Insights

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Whether your goal is to optimize your TV ad campaigns or market your next blockbuster movie, EDO offers insights that are flexible, intuitive, and powered by data science.

2020 TV Advertising Insights
2020 TV Advertising Insights
This year-end report highlights the media and creative strategies that were most effective at driving viewer engagement for TV advertisers in 2020.
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Live Event
Super Bowl LIV
Explore EDO's ranking of every ad airing within Super Bowl LIV using EDO's proprietary ad performance metric.
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Live Event
Super Bowl LIV Celebrities
Explore EDO's ranking of every celebrity appearing in non-entertainment ad airings within Super Bowl LIV using EDO's proprietary ad performance metric.
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EDO Rankings
How are Tech Companies using Linear TV?
EDO examined how tech and e-commerce brands used national linear TV during the 2019 holiday season.
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EDO Rankings
2019 Rankings: Top Live Sports & Events
This year-end summary highlights the live programs that indexed highest in 2019 on Search Engagement Rate (SER), EDO’s proprietary TV ad effectiveness metric.
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EDO Rankings
2019 Rankings: Top Primetime Broadcast & Cable Programs
This year-end summary highlights the primetime programs that indexed highest in 2019 on Search Engagement Rate (SER), EDO’s proprietary TV ad effectiveness metric.
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EDO Rankings
What We Saw This Summer: TV Spotlight
This EDO report showcases consumer Search Engagement driven by national TV ad airings during the Summer of 2019.
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EDO Rankings
2019 Rankings: Insurance Report
The EDO insurance report showcases consumer Search Engagement driven by national TV ad airings between January and June 2019.
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Case Study
What we can learn from DTC success with TV ads
One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV.
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Live Event
Super Bowl LIII
Explore EDO's ranking of every ad airing within Super Bowl LIII using EDO's proprietary ad performance metric.
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Live Event
Super Bowl LIII Celebrities
Explore EDO's ranking of every celebrity appearing in non-entertainment ad airings within Super Bowl LIII using EDO's proprietary ad performance metric.
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EDO Rankings
2018 Rankings: Top Programs
This year-end summary highlights the programs that indexed highest in 2018 on Search Engagement Rate (SER), EDO’s proprietary TV ad effectiveness metric.
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Case Study
Sports Network Live Event Marketing
EDO quantifies how live sports drive premium engagement for advertisers.
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Action Insight
Automaker Creative Optimization
EDO optimizes creative rotations for an advertiser's campaign.
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