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Super Bowl LX’s Most Impactful Celebs

See which celebs topped our engagement charts.
1

MrBeast - Slack - Vault :30

37.3x as much engagement as the median-performing Super Bowl LX celebrity who appeared in an ad.

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The Trends of Super Bowl LX

Bad Bunny’s performance generated incremental engagement on par with top halftime moments of the past measured Super Bowls — trailing only Rihanna and Usher.

See the Trends

Beastly Celebs Drive Beautiful Engagement at Super Bowl LX
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Super Bowl LX was chock full of celebrity appearances, with stars from across the entertainment landscape appearing to promote a staggering array of products — from B2B software, to snacks, to pharmaceuticals. But only some of these celebrity endorsers went “beast mode” by driving massive consumer engagement with their personal brands.

YouTube king MrBeast took the crown in his scavenger hunt ad for Salesforce and Slack, generating 37.3x as much engagement as the median celebrity who appeared during the Big Game. He was followed by Brad Pitt (14.1x), Chris Hemsworth (13.3x), and Sabrina Carpenter (9.3x). MrBeast’s comrade in beast-hood, retired NFL great Marshawn “Beast Mode” Lynch, came 12th (3.7x).

How we rank the celebrities: The incremental consumer engagement of each celebrity that appeared in a Super Bowl ad is indexed to the median-performing celebrity (scored at 100). Data in this report is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.
Rank
Celebrity
Engagement Index
Engagement Index (EI) measures the relative impact of each Super Bowl celeb appearance. EI is indexed so that the EI for the median-performing in-game Super Bowl celeb appearance is 100.
  1. MrBeast - Slack - Vault :30 Salesforce and MrBeast promote Slackbot AI by sending viewers on a $1 million scavenger hunt for a hidden code.
    9:30 PM • Q4 • 19-0 SEA • 30s
    3733 EI
  2. Brad Pitt - Netflix - Untitled Film Teaser :60 Brad Pitt and Timothy Olyphant star in an untitled Netflix film teaser — later revealed to be "The Adventures of Cliff Booth".
    7:07 PM • Q1 • 3-0 SEA • 60s
    1413 EI
  3. Chris Hemsworth - Amazon - Chris Hemsworth Thinks Alexa+ Is Scary Good :60 Amazon Alexa+ alleviates Chris Hemsworth's AI fears by booking him a massage. Elsa Pataky co-stars.
    9:28 PM • Q4 • 19-0 SEA • 60s
    1334 EI
  4. Sabrina Carpenter - Pringles - Pringleleo :30 Sabrina Carpenter builds her dream man out of Pringles.
    9:06 PM • Q3 • 12-0 SEA • 30s
    930 EI
  5. The Backstreet Boys - T-Mobile - Tell Me Why (T-Mobile's Version) :60 The Backstreet Boys, Druski, and MGK star for T-Mobile, set to a parody of "I Want It That Way."
    7:27 PM • Q2 • 6-0 SEA • 60s
    861 EI
  6. Serena Williams - Ro (Weight Control) - Healthier On Ro :30 Serena Williams continues to destigmatize GLP-1s in Ro’s Big Game debut.
    7:02 PM • Q1 • 3-0 SEA • 30s
    769 EI
  7. Mike Tyson - MAHA Council - Eat Real Food :30 Mike Tyson asks Americans to reject processed foods in an ad for advocacy group MAHA Center.
    8:34 PM • Halftime • 9-0 SEA • 30s
    751 EI
  8. Matthew McConaughey - Uber Eats - Hungry for the Truth :60 Matthew McConaughey and Parker Posey pester Bradley Cooper about their "Football is Food" conspiracy for Uber Eats.
    7:42 PM • Q2 • 6-0 SEA • 60s
    570 EI
  9. Guy Fieri - Bosch - Just A Guy :30 Bosch appliances transform a regular, everyday guy into A Guy - Fieri, that is.
    7:43 PM • Q2 • 6-0 SEA • 30s
    496 EI
  10. Lady Gaga - Pokemon - What’s Your Favorite? - #Pokemon30 :60 Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game's 30th anniversary
    9:00 PM • Q3 • 12-0 SEA • 60s
    479 EI
  11. Bradley Cooper - Uber Eats - Hungry for the Truth :60 Matthew McConaughey and Parker Posey pester Bradley Cooper about their "Football is Food" conspiracy for Uber Eats.
    7:42 PM • Q2 • 6-0 SEA • 60s
    465 EI
  12. Marshawn Lynch - Nike - We Run It Now :30 Nike recruits Seattle Seahawks legend Marshawn Lynch for a post-game spot following the team's win.
    10:30 PM • Postgame • 29-13 SEA • 30s
    367 EI
  13. Adrien Brody - Intuit TurboTax - The Expert: Rain :45 TurboTax makes taxes drama-free, much to the chagrin of its drama-loving spokesperson, Adrien Brody.
    7:54 PM • Q2 • 6-0 SEA • 45s
    365 EI
  14. Sofía Vergara - Boehringer Ingelheim - Mission - Detect the SOS :30 Octavia Spencer and Sofía Vergara urge viewers to get tested for kidney damage, on behalf of Boehringer Ingelheim.
    8:33 PM • Halftime • 9-0 SEA • 30s
    316 EI
  15. Jennifer Aniston - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    312 EI
  16. Hailee Steinfeld - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    6:46 PM • Q1 • 3-0 SEA • 60s
    280 EI
  17. Emma Stone - Squarespace - Unavailable :30 Emma Stone goes stark mad after someone else nabs emmastone.com. Directed by Yorgos Lanthimos for Squarespace.
    7:17 PM • Q1 • 3-0 SEA • 30s
    273 EI
  18. Machine Gun Kelly - T-Mobile - Tell Me Why (T-Mobile's Version) :60 The Backstreet Boys, Druski, and MGK star for T-Mobile, set to a parody of "I Want It That Way."
    7:27 PM • Q2 • 6-0 SEA • 60s
    273 EI
  19. Matthew Broderick - Genspark - Take the Monday After the Super Bowl Off :30 AI platform Genspark works so you don't have to.
    9:37 PM • Q4 • 19-7 SEA • 30s
    251 EI
  20. Kurt Russell - Michelob Ultra - The ULTRA Instructor :60 Kurt Russell hits the slopes for Michelob Ultra, featuring Winter Olympian Chloe Kim and ex-hockey star T.J. Oshie.
    6:57 PM • Q1 • 3-0 SEA • 60s
    225 EI
  21. George Clooney - GrubHub - The Feest :30 George Clooney announces GrubHub will eat the fees on restaurant orders over $50 - directed by Yorgos Lanthimos.
    9:13 PM • Q3 • 12-0 SEA • 30s
    212 EI
  22. Elsa Pataky - Amazon - Chris Hemsworth Thinks Alexa+ Is Scary Good :60 Amazon Alexa+ alleviates Chris Hemsworth's AI fears by booking him a massage. Elsa Pataky co-stars.
    9:28 PM • Q4 • 19-0 SEA • 60s
    208 EI
  23. Ben Affleck - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    208 EI
  24. Ted Danson - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    202 EI
  25. Benson Boone - Instacart - Bananas :30 Ben Stiller tries to mimic disco partner Benson Boone’s signature backflip for Instacart. The result is … bananas.
    6:56 PM • Q1 • 3-0 SEA • 30s
    202 EI
  26. Andy Samberg - Hellmann's - Longform :30 Andy Samberg spoofs Neil Diamond’s “Sweet Caroline," singing as "Meal Diamond" in an ode to Hellmann's mayonnaise.
    9:38 PM • Q4 • 19-7 SEA • 30s
    193 EI
  27. Ben Stiller - Instacart - Bananas :30 Ben Stiller tries to mimic disco partner Benson Boone’s signature backflip for Instacart. The result is … bananas.
    6:56 PM • Q1 • 3-0 SEA • 30s
    190 EI
  28. Kendall Jenner - Fanatics - Bet on Kendall :30 Kendall Jenner wins big from betting against her athlete exes in this comedic spot for Fanatics Sportsbook.
    8:15 PM • Halftime • 9-0 SEA • 30s
    174 EI
  29. Danny Trejo - Wegovy - A New Way :90 Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk's Wegovy is now available as a pill.
    9:53 PM • Q4 • 22-7 SEA • 90s
    174 EI
  30. Scarlett Johansson - Ritz Crackers - RITZ Island :30 Bowen Yang and Jon Hamm are salty about missing out on a Ritz party. Scarlett Johansson was invited, of course.
    9:12 PM • Q3 • 12-0 SEA • 30s
    171 EI
  31. Andy Cohen - Nerds - Taste Buds :30 Andy Cohen gives the Nerds mascot a makeover to promote the brand's new Juicy Gummy Clusters.
    7:41 PM • Q2 • 6-0 SEA • 30s
    149 EI
  32. Matthew Broderick - Genspark - Take the Monday After the Super Bowl Off :30 AI platform Genspark works so you don't have to.
    8:34 PM • Halftime • 9-0 SEA • 30s
    144 EI
  33. Jon Hamm - Ritz Crackers - RITZ Island :30 Bowen Yang and Jon Hamm are salty about missing out on a Ritz party. Scarlett Johansson was invited, of course.
    9:12 PM • Q3 • 12-0 SEA • 30s
    144 EI
  34. Rob Gronkowski - Novartis - Relax Your Tight End :60 Novartis says prostate cancer screenings don’t have to be tense - just ask Rob Gronkowski and the NFL's tight ends.
    8:55 PM • Q3 • 12-0 SEA • 60s
    142 EI
  35. Bon Jovi - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    6:46 PM • Q1 • 3-0 SEA • 60s
    138 EI
  36. Tom Brady - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    128 EI
  37. Charli xcx - Poppi - Vibes :30 “I think it’s just a vibes thing.” Rachel Sennott and Charli xcx turn a classroom into a night club for Poppi.
    9:01 PM • Q3 • 12-0 SEA • 30s
    123 EI
  38. Trevor Noah - Pokemon - What’s Your Favorite? - #Pokemon30 :60 Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game's 30th anniversary
    9:00 PM • Q3 • 12-0 SEA • 60s
    116 EI
  39. Post Malone - Bud Light - Keg :30 Peyton Manning, Shane Gillis, and Post Malone help a wedding party chase a tumbling Bud Light keg.
    8:16 PM • Halftime • 9-0 SEA • 30s
    114 EI
  40. Jeff Goldblum - Apartments.com - Can't Live There :30 Jeff Goldblum and Heidi Gardner list the very few places you can’t find a home on Homes.com and Apartments.com.
    7:01 PM • Q1 • 3-0 SEA • 30s
    109 EI
  41. DJ Khaled - Wegovy - A New Way :90 Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk's Wegovy is now available as a pill.
    9:53 PM • Q4 • 22-7 SEA • 90s
    108 EI
  42. Charles Leclerc - Pokemon - What’s Your Favorite? - #Pokemon30 :60 Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game's 30th anniversary
    9:00 PM • Q3 • 12-0 SEA • 60s
    106 EI
  43. Doechii - Levi's - Behind :30 Levi’s spotlights the backsides of Doechii, Questlove, Rosé, and SGA. Set to James Brown's "Get Up Offa That Thing."
    7:34 PM • Q2 • 6-0 SEA • 30s
    94 EI
  44. Hailee Steinfeld - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    10:36 PM • Postgame • 29-13 SEA • 60s
    90 EI
  45. Lamine Yamal - Pokemon - What’s Your Favorite? - #Pokemon30 :60 Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game's 30th anniversary
    9:00 PM • Q3 • 12-0 SEA • 60s
    83 EI
  46. Sam Neill - Xfinity - Jurassic Park... Works :60 Xfinity helps Jurassic Park’s servers get back online in an ad featuring Jeff Goldblum, Sam Neill, and Laura Dern.
    9:11 PM • Q3 • 12-0 SEA • 60s
    79 EI
  47. KATSEYE - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    6:46 PM • Q1 • 3-0 SEA • 60s
    78 EI
  48. Jeff Goldblum - Xfinity - Jurassic Park... Works :60 Xfinity helps Jurassic Park’s servers get back online in an ad featuring Jeff Goldblum, Sam Neill, and Laura Dern.
    9:11 PM • Q3 • 12-0 SEA • 60s
    74 EI
  49. Jisoo - Pokemon - What’s Your Favorite? - #Pokemon30 :60 Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game's 30th anniversary
    9:00 PM • Q3 • 12-0 SEA • 60s
    71 EI
  50. Rachel Sennott - Poppi - Vibes :30 “I think it’s just a vibes thing.” Rachel Sennott and Charli xcx turn a classroom into a night club for Poppi.
    9:01 PM • Q3 • 12-0 SEA • 30s
    55 EI
  51. iShowSpeed - Meta - Athletic Intelligence Is Here ft. Spike Lee :30 Spike Lee joins a star-studded cast in Part 2 of a joint Super Bowl promotion for Oakley Meta AI glasses.
    8:35 PM • Halftime • 9-0 SEA • 30s
    54 EI
  52. Colin Jost - DraftKings - Live-ish :30 Michael Che and Colin Jost advertise DraftKings’ “live” betting options with an ad that’s clearly not.
    6:47 PM • Q1 • 3-0 SEA • 30s
    52 EI
  53. Lewis Pullman - Michelob Ultra - The ULTRA Instructor :60 Kurt Russell hits the slopes for Michelob Ultra, featuring Winter Olympian Chloe Kim and ex-hockey star T.J. Oshie.
    6:57 PM • Q1 • 3-0 SEA • 60s
    50 EI
  54. Adrien Brody - Intuit TurboTax - The Expert: Method :15 Adrien Brody encourages befuddled TurboTax employees to try method acting in Part 1 of the tax brand’s Bowl story.
    6:30 PM • Pre-Kick • 0-0 • 15s
    50 EI
  55. Jaleel White - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    49 EI
  56. Paige DeSorbo - Kinder - Yes Bueno 2026 :30 There’s never a bad time to enjoy a Kinder Bueno, even if you’re hurtling through space.
    8:01 PM • Q2 • 6-0 SEA • 30s
    49 EI
  57. Young Miko - Pokemon - What’s Your Favorite? - #Pokemon30 :60 Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game's 30th anniversary
    9:00 PM • Q3 • 12-0 SEA • 60s
    46 EI
  58. Bowen Yang - Ritz Crackers - RITZ Island :30 Bowen Yang and Jon Hamm are salty about missing out on a Ritz party. Scarlett Johansson was invited, of course.
    9:12 PM • Q3 • 12-0 SEA • 30s
    42 EI
  59. iShowSpeed - Meta - Athletic Intelligence Is Here ft. Marshawn Lynch :30 Marshawn Lynch, iShowSpeed, Sky Brown, and Kate Courtney show off their Oakley Meta AI glasses in a high-octane ad.
    7:17 PM • Q1 • 3-0 SEA • 30s
    41 EI
  60. Danny McBride - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    6:46 PM • Q1 • 3-0 SEA • 60s
    40 EI
  61. Elle Fanning - Hellmann's - Longform :30 Andy Samberg spoofs Neil Diamond’s “Sweet Caroline," singing as "Meal Diamond" in an ode to Hellmann's mayonnaise.
    9:38 PM • Q4 • 19-7 SEA • 30s
    40 EI
  62. Peyton Manning - Bud Light - Keg :30 Peyton Manning, Shane Gillis, and Post Malone help a wedding party chase a tumbling Bud Light keg.
    8:16 PM • Halftime • 9-0 SEA • 30s
    39 EI
  63. Jasmine Guy - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    36 EI
  64. Kenan Thompson - Wegovy - A New Way :90 Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk's Wegovy is now available as a pill.
    9:53 PM • Q4 • 22-7 SEA • 90s
    36 EI
  65. Shane Gillis - Bud Light - Keg :30 Peyton Manning, Shane Gillis, and Post Malone help a wedding party chase a tumbling Bud Light keg.
    8:16 PM • Halftime • 9-0 SEA • 30s
    36 EI
  66. Laura Dern - Xfinity - Jurassic Park... Works :60 Xfinity helps Jurassic Park’s servers get back online in an ad featuring Jeff Goldblum, Sam Neill, and Laura Dern.
    9:11 PM • Q3 • 12-0 SEA • 60s
    35 EI
  67. Octavia Spencer - Boehringer Ingelheim - Mission - Detect the SOS :30 Octavia Spencer and Sofía Vergara urge viewers to get tested for kidney damage, on behalf of Boehringer Ingelheim.
    8:33 PM • Halftime • 9-0 SEA • 30s
    35 EI
  68. Bon Jovi - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    10:36 PM • Postgame • 29-13 SEA • 60s
    34 EI
  69. Marshawn Lynch - Meta - Athletic Intelligence Is Here ft. Marshawn Lynch :30 Marshawn Lynch, iShowSpeed, Sky Brown, and Kate Courtney show off their Oakley Meta AI glasses in a high-octane ad.
    7:17 PM • Q1 • 3-0 SEA • 30s
    32 EI
  70. Bruce Arians - Novartis - Relax Your Tight End :60 Novartis says prostate cancer screenings don’t have to be tense - just ask Rob Gronkowski and the NFL's tight ends.
    8:55 PM • Q3 • 12-0 SEA • 60s
    31 EI
  71. Alfonso Ribeiro - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    29 EI
  72. Keegan Michael Key - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    6:46 PM • Q1 • 3-0 SEA • 60s
    28 EI
  73. Rob Gronkowski - FanDuel - Toast :30 Luis Guzmán leads a toast to the past NFL season as FanDuel offers daily boosts for the Big Game.
    6:22 PM • Pre-Kick • 0-0 • 30s
    27 EI
  74. Jason Alexander - Dunkin' - Good Will Dunkin' :60 Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
    7:59 PM • Q2 • 6-0 SEA • 60s
    24 EI
  75. KATSEYE - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    10:36 PM • Postgame • 29-13 SEA • 60s
    21 EI
  76. Parker Posey - Uber Eats - Hungry for the Truth :60 Matthew McConaughey and Parker Posey pester Bradley Cooper about their "Football is Food" conspiracy for Uber Eats.
    7:42 PM • Q2 • 6-0 SEA • 60s
    20 EI
  77. Heidi Gardner - Apartments.com - Can't Live There :30 Jeff Goldblum and Heidi Gardner list the very few places you can’t find a home on Homes.com and Apartments.com.
    7:01 PM • Q1 • 3-0 SEA • 30s
    19 EI
  78. Kylie Kelce - YouTube TV - Meh :30 Jason and Kylie Kelce "don't settle for meh" - that's why they use YouTube TV.
    6:39 PM • Pre-Kick • 0-0 • 30s
    18 EI
  79. Christian McCaffrey - YouTube TV - Meh :30 Jason and Kylie Kelce "don't settle for meh" - that's why they use YouTube TV.
    6:39 PM • Pre-Kick • 0-0 • 30s
    17 EI
  80. George Kittle - Novartis - Relax Your Tight End :60 Novartis says prostate cancer screenings don’t have to be tense - just ask Rob Gronkowski and the NFL's tight ends.
    8:55 PM • Q3 • 12-0 SEA • 60s
    17 EI
  81. Danny McBride - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    10:36 PM • Postgame • 29-13 SEA • 60s
    15 EI
  82. Keith Lee - Hellmann's - Longform :30 Andy Samberg spoofs Neil Diamond’s “Sweet Caroline," singing as "Meal Diamond" in an ode to Hellmann's mayonnaise.
    9:38 PM • Q4 • 19-7 SEA • 30s
    14 EI
  83. Spike Lee - Meta - Athletic Intelligence Is Here ft. Spike Lee :30 Spike Lee joins a star-studded cast in Part 2 of a joint Super Bowl promotion for Oakley Meta AI glasses.
    8:35 PM • Halftime • 9-0 SEA • 30s
    13 EI
  84. Danielle Brooks - Wegovy - A New Way :90 Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk's Wegovy is now available as a pill.
    9:53 PM • Q4 • 22-7 SEA • 90s
    13 EI
  85. Michael Che - DraftKings - Live-ish :30 Michael Che and Colin Jost advertise DraftKings’ “live” betting options with an ad that’s clearly not.
    6:47 PM • Q1 • 3-0 SEA • 30s
    12 EI
  86. John C. Reilly - Wegovy - A New Way :90 Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk's Wegovy is now available as a pill.
    9:53 PM • Q4 • 22-7 SEA • 90s
    11 EI
  87. Chloe Kim - Michelob Ultra - The ULTRA Instructor :60 Kurt Russell hits the slopes for Michelob Ultra, featuring Winter Olympian Chloe Kim and ex-hockey star T.J. Oshie.
    6:57 PM • Q1 • 3-0 SEA • 60s
    11 EI
  88. Brian Baumgartner - Ramp - Multiply What's Possible :30 America’s favorite TV accountant, Brian Baumgartner of "The Office," uses Ramp to prepare for a finance meeting.
    6:21 PM • Pre-Kick • 0-0 • 30s
    11 EI
  89. Keegan Michael Key - State Farm - Stop Livin' on a Prayer :60 Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop "Livin' On A Prayer" and get State Farm instead.
    10:36 PM • Postgame • 29-13 SEA • 60s
    9 EI
  90. Ana Gasteyer - Wegovy - A New Way :90 Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk's Wegovy is now available as a pill.
    9:53 PM • Q4 • 22-7 SEA • 90s
    8 EI
  91. Adam Vinatieri - FanDuel - Toast :30 Luis Guzmán leads a toast to the past NFL season as FanDuel offers daily boosts for the Big Game.
    6:22 PM • Pre-Kick • 0-0 • 30s
    7 EI
  92. Gordon Ramsay - YouTube TV - Meh :30 Jason and Kylie Kelce "don't settle for meh" - that's why they use YouTube TV.
    6:39 PM • Pre-Kick • 0-0 • 30s
    7 EI
  93. Joe Montana - FanDuel - Toast :30 Luis Guzmán leads a toast to the past NFL season as FanDuel offers daily boosts for the Big Game.
    6:22 PM • Pre-Kick • 0-0 • 30s
    6 EI
  94. Luis Guzman - FanDuel - Toast :30 Luis Guzmán leads a toast to the past NFL season as FanDuel offers daily boosts for the Big Game.
    6:22 PM • Pre-Kick • 0-0 • 30s
    5 EI
  95. Nick Offerman - Carnival Cruise Line - Find Your Fun Again :15 A family finds its fun on a Carnival cruise.
    10:35 PM • Postgame • 29-13 SEA • 15s
    2 EI
  96. Colby Parkinson - Novartis - Relax Your Tight End :60 Novartis says prostate cancer screenings don’t have to be tense - just ask Rob Gronkowski and the NFL's tight ends.
    8:55 PM • Q3 • 12-0 SEA • 60s
    1 EI
  97. T.J. Oshie - Michelob Ultra - The ULTRA Instructor :60 Kurt Russell hits the slopes for Michelob Ultra, featuring Winter Olympian Chloe Kim and ex-hockey star T.J. Oshie.
    6:57 PM • Q1 • 3-0 SEA • 60s
    1 EI
  98. Lady Gaga - Rocket Mortgage - America Needs Neighbors Like You :60 Neighbors come together after a storm in this ad for Redfin, scored to a Lady Gaga cover of a Mr. Rogers song.
    7:33 PM • Q2 • 6-0 SEA • 60s
    0 EI
Trneds

4 Key Trends of Super Bowl LIX

Super Bowl LX Celebs: 3 Key Trends

Here are the 3 key trends that defined Super Bowl LX celebrity engagement:

Strong Celebs, Strong Brands

Some of the celebrities that drove the most consumer engagement with their personal brands also drove powerful performance for their advertising partners. For instance, MrBeast’s ad for Salesforce and Slack generated 2.7x as much engagement as the average Big Game ad. Other top-engaging celebs that helped their brands win big in our 2026 ad rankings include Brad Pitt for a mysteriously untitled Netflix film, The Backstreet Boys for T-Mobile, and Jennifer Aniston for Dunkin’.

“My Brand is Great, ‘Cause I’m a Singer”

Singers and musicians fared particularly well at Super Bowl LX, headlined by Sabrina Carpenter, who finished 4th overall (9.3x as much engagement as the average Super Bowl LX celeb) in her appearance for Pringles. Sabrina wasn’t the only singer to drive a double-shot of engagement at the Big Game — The Backstreet Boys (8.6x), Lady Gaga (4.8x), Hailee Steinfeld (2.8x), Machine Gun Kelly (2.7x), and Benson Boone (2x) all doubled the median Super Bowl celeb engagement. 

Celebs + Non-Traditional Ads = Success

Celebrities drove extraordinary engagement in ads with non-traditional tactics for encouraging consumers to learn more about the celebrity and brand. For instance, MrBeast’s top-ranking performance came through an unconventional ad for a multi-platform scavenger hunt. Brad Pitt had viewers across the country searching “new Brad Pitt movie” after appearing in a Netflix trailer that did not state the film’s name (“The Adventures of Cliff Booth”).