|
6
|
-1
|
|
8
|
|
Twisted Tea Hard Iced Tea Original
Twisted Tea
|
+44%
|
17MM
|
7
|
-1
|
|
9
|
|
A Beer with a Story
Pacifico Brewery
|
+41%
|
2MM
|
8
|
-1
|
|
10
|
|
Working On A Sunday feat. Peyton Manning
Bud Light
|
+19%
|
1257MM
|
9
|
-1
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+302%
|
22MM
|
1
|
|
|
2
|
|
Greased Lightnin' ft. John Travolta
Capital One
|
+295%
|
84MM
|
2
|
|
|
3
|
|
Ella's Nashville
Chase Bank
|
+274%
|
44MM
|
1
|
|
|
4
|
|
Enterprise Lounge
American Express
|
+248%
|
87MM
|
4
|
|
|
5
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+192%
|
25MM
|
4
|
|
|
6
|
|
Greased Lightnin' ft. John Travolta
Capital One
|
+177%
|
110MM
|
5
|
|
|
7
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+127%
|
17MM
|
6
|
|
|
8
|
|
The Stranger by Ben Stiller - Sapphire Reserve
Chase Bank
|
+121%
|
13MM
|
5
|
+1
|
|
9
|
|
Enterprise Anthem
American Express
|
+113%
|
358MM
|
8
|
-1
|
|
10
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+109%
|
74MM
|
9
|
|
|
1
|
|
White Russian
Cutwater Spirits
|
+141%
|
248MM
|
1
|
|
|
2
|
|
CRO_EFH
Crown Royal
|
+97%
|
57MM
|
2
|
|
|
3
|
|
Game Day (NFL Sponsor)
Smirnoff
|
+84%
|
10MM
|
2
|
|
|
4
|
|
Whiskey Desire
Crown Royal
|
+50%
|
131MM
|
4
|
|
|
5
|
|
CRO_EFG
Crown Royal
|
+18%
|
263MM
|
5
|
|
|
6
|
|
Jim Beam Pineapple
Jim Beam
|
+7%
|
6MM
|
3
|
|
|
7
|
|
Secrets of Black Barrel
Jameson
|
+5%
|
45MM
|
4
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1327%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+619%
|
16MM
|
2
|
|
|
3
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+501%
|
895K
|
3
|
|
|
4
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+494%
|
47MM
|
2
|
|
|
5
|
|
Season of New Traditions SE (0.9% APR/$750 Bonus Cash Sorento, Sportage, & Telluride Offers)
Kia
|
+431%
|
595K
|
5
|
|
|
6
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+356%
|
169MM
|
5
|
|
|
7
|
|
2025 Black Friday SE - The Holidays Are Here
BMW
|
+352%
|
567K
|
6
|
|
|
8
|
|
Tested Fun (Prelude)
Honda
|
+293%
|
20MM
|
8
|
|
|
9
|
|
Look Closely ($319/36 Months)
Ford
|
+260%
|
4MM
|
8
|
|
|
10
|
|
2025 Hummer - Push the Button ($7500 Fed Tax Credit; 0% APR on All Hummer Models)
GMC
|
+250%
|
15MM
|
9
|
|
|
1
|
|
Spam Korean BBQ Flavored
Spam
|
+1970%
|
12MM
|
1
|
|
|
2
|
|
Pepsi Prebiotic Cola
Pepsi
|
+1890%
|
16MM
|
2
|
|
|
3
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1533%
|
8MM
|
2
|
|
|
4
|
|
Support Group
Inspire
|
+1095%
|
25MM
|
3
|
|
|
5
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+887%
|
22MM
|
4
|
|
|
6
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+542%
|
16MM
|
5
|
|
|
7
|
|
New Oreo Puffs
Oreo
|
+541%
|
23MM
|
6
|
|
|
8
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+408%
|
6MM
|
7
|
|
|
9
|
|
Reese's Oreo Cup
Reese's
|
+395%
|
15MM
|
8
|
|
|
10
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+361%
|
16MM
|
9
|
|
|
1
|
|
NEF_0CF
Neffy
|
+258%
|
31MM
|
1
|
|
|
2
|
|
NEF_0BT
Neffy
|
+169%
|
22MM
|
1
|
|
|
3
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+160%
|
20MM
|
2
|
|
|
4
|
|
Vicks VapoStick
Vicks
|
+154%
|
25MM
|
4
|
+3
|
|
5
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+89%
|
79MM
|
4
|
-1
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+84%
|
42MM
|
5
|
-1
|
|
7
|
|
Number One Doctor Recommended
Tylenol
|
+27%
|
262MM
|
6
|
-1
|
|
8
|
|
Sinex Saline
Sinex
|
+9%
|
30MM
|
1
|
|
|
9
|
|
Vicks VapoCool Severe
Vicks
|
+9%
|
27MM
|
9
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+371%
|
23MM
|
1
|
|
|
2
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+274%
|
10MM
|
1
|
|
|
3
|
|
Real Fans Present Nuggets - Family Car Trip
Chick-fil-A
|
+218%
|
13MM
|
3
|
|
|
4
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+194%
|
117MM
|
3
|
|
|
5
|
|
The Colonel Lived So We Could Chicken - Origins
KFC
|
+188%
|
29MM
|
4
|
|
|
6
|
|
Value Is Back on the Menu
McDonald's
|
+156%
|
131MM
|
5
|
|
|
7
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+152%
|
38MM
|
6
|
|
|
8
|
|
Meat and 3 Box - More Meal (7.99)
Arby's
|
+144%
|
66MM
|
8
|
New
|
|
9
|
|
$5 $7 and $9 Luxe Cravings Boxes V4
Taco Bell
|
+141%
|
22MM
|
8
|
-1
|
|
10
|
|
$10 Tuesdays - Or Coffee
KFC
|
+128%
|
82MM
|
9
|
-1
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+498%
|
16MM
|
1
|
|
|
2
|
|
Things Change ft. Billy Bob Thornton
T-Mobile Wireless
|
+333%
|
48MM
|
2
|
|
|
3
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+269%
|
16MM
|
2
|
|
|
4
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+233%
|
20MM
|
3
|
|
|
5
|
|
Ain't Our First Rodeo (Scoreboard - Invented)
AT&T Wireless
|
+178%
|
183MM
|
4
|
|
|
6
|
|
Elf ft. Kevin Hart (iPhone 17 Pro, iPad, Apple Watch)
Verizon Wireless
|
+144%
|
18MM
|
6
|
|
|
7
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+137%
|
90MM
|
6
|
|
|
8
|
|
Things Change ft. Billy Bob Thornton (V3 "GPS gut feeling")
T-Mobile Wireless
|
+124%
|
39MM
|
8
|
|
|
9
|
|
Things Change ft. Billy Bob Thornton (V2 "Better Over Here" Neon)
T-Mobile Wireless
|
+105%
|
103MM
|
9
|
New
|
|
10
|
|
Ain't Our First Rodeo (Newspaper Dog 1876)
AT&T Wireless
|
+88%
|
70MM
|
9
|
-1
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+757%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+623%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+498%
|
23MM
|
3
|
|
|
4
|
|
Josh Allen - C&S - Plus 4.3% APY
SoFi
|
+470%
|
20MM
|
4
|
|
|
5
|
|
Dumbest Thing You've Wasted Money On
Rocket Money
|
+365%
|
16MM
|
5
|
New
|
|
6
|
|
Josh Allen - MVP Knows MVP - Invest 1K
SoFi
|
+329%
|
73MM
|
5
|
-1
|
|
7
|
|
The Talk
Navy Federal Credit Union
|
+285%
|
18MM
|
6
|
-1
|
|
8
|
|
Plates
Apple
|
+271%
|
15MM
|
7
|
-1
|
|
9
|
|
Josh Allen - Weight Room APY
SoFi
|
+256%
|
22MM
|
8
|
-1
|
|
10
|
|
Crypto Launch Sizzle Founders Sweeps
SoFi
|
+234%
|
20MM
|
9
|
-1
|
|
1
|
|
Wore This
USAA
|
+608%
|
40MM
|
1
|
|
|
2
|
|
Grandma Knows
USAA
|
+586%
|
127MM
|
1
|
|
|
3
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+488%
|
23MM
|
3
|
|
|
4
|
|
Grandma Knows
USAA
|
+477%
|
54MM
|
4
|
|
|
5
|
|
Wore This
USAA
|
+476%
|
99MM
|
4
|
|
|
6
|
|
NFL Salute to Service: Madrid
USAA
|
+348%
|
6MM
|
6
|
|
|
7
|
|
Veterans Day: Salute to Service: Honor Through Action
USAA
|
+334%
|
6MM
|
5
|
|
|
8
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+303%
|
26MM
|
6
|
|
|
9
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+247%
|
16MM
|
7
|
|
|
10
|
|
NFL Salute to Service: Fighter Jets
USAA
|
+226%
|
42MM
|
10
|
|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+465%
|
57MM
|
1
|
|
|
2
|
|
It's A New Dawn - Scenic Opening V2
Universal Parks & Resorts
|
+458%
|
81MM
|
1
|
|
|
3
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+250%
|
42MM
|
2
|
|
|
4
|
|
EMI_ALC
Emirates Airlines
|
+246%
|
51MM
|
3
|
|
|
5
|
|
Assigned Seating
Southwest Airlines
|
+189%
|
42MM
|
4
|
|
|
6
|
|
Say Hello
Celebrity Cruises
|
+128%
|
14MM
|
6
|
|
|
7
|
|
Beyond Words (Alaska) - $250 Savings + 50% off + 3/4 Guests Free
Princess Cruises
|
+128%
|
14MM
|
7
|
|
|
8
|
|
Assigned Seating
Southwest Airlines
|
+122%
|
83MM
|
6
|
|
|
9
|
|
Bold in Baja
Royal Caribbean Cruises
|
+111%
|
16MM
|
9
|
|
|
10
|
|
Stay Grounded
Airbnb
|
+106%
|
100MM
|
8
|
|
Last Updated: August 13, 2026
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