--- title: "2019 Rankings: Insurance Industry" description: "2019 Rankings: Insurance Industry" --- [Resources ](https://www.edo.com/resources) # [2019 Rankings: Insurance Industry](https://www.edo.com/resources/insurance-industry-2019-report) Written by [EDO Team](https://www.edo.com/resources/author/edo-team) | June 30, 2019 #### **Insurance Industry National TV Ad Performance** ***January 1 – June 30, 2019*** **Insurance Industry TV Ads Ranked by Search Engagement** EDO scored every insurance ad airing between January and June 2019 and ranked the major insurance brands based upon Search Engagement driven by their national TV ad airings. Search Engagement is a proprietary EDO measure of the increase in online search activity for a brand or product immediately following a TV ad airing.   For the first half of 2019, **GEICO (#1)** had the most robust media plan and number of creatives within the insurance industry, outpacing its rivals’ by almost 9B impressions and 29K airings. **GEICO** and **Progressive** **(#2)** had almost identical impression levels during Afternoon Daytime. However, during Overnight, GEICO had almost 4B more impressions than Progressive. **Progressive** had a firm grip on #2. During Q1 **GEICO** was using a much higher volume of impressions and airings; since April, the levels between both brands have been nearly identical. **State Farm, Allstate, Liberty Mutual, **and** The General **drove similar levels of SEV with the following insights: **State Farm (#3) **purchased 4B more impressions during Primetime than **Allstate (#4)**. **State Farm **had more airings in February and March. **Allstate** used more impressions during Early Fringe and Afternoon Daytime.  **Liberty Mutual (#5) **had the highest level of impressions within this group (#3 overall) and #2 in airings overall. It found less success generating Search Engagement on a relative basis with its creative executions. **The General (#6) **had the least amount of impressions within this group (#6 overall) and substantially less % of Primetime (#13) and used creative effectively to make up for its lighter media spend. **Highest Impact National Broadcast Primetime Airings** - **GEICO **used engaging programming and creative to great success. It struck Search Engagement gold when it brought back “The Best of GEICO,” a collection of commercial favorites spanning 25 years, sweeping 9/10 highest impact airings (note that EDO’s methodology carefully focuses on intent-indicating search behavior and deliberately excludes extraneous searches such as “funny GEICO commercials”). - The humorous *Jaime’s 40th *for **Progressive **found success on *60 Minutes* **Top 10 Airings of the Week** Ranked by Search Engagement Volume **1. GEICO** [Maxwell the Pig](https://dashboard.edo.com/public/tv_ads/GEI_BPR) – **50.6 SEV** *Pre-Kick (FOX)*, January 5, 24.6M impressions **2. Progressive** [Jamie’s 40th](https://dashboard.edo.com/public/tv_ads/PRO_GFE) – **35.0 SEV** *60 Minutes (CBS)*, March 24, 16.2M impressions **3. GEICO** [Caveman Airport](https://dashboard.edo.com/public/tv_ads/GEI_BPZ) – **32.5 SEV** *Ellen’s Game of Games (NBC)*, January 15, 6.4M impressions **4. GEICO** [Hump Day](https://dashboard.edo.com/public/tv_ads/GEI_BPW) – **29.6 SEV** *America’s Got Talent (NBC)*, January 14, 10.0M impressions **5. GEICO** [Possum](https://dashboard.edo.com/public/tv_ads/GEI_BPS) – **29.2 SEV** *NFL on FOX Pregame (FOX)*, January 5, 24.6M impressions **6. GEICO** [Hump Day](https://dashboard.edo.com/public/tv_ads/GEI_BPW) – **21.7 SEV** *The Masked Singer (FOX)*, January 9, 7.1M impressions **7. GEICO** [Caveman Airport](https://dashboard.edo.com/public/tv_ads/GEI_BPZ) – **21.7 SEV** *America’s Got Talent (NBC)*, January 28, 10.5M impressions **8. GEICO** [Hump Day](https://dashboard.edo.com/public/tv_ads/GEI_BPW) – **21.1 SEV** *America’s Got Talent (NBC)*, January 21, 9.7M impressions **9. GEICO** [Maxwell the Pig](https://dashboard.edo.com/public/tv_ads/GEI_BPR) – **17.9 SEV** *Young Sheldon (CBS)*, January 3, 11.0M impressions **10. GEICO** [Caveman Airport](https://dashboard.edo.com/public/tv_ads/GEI_BPZ) – **16.7 SEV** *Manifest (NBC)*, January 21, 5.4M impressions This list excludes all airings during live events, including live sports. **Highest Impact Live Events Airings** - NFL Playoff Football on CBS, FOX, and NBC proved to be very effective programming to drive SEV for both **GEICO **and **Progressive** - **GEICO **commercials from “The Best of GEICO” collection swept 7/10 highest impact airings during live events **Top 10 Airings of the Week** Ranked by Search Engagement Volume **1. GEICO** [Caveman Airport](https://dashboard.edo.com/public/tv_ads/GEI_BPZ) – **247.7 SEV** *NFL Football (NBC)*, January 6, 35.9M impressions **2. GEICO** [Best of Geico](https://dashboard.edo.com/public/tv_ads/GEI_BOL) – **199.0 SEV** *NFL Football (CBS)*, January 20, 53.9M impressions **3. GEICO** [Best of Geico](https://dashboard.edo.com/public/tv_ads/GEI_BOL) – **154.3 SEV** *NFL Football (FOX)*, January 12, 28.5M impressions **4. Progressive** [Jamie’s 40th](https://dashboard.edo.com/public/tv_ads/PRO_GFE) – **91.9 SEV** *NFL Football (CBS)*, January 20, 53.9M impressions **5. GEICO** [Hump Day](https://dashboard.edo.com/public/tv_ads/GEI_BPW) – **73.5 SEV** *NFL Football (NBC)*, January 6, 35.9M impressions **6. Progressive** [Jamie’s 40th](https://dashboard.edo.com/public/tv_ads/PRO_GFE) – **69.4 SEV** *2019 NCAA Basketball Tournament (CBS)*, March 31, 16.2M impressions **7. GEICO** [Maxwell the Pig](https://dashboard.edo.com/public/tv_ads/GEI_BPR) – **66.2 SEV** *NFL Football (CBS)*, January 13, 29.2M impressions **8. GEICO** [Gecko Interview](https://dashboard.edo.com/public/tv_ads/GEI_BQD) – **66.0 SEV** *NFL Football (NBC)*, January 6, 37.7M impressions **9. GEICO** [Collect Call](https://dashboard.edo.com/public/tv_ads/GEI_BPY) – **63.2 SEV** *NFL Football (CBS)*, January 20, 53.9M impressions **10. GEICO** [Hump Day](https://dashboard.edo.com/public/tv_ads/GEI_BPW) – **62.0 SEV** *NFL Football (CBS)*, January 13, 29.2M impressions [View full post](https://www.edo.com/resources/insurance-industry-2019-report) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "EDO Team" }, "dateModified" : "2024-06-03T20:56:59.846Z", "datePublished" : "2019-06-30T23:44:00Z", "headline" : "2019 Rankings: Insurance Industry", "image" : { "@type" : "ImageObject", "height" : 419, "url" : "https://7151179.fs1.hubspotusercontent-na1.net/hubfs/7151179/Resources/Images/ScreenShot2022-07-22at3.42.13PM.png", "width" : 752 }, "mainEntityOfPage" : "https://www.edo.com/resources/insurance-industry-2019-report", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://7151179.fs1.hubspotusercontent-na1.net/hubfs/7151179/Resources/Images/EDO_logo_color_rgb.svg.svg", "width" : 60.000004 }, "name" : "Resources" } } ```