---
title: Auto Brands Share of Voice on Linear and Streaming TV
description: Auto Brands Share of Voice on Linear and Streaming TV
---

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# [Auto Brands Share of Voice on Linear and Streaming TV](https://www.edo.com/resources/auto-share-of-voice)

 Written by [EDO Team](https://www.edo.com/resources/author/edo-team) | August 23, 2021

***Platform, Top Brands, % of Auto Category Share of Voice (SOV)***

**Linear TV:** Toyota (15%), Nissan (15%), Jeep (11%), Subaru (8%), Chevrolet (7%)

**Hulu:** Hyundai (22%), Subaru (17%), Chevrolet (13%), Buick (11%), Volvo (8%)

**Paramount+: **Kia (31%), Chevrolet (26%), Jeep (25%), Subaru (6%), Hyundai (3%)

**Tubi: **Chevrolet (49%), Buick (28%), GMC (15%), GM (7%), Honda (1%)

**Peacock:** Subaru (97%), Mercedes-Benz (3%)

**PrendeTV:** Toyota (96%), Ford (3%), Honda (1%)

**discovery+:** Subaru (54%), Jeep (45%), Chevrolet (1%)

***Footnotes: ***Percentages total 100% for each platform out of category; table to be read: Toyota had 14% of all auto ad impressions on Linear TV during this time period. Date range for data is July 26 to August 22.

***Data in perspective:***

- Hulu and Paramount+ show the greatest diversity of automotive advertisers on the platform. 
- Peacock has the least amount of clutter with Subaru advertising almost all of the automotive spots (97%). 
- Chevrolet has aired on the most number of platforms, including Linear TV, Hulu, Paramount+, Tubi, and The Roku Channel. 
- Subaru, Buick, and GMC aired on the second most number of platforms, all sharing airtime on Linear TV, Hulu, and Paramount+.
- The automotive category makes up almost 9% of all airings on The Roku Channel and holds about 8% share of voice on Paramount+ and Peacock. 

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