After 4+ months off-air due to COVID-19, major sports leagues are finally returning to TV and fans are tuning in. EDO’s CEO & President Kevin Krim spoke with AdExchanger about how TV advertisers will need to rethink their approach to live sports this fall given the overlapping seasons and continued uncertainty.
If major live sports continue to play safely, they will be more heavily watched and more valuable than before
The two most powerful live sports on TV – the NFL and college football – will find themselves in unfamiliar territory this year. This will be the first time viewers will be faced with an overlap of so many different leagues and their playoffs
These unprecedented circumstances will force brands to be creative and thoughtful with their revised media plans
Read the full article here.