Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
MIL_FTJ
Miller Lite
|
+159%
|
116MM
|
1
|
|
|
2
|
|
BUD_DTK
Bud Light
|
+151%
|
8MM
|
2
|
|
|
3
|
|
MIL_FVS
Miller Lite
|
+147%
|
177MM
|
1
|
|
|
4
|
|
BUD_DTE
Bud Light
|
+115%
|
22MM
|
4
|
|
|
5
|
|
Michelob Ultra Zero
Michelob Ultra
|
+98%
|
56MM
|
3
|
|
|
6
|
|
Twisted Tea Hard Iced Tea Original
Twisted Tea
|
+90%
|
6MM
|
5
|
|
|
7
|
|
BUD_DTH
Bud Light
|
+87%
|
8MM
|
6
|
|
|
8
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+65%
|
8MM
|
8
|
|
|
9
|
|
David and Dave
Stella Artois
|
+41%
|
25MM
|
9
|
New
|
|
10
|
|
BUD_DTB
Bud Light
|
+39%
|
592MM
|
9
|
-1
|
|
1
|
|
Ella's Nashville
Chase Bank
|
+375%
|
19MM
|
1
|
New
|
|
2
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+291%
|
22MM
|
1
|
-1
|
|
3
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+187%
|
25MM
|
2
|
-1
|
|
4
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+117%
|
17MM
|
3
|
-1
|
|
5
|
|
Nothing Like Platinum
American Express
|
+102%
|
242MM
|
4
|
-1
|
|
6
|
|
Burger by David Chang - Sapphire Reserve
Chase Bank
|
+79%
|
18MM
|
5
|
-1
|
|
7
|
|
The Proposal by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+66%
|
52MM
|
6
|
-1
|
|
8
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+52%
|
10MM
|
7
|
-1
|
|
9
|
|
Nothing Like Platinum V2
American Express
|
+34%
|
25MM
|
9
|
New
|
|
10
|
|
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor
American Express
|
+26%
|
72MM
|
8
|
-2
|
|
1
|
|
Smirnoff No. 21 Vodka
Smirnoff
|
+184%
|
10MM
|
1
|
|
|
2
|
|
Whatever the Moment - Campfire
On The Rocks Cocktails
|
+25%
|
11MM
|
2
|
|
|
3
|
|
Whiskey Desire
Crown Royal
|
+12%
|
193MM
|
2
|
|
|
4
|
|
Smooth
Jameson
|
+11%
|
101MM
|
2
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1123%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+535%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+408%
|
47MM
|
3
|
|
|
4
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+400%
|
895K
|
4
|
|
|
5
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+313%
|
169MM
|
5
|
|
|
6
|
|
ADX - Match Your Energy
Acura
|
+211%
|
22MM
|
6
|
+2
|
|
7
|
|
Ford F-150
Ford
|
+209%
|
4MM
|
7
|
+2
|
|
8
|
|
2026 bZ4X - Dentist #10 (NFL Sponsor)
Toyota
|
+209%
|
49MM
|
6
|
+2
|
|
9
|
|
Palisade Hybrid - Welcome to More (Keep Everyone Comfy)
Hyundai
|
+190%
|
48MM
|
6
|
-3
|
|
10
|
|
2025 Sierra - America 250 Years (Sierra 1500 Crew Cab Turbo Max 20% Off MSRP; No Payments Until 2026)
GMC
|
+190%
|
700K
|
10
|
New
|
|
1
|
|
Support Group
Inspire
|
+1316%
|
25MM
|
1
|
|
|
2
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1105%
|
22MM
|
1
|
|
|
3
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+933%
|
8MM
|
3
|
|
|
4
|
|
Long Night
Inspire
|
+507%
|
16MM
|
2
|
|
|
5
|
|
New Oreo Puffs
Oreo
|
+449%
|
23MM
|
3
|
|
|
6
|
|
Reese's Oreo Cup
Reese's
|
+448%
|
25MM
|
6
|
New
|
|
7
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+445%
|
16MM
|
6
|
-1
|
|
8
|
|
Reese's Oreo Cup
Reese's
|
+375%
|
15MM
|
7
|
-1
|
|
9
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+284%
|
16MM
|
8
|
-1
|
|
10
|
|
Lavazza Italian Roast
Lavazza
|
+279%
|
22MM
|
9
|
-1
|
|
1
|
|
Number One Doctor Recommended
Tylenol
|
+46%
|
63MM
|
1
|
|
|
2
|
|
NEF_0BT
Neffy
|
+44%
|
22MM
|
2
|
|
|
3
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+40%
|
20MM
|
2
|
|
|
4
|
|
Sinex Saline
Sinex
|
+30%
|
22MM
|
3
|
|
|
5
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+15%
|
44MM
|
5
|
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+10%
|
30MM
|
6
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+218%
|
23MM
|
1
|
New
|
|
2
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+159%
|
10MM
|
1
|
-1
|
|
3
|
|
Cantina Chicken Menu
Taco Bell
|
+154%
|
8MM
|
2
|
-1
|
|
4
|
|
Value Is Back on the Menu
McDonald's
|
+133%
|
131MM
|
1
|
|
|
5
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+129%
|
117MM
|
1
|
|
|
6
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+126%
|
106MM
|
3
|
-3
|
|
7
|
|
Monopoly Gold Edition V2
McDonald's
|
+124%
|
27MM
|
6
|
-1
|
|
8
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+121%
|
124MM
|
7
|
-1
|
|
9
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+113%
|
38MM
|
8
|
-1
|
|
10
|
|
$6 Big Box: Car Meal - Cajun Thanksgiving Turkey
Popeyes Louisiana Kitchen
|
+110%
|
18MM
|
9
|
-1
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+422%
|
16MM
|
1
|
|
|
2
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+244%
|
20MM
|
2
|
|
|
3
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+222%
|
16MM
|
2
|
|
|
4
|
|
Ain't Our First Rodeo <
|
+191%
|
70MM
|
4
|
New
|
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+118%
|
90MM
|
4
|
-1
|
|
6
|
|
Ain't Our First Rodeo <
|
+115%
|
13MM
|
6
|
New
|
|
7
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One)
Verizon Wireless
|
+77%
|
15MM
|
5
|
-2
|
|
8
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+68%
|
141MM
|
6
|
-2
|
|
9
|
|
Go Grande ft. Zoe Saldana (iPhone 17 Pro)
T-Mobile Wireless
|
+57%
|
208MM
|
7
|
-2
|
|
10
|
|
Savings Zoe Go Grande ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+19%
|
267MM
|
8
|
-2
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+555%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+497%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+358%
|
23MM
|
3
|
|
|
4
|
|
Justin Herbert - Generational Support
SoFi
|
+304%
|
10MM
|
2
|
|
|
5
|
|
The Talk
Navy Federal Credit Union
|
+230%
|
18MM
|
3
|
|
|
6
|
|
Plates
Apple
|
+188%
|
15MM
|
6
|
|
|
7
|
|
Josh Allen - Weight Room APY
SoFi
|
+171%
|
22MM
|
7
|
|
|
8
|
|
Josh Allen - Fantasy Draft (4.50% APY)
SoFi
|
+105%
|
51MM
|
6
|
+2
|
|
9
|
|
Thinking Things Over
Navy Federal Credit Union
|
+96%
|
52MM
|
8
|
|
|
10
|
|
Vacation ft. Kristen Bell
Citi
|
+95%
|
29MM
|
8
|
-2
|
|
1
|
|
Grandma Knows
USAA
|
+1042%
|
45MM
|
1
|
|
|
2
|
|
Wore This
USAA
|
+816%
|
16MM
|
2
|
|
|
3
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+713%
|
23MM
|
3
|
|
|
4
|
|
Rings-I-Pronounce
USAA
|
+398%
|
19MM
|
4
|
|
|
5
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+367%
|
26MM
|
1
|
|
|
6
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+316%
|
43MM
|
2
|
|
|
7
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+293%
|
16MM
|
7
|
|
|
8
|
|
Rings-I-Pronounce NFL Endcard
USAA
|
+253%
|
84MM
|
7
|
+1
|
|
9
|
|
Dog Park - Pet Insurance
Progressive Insurance
|
+238%
|
80MM
|
8
|
-1
|
|
10
|
|
AFL_AAY
Aflac
|
+227%
|
45MM
|
10
|
|
|
1
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+630%
|
30MM
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+368%
|
57MM
|
1
|
|
|
3
|
|
SOU_VKX
Southwest Airlines
|
+162%
|
83MM
|
3
|
|
|
4
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+150%
|
42MM
|
3
|
|
|
5
|
|
SOU_VKW
Southwest Airlines
|
+127%
|
42MM
|
2
|
|
|
6
|
|
Little Hands: 50% Off Voyage Fare
Disney Cruise Line
|
+111%
|
57MM
|
5
|
|
|
7
|
|
Host ft Nick Saban
VRBO
|
+67%
|
41MM
|
6
|
|
|
8
|
|
Stay Grounded
Airbnb
|
+40%
|
55MM
|
7
|
|
|
9
|
|
CAR_AHKY
Carnival Cruise Line
|
+27%
|
16MM
|
8
|
|
|
10
|
|
Choose From 20 Brands - Enjoy Scenery
IHG Hotels & Resorts
|
+25%
|
16MM
|
9
|
|
Last Updated: October 30, 2025
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