EDO, Inc. - Insights

Products created for the innovative.

Whether your goal is to optimize your TV ad campaigns or market your next blockbuster movie, EDO offers insights that are flexible, intuitive, and powered by data science.

Explore EDO's ranking of every ad airing within Super Bowl LV using EDO's proprietary ad performance metric.

Super Bowl LIV Celebrities

Explore EDO's ranking of every celebrity appearing in non-entertainment ad airings within Super Bowl LIV using EDO's proprietary ad performance metric.

2020 TV Advertising Insights

2020 TV Advertising Insights

This year-end report highlights the media and creative strategies that were most effective at driving viewer engagement for TV advertisers in 2020.

Explore EDO's ranking of every ad airing within Super Bowl LIV using EDO's proprietary ad performance metric.

Super Bowl LIV Celebrities

Explore EDO's ranking of every celebrity appearing in non-entertainment ad airings within Super Bowl LIV using EDO's proprietary ad performance metric.

How are Tech Companies using Linear TV?

EDO examined how tech and e-commerce brands used national linear TV during the 2019 holiday season.

2019 Rankings: Top Live Sports & Events

This year-end summary highlights the live programs that indexed highest in 2019 on Search Engagement Rate (SER), EDO’s proprietary TV ad effectiveness metric.

2019 Rankings: Top Primetime Broadcast & Cable Programs

This year-end summary highlights the primetime programs that indexed highest in 2019 on Search Engagement Rate (SER), EDO’s proprietary TV ad effectiveness metric.

What We Saw This Summer: TV Spotlight

This EDO report showcases consumer Search Engagement driven by national TV ad airings during the Summer of 2019.

2019 Rankings: Insurance Report

The EDO insurance report showcases consumer Search Engagement driven by national TV ad airings between January and June 2019.

What we can learn from DTC success with TV ads

One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV.

Super Bowl LIII

Explore EDO's ranking of every ad airing within Super Bowl LIII using EDO's proprietary ad performance metric.

Super Bowl LIII Celebrities

Explore EDO's ranking of every celebrity appearing in non-entertainment ad airings within Super Bowl LIII using EDO's proprietary ad performance metric.

2018 Rankings: Top Programs

This year-end summary highlights the programs that indexed highest in 2018 on Search Engagement Rate (SER), EDO’s proprietary TV ad effectiveness metric.

Sports Network Live Event Marketing

EDO quantifies how live sports drive premium engagement for advertisers.

Automaker Creative Optimization

EDO optimizes creative rotations for an advertiser's campaign.

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